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Pendampingan Re-Branding dan Digital Marketing Pada Pelaku Usaha Selep Padi Keliling Sri Wahyuni; Innayah; Siti Asiyah
Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2025)
Publisher : PT. Edutech Inovatif Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64109/ygvrgj44

Abstract

Indonesia merupakan negara dengan mayoritas masyarakat menggunakan beras sebagai bahan pokok makanan, beras dihasilkan oleh tanaman padi dengan melalui proses penggilingan. Selain mengghasilkan beras proses penggilingan juga akan menghasilkan katul yang mempunyai manfaat untuk campuran pakan ternak dan juga pupuk tanaman. Dalam proses penggilingan terdapat pemilik usaha yang mempunyai beberapa kendala tepatnya di daerah purwosari malang jawa timur yang terkendala dalam hubungan pemilik usaha dengan konsumen. Hal ini dikarenakan pemilik usaha selep keliling yang masih menggunakan sistem tradisional yaitu dengan berkeliling desa menawarkan siapa yang membutuhkan jasa selep padi tersebut dengan waktu yang tidak menentu. Dengan problematika tersebut inovasi dasn kreatifitas tentu menjadi solusi untuk mempertahankan usaha agar tetap eksis. Mengingat bahwa teknologi informasi yang kembang sangat cepat menjadi kunci untuk memanfaatkan media sosial sebagai pemasaran dan promosi. Re-branding dan Digital marketing digunakan sebagai wadah mempertahankan usaha tersebut dengan menyebar luaskan produk dan jasa yang  ditawarkan pelaku usaha dengan konsumen. Serta dilakukan pemberian nama usaha sebagai ciri khas selep padi tersebut karena banyaknya pesaing antar usaha tentu pemberian nama usaha bersifat penting. Hasil yang dicapai setelah adanya pengabdian ini adalah digital marketing yang sudah diimplementasikan pelaku usaha sehingga terjadi komunikasi yang baik antara pelaku usaha dan konsumen, selain itu pelaku usaha dapat memberikan informasi secara luas kepada konsumen sehingga menemukan efesiensi waktu. Pelaksanaan kegiatan melibatkan suatu observasi, sosialisasi, implementasi, pendampingan, evaluasi dan sampai pada tahab publikasi jurnal ilmiah. Dengan melakukan hal tersebut, diharapkan pelaku usaha terus menciptakan inovasi terlebih dalam pemanfaatan media sosial agar terus berkembang dalam dunia teknologi ini.
The Phenomenon of Silencing Activists in the Novel Laut Bercerita and Digital Silencing in Indonesia: An Analysis of Gramsci's Hegemony Nurul Kholifah; Hasan Busri; Sri Wahyuni
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 11 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v11i1.39572

Abstract

The silencing of critical voices has evolved from physical repression during the New Order era to the sophisticated mechanisms of digital suppression in contemporary Indonesia. This study aims to reveal the continuity and transformation of silencing practices by analyzing Leila S. Chudori’s novel Laut Bercerita alongside present-day digital suppression phenomena through Antonio Gramsci’s theory of hegemony. Employing a qualitative approach, the research integrated content analysis of the novel and documentation of digital silencing cases collected through literature reviews, close reading, and interactive data analysis methods, involving iterative coding, theme development, and validation across multiple data sources. The findings revealed that Laut Bercerita portrays silencing through coercion and ideological manipulation by the New Order regime, reflected in acts of torture, enforced disappearances, and propaganda. These practices exhibited fundamental similarities to modern digital suppression tactics, such as algorithm manipulation, shadow banning, and doxxing. Viewed through Gramsci's theoretical lens, both eras demonstrated the interplay of coercive force and ideological control to maintain hegemony. The study concludes that despite medium shifts, the silencing mechanisms persist across time. It further recommends the development of counter-hegemonic strategies. Specifically, creating alternative narratives and independent digital spaces that challenge dominant power structures to resist the increasingly complex nature of digital repression.
ANALISIS SWOT DAN AHP PADA UMKM PANGKAS RAMBUT X DESA KALIREJO KECAMATAN SUKOREJO Dimas Abdiel Zahron Ar Rafif; Sri Wahyuni
Journal of Business, Social, Management, and Technology Vol. 1 No. 2 (2025): October 2025
Publisher : CV. Dhanesa Nusantara Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan pada UMKM Pangkas Rambut X di Desa Kalirejo, Kecamatan Sukorejo, dengan menggabungkan metode Strengths, Weaknesses, Opportunities, Threats (SWOT) dan Analytic Hierarchy Process (AHP). Pendekatan penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui observasi dan wawancara terhadap pemilik usaha. Hasil analisis SWOT menunjukkan bahwa usaha memiliki kekuatan berupa keterampilan dan hubungan sosial yang baik, namun masih menghadapi kelemahan pada aspek promosi digital dan kapasitas pelayanan. Peluang yang muncul antara lain perkembangan digitalisasi dan dukungan program UMKM desa, sedangkan ancaman utama berasal dari perubahan tren serta persaingan barbershop modern. Melalui analisis AHP, diperoleh hasil bahwa strategi prioritas adalah memanfaatkan keterampilan dan reputasi untuk memperluas promosi melalui media sosial, karena memiliki bobot kepentingan tertinggi dalam meningkatkan daya saing dan keberlanjutan usaha. Penelitian ini diharapkan dapat menjadi referensi bagi pengembangan UMKM sektor jasa lokal dengan pendekatan strategis yang adaptif terhadap perubahan lingkungan bisnis.
The Role of Critical Thinking in The Preparation of High-Level Indonesian Questions by Pre-Service Teachers Sri Wahyuni; Frida Siswiyanti; Itznaniyah Umie Murniatie; Prayitno Tri Laksano; Lilik Wahyuni; Ifit Novita Sari
Aksara Vol 37, No 2 (2025): AKSARA, EDISI DESEMBER 2025
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v37i2.4888.525-534

Abstract

This study aims to (1) describe the role of pre-service teachers’ critical thinking skills in their ability to formulate higher-order Indonesian language questions, and (2) identify which aspects of critical thinking have the most significant influence on this ability. A quantitative correlational approach was employed, with data collected from 71 pre-service teachers through a critical thinking skills test and an analysis of the higher-order questions they created. The data were analyzed using correlation tests, one-way ANOVA, and Post Hoc LSD analysis to examine relationships and differences in performance based on levels of critical thinking. The findings show a significant positive relationship between critical thinking and the ability to design analytical, evaluative, and creative questions. Pre-service teachers with higher levels of critical thinking demonstrated better performance in constructing cognitively complex questions. The ANOVA results (F = 55.632; p < 0.05) confirmed significant differences among the low-, medium-, and high-critical-thinking groups. These findings affirm that critical thinking is a key foundation for developing higher-order questioning skills. Therefore, teacher education programs should integrate inquiry-based learning, metacognitive reflection, and technology-based supports such as AI-assisted scaffolding to strengthen pre-service teachers’ critical and reflective thinking abilities. AbstrakPenelitian ini bertujuan untuk (1) mendeskripsikan peran keterampilan berpikir kritis guru prajabatan dalam kemampuan mereka menyusun pertanyaan Bahasa Indonesia tingkat tinggi, serta (2) mengidentifikasi aspek berpikir kritis yang paling berpengaruh terhadap kemampuan tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan desain korelasional. Data dikumpulkan dari 71 guru prajabatan melalui tes berpikir kritis dan analisis terhadap pertanyaan tingkat tinggi yang mereka buat. Data dianalisis menggunakan uji korelasi, ANOVA satu arah, dan uji Post Hoc LSD untuk melihat hubungan dan perbedaan kemampuan berdasarkan tingkat berpikir kritis. Hasil penelitian menunjukkan adanya hubungan positif yang signifikan antara keterampilan berpikir kritis dan kemampuan menyusun pertanyaan analitis, evaluatif, serta kreatif. Guru prajabatan dengan kemampuan berpikir kritis tinggi menunjukkan hasil yang lebih baik dalam menyusun pertanyaan kompleks secara kognitif. Hasil ANOVA (F = 55,632; p < 0,05) juga menegaskan adanya perbedaan yang bermakna antara kelompok berpikir kritis rendah, sedang, dan tinggi. Temuan ini menegaskan bahwa berpikir kritis merupakan dasar penting dalam mengembangkan kemampuan bertanya tingkat tinggi. Oleh karena itu, program pendidikan guru perlu mengintegrasikan pembelajaran berbasis inkuiri, refleksi metakognitif, serta dukungan teknologi seperti AI-assisted scaffolding untuk memperkuat kemampuan berpikir kritis dan reflektif calon guru.
DECOLONIAL ECOLINGUISTICS IN THE ORAL TRADITION OF SEBLANG AS A FORM OF OSING PEOPLE’S RESISTANCE Muhammad Fauzi Al Hamidi; Sri Wahyuni; Dyah Werdiningsih; Hasan Busri
LiNGUA: Jurnal Ilmu Bahasa dan Sastra Vol 20, No 2 (2025): LiNGUA
Publisher : Laboratorium Informasi & Publikasi Fakultas Humaniora UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ling.v20i2.36524

