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Analisis Pengaruh Kebijakan, Kekhawatiran, Kebiasaan Dan Promosi Terhadap Minat Belanja Konsumen Online Shop Di Era Pandemi Covid-19: Studi Kasus Mahasiswa Di Yogyakarta Muji Setyo Jatmiko; Romadhona Ana Maghfiroh; Miswanto; Frasto Biyanto; Baldric Siregar
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1803

Abstract

The purpose of this study was to examine whether policies, concerns, habits, and promotions affect online shopping interest. This study uses a Likert scale and is included in quantitative research. Using the IBM SPSS version 27 application for statistical calculations. The respondents obtained were 110 respondents, with 96 respondents who could be taken and 14 respondents who were not taken for reasons of not meeting the criteria. This study concluded that policies and promotions do not have a significant influence on Consumer Shopping Interest in Online Shops in the COVID-19 Pandemic Era. While concerns and habits have a significant positive influence.
Determinasi Perilaku Pembelian Impulsif Melalui Pendekatan Social, Value, Dan Relaxation Shopping Ni Kadek Dwi Ervina; Rizka Ageng Pertiwi; Miswanto Miswanto; Baldric Siregar; Frasto Biyanto
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1804

Abstract

Impulse buying behavior is an increasingly prominent phenomenon in the context of modern retail, along with the development of marketing strategies that emphasize the emotional and psychological aspects of consumers. This study aims to analyze the influence of three dimensions of hedonic motivation in shopping namely social shopping, value shopping, and relaxation shopping on online impulsive buying behavior. This study uses a quantitative approach with a data collection method through a questionnaire distributed to active consumers on the e-commerce platform. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results of the study indicate that social shopping and relaxation shopping have a positive and significant effect on impulsive buying behavior, while value shopping has no significant effect. These findings provide practical implications for e-commerce industry players in designing marketing strategies that can optimize consumer shopping experiences through social and relaxation aspects to encourage positive impulsive buying behavior.
Tax Risk, Tax Avoidance, and Corporate Risk: The Moderating Role of Board Gender in Indonesian Firms Khaeril Azmi; Baldirc Siregar; Frasto Biyanto; Miswanto Miswanto
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 2 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/art.9.2.2025.663

Abstract

Tax risk and tax avoidance have attracted increasing academic attention due to their implications for corporate risk and governance. This study aims to examine the effect of tax risk and tax avoidance on corporate risk, with gender composition on the board of directors as a moderating variable. Focusing on industrial goods companies listed on the Indonesia Stock Exchange during the 2021–2023 period, this study analyzes 45 observations from 16 companies using panel data regression. Corporate risk is measured by stock return volatility, tax risk is proxied by tax liability uncertainty, and tax avoidance is calculated as the ratio of pre-tax profit to total assets. Gender is measured by the proportion of female directors. The results show that tax risk has a significant negative effect on corporate risk, indicating more prudent management under fiscal uncertainty. Conversely, tax avoidance has a significant positive effect, increasing cash flow volatility and reputation exposure. However, gender does not significantly moderate the relationship between tax avoidance and corporate risk, likely due to low female representation. These findings underscore the importance of fiscally conservative strategies and increasing gender diversity in corporate governance.
Reconceptualizing Smart Tourism Governance Beyond the City: A Bibliometric Analysis of Rural and Ecological Perspectives Andi Yulianto; Roby Setiadi; Miswanto Miswanto; Muhammad Iqbal Al-Banna Ismail
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i2.6419

Abstract

Purpose: This study maps the knowledge structure and thematic evolution of smart and rural tourism research, focusing on governance’s role in sustainability-oriented rural contexts. This addresses the conceptual imbalance in the literature, which remains largely urban-centric and technology-driven. Research Methodology: A bibliometric analysis was conducted on 114 articles indexed in the Scopus database using VOSviewer, including keyword co-occurrence, thematic clustering, and overlay visualization to identify major themes and research trends. Results: The findings indicate a rapid growth in smart tourism research; however, the literature is still dominated by technology-oriented and smart city perspectives. Seven thematic clusters were identified, revealing a fragmented knowledge structure in which rural, ecological, and community-based tourism remain peripheral to the core. Although governance and sustainability have gained increasing attention, their integration with core smart tourism concepts remains limited. Conclusions: This study proposes a rural-ecological governance perspective that positions governance as a mediating mechanism linking digital transformation, community participation, and ecological sustainability in rural tourism. Limitations: The analysis was limited to Scopus-indexed publications and did not incorporate empirical field-based evidence. Contributions: This study clarifies the intellectual structure of smart tourism research and offers a conceptual direction for future research and policy development in sustainable smart tourism.
PARASOCIAL RELATIONSHIP, AUDIENCE COMMENTS, INFLUENCER CREDIBILITY, BRAND TRUST, DAN PURCHASE INTENTION Vinsensia Tri Arisa; Haryono Subiyakto; Miswanto
Jurnal Akuntansi Dan Manajemen Vol 37 No 1 (2026): JAM Vol 37 No 1 April 2026
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v37i1.171

Abstract

This study analyzes parasocial relationships, influencer credibility, audience comment moderation, and their effects on brand trust and purchase intention on TikTok. Based on data from 174 active TikTok respondents, the results show that parasocial relationships influence influencer credibility, which in turn strengthens brand trust and purchase intention. However, audience comment moderation weakens this effect. These findings underscore the importance of influencer credibility in building brand trust and influencing purchase intention, especially on a social media platform with a high level of interaction like TikTok.
Pengaruh Makroekonomi dan Spillover Effect Harga Batubara Terhadap Harga Saham Perusahaan Batubara Mahendra, Rizky Cahya; Biyanto, Frasto; Miswanto, Miswanto; Siregar, Baldric
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine whether macroeconomic factors (inflation and SBIS) and coal prices affect the stock prices of coal production companies. The research adopts a quantitative approach using secondary data from the period 2017–2021, with a total of 244 observations. The data were analyzed using panel data analysis techniques. The population consists of 24 coal production company stocks, from which 4 samples were selected through purposive sampling. Statistical calculations were conducted using EViews software. The findings indicate that increases in stock prices of coal production companies are more effectively influenced by inflation and coal prices, both of which shape investors’ perceptions of the companies’ prospects. Inflation plays an important role as an external factor that can suppress stock prices through reduced purchasing power and increased economic uncertainty. In contrast, coal prices serve as a key indicator reflecting the companies’ performance and revenue potential. On the other hand, SBIS has not shown a significant effect on stock prices and therefore is not a primary factor in investment decision-making within this sector. Consequently, investors are advised to pay closer attention to inflation dynamics and coal price movements as a basis for investment considerations. Meanwhile, companies need to improve their operational performance and take advantage of favorable commodity price conditions to sustainably enhance firm value.
Pengaruh Cash Flow dan Debt terhadap Organizational Agility Ana Marcal; Baldric Siregar; Frasto Biyanto; Miswanto Muslim; Hernandi J
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8756

Abstract

This study's goal is to investigate how cash flow, debt, and profitability affect Indonesian public firms' adaptability. The percentage of R&D, training, and education expenses compared to revenue is another way to define agility. According to the Dynamic Capabilities Theory, an organization must be able to react effectively and swiftly to changes in its surroundings. According to the study's findings, which were based on secondary data gathered from 21 companies' annual reports between 2021 and 2023 and analyzed using multiple linear regressions, cash flow significantly and favorably influences agility, while leverage significantly and unfavorably affects agility. Unexpectedly, profitability even has a negative big impact on agility, in contrast to expectations. These findings also support that internal financial stability, such as cash flow management and debt structure, will be of a critical importance for mobilizing organizational agility. This research suggests the significance of balance between financial performance and long-term investment in human resources development and innovation in order to form an adaptive and competitive organization.
Determinasi Job Hopping Gen Z Yogyakarta: Gaji, Pertumbuhan Karier dan Kepuasan Kerja Vani Oktafiani; Yondik Army Pratama; Miswanto Miswanto; Baldric Siregar; Frasto Biyanto
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.5046

Abstract

Purpose: The purpose of this research is to analyze how market competitive pay, career growth, and job satisfaction affect the job-hopping intentions of Generation Z employees in Yogyakarta. Methodology/approach: This study utilized a quantitative method with purposive sampling. A total of 104 Generation Z respondents filled out an online questionnaire, and the data were processed using multiple linear regression through SPSS 25. Results/findings: The findings indicate that market competitive pay, career growth, and job satisfaction collectively exert a significant influence on job-hopping intentions. However, market competitive pay and job satisfaction show a negative influence, meaning higher levels of both reduce the tendency to job hop. Interestingly, career growth has a positive effect, indicating that greater perceived opportunities for advancement can increase job-hopping intentions when expectations are not met internally. Conclusion: Career growth can motivate Gen Z employees to pursue external opportunities if their current organization lacks clear advancement paths. Meanwhile, competitive pay and job satisfaction can reduce the desire to job hop, making them essential components of effective retention strategies. Limitations: This study is limited by a short data collection period of only one month. This may lead to temporal bias and restrict the depth of analysis, so the findings should be interpreted with caution and not generalized without considering longer-term dynamics. Contribution: This study highlights the need for companies to integrate fair compensation, transparent career development plans, and job satisfaction strategies to retain young employees effectively, particularly in competitive job markets.
Optimalisasi IMC dan Brand Heritage sebagai Strategi Kompetitif Museum saat Krisis Global Kesiapan Marketing Digital sebagai Variable Moderasi: Penelitian Rifki Putra Hidayat; Frasto Biyanto; Miswanto Miswanto; Baldric Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6757

