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All Journal Jurnal Ilmiah Informatika Komputer JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Tourism & Hospitality Essentials Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JTT (Jurnal Teknologi Terpadu) QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama RABIT: Jurnal Teknologi dan Sistem Informasi Univrab JIKO (Jurnal Informatika dan Komputer) Jurnal Pilar Nusa Mandiri JPM (Jurnal Pemberdayaan Masyarakat) Journal of Research and Technology Jurnal BALIRESO ILKOM Jurnal Ilmiah Jurnal RESISTOR (Rekayasa Sistem Komputer) Adimas : Jurnal Pengabdian Kepada Masyarakat KOMPUTIKA - Jurnal Sistem Komputer Buletin Ilmiah Sarjana Teknik Elektro Jurnal Teknik Industri Terintegrasi (JUTIN) Indonesian Journal of Data and Science Idealis : Indonesia Journal Information System JISO : Journal of Industrial and Systems Optimization Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Abditeknika - Jurnal Pengabdian Kepada Masyarakat Abdiformatika: Jurnal Pengabdian Masyarakat Informatika Buletin Sistem Informasi dan Teknologi Islam Ilmu Komputer untuk Masyarakat Jurnal Algoritma Hawari: Jurnal Pendidikan Agama dan Keagamaan Islam Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia The Center For Sustainable Development Studies Journal Tatar Pasundan: Jurnal Diklat Keagamaan MANISE (Manajemen, Bisnis dan Ekonomi) The Indonesian Journal of Computer Science JURMA YUSTISI Journal of Information Technology and its Utilization Linier: Literatur Informatika dan Komputer DIMASEJATI:Jurnal Pengabdian Kepada Masyarakat
lilis nurhayati
Teknik Informatika, Fakultas Ilmu Komputer, Universitas Muslim Indonesia Makassar, Indonesia
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Journal : tourism

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PENGARUH SENSE DALAM EXPERIENTIAL MARKETING TERHADAP BRAND EQUITY PEMANDIAN AIR PANAS CIWALINI-CIWIDEY KABUPATEN BANDUNG (Survei Pada Pengunjung Pemandian Air Panas Ciwalini-Ciwidey Kab. Bandung) Novalita, Dewi Pancawati; Nurhayati, Lilis; Andari, Rini
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i1.1881