Abstract

As global environmental crises continue to grow, greater attention to indigenous ecological knowledge is urgently needed. This study explores the ecological narratives embedded in the oral tradition of Gending Seblang Olehsari within the Osing community, Banyuwangi, East Java Province, Indonesia, through a decolonial ecolinguistic perspective, and examines its role as cultural resistance against hegemonic environmental discourse. In positioning this study within contemporary ecolinguistic and decolonial scholarship, the research emphasizes the urgency of recovering marginalized ecological epistemologies that have been systematically silenced by colonial and modern development paradigms. Employing qualitative methods, the research analyzes oral texts, engages in participatory observation of rituals, and conducts in-depth interviews with community leaders. This methodological design allows the study to capture not only linguistic structures, but also the socio-cultural, historical, and cosmological dimensions through which environmental meaning is produced and sustained in everyday community practices. The findings demonstrate that Gending Seblang embodies ecological symbols, such as kembang gadhung (toxic flower) and ombak umbul (ocean wave), which reflect the Osing cosmology of harmonious and sustainable human–nature relations. These symbols operate as ecological signifiers that encode ethical principles of restraint, reciprocity, and interdependence between human and non-human life forms, offering an alternative worldview to anthropocentric environmental models. Metaphors including Seblang Lukinta (trance upon nature’s bed) and Layar Kumendhung (critique of ecological colonialism) function as linguistic strategies to preserve local knowledge while resisting exploitative Western logic. Through these metaphors, the Osing people articulate a counter-narrative that challenges the reduction of nature into mere economic resources and reasserts indigenous cosmology as a valid and authoritative system of ecological knowledge. The study concludes that this oral tradition is not merely intangible cultural heritage, but a living knowledge system significant for ecological decolonization movements. As such, Gending Seblang should be understood as an active site of epistemic resistance that continues to shape community identity, environmental ethics, and political consciousness.These insights provide a new perspective on integrating local wisdom into environmental policy and sustainability education. Ultimately, this research demonstrates that the preservation of oral traditions is inseparable from the pursuit of ecological justice, particularly in the context of accelerating environmental crises and the enduring legacy of colonial environmental governance.
Preserving The Majapahit Cultural Heritage in Trowulan Through Innovative Indonesian Language Teaching Materials Nurul Kholifah; Sri Wahyuni; Abdul Rani
Aksara Vol 38, No 1 (2026): AKSARA, EDISI JUNI 2026
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v38i1.4947.247-264

