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All Journal PROSIDING SEMINAR NASIONAL Jurnal Social Economic of Agriculture Panrita Abdi - Jurnal Pengabdian pada Masyarakat AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian AGROMIX Jurnal Riset Agribisnis dan Peternakan Jurnal Informasi dan Teknologi Unri Conference Series: Community Engagement International Journal of Community Service Prosiding Konferensi Nasional PKM-CSR Seminar Nasional Aplikasi Iptek (SINAPTEK) Prosiding Seminar Nasional Unimus Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) Senadika
Rysca Indreswari
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Public Health Social Sciences Veterinary Other

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Community Empowerment Based on Branding Strengthening to Improve Rojolele’s Competitiveness Towards International Market Indreswari, Rysca; Ayu Suryaningrum, Dyah; -Chi Huang, When; Mega Herlina Puspitasari, Herlina; Rachmawanti Affandi, Dian; Yuni Kurniawati, Dyah
International Journal Of Community Service Vol. 4 No. 1 (2024): February 2024 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i1.250

Abstract

Klaten Regency is dominated by the agricultural sector, with paddy as its top commodity as much as 51,4% of the total area of 65,556 ha. Delanggu rice, namely Rojolele, has become the identity of Klaten as a local pride commodity from Klaten, Indonesia. Rojolele has special characteristics such as sticky, savory, and distinctive scent (aromatic). In addition, Rojolele has a unique value as part of national identity, culture, and local wisdom which has a huge opportunity to go global in the international market. Although it has been widely known worldwide, there are some challenges in its marketing development, especially in branding awareness. Many Rojolele riced produced by local SMEs in Klaten do not have business licenses yet, thus it hampers the marketing to the wider range area. The aim of the program is to strengthen the branding strategy to improve its competitiveness in the international market. The program will engage Sanggar Rojolele, a farming community in Delanggu Village that has replanted Rojolele Srinuk since 2016 as well as initiated many cultural events based on agriculture as one of local wisdom preservation in Klaten. Universitas Sebelas Maret engaged a close collaboration with the National Pingtung University of Science and Technology (NPUST) Taiwan trhough International Community Partnership (PKMI-UNS) to implement the community partnership program using the Participatory Rural Appraisal (PRA) method. The activity is divided into 5 steps, namely: 1) training of the business licenses and the importance of product diversification, which will be conducted using instructional and dialog methods; 2) a seminar of strategy to develop Rojolele towards the international market; 3) registration of business licenses of Rojolele and its derivative product; 4) developing an online market strategy of Rojolele; 5) monitoring, evaluation and program output dissemination. The program is expected to increase Rojolele’s market share globally as well as to improve Rojolele Srinuk brand awareness, thus raising its competitiveness in the global market.
Consumer Preferences on Processed Herbs and Spices Products of SMEs in Sukoharjo Suryaningrum, Dyah Ayu Suryaningrum; Rizki Puspita Dewanti; Rysca Indreswari; Ina Marwantina
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i2.537

Abstract

The demand for herbs and spices products in Indonesia has been steadily increasing each year, especially since the pandemic of COVID-19 pandemic. Information from various media about the benefits of herbs and spices for maintaining health and body stamina has encouraged people to consume the products and their derivations forms. The emergence of various processed herbs and spices products requires producers to better understand consumer behavior. This research aims to understand the decision-making process of purchasing and consumer preferences for processed spice and herbal products produced by SMEs (Micro, Small, and Medium Enterprises) in Sukoharjo Regency. The research involved 103 respondents from Sukoharjo Regency who have consumed herbs and spices products made by SMEs during the last three months. Descriptive methods were conducted through direct interviews with consumers using questionnaires, while conjoint analysis was used to determine the attributes most considered by consumers when making a purchase. The research findings show that the characteristics of consumers of processed herbs and spices products in Sukoharjo Regency are generally dominated by females, aged 17 to 25 years, mainly students, with a monthly income of around IDR 2,000,000. There are three main attributes considered when selecting products, namely taste (23,2%), sugar content (19,1%), and serving forms (12,4%), while the brand attribute has the lowest importance value at 9.4%.
Strategi Pengembangan Agroindustri Pepaya di Kabupaten Boyolali Indreswari, Rysca; Paryanto, Edi; Adi, Raden Kunto; Dewanti, Rizki Puspita; Ningsih, Hardian; Yunindanova, Mercy Bientri; Agustina, Ana; Apriyanto, Dwi
Jurnal Social Economic of Agriculture Vol 13, No 2 (2024): December
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i2.68931