Abstract

Masa depan sektor pariwisata, khususnya museum, menghadapi tantangan signifikan akibat krisis global dan perubahan perilaku wisatawan milenial dan zienial yang sangat bergantung pada teknologi. Studi ini bertujuan untuk menganalisis model optimasi strategi kompetitif museum melalui integrasi Komunikasi Pemasaran Terpadu (IMC), Warisan Merek, dengan kesiapan pemasaran digital sebagai variabel moderasi. Dengan menggunakan pendekatan penjelasan kuantitatif, data dikumpulkan melalui kuesioner dari pengunjung Museum Ullen Sentalu menggunakan teknik pengambilan sampel bertujuan. Analisis data dilakukan menggunakan metode Pemodelan Persamaan Struktural (SEM) berbasis SmartPLS. Secara teoritis, hasil penelitian menunjukkan bahwa strategi IMC yang konsisten dan penguatan warisan merek yang autentik secara signifikan meningkatkan keunggulan kompetitif museum. Lebih lanjut, kesiapan pemasaran digital terbukti bertindak sebagai penguat yang memperkuat pengaruh IMC dan warisan merek pada strategi kompetitif, terutama dalam menjaga relevansi museum di tengah mobilitas terbatas selama krisis. Temuan ini berkontribusi pada pengelola museum dalam mentransformasikan paradigma mereka dari sekadar penyimpanan koleksi menjadi destinasi adaptif dan sangat kompetitif di era digital
Pengaruh Return On Asset, Return On Equity, Dan Earning Per Share Terhadap Return Saham Pada Perusahaan Manufaktur Yang Terdaftar Di BEI Mimi Meriami Br Pane; Miswanto; Baldric Siregar; Frasto Biyanto
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14222

Abstract

Penelitian ini bertujuan untuk menguji pengaruh return on asset (X1), return on equity (X2), dan earning per share (X3) berpengaruh terhadap return saham (Y) pada perusahaan manufaktur sub sektor otomotif yang terdaftar di Bursa Efek Indonesia periode 2016-2021 Populasi yang digunakan dalam penelitian ini adalah perusahaan manufaktur sub sektor otomotif. Penelitian ini memakai sampling jenuh (Sensus) dengan jumlah sampel sebanyak 7 perusahaan. Teknik analisis data dalam penelitian ini menggunakan analisis desktiptif, analisis asumsi klasik, analisis regresi linier berganda, dengan pengujian hipotesis menggunakan uji -t dan uji F. Hasil penelitian menujukkan bahwa : (1) secara parsial variabel return on asset (X1) berpengaruh positif dan signifikan terhadap return saham. (2) secara parsial variabel return on equity (X2) berpengaruh negatif dan signifikan terhadap return saham. (3) secara parsial variabel earning per share (X3) tidak berpengaruh positif dan tidak signifikan terhadap return saham. (4) secara simultan variabel return on asset (X1), return on equity (X2) dan earning per share (X3) berpengaruh positif dan signifikan terhadap return saham.
Co-Authors Adelia Fernandes Aditia Yusuf Setiawan Aditya Candra Kusuma Al.Patriot Putera Mahendra Alda Yuliana Amalia, Yusrina Ana Marcal Anacleto Roberto Carolina Soares Anacleto Roberto Carolina Soares Anacleto Roberto Carolina Soares Ananias Barreto Ance Costansa Rajabuan Andi Yulianto Anjar Surdiyani Annisa Anti Aulia Nuri Saragih Apolinario Magno Aprih Santoso Aslan, Vajrin Syawaluddin Baldirc Siregar Baldric Siregar Baldric Siregar Baldric Siregar Baldrich Siregar Baldrick Siregar Bambang Setia Wibowo Baquita M. G. Pereira Beby Ayu Wardhani BIYANTO, FRASTO Bonifacio José Tilman Bria, Anggelina Yuniance Brito, Sr. Ervinia Martins Chris Indah Pratiwi Darmawan Purwana Davia Mia Amanda Devi Tri Nugraheni Dewi Fitriyani Diczon Stevanus Oematan Dimençia Canossa Da Costa Amaral Dinda Fadila Sari Dwi Murniyati Dwi Nuriya Aini Edigar Filipe Pereira Edigar Filipe Pereira Efri Nurmalinda Eggi Sandy Tesa Egídio Maria de Jesus Gomes Eka Puspita Sari Eka Puspita Sari Eko Prasetio, Eko Eko Sutanti Endarwati Endarwati Eni Istianti Ernawan Septia Putri Ussholehah Fadli, La Ode Fdiah Ulima Tiarsih, Waitun Nur Ferdya Bayu Nugroho Filipe Mendes Pereira Fithratun Nuha Tsabita Francisco Martins Da Silva Frasto Biyanto Frasto Biyanto Frasto Biyanto FRASTO BIYANTO Frasto Biyanto Frasto Biyanto Frasto Biyanto Frasto Biyanto Frasto Biyanto Frasto Biyanto Frasto Biyanto Gabriela Rosellini Wisnu Geraldin Gusmao, Maria Alda Saores Haryono Subiyakto Helio Augusto da C. Xavier Mauquei Hernandi J Horacio, Amancio Inesa Novika Putri Irma Oktarina Safitri Isnanda Zainur Rohman, Isnanda Zainur Izza Salsabila Jatinugroho, Robertus Cahyo Jatmiko, Muji Setyo Juvin Setyarini Kamilia Octa Murni Kartinah Kartinah Khaeril Azmi klariadi kla Kyla Narinta Safitri Lisa Astuti Lu’lu’ Nafiati Maghfira Ghina Pangesti Mahendra, Rizky Cahya Marganing Mukti Mario Da Costa Mbete, Roselina Lucia Ketty Megantoro Effendi Meidi Syaflan, Meidi Meiliasari, Vika Metilda Dwi Putri Landang Mimi Meriami Br Pane Mohamad Faiz Arrafi Mubarok, Rijal Rizki Muhammad Iqbal Al-Banna Ismail Muhammad Nabil Bouxit Muji Setyo Jatmiko Muqorrobien Marufi Murniyati, Dwi Mutiara Susyyani Natalia Geulis N.P Neno, Yohanes Robinsius Ni Kadek Dwi Ervina Nikodemus Hans Setiadi Wijaya Nonis , Maria Febriani Nopi Handayani Novia Rosa de Sousa Nugraha, Mochamad Saddam Ilyas Nur Diana Nur Wulandari, Diah Novita Oktafiani, Vani Patmawati, Desi Perdana, Oksa Wisnu Pereira, Deolindo Henrique Pinto, Leonardo Pratama, Yondik Army Pratiwi, Chris Indah Priska Putri Parungky Putra, Gregorius Okta Putri Arneta Sidik Putri Dharmana, Vanessa Putri Ermelinda Sopiana Putri, Ajeng Kharisma Qorry Fatona, Arifa R. Stefanus Seno Bagus W Rahmawaty, Anisa Ratnasari, Intan Riana Riana Ridho Fiky Ardandi Rifki Putra Hidayat Rijal Rizki Mubarok Rina Wulandari Rita de Fátima V. da Silva Rizka Ageng Pertiwi Roby Setiadi Rois Arifin Romadhona Ana Maghfiroh Rosalina Deviyanti Rr. Niken Purwasari Santosa, Harjuna Cipta Saores Gusmao, Maria Alda Sarmento, Tito Apolinario Satriyo Nugroho Sempati May Al-Farrasi Setyarini, Juvin Shandhi Alamsyah Shilfiyana, Dhindha Shofia Suparti Shofia Suparti Sirait, Dian Rumintang Irianti Soares, Casimiro Soares, Luis Americo Sonia Putri, Syifa Syifa Sonia Putri Talentia Herri Christiana Tandinus Murib Terra, Inai Theresia Trisanti Tiara Nur Anisah Tiara Nur Anisah Titik Kusmantini Titik Kusmantini Totok Wijayanto, Totok Ula Restu Rafifah Vajrin Syawaluddin Aslan Vani Oktafiani Veronica Sunarto Ximenes Veronica Sunarto Ximenes Vinsensia Tri Arisa Watang, Kirenius Conny Chapry Wibisana, Luqman Ikhsanudin Wikarisa Yudhasepti Wulandari, Amalia Dewi Ximenes, Antonio Yanuar Rifqi Abdullah Yanuar Rifqi Abdullah Yessi Ria Angelia Yondik Army Pratama Zahra, Zulfa Putri Az-