Abstract

This study aims to develop digital Indonesian language teaching materials incorporating Majapahit culture in Trowulan to strengthen junior high school students’ cultural literacy and character development. The study employed a Research and Development method using the 4D model (Define, Design, Develop, and Disseminate). The research subjects included Indonesian language teachers, junior high school students, and expert validators consisting of media experts and language/content experts. The research data comprised teacher and student needs analysis data, expert validation data, practicality test data, and effectiveness data. Data were collected through questionnaires, test, and validation sheets. Quantitative data were analyzed using SPSS, while qualitative data were analyzed descriptively to support interpretation. The results indicate that the developed digital teaching materials are valid based on expert evaluation and fall within the practical to very practical categories according to teacher and student responses. The materials demonstrate strengths in content relevance, ease of use, clarity of presentation, and integration of cultural values. Students also showed positive responses in terms of visual attractiveness, comprehension, and perceived usefulness. These findings suggest that integrating Majapahit culture into digital teaching materials supports contextual and meaningful Indonesian language learning. Therefore, the developed materials are feasible and effective as an alternative resource for culture-based learning aligned with the Merdeka Curriculum. AbstrakPenelitian ini bertujuan untuk mengembangkan materi ajar bahasa Indonesia digital yang menggabungkan budaya Majapahit di Trowulan untuk memperkuat literasi budaya dan pengembangan karakter siswa SMP. Penelitian menggunakan metode Penelitian dan Pengembangan menggunakan model 4D (Define, Design, Develop, and Disseminate). Subjek penelitian meliputi guru bahasa Indonesia, siswa SMP, dan validator ahli yang terdiri dari pakar media dan ahli bahasa/konten. Data penelitian terdiri dari data analisis kebutuhan guru dan siswa, data validasi ahli, data uji kepraktisan, dan data efektivitas. Data dikumpulkan melalui kuesioner, tes, dan lembar validasi. Data kuantitatif dianalisis menggunakan SPSS, sedangkan data kualitatif dianalisis secara deskriptif untuk mendukung interpretasi. Hasil penelitian menunjukkan bahwa bahan ajar digital yang dikembangkan valid berdasarkan evaluasi ahli dan termasuk dalam kategori praktis hingga sangat praktis sesuai respon guru dan siswa. Materi menunjukkan kekuatan dalam relevansi konten, kemudahan penggunaan, kejelasan penyajian, dan integrasi nilai-nilai budaya. Siswa juga menunjukkan respon positif dari segi daya tarik visual, pemahaman, dan kegunaan yang dirasakan. Temuan ini menunjukkan bahwa mengintegrasikan budaya Majapahit ke dalam bahan ajar digital mendukung pembelajaran bahasa Indonesia yang kontekstual dan bermakna. Oleh karena itu, materi yang dikembangkan layak dan efektif sebagai sumber alternatif pembelajaran berbasis budaya yang selaras dengan Kurikulum Merdeka. 
Pemamfaatan Media Canva pada Pembelajaran Pembuatan Poster Siswa Kelas X MA Pondok Pesantren Darul Akhlaq Toronan Pamekasan Cony Elok Safitri Romdani; Sri Wahyuni
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia 2023: SPECIAL EDITION: LALONGET IV
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.11740

Abstract

The demands of the era of rapid digitalization require every group to be able to adapt and continue to increase their competitiveness with digital technology. Especially in the world of education, in the era of digitalization, everything can be accessed easily, the digital world provides a change in the era of learning that can be carried out with a wider reach. Students can easily access assignments and learning by accessing them on the internet. However, the case is different if within the scope of an Islamic boarding school, which in fact does not allow its students to bring cell phones/gang phones. The main aim of this research is to examine cases that occur in the field regarding these problems, and also to participate in case studies that occur in the Islamic boarding school environment. The research design uses a descriptive case study research approach where researchers will go directly to the field to observe and research how cases occur in the field. The main instruments in this research are teachers and students. The main finding obtained by researchers is how the use of Canva media in learning to make posters is still not optimal and experiences several obstacles. The results of the research show that in using Canva media in learning to create, students have experienced an increase not only in making posters in writing but also in how the design and quality of the posters produced has increased by 80%.
Mitigasi Literasi Digital Berbasis Microblogging: Studi Etnografi dalam Pengembangan Keterampilan Menulis Siswa SMA Muhammad Fauzi Al Hamidi; Masud Masud; Ari Ambarwati; Sri Wahyuni
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia SPECIAL EDITION: LALONGET VI
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.21724

