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ANALISIS SWOT DAN AHP PADA UMKM PANGKAS RAMBUT X DESA KALIREJO KECAMATAN SUKOREJO Dimas Abdiel Zahron Ar Rafif; Sri Wahyuni
Journal of Business, Social, Management, and Technology Vol. 1 No. 2 (2025): October 2025
Publisher : CV. Dhanesa Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan pada UMKM Pangkas Rambut X di Desa Kalirejo, Kecamatan Sukorejo, dengan menggabungkan metode Strengths, Weaknesses, Opportunities, Threats (SWOT) dan Analytic Hierarchy Process (AHP). Pendekatan penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui observasi dan wawancara terhadap pemilik usaha. Hasil analisis SWOT menunjukkan bahwa usaha memiliki kekuatan berupa keterampilan dan hubungan sosial yang baik, namun masih menghadapi kelemahan pada aspek promosi digital dan kapasitas pelayanan. Peluang yang muncul antara lain perkembangan digitalisasi dan dukungan program UMKM desa, sedangkan ancaman utama berasal dari perubahan tren serta persaingan barbershop modern. Melalui analisis AHP, diperoleh hasil bahwa strategi prioritas adalah memanfaatkan keterampilan dan reputasi untuk memperluas promosi melalui media sosial, karena memiliki bobot kepentingan tertinggi dalam meningkatkan daya saing dan keberlanjutan usaha. Penelitian ini diharapkan dapat menjadi referensi bagi pengembangan UMKM sektor jasa lokal dengan pendekatan strategis yang adaptif terhadap perubahan lingkungan bisnis.
Optimization of AI Utilization and Improvement of Scientific Article Writing Quality at KH. Mukhtar Syafa’at University, Blokagung, Banyuwangi Muhammad Fauzi Al Hamidi; Nurul lailia; Hurin In Masruha; Sri Wahyuni
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 3 No. 4 (2025): Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v3i4.1687

Abstract

This research aims to optimize the use of artificial intelligence (AI) in writing scientific articles at University of KH. Mukhtar Syafaat , an Islamic Religious University (PTKI) that is adapting to digitalization. The background of the study is low AI literacy, a gap in understanding academic ethics, and a tendency to misuse AI that threatens the integrity and originality of scientific works. The method used is Participatory Action Research (PAR), which involves lecturers and students through interviews, Focus Group Discussions (FGD), observations, and pre-post questionnaires to map practices, perceptions, and constraints. The data were analyzed with the Miles and Huberman interactive model. The results of the study show that the training and mentoring program in the Master of Service Candidate (KMM) scheme has succeeded in improving the ability of participants to systematically compile article structures, understand the role of AI as a tool, and apply ethics in the use of AI. The utilization of AI platforms such as DeepSeek, Julius, and Jeenni AI has proven to be effective in speeding up brainstorming, improving grammar, and improving writing consistency without neglecting the user's critical analysis responsibilities. Program outputs in the form of scientific articles, educational videos, and activity reports show improved quality and originality. This research produced novelty in the form of an ethical guide design that integrates technical competence, Islamic academic ethics, and the value of pesantren for the use of AI in scientific writing. These findings contribute to the development of operational standards that can be replicated in other pesantren-based universities