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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Bisnis International conference on Information Technology and Business (ICITB) Akuisisi : Jurnal Akuntansi Prosiding Seminar Nasional Darmajaya International Journal of Economics Development Research (IJEDR) Jurnal Media Ekonomi (JURMEK) Jurnal Dharma Bhakti Ekuitas Studi Ilmu Manajemen dan Organisasi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Management Analytical and Solution International Journal of Educational Research Excellence (IJERE) Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Journal of Economics and Management Scienties Journal of Economics and Public Health Diteksi : Jurnal Pengabdian Kepada Masyarakat Jurnal Media Ekonomi (JURMEK) J-CEKI
Susi Indriyani
STIE Mitra Lampung, Jl. Z.A Pagar Alam No 7, Gedong Meneng Bandar Lampung, 0721 788960 Program Studi Manajemen STIE Mitra Lampung
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Journal : Journal of Management Analytical and Solution

 1 
Experiential Marketing Strategy To Enhance The Interest Of Visitors Of Liwa Botanical Garden Indriyani, Susi; Aprilia Hari Purnama
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.008 KB) | DOI: 10.32734/jomas.v1i3.6845

Abstract

Liwa Botanical garden is an ecotourism objectwhich prioritizes the development of conservation and protection of biodiversity. Liwa Botanical gardens, located in West Lampung Regency, is located on the ridge of the Bukit Barisan Mountains with cool air and beautiful panoramas, so that visitors will be spoiled by beautiful natural scenery. This is a good potential to get visitors who want to enjoy natural beauty tourism. The study aims to determine the effect of experiential marketing strategies on public interest in visiting the Liwa Botanical gardens. This research is a quantitative research by conducting a survey to visitors of Liwa Botanical garden randomly. The results of the study simultaneously use sense, feel, think, act, and relate as variables which aresignificant to people's interest in visiting the Liwa Botanical gardens. The findings of this study are that visitors are strongly influenced by the cool atmosphere of the botanical gardens, and the experience is pleasant and gives an impression during their visit.
Co-Authors Alie, Maria Septijantini Amalia Mustika Amalia Mustika, Amalia Andi Surya, Andi Aprilia Hari Purnama Bakti, Umar Benny Setiawan, Benny Brajanoto, Destoprani Chotimah, Tri Husnul CN, Yudhinanto Derina Yusda, Desi Desmon, Desmon Dirayati, Fadhilah Ekatama Surya, Renandi Ekatama, M. Renandi Enzovani, Senna Hasbullah Hasbullah Helmita, Helmita Isabella, Astrid Aprica Kusuma, Desta Surya Livana Ph, Livana Loliyana, Rina Loliyani, Rini Marasabessy, Fachria Yamin Mardiana, Selvy Meidasari, Evi Nanda, Rizki Amri Octavia, Ria Oktaria, Eka Travilta Pitriani, Emi Ratna Rintaningrum Ratna Rintaningrum, Ratna Reny WA, Armalia Rizki Amelia Rizki Amelia Santoso, Wiwit Tabah Sari, Nuri Anjar Sari, Pipit Novila Silvia, Dewi Sri Mulyani Surya, M. Renandi Ekatama WA, Armalia Reny Yusda, Desi Derina