Article Per Year (5 Year)
p-Index From 2021 - 2026
4.487
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of Indonesian Tourism and Development Studies Jurnal Bisnis International conference on Information Technology and Business (ICITB) Akuisisi : Jurnal Akuntansi Prosiding Seminar Nasional Darmajaya Jurnal Cendikia International Journal of Economics Development Research (IJEDR) Indonesian Journal of Global Health research Annals of Management and Organization Research Jurnal Media Ekonomi Jurnal Dharma Bhakti Ekuitas Studi Ilmu Manajemen dan Organisasi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Studi Akuntansi, Keuangan, dan Manajemen Journal of Management Analytical and Solution International Journal of Educational Research Excellence (IJERE) Journal of Artificial Intelligence and Digital Business Apollo: Journal of Tourism and Business Innovative: Journal Of Social Science Research Jurnal Manajemen dan Bisnis (JMB) Jurnal Enterpreneur dan Bisnis (JEBI) Journal of Economics and Management Scienties Journal of Social Science and Business Studies Journal of Economics and Public Health Diteksi : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Multidisiplin Journal Of Management Analytical and Solution (JoMAS) Jurnal Cendekia Ilmiah Jurnal UNIV.BI MENGABDI
Susi Indriyani
STIE Mitra Lampung, Jl. Z.A Pagar Alam No 7, Gedong Meneng Bandar Lampung, 0721 788960 Program Studi Manajemen STIE Mitra Lampung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : journal of management analytical and solution

 1 
Experiential Marketing Strategy To Enhance The Interest Of Visitors Of Liwa Botanical Garden Indriyani, Susi; Aprilia Hari Purnama
Journal Of Management Analytical and Solution (JoMAS) Vol. 1 No. 3 (2021): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.008 KB) | DOI: 10.32734/jomas.v1i3.6845

Abstract

Liwa Botanical garden is an ecotourism objectwhich prioritizes the development of conservation and protection of biodiversity. Liwa Botanical gardens, located in West Lampung Regency, is located on the ridge of the Bukit Barisan Mountains with cool air and beautiful panoramas, so that visitors will be spoiled by beautiful natural scenery. This is a good potential to get visitors who want to enjoy natural beauty tourism. The study aims to determine the effect of experiential marketing strategies on public interest in visiting the Liwa Botanical gardens. This research is a quantitative research by conducting a survey to visitors of Liwa Botanical garden randomly. The results of the study simultaneously use sense, feel, think, act, and relate as variables which aresignificant to people's interest in visiting the Liwa Botanical gardens. The findings of this study are that visitors are strongly influenced by the cool atmosphere of the botanical gardens, and the experience is pleasant and gives an impression during their visit.
Co-Authors Adhi Nurhartanto, Adhi Alie, Maria Septijantini Amalia Mustika Amalia Mustika, Amalia Andi Surya, Andi Anugerah Sanjaya Aprilia Hari Purnama Ardiyanto Maksimilianus Gai Bakti, Umar Bangsawan, Laksamana Benny Setiawan, Benny Brajanoto, Destoprani Chotimah, Tri Husnul CN, Yudhinanto Desmon, Desmon Diana Anggraini, Diana Dirayati, Fadhilah Ekatama Surya, Renandi Ekatama, M. Renandi Enzovani, Senna Faisal Abubakar Fatimah Malini Lubis Haribowo, Rio Hasbullah Hasbullah Helmita, Helmita Isabella, Astrid Aprica Kusuma, Desta Surya Lenny Nuraeni, Lenny Livana Ph, Livana Loliyana, Rina Loliyani, Rini M O, Prima Rini Marasabessy, Fachria Yamin Mardiana, Selvy Mawarni, Rima Meidasari, Evi Muhammad Ade Kurnia Harahap Nanda, Rizki Amri Novila Sari, Pipit Novilasari, Pipit Nur ‘Azah Nyoman Tyo Awidianto Octavia, Ria Oktaria, Eka Travilta Pipit Novila Sari Pitriani, Emi Rahmadi, Ahmad Ryan Rami Irna Putri Ratna Rintaningrum Ratna Rintaningrum, Ratna Reny WA, Armalia Riska Ramadhina, Yovita Rizki Amelia Rizki Amelia Santoso, Wiwit Tabah Sari, Nuri Anjar Sari, Oktavia Nila Silvia, Dewi Silvia, Dwi Sri Mulyani Surya, M. Renandi Ekatama Tri Citra Aulia Sukma Tyas Desita Wengrum Uswandi, Uswandi WA, Armalia Reny Wardana, Made Ali Widaryo, Chandika Mahendra Wulandari, Ayu Ratna Yusda, Desi Derina