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All Journal Jurnal Master Pariwisata (JUMPA) Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Community Empowerment Jurnal Pengabdian Mandiri Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Jurnal Ilmiah Pariwisata dan Bisnis Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Jurnal Pengabdian Kepada Masyarakat SEWAGATI Jurnal Pengabdian Nasional (JPN) Indonesia E-Amal: Jurnal Pengabdian Kepada Masyarakat Optimal: Jurnal Ekonomi dan Manajemen Pariwisata
I Wayan Putra Aditya, I Wayan
Institut Pariwisata Dan Bisnis Internasional
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PERSEPSI DAN PENGALAMAN WISATAWAN TERHADAP DAYA TARIK WISATA SEJARAH DI GOA GAJAH, GIANYAR Hendrika Elistiani Danga Njurumana; Angeli Anatasya; I Kadek Dwicky Aristha Yoga; I Made Nova Puspa Negara; I Wayan Putra Aditya
Kepariwisataan: Jurnal Ilmiah Vol 20, No 1 (2026): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v20i1.1120

Abstract

AbstrakGoa Gajah merupakan destinasi wisata sejarah di Kabupaten Gianyar yang memiliki nilai budaya, arkeologis, dan spiritual yang tinggi. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi persepsi dan pengalaman wisatawan terhadap daya tarik wisata sejarah Goa Gajah. Penelitian menggunakan pendekatan deskriptif kuantitatif dan kualitatif (mixed method) dengan teknik pengumpulan data melalui kuesioner tertutup, observasi, wawancara terstruktur dan dokumentasi terhadap 100 responden. Hasil penelitian menunjukkan bahwa daya tarik Goa Gajah dinilai baik, terutama pada aspek keaslian situs, keunikan objek sejarah, serta pengalaman emosional dan spiritual. Faktor something to see menjadi aspek dominan, meskipun masih terdapat keterbatasan informasi sejarah di area destinasi. Namun demikian, penelitian ini juga menemukan adanya kendala berupa kurangnya kejelasan dan kelengkapan informasi sejarah yang disediakan di area destinasi. Secara keseluruhan, pengalaman wisatawan di Goa Gajah tergolong positif dan berpotensi meningkatkan niat berkunjung kembali, khususnya bagi wisatawan dengan latar belakang keagamaan Hindu dan Buddha.Kata Kunci: Persepsi; Pengalaman Wisatawan; Wisata Sejarah; Goa GajahAbstractGoa Gajah is a historical tourist destination in Gianyar Regency that has high cultural, archeological, and spiritual values. This research aims to analyze the factors that affect the perception and experience of tourists towards the historical tourist attraction of Goa Gajah. The research uses a qualitative and quantitative descriptive (mixed methods) approach with data collection techniques through closed questionnaires, observations, structured interviews and documentation of 100 respondent. The research results show that the attractiveness of Goa Gajah is considered good, especially in the aspect of the authenticity of the site, the uniqueness of historical objects, as well as emotional and spiritual experiences. The something to see factor is the dominant aspect, although there is still limited historical information in the destination area. However, this research also found obstacles in the form of a lack of clarity and completeness of historical information provided in the destination area. Overall, the experience of tourists in Goa Gajah is considered positive and has the potential to increase the intention to visit again, especially for tourists with Hindu and Buddhist religious backgrounds.Keywords: Perception; Tourist Experience; Historical Tourism; Goa Gajah
OPTIMALISASI PEMANFAATAN VIDEO SEBAGAI ALAT PROMOSI UNTUK MENINGKATKAN POPULARITAS DESA WISATA BAKAS, KLUNGKUNG Retno Juwita Sari; Ida Ayu Etsa Pracintya; I Wayan Putra Aditya
Sewagati Vol. 3 No. 2 (2024): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v3i2.4413

Abstract

The digitalization 5.0 nowdays needs to be studied in order to adapt with the tourism developments over time, including in the promotion sector. One of the developing tourism village is Bakas. Bakas Tourism Village has taken advantage of existing digitalization opportunities by promoting its potential attractions through Instagram social media. Bakas Tourism Village which located in Klungkung district, is a tourist village that has the potential for natural, culinary and spiritual tourist attractions. It is important to maximize the use of social media, to promote the various attractions of Bakas Tourism Village. The aim of this program was to help the stake holders in Bakas Tourism Village to carry out promotions on social media, by editing videos and photos using the features offered to edit in various social media. The results of this training were; (1) Developing business social media account, (2) Uploading photos of that have been edited using various editing features, (3) Uploading videos by adding interesting filters, captions and songs. In conclusion, these three outputs can make the products they offer more attractive before uploading them to social media accounts.
SINERGI ANTARA KEINDAHAN ALAM DAN PARIWISATA BERBASIS KOMUNITAS PADA PAKET WISATA DESA PLAGA, BADUNG Retno Juwita Sari; Ni Wayan Kurnia Sari; Swyti Fandalista Silly; Ida Ayu Etsa Pracintya; I Wayan Putra Aditya
Sewagati Vol. 4 No. 1 (2025): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v4i1.4975

Abstract

Pelaga Village, located in Badung Regency, Bali, is known for its natural beauty and diverse agricultural products, making it an ideal destination for tourists seeking tranquility and an experience close to nature. The village has cool air and lush green landscapes, as well as superior agricultural commodities such as asparagus, coffee, and organic vegetables. Pelaga Village faces challenges in managing sustainable tourism, including a lack of community understanding of the importance of environmentally friendly tourism. In an effort to increase tourism potential, a three-day, two-night educational and adventure-based tour package was designed, which includes a climb to Puncak Mangu Temple, a visit to an asparagus garden to learn about sustainable agriculture, and trekking to Nungnung Waterfall. This package aims to provide an immersive experience for tourists, while empowering local communities through active participation in tourism management. Through a holistic and sustainable approach, it is hoped that this tour package will not only attract tourists, but also have a positive impact on the community and the environment. By involving the community as guides and service providers, this program is expected to improve the economic welfare of the village, environmental conservation, and education for tourists about local culture and agriculture. These results are expected to be a model for other villages in developing sustainable and community-based tourism.
Analisis Pemanfaatan Teknologi Digