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All Journal Jurnal Ilmiah Informatika Komputer Pendidikan Geografi JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Tourism & Hospitality Essentials Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JTT (Jurnal Teknologi Terpadu) QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JIKO (Jurnal Informatika dan Komputer) Jurnal Pilar Nusa Mandiri Journal of Research and Technology Jurnal BALIRESO Jurnal Sisfokom (Sistem Informasi dan Komputer) ILKOM Jurnal Ilmiah Jurnal RESISTOR (Rekayasa Sistem Komputer) Adimas : Jurnal Pengabdian Kepada Masyarakat KOMPUTIKA - Jurnal Sistem Komputer Buletin Ilmiah Sarjana Teknik Elektro Jurnal Teknik Industri Terintegrasi (JUTIN) Journal of Information Technology and Its Utilization Idealis : Indonesia Journal Information System JISO : Journal of Industrial and Systems Optimization International Journal of Engineering, Science and Information Technology Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Journal of Industrial View Abditeknika - Jurnal Pengabdian Kepada Masyarakat Abdiformatika: Jurnal Pengabdian Masyarakat Informatika Buletin Sistem Informasi dan Teknologi Islam Ilmu Komputer untuk Masyarakat Hawari: Jurnal Pendidikan Agama dan Keagamaan Islam Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia Open Community Service Journal The Center For Sustainable Development Studies Journal Tatar Pasundan: Jurnal Diklat Keagamaan MANISE (Manajemen, Bisnis dan Ekonomi) The Indonesian Journal of Computer Science Industrial & System Engineering Journals (ISEJOU) JURMA YUSTISI Journal of Information Technology and its Utilization
lilis nurhayati
Teknik Informatika, Fakultas Ilmu Komputer, Universitas Muslim Indonesia Makassar, Indonesia
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Journal : Tourism

 1 
PENGARUH SENSE DALAM EXPERIENTIAL MARKETING TERHADAP BRAND EQUITY PEMANDIAN AIR PANAS CIWALINI-CIWIDEY KABUPATEN BANDUNG (Survei Pada Pengunjung Pemandian Air Panas Ciwalini-Ciwidey Kab. Bandung) Novalita, Dewi Pancawati; Nurhayati, Lilis; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i1.1881

Abstract

South Bandung is one of the districts in West Java province which offers nature tours and much in demand as a travel destination for people from various regions, especially during the weekend, one of which is the Hot Water Bathing Ciwalini-Ciwidey. Hot Water Bathing Ciwalini have contributed to the development of tourism Bandung regency, but in the year 2008 Bathing Water Heat Ciwalini traffic decreased by 2.2%. This is expected because of the level of brand equity Ciwalini Hot Water Bathing, because of declining traffic levels indicated in the brand equity Hot Water Bathing Ciwalini the less powerful. Therefore Ciwalini Hot Water Bathing should consider implementation of the sense in the experiential in order to improve brand equity Ciwalini Hot Water Bathing. In connection with these two research studies conducted on the influence of sense and feel of experiential marketing on brand equity Ciwalini Hot Water Baths. Problem studied is how the response to visitors on the implementation sense, how the responses regarding the implementation of visitor feel, how visitors respond to the brand equity Hot Water Bathing Ciwalini how the influence of a sense of brand equity Hot Water Bathing Ciwalini how the influence of a sense of brand equity Ciwalini Hot Water Bathing. As the population in this study are visitor Hot Water Bathing Ciwalini-Ciwidey Kab. Bandung. The sampling technique is a systematic random sampling. The method used was survey explanatory. The data used are primary data and secondary data. Analysis technique used is the regresion analysis. Hypothesis testing results indicate that the sense of the experiential marketing significant influence on brand equity Ciwalini Hot Water Baths.
Co-Authors A?ayunnisa, Nurul Abdi, Muhammad Alim Abdul Wahab Abdullah, Syahrul Mubarak Agung, Riski Dewa Aji, Fery Setyo Akbar, Muhammand Ali Munawir Amir, Nur Hikmah Amrin, Fery Andriawan Andi Rizaldi Pratama Andika Syaputra Andrian, David Anik Nur Handayani Ansari Ansari As'ad, Ihwana Asdar Djamereng Astuti, Wistiani Atmajaya, Dedy Ayu Aksari AZUZ, FAIDAH Bellanov, Agrienta Bora, Leni J Cahya Wulandari, Lusi Mei Damanhuri, Nor Salwa Damayanti, Florencia Agatha Daris, Mega Asfirawati Darwis, Herdianti Dewantoro, Albertus Daru Dewi Pancawati Novalita, Dewi Pancawati Dian Dian Dimas, Ravael Djamereng, Asdar Dolly Indra Dwi Nur Halizah Elvira Siruna Fadly Achmad Fattah, Farniwati Febriyanti, Rina Fery Andriawan Amrin Fery Setyo Aji Fikar, Sul Firmiaty, Sri Fitriyani Umar Halimahtul Wildan Haris, Najwan Firdaus Harjuna, Muhammad Harlinda Lahuddin Harun, Makmur Hatta, Andi Muhammad Iqra Rezky Hazjuang, Muhammad Fatwa Herdianti Darwis Herdianti Herdianti Herman Herman Herman Hermany, Nurul Inayah Huda, Besse Nurul Indra, doly Irawati - Irawati Irawati Irawati Irawati Irawati Irja, Mulianty Cipta Irwan Ardyansah Irwan Irwan Ismail, Wawan Iwanto, Agustinus jabir, sitti rahmah Jeremy, Jason Jihan Fatihah Ismiralda Kharawan, Athifah Arsa Kononis, Elisabet Priska Arkadewi Kristiani, Poppy Marselina Lasman Parulian Purba Lokapitasari Belluano, Poetri Lestari Lukman Syafie Magfirah, Magfirah Manga, Abdul Rachman Massa, Paschal Nicollas Dominggo Mude, Muh. Aliyazid Muh Alim Abdi Muhammad Agus Muljanto Muhammad Alim Abdi Muhammad Alwi Muhammad Arif Muhammad Bayu Rahmat Muhammad Dzuljalali Wal Ikram Muhammad Firdaus Banjar Muhammad Ikhsan Supriyadi Muhammad Nazar Alfath Mukarramah, Rifqatul Munawir Munawir Munawir Nasir Hamzah Munawir, Ali Nasir, Haidawati Nathanael, Randy Abednego Nia Kurniati Novianti, Nabila Nugroho, Afifah Khairunnisa Nurfadillah Said Nurlinda Nurlinda Nurul Kholifah Yulinda Nurul Rismayanti Purba, Lasman Parulian Purnawansyah Purnawansyah Purnawansyah R, M Yusuf Rafael, Ivan Rahbiah, Sitti Ramdan Satra Ratnawaty, Latifah Resky Anugrah Rezky Anugrah Rezky Anugrah Rini Andari, Rini Risti Amelia Rosa Andrie Asmara Sahelangi, Milly Maria Salim, Yulita Salmat, Surya Mudti Saripah Fitriani Satma, Satma Setia Budi, Muh Arif Situju, Nurwaini Sri Hartini Sugiarti Sugiarti Sugiarti Sul Fikar Sulfikar Sulfikar Surachmad, Winarto Surya Mudti Salmat Syafie, Lukman Syam, Muhammad Farhan Tenripada, A Ulfah Ulhaq, Muhammad Dhiya Umar Mansyur Umniah Umniah Valentino, Teofilus Veithzal Rivai Zainal Wa Ode Tanti Wahyu Sakti Gunawan Irianto Wahyudi, Yasyfa Xena Arleyda Wal Ikram, Muhammad Dzuljalali Wibowo, Nanang Roni Widari, Nyoman Sri Widyawati, Dewi Winarto Surachmad Wisti Astuti Yulita Salim Yundari, Yundari