Abstract

This study examines the role of microblogging platforms such as Twitter (X) and Threads as digital literacy tools to enhance the writing skills of high school students within the Merdeka Belajar (Freedom to Learn) Program. The background of this research stems from the high usage of social media among Indonesian adolescents (89% according to APJII, 2023), which remains underutilized for educational purposes. Using a digital ethnography approach, the study analyzed the activities of 30 students over 4-6 months through microblog content observation (150+ posts), in-depth interviews, and document analysis. The results indicate that interactive features of microblogging platforms, such as real-time feedback, significantly boosted students' writing motivation (85% of respondents) and improved writing quality, including enhanced diction precision (45%) and inter-sentence cohesion (32%). However, challenges such as distractions (45% of students), platform misuse (25%), and disparities in digital literacy among skill groups were also identified. These findings underscore the potential of microblogging as an effective pedagogical tool, provided it is supported by structured strategies, teacher training, and digital risk mitigation. This study offers practical recommendations for educators to integrate microblogging into curricula while addressing gaps in the literature on social media-based digital literacy in the Indonesian context.
Optimization of AI Utilization and Improvement of Scientific Article Writing Quality at KH. Mukhtar Syafa’at University, Blokagung, Banyuwangi Muhammad Fauzi Al Hamidi; Nurul lailia; Hurin In Masruha; Sri Wahyuni
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 3 No. 4 (2025): Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v3i4.1687

Abstract

This research aims to optimize the use of artificial intelligence (AI) in writing scientific articles at University of KH. Mukhtar Syafaat , an Islamic Religious University (PTKI) that is adapting to digitalization. The background of the study is low AI literacy, a gap in understanding academic ethics, and a tendency to misuse AI that threatens the integrity and originality of scientific works. The method used is Participatory Action Research (PAR), which involves lecturers and students through interviews, Focus Group Discussions (FGD), observations, and pre-post questionnaires to map practices, perceptions, and constraints. The data were analyzed with the Miles and Huberman interactive model. The results of the study show that the training and mentoring program in the Master of Service Candidate (KMM) scheme has succeeded in improving the ability of participants to systematically compile article structures, understand the role of AI as a tool, and apply ethics in the use of AI. The utilization of AI platforms such as DeepSeek, Julius, and Jeenni AI has proven to be effective in speeding up brainstorming, improving grammar, and improving writing consistency without neglecting the user's critical analysis responsibilities. Program outputs in the form of scientific articles, educational videos, and activity reports show improved quality and originality. This research produced novelty in the form of an ethical guide design that integrates technical competence, Islamic academic ethics, and the value of pesantren for the use of AI in scientific writing. These findings contribute to the development of operational standards that can be replicated in other pesantren-based universities
The Needs of Beginning Thai BIPA Learners on Indonesian Cultural Content Ari Ambarwati; Prayitno Tri Laksono; Sri Wahyuni; Ifit Novita Sari
Athena: Journal of Social, Culture and Society Vol. 1 No. 4 (2023): October 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v1i4.153

Abstract

Indonesia and Thailand share the same cultural knowledge regarding rice food consumption and the heroic epic Panji or Inao. However, research exploring learning materials about this two cultural knowledge as BIPA learning materials for beginner Thai BIPA learners has not been intensively conducted. This research focuses on efforts to identify the need for Indonesian-Thai cultural content material for BIPA students at the beginner level. This research design uses ADDIE by adapting the first two steps, namely first, compiling questionnaires and interviews with BIPA Thai elementary students and teachers to obtain projections of the needs and preferences of non-text BIPA textbooks containing Inao's story. Second, conduct a needs and preferences analysis of the results of questionnaires and interviews of beginner-level BIPA Thai learners. The respondents of this study were six BIPA students from the State University of Malang, Walalailak University of Thailand, and the Islamic University of Malang. The results showed that the culture of rice consumption, the story of Inao or Panji, and Indonesian tourist attractions that became world heritage designated by UNESCO are interesting and need to be the content of BIPA learning materials, with the medium of electronic books, BIPA pages, and social media platforms (IG, FB, Twitter, and Youtube). The implication of this research is the preparation of BIPA learning designs for Thai BIPA students with cultural content of rice consumption, the story of Panji or Inao, and Indonesian tourist attractions that are UNESCO world heritage