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All Journal HAYATI Journal of Biosciences Journal of Food and Pharmaceutical Science Jurnal Sain Veteriner Buletin Peternakan Jurnal Veteriner Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Acta Aquatica: Aquatic Sciences Journal Animal Production : Indonesian Journal of Animal Production Jurnal Pengabdian Pada Masyarakat Jurnal Ilmu Peternakan dan Veteriner Tropis (Journal of Tropical Animal and Veterinary Sciences) IGKOJEI: Jurnal Pengabdian Masyarakat Mejuajua Jurnal Bisnis Manajemen dan Akuntansi Jurnal Kedokteran Hewan Jurnal Lentera Pengabdian Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Journal of Food and Pharmaceutical Sciences El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Healthy Mandala Waluya Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Sarmin Sarmin
Departemen Fisiologi, Fakultas Kedokteran Hewan, Universitas Gadjah Mada. Jl. Fauna 2, Kampus UGM, Karangmalang, Yogyakarta, Indonesia 55281
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Public Health Social Sciences Veterinary Other

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Pengaruh Content Marketing dan Harga Flash Sale Terhadap Keputusan Pembelian Tiktok Shop: Studi Kasus Mahasiswa Manajemen Perguruan Tinggi Swasta di Cikarang Sarmin, Sarmin; Soedjatmoko, Soedjatmoko; Febrianto, Muhammad Arif; Daman Ardian, Muhamad
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10625

Abstract

This research is titled "The Influence of Content marketingand Flash sale Prices on Purchase Decisions at TikTok Shop on Management Students in Cikarang". The background of this research is the rise of TikTokShop, which uses content marketingtactics and flash sale pricing. However, there is still little research done on how these tactics affect consumer choices, especially among college students who should be aware of these marketing tactics. The purpose of this study is to analyze the partial and simultaneous influence of these two factors. Using purposive sampling techniques, 380 Management students who used TikTokShop were given an online questionnaire as part of a quantitative research approach. The study's findings show that the price of flash sales and content marketingsignificantly influences consumer purchasing decisions, either partially or simultaneously. These two variables influenced 25.4% of purchase decisions, while other factors influenced 74.6%, with an R2 value of 0.254. With a t-value of 6.286, content marketingemerged as the most significant variable, suggesting that content marketingis more successful than flash sales in attracting purchase interest. Businesses looking to optimize their TikTokShop content marketingstrategy can use these findings as a guide.
Specific Growth Rate (SGR), Feed Conversion Ratio (FCR), and Survival Rate (SR) of Nile tilapia (Oreochromis niloticus) fed probiotics (Probio-7) with different concentrations sarmin, Sarmin; Setyastuti, Aryanti Indah; Yudistira, Denny indra; Prasetyo, Dwi Yanuar Budi
Acta Aquatica: Aquatic Sciences Journal Acta Aquatica, Vol. 12: No. 3 (December, 2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/aa.v12i3.21970

Abstract

This study aims to examine the effect of probiotic (Probio-7) supplementation on the Specific Growth Rate (SGR), Feed Conversion Ratio (FCR), and Survival Rate (SR) of Nile tilapia (Oreochromis niloticus). The research was conducted from January to March 2025 at the UNU Purwokerto Laboratory. An experimental method was used with a completely randomized design (CRD), consisting of 4 treatments and 3 replications. The treatments were: P1 (feed without probiotics), P2 (feed with 8 ml/kg probiotic), P3 (feed with 10 ml/kg probiotic), and P4 (feed with 12 ml/kg probiotic). The fish used were Nile tilapia (Oreochromis niloticus) with an average length of 6.53±0.35 cm and an average weight of 2.28±0.02 g. Feed was given at 08:00 and 16:00 until satiation. Stocking density was 15 fish per container filled with 15 liters of water, and the maintenance lasted for 30 days. The feed used was commercial pellet feed supplemented with probiotics according to the treatment, containing 32% protein. The results showed that the addition of probiotics (Probio-7) had a significant effect (P<0.05) on Specific Growth Rate (SGR), Feed Conversion Ratio (FCR), and Survival Rate (SR). Treatment P4 had the highest SGR value of 2.08±0.03 g, the lowest FCR of 0.33±0.02, and the highest Survival Rate (SR) of 84±7%. Keywords: Feed Conversion Ratio; Tilapia; Probiotics; Survival Rate
Co-Authors Airin, Claude M. Ali Karim Amelia Hana Amelia Hana Amelia Hana Amelia Hana Amelia Hana Amelia Hana Amelia Hana Amelia Hana Amelia Hana Amelia Hana Amir Husni Andrie Alamin Andriyani Astuti Anissa, Vefta Belly Aris Purwantoro Aris Purwantoro Aryanto Aryanto Asih Kurniawati Astuti, Endah P. BAHRI, FAISAL Bambang Suwignyo Budi Rahayu, Budi C M Airin, C M C. Mona Airin C. Mona Airin, C. Christin Marganingsih Santosa Claude Mona Airin Daman Ardian, Muhamad Devita Anggraeni Divani, Adelia Lintang Dwi Larasati Dwi Larasati, Dwi Elvika Fit Ari Shanti, Elvika Fit Ari Endah Puji Astuti, Endah Puji Febrianto, Muhammad Arif Fit Ari Shanti, Elvika Hamiru, La Ode Herawati, Okti Herlambang, Rinaldi Sri I Widiyono, I Ifah, Erna Nur Irkham Widiyono Kelviano Muqit Khoirunisa, Khoirunisa Mahdi, Tasya Nur Muhammad Fariz Ash Shiddiq Muhammad Harun Ma’rifatullah6 Muhammad Maulana Muhammad Naufal Prayitno Putra Naidi Wizaya Novia Nur Aini Noviati Noviati Nur Adianto Okid Parama Astirin Okta Viyani, Ari P Astuti P P Putro, P P Palentino, Rizqi Prasetyo, Dwi Yanuar Budi Pudji Astuti Pudji Astuti Pudji Astuti PUDJI ASTUTI Pudji Astuti Pudji Astuti Pudji Astuti Pudji Astuti Puji Astuti, Endah Putri, Indah Melati Raden Rara Amelia Hana Ramadhan, Heri Prasetya Ramadhani, Rachmat Ranuyoga Asryandi Refika Melina Putri Riandani, Andini Putri Rieska Indriani Rini Widayanti Rini Widayanti Ririn Uke Saraswati Riyanti, Hendra Rizki Fitrawan Yuneldi Rochmah, Jayanti Astridya Rusyda Nurshitaningrum Saraswati, Ririn Uke Setyastuti, Aryanti Indah Shanti, Elvika F. A. Slamet Widiyanto Soedarmanto Indarjulianto Soedjatmoko, Soedjatmoko Soffan, Alan Suhendra, Irfan Suparni Setyowati Rahayu Syah, Muhammad E. Tauhid Tauhid Tri Sunarsih Tridjoko Wisnu Murti Trini Susmiati Ulil Amri Wijaya Viyani, Ari Okta Wisnu Nurcahyo Yanuartono Yanuartono Yuda Heru Febrianto Yuda Heru Fibrianto Yuda Heru Fibrianto Yuda Heru Fibrianto Yudistira, Denny indra Yuneldi, Rizki Fitrawan Yunidar Zahra, Nafisa Az