Abstract

South Bandung is one of the districts in West Java province which offers nature tours and much in demand as a travel destination for people from various regions, especially during the weekend, one of which is the Hot Water Bathing Ciwalini-Ciwidey. Hot Water Bathing Ciwalini have contributed to the development of tourism Bandung regency, but in the year 2008 Bathing Water Heat Ciwalini traffic decreased by 2.2%. This is expected because of the level of brand equity Ciwalini Hot Water Bathing, because of declining traffic levels indicated in the brand equity Hot Water Bathing Ciwalini the less powerful. Therefore Ciwalini Hot Water Bathing should consider implementation of the sense in the experiential in order to improve brand equity Ciwalini Hot Water Bathing. In connection with these two research studies conducted on the influence of sense and feel of experiential marketing on brand equity Ciwalini Hot Water Baths. Problem studied is how the response to visitors on the implementation sense, how the responses regarding the implementation of visitor feel, how visitors respond to the brand equity Hot Water Bathing Ciwalini how the influence of a sense of brand equity Hot Water Bathing Ciwalini how the influence of a sense of brand equity Ciwalini Hot Water Bathing. As the population in this study are visitor Hot Water Bathing Ciwalini-Ciwidey Kab. Bandung. The sampling technique is a systematic random sampling. The method used was survey explanatory. The data used are primary data and secondary data. Analysis technique used is the regresion analysis. Hypothesis testing results indicate that the sense of the experiential marketing significant influence on brand equity Ciwalini Hot Water Baths.
Co-Authors A?ayunnisa, Nurul Abdi, Muhammad Alim Abdul Wahab Abdullah, Syahrul Mubarak Achmad Suyudi Amiruddin Aditya Rezky Agrienta Bellanov Agung, Riski Dewa Ahmad Zaky Aji, Fery Setyo Ali Munawir Amir, Nur Hikmah Amrin, Fery Andriawan Andi Rezaldy Jaya Andi Rizaldi Pratama Andi Syifa Salsabila Ruflin Andika Syaputra Andrian, David Anik Nur Handayani Ansari Ansari As'ad, Ihwana Asdar Djamereng Asdar Djamereng Athifah Arsa Kharawan Atmajaya, Dedy Ayu Aksari Ayu Amelia Banjar, Muhammad Firdaus Bora, Leni J Damanhuri, Nor Salwa Damayanti, Florencia Agatha Daris, Mega Asfirawati Dewantoro, Albertus Daru Dewi Ernita Rahma Dewi Pancawati Novalita, Dewi Pancawati Dewi Widyawati Dian Dian Dimas, Ravael Djamereng, Asdar Dolly Indra Dolly Indra Dwi Nur Halizah Eka Inggraha Iha Elvira Siruna Fadly Achmad Fattah, Farniwati Febriyanti, Rina Fery Setyo Aji Fikar, Sul Fikar, Sul Fitra Ramadani Fitriyani Umar Haidawati Nasir Halimahtul Wildan Haris, Najwan Firdaus Harjuna, Muhammad Harlinda Lahuddin Herdianti Herman Herman Herman Hermany, Nurul Inayah Huda, Besse Nurul Irawati - Irawati Irawati Irawati Irawati Irawati Irja, Mulianty Cipta Irwan Ardyansah Ismail, Wawan jabir, sitti rahmah Jeremy, Jason Jihan Fatihah Ismiralda Karim Abdullah Kristiani, Poppy Marselina Kurniati, Nia Lokapitasari Belluano, Poetri Lestari Lukman Syafie Lusi Mei Cahya Wulandari Luthfiya Salsabila Fakhruddin Magfirah, Magfirah Manga, Abdul Rachman Mude, Muh. Aliyazid Muh Alim Abdi Muh. Aliyazid Mude Muhammad Agus Muljanto Muhammad Alim Abdi Muhammad Arif Muhammad Bayu Rahmat Muhammad Fadhli Ardhi Indrani Muhammad Fatwa Hazjuang Muhammad Haerdiansyah Syahnur Muhammad Ikhsan Muhammad Ikhsan Supriyadi Muhammad Nazar Alfath Muhammad Rezki Muhammad Rifky Putra Scania Muhammad Rifky Saputra Scania Muhammand Akbar Mukarramah, Rifqatul Munawir Munawir Munawir Nasir Hamzah Mush'ab Al Mubarak Nadya Salsabilah Nor Salwa Damanhuri Novianti, Nabila Nugroho, Afifah Khairunnisa Nur Asy Syams Sam Ahmad Nur Hikmah Amir Nurfadillah Said Nurlinda Nurlinda Nurul Kholifah Yulinda Nurul Rismayanti Nurwaini Situju Purba, Lasman Parulian Purnawansyah Purnawansyah Putri Bimadayanti R, M Yusuf Rafael, Ivan Rahbiah, Sitti Ramdan Satra Ratnawaty, Latifah Rayhana Bahar Resky Anugrah Rezky Anugrah Rezky Anugrah Ridho Anugrah Albanjari Rini Andari, Rini Risti Amelia Roesman Ridwan Raja Rosa Andrie Asmara Sahelangi, Milly Maria Salim, Yulita Salmat, Surya Mudti Saripah Fitriani Satma, Satma Setia Budi, Muh Arif Siti Safira Tawetubun Sitti Rahbiah Busaeri Sri Hartini Sri Widari, Nyoman Sugiarti Sugiarti Sugiarti, Sugiarti Sulfikar Sulfikar Surachmad, Winarto Surachmad, Winarto Surya Mudti Salmat Syafie, Lukman Syahrir, Firdaus Abrazawaiz Syahrul Bone Syam, Muhammad Farhan Ulhaq, Muhammad Dhiya Umar Mansyur Umar, Fitriyani Umniah Umniah Valentino, Teofilus Veithzal Rivai Zainal Wa Ode Tanti Wahyu Hidayat Ramadhan Wahyu Kadri Rahmat Suat Wahyu Sakti Gunawan Irianto Wahyudi, Yasyfa Xena Arleyda Wal Ikram, Muhammad Dzuljalali Wibowo, Nanang Roni Widyawati, Dewi Wisti Astuti Wistiani Astuti Wulan Purnama Sari Yulita Salim Yundari, Yundari