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Journal : Jurnal Teknik Informatika (JUTIF)

Optimization Artificial Neural Network (ANN) Models with Adam Optimizer to Improve Customer Satisfaction Business Banking Prediction Ifriza, Yahya Nur; Mandaya, Yusuf Wisnu; Sanusi, Ratna Nur Mustika; Febriyanto, Hendra; Jabbar, Abdul; Kamaruddin, Azlina
Jurnal Teknik Informatika (Jutif) Vol. 6 No. 3 (2025): JUTIF Volume 6, Number 3, Juni 2025
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2025.6.3.4776

Abstract

Customer satisfaction prediction is critical for business banking to retain clients and optimize services, yet existing models struggle with imbalanced data and suboptimal convergence. Traditional approaches lack adaptive learning mechanisms, limiting accuracy in real-world applications. This study developed an optimized Artificial Neural Network (ANN) model using the Adam algorithm to improve prediction accuracy for banking customer satisfaction. We trained an ANN on the Santander Customer Satisfaction Dataset (76,019 entries, 371 features) with Adam optimization. Preprocessing included normalization, removal of quasi-constant features, and an 80-20 train-test split. Adam’s adaptive learning rates and momentum were leveraged to address gradient instability. The model achieved 95.82% accuracy, 99.99% precision, 95.83% recall, a 97.87% F1-score, and 0.82 AUC, outperforming traditional optimizers like SGD. Training loss reduced by 30% with faster convergence. This work demonstrates Adam’s efficacy in handling imbalanced banking data, providing a scalable framework for customer analytics. The results advance computer science applications in fintech by integrating adaptive optimization with deep learning for high-stakes decision-making. This research contributes to the growing body of knowledge in machine learning applications for business analytics and provides a valuable framework for improving customer satisfaction prediction models in various industries and the advancement of deep learning applications in business intelligence, particularly in banking service quality prediction.
Co-Authors Abdul Rauf Chaerudin Adam Latif Addini, Jihan Timur Afrianti, Yuyun Agustina Saini, Alif Afian Nasir Aini, Maqfiroh Intan Nurul Akmal, Muhamad Roihan Alamsyah, Muhammad Radian Nur Aldri Frinaldi Alfathqi, Rheza Rizky AlGhufron, Mohamad Nizar Ameliah, Nurul Anshari, Gusti Zakaria Anugrah, Eka Arisal Asad, Muhammad Aryo Pinandito Atunnisa, Rifa' Awati, Desiana Fitri Az-Zahra, Salma Fatimah Az-Zahra, Sheeny Bakri, Sitty Nur Syafa Barisan Bayinah, Isnainatul Chasanah, Aisya Nurul Chatarina Umbul Wahyuni Chiuloto, Kalvin Dayadi, Dayadi Deanova, Dendhie Dema, Herman Dian sari, Hikma DWI RAHMAWATI Erna Noor Savitri, Erna Noor Ershanti, Agnes Dewi Wuri Evi Gusmayanti Fadil Syamsa, Muhammad Fauziyyah, Istiqomah Ifnan Febriyanto, Hendra Fitrah, Nurul Fitri, Revieta Noor Fyngky, Fryza Gunawan, Mahendra Habil Sultan Hakim, Akhyaruddin Hamdani, Adib Afriza Hamzaturrazak, Multohadi Haris, Amnan Hartanto, Naufal Hartanto, Toni Hasnaningtiyas, Siti Heriyanti, Andhina Putri Herol, Herol Hidayah, Harun Syamsudin Nur Holeng, Vera Angelina Husni, Muthia Fadhilah Ika Sukmawati, Ika Irwan Irwan Iskandar, Aldy Jajat sudrajat Jamaluddin Ahmad Jamaludin . Jati, Elisabeth Gita Damar Julpa, Ira Sopiana Kamaruddin, Azlina Kholil, Putri Alifa Kuswati, Fitri Yunda Ladamay, Ode Moh Man Arfa Latif, Adam Latif, Mukhlis Abdul Listiaji, Prasetyo Lorensa, Dina LUKMAN, LUKMAN M. Lolo, Nadyah Harnol Ma’ruf, Syamsul Azhar Qowwam Maharani, Saffira Alyda Marchelina, Shally Maryono, Iyon Mauliya, Durrotul Jahroo Mualif, Akmal Muhammad Rais Rahmat Muhanniah, Muhanniah Mustanir, Ahmad Mustikawati, Lenny Helmalia Naufal, Muhammad Ahganiya Nikmat Syarifuddin, Rifni Ni’matuzzahroh, Ni’matuzzahroh Nonci, Nurjannah Norma Eralita Parmin Prahmani, Yonika Sindiana Pratiwi, Andini Sukma Purwadi, Cintiya Egi Putri, Ade Anggun Wana Putri, Isria Miharti Maherni Putri, Rahmatia Prihantiny Putri, Rizda Amalia Rabbani, Raka Restu Rahayu, Endah Fitriani Rahmalidya, Alfia Rahmawati, Laila Zulaiha Amalia Ramadhan , Muh.Rohady Ramadhan, Muh Rohady Ramdan, Muhammad Ridho Fariz, Trida Rifa'atunnisa, Rifa'atunnisa Risma Risma, Risma Rizki Nor Amelia Rizkiyah, Nanda Puji Rizqi, Vira Dwi Martia Atta Rizqiyani, Rifa Sajida, Hanifa Putri Salma, Mila Rangga Lailatus Sandi Lubis Sanusi, Ratna Nur Mustika Sarwono, Muhammad Reza Daffauzan Setya Perdana, Rizal Shabrina, Dhiyanita Siregar, Zepanya Gladis Tabita Siti Herlina Dewi Siti Sawerah Sri Ngabekti St. Soeraya Stephani Diah Pamelasari, Stephani Diah Sultan, Habil Sumarno Sunarti Syarifuddin, Haeruddin Tiaraningrum, Fathia Hanif Trida Ridho Fariz Trihadianta, Mohammad Rifki Utama, Raditya Arinanda Wandari, Mellyana Putri Ayu Widianti Wijanaputri, Kania Okta Yahya Nur Ifriza Yasin, Akhmad Yayuk Astuti Yolanda, Vera Cerelia Yusuf Wisnu Mandaya Zulfadly MJ, Muh. Zulfani, Sevianna Danah