Abstract

Papaya agribusiness in Boyolali Regency has yet to develop optimally, focusing primarily on production, while the agroindustry (processing) aspect remains underdeveloped. The aim of this research is to formulate a strategy for the development of the papaya agroindustry. This study employs a descriptive qualitative and quantitative approach using a case study method, with data collection techniques including document review, observation, interviews, and focus group discussions (FGD) involving stakeholders at the district level. The collected data were analyzed using SWOT analysis. The research findings indicate that an aggressive agroindustry development strategy is essential. This strategy is highly beneficial as it leverages the strengths and opportunities available to support business growth. Key strategies to be implemented include scaling up the papaya agroindustry, diversifying products, enhancing entrepreneurial mindset and skills, and conducting intensive marketing of quality products by utilizing stakeholder networks. Furthermore, collaboration with modern retailers such as Alfamart, Indomart, Mitra Supermarkets, and Luwes in the Solo Raya area, as well as with the Boyolali Regency Local Brand Forum (FBL), is crucial. Additionally, partnerships with papaya processing technology service providers, such as LPK, the Industry and Trade Service, the MSME and Cooperative Service, relevant Ministries, and Universities, are recommended to support the development of the sector.  
Omah Rojolele: Pelestarian Budaya Agraris dan Pemberdayaan Integratif Interkonektif Desa Delanggu Klaten Gusti, Kinanthi Ing; Jingga, Lintang Antarikza; Prasetiya, Rio Dwi; Hapsari, Annisa Nur; Hafiya, Aqila; Safitri, Diana Lutfia Nur; Darwis, Gusti Putu Astasidi Ahmad; Maghfiroh, Lailil; Permadi, Muhammad Wildan Dimas; Fawwaz, Prabu Lingga Wijaya; Kedaton, ⁠Prameswari Bunga; Ramadhani, Safitri; Adkia, Tauba Zaka; Ramadhan, Della Amanda; Trengginas, Surya; Rustamaji, Muhammad; Indreswari, Rysca
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.520-528

Abstract

Delanggu Village is well-known for its agricultural success, particularly as a producer of the Rojolele rice variety. Delanggu Village, which preserves historical values in the agricultural sector, has the potential for cultural preservation through various artistic events in the form of a farming cultural celebration called the Mbok Sri Festival. However, the preservation and strengthening of agricultural culture has only been limited to the Mbok Sri Festival, which is held once a year. As a result, the establishment and reinforcement of agrarian culture in Delanggu Village is not ideal. As a result, new value developments are required to maximize the preservation of agrarian culture and time-limited tourist trips to Delanggu Village. Based on these issues, the PPK Ormawa KSP "Principium" Team, as a service team, collaborated with Delanggu Village to develop a solution idea in the form of community service and empowerment through the implementation of Omah Rojolele as an integrated means of agricultural history to increase the community's attractiveness. The service and empowerment method used is Participatory Rural Appraisal (PRA), which emphasizes active community engagement in the establishment of agricultural cultural villages. This dedication and empowerment has resulted in the strengthening of Delanggu Village's cultural management institutions, the establishment of Omah Rojolele and the Omah Rojolele Website, the development of village connections through cultural tourism packages, and an increase in village income generation.
The impacts of the Covid-19 pandemic on food accessibility and food security (a case study in Central Java) Dewanti, Rizki Puspita; Indreswari, Rysca; Adi, Raden Kunto; Paryanto, Edi; Ningsih, Hardian; Suryaningrum, Dyah Ayu; Arifin, Zainal; Rachmadhan, Aditya Arief

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4482

Abstract

Introduction: The COVID-19 pandemic has significantly impacted food security and accessibility in Central Java Province. This study aims to analyze the effects of the pandemic on food accessibility in three dimensions—physical, economic, and social—and on food security. Methods: The study was conducted in five cities and regencies with high COVID-19 case rates. The research method employs Structural Equation Modeling-Partial Least Square (SEM-PLS) to identify relationships between latent and manifest variables. Primary data were collected from 348 respondents, while secondary data were obtained from relevant agencies. Results: The findings reveal that the COVID-19 pandemic situation indirectly positively affects food security through improved physical access to food, supported by government policies such as large-scale social restrictions (PSBB) and community activity restrictions (PPKM), which allowed markets to operate with health protocols. However, economic and social access to food was not significantly impacted by the pandemic. Physical access was shown to have a direct positive impact on food security, while economic access was highly influenced by the respondents’ economic conditions. Conclusion: In conclusion, food accessibility—particularly physical access—plays a crucial role in maintaining food security during the pandemic in Central Java.
The impacts of the Covid-19 pandemic on food accessibility and food security (a case study in Central Java) Dewanti, Rizki Puspita; Indreswari, Rysca; Adi, Raden Kunto; Paryanto, Edi; Ningsih, Hardian; Suryaningrum, Dyah Ayu; Arifin, Zainal; Rachmadhan, Aditya Arief
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4482

Abstract

Introduction: The COVID-19 pandemic has significantly impacted food security and accessibility in Central Java Province. This study aims to analyze the effects of the pandemic on food accessibility in three dimensions—physical, economic, and social—and on food security. Methods: The study was conducted in five cities and regencies with high COVID-19 case rates. The research method employs Structural Equation Modeling-Partial Least Square (SEM-PLS) to identify relationships between latent and manifest variables. Primary data were collected from 348 respondents, while secondary data were obtained from relevant agencies. Results: The findings reveal that the COVID-19 pandemic situation indirectly positively affects food security through improved physical access to food, supported by government policies such as large-scale social restrictions (PSBB) and community activity restrictions (PPKM), which allowed markets to operate with health protocols. However, economic and social access to food was not significantly impacted by the pandemic. Physical access was shown to have a direct positive impact on food security, while economic access was highly influenced by the respondents’ economic conditions. Conclusion: In conclusion, food accessibility—particularly physical access—plays a crucial role in maintaining food security during the pandemic in Central Java.
Griya Srikandi: Pemberdayaan Perempuan Desa Pendem Melalui Produksi Batik Ramah Lingkungan Sebagai Implementasi Green Marketing Astuti, Restu; Marjuki, Ahmad Parhan; Virgy, Salsabyla Claudinda; Ansah, Alief Afi; Fistari, Anisa; Handayani, Nur Dwi; Dilliana Tugas, Raihan Daffa; Herwanti, Rizki Agustina; Nur Aini, Salsabila Wahyu; Yekti, Sekar Priyatina; Indreswari, Rysca
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri batik Indonesia memiliki peran penting dalam perekonomian nasional dan sebagai warisan budaya tak benda yang diakui oleh UNESCO. Salah satu upaya untuk meningkatkan keberlanjutan industri batik adalah dengan menerapkan prinsip green marketing dalam produksi batik ramah lingkungan. Program ini bertujuan untuk memberdayakan perempuan desa melalui peningkatan keterampilan, sekaligus mendukung keberlanjutan lingkungan dengan mengurangi ketergantungan pada bahan kimia sintetis dan sampah plastik. Pelatihan yang dilaksanakan oleh Tim POMN BEM SV UNS ini mencakup teknik pengecapan, pewarna alami, dan pelorodan malam pada kain batik, serta strategi pemasaran produk menggunakan media sosial dan kemitraan dengan berbagai pihak. Hasil dari program ini menunjukkan bahwa pelatihan batik ramah lingkungan ini berhasil meningkatkan kesejahteraan ekonomi perempuan desa dan memperkenalkan prinsip keberlanjutan dalam industri batik. Program ini juga mencatat kontribusi positif terhadap pencapaian Sustainable Development Goals (SDGs), khususnya SDG 6 (Air Bersih dan Sanitasi Layak), SDG 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi), dan SDG 17 (Kemitraan untuk Tujuan).
Pemberdayaan UMKM Desa Puntukrejo Melalui Inovasi Produk Snack Bar Ubi Ungu Untuk Meningkatkan Perekonomian Masyarakat Safitri, Asiva Nobel Eka; Darmawan, Diyanah Widyastuti; Agustin, Mila; Ropiah, Isna Kemi; Cahyawati, Manaen Sekar; Salsa Billa, Khoirun Nisa Salma; Tanti, Grecia Witara; Br Sitanggang, Viola Margaretta; Haryanto, Eko; Pujangga, Robert; Indreswari, Rysca
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Puntukrejo merupakan salah satu desa penghasil ubi ungu terbesar di Karanganyar. Namun, harga jual ubi ungu yang relatif rendah memerlukan diversifikasi untuk meningkatkan nilai ekonomi masyarakat. Program hibah MBKM bertujuan untuk memberdayakan UMKM Desa Puntukrejo melalui inovasi pembuatan snack bar yang berbahan dasar ubi ungu. Metode yang digunakan dalam kegiatan ini yaitu Participatory Rural Appraisal (PRA). Tahapan yang dilakukan oleh tim hibah MBKM mencakup persiapan kegiatan, sosialisasi terhadap mitra, pelatihan, pendampingan produksi, pemasaran, dan evaluasi. Kegiatan sosialisasi terhadap mitra dilakukan untuk memaparkan kepada para mitra terkait kegiatan MBKM yang akan dilaksanakan, mitra yang ikut serta dalam kegiatan ini yaitu ibu-ibu UMKM. Tim hibah MBKM melaksanakan pelatihan di Desa Puntukrejo yang mencakup pengenalan terhadap produk, teknik pembuatan, teknik pengemasan, dan teknik pemasaran snack bar. Pelatihan merupakan langkah awal sebelum pendampingan produksi. Dalam pendampingan produksi, pihak yang mendampingi memberikan arahan terkait proses produksi, penggunaan bahan baku yang tepat, serta penerapan teknologi yang dapat meningkatkan kualitas dan kuantitas produk. Hasil dari kegiatan pelatihan dan pendampingan produksi pembuatan snack bar menambah inovasi produk di Desa Puntukrejo dan mampu mengikuti tren pasar yang sedang berkembang. Strategi pemasaran yang efektif dilakukan offline maupun online untuk menarik minat konsumen dan memperluas pasar. Pemasaran yang dilakukan selama tiga minggu mengalami peningkatan omzet yang cukup signifikan.
Co-Authors - Meidhita J -Chi Huang, When Adi Ratriyanto Adi Ratriyanto Aditiya Aditiya Adkia, Tauba Zaka Agustin, Mila Agustina, Ana Alvin D. K Ana Agustina Andrea Stefanus Marvens AnindyaPradesty Annisa Muizaningtyas R. E. B. Annisa Muizaningtyas Rosyidahlia El Bash Annisa Muizaningtyas Rosyidahlia El Bashor Ansah, Alief Afi Ardhya Sandrina Hadi Arip Wijianto Astuti, Restu Br Sitanggang, Viola Margaretta Cahyawati, Manaen Sekar Darmawan, Diyanah Widyastuti Darwis, Gusti Putu Astasidi Ahmad Dewanti, Rizki Puspita Diana Nur Hafifah Dilliana Tugas, Raihan Daffa Dimas A. N DWI APRIYANTO Dyah Ayu Suryaningrum Dyah Yuni Kurniawati Eko Haryanto Emi Bagita Farhan Subagyo Fausta Nanda Sava Arkananta Fawwaz, Prabu Lingga Wijaya Fistari, Anisa Gusti, Kinanthi Ing Hafiya, Aqila Handayani, Nur Dwi Hapsari, Annisa Nur Hardian Ningsih, Hardian Harits Tetra Arif Putra Herwanti, Rizki Agustina Hilda S. W. Ina Marwantina Ina Nurtanti Irsyadul Ibad Jembar T. A. Jingga, Lintang Antarikza Kedaton, ⁠Prameswari Bunga Laila Nur Fatimatuzzahro Laras Damayanti Maghfiroh, Lailil Marjuki, Ahmad Parhan Marsella Zahra Laila Ahsada Mega Herlina Puspitasari, Herlina Mei Tri Sundari Mercy Bientri Yunindanova Mikael Pasaribu Mochammad Rayhan Arieza Naufaldi Mohadha Ferdyanto Muhammad Raihan Alkhosi muhammad rustamaji Muhammad Rustamaji Muhammad Satria Bagus Saputra Murtini Murtini, Murtini Nabella Rizky Aurora Nabila Irvasya Mufidah Nova Aprilya Nur Aini, Salsabila Wahyu Paryanto, Edi Permadi, Muhammad Wildan Dimas Pranita H. S. Prasetiya, Rio Dwi Pujangga, Robert Rachmadhan, Aditya Arief Rachmawanti Affandi, Dian Raden Kunto Adi Raden Kunto Adi, Raden Kunto Ramadhan, Della Amanda Ramadhani, Safitri Reza Febrianto Kasim Rizki Puspita Dewanti Ropiah, Isna Kemi Safitri, Asiva Nobel Eka Safitri, Diana Lutfia Nur Sahid I. H Sakti Rumekso Aji Salsa Billa, Khoirun Nisa Salma Salsabyla Claudinda Virgy Sandra Dewi Nugroho Sani Kamil Baldan Sekar Putri D. Siti Nur Septiana Sudiyono Sudiyono Suminah Tanti, Grecia Witara Tinon Yudhiana Trengginas, Surya Tunjung Wisnu Dewantara Vera Febriana Umiati Virgy, Salsabyla Claudinda Yekti, Sekar Priyatina Yuni Kurniawati, Dyah Zainal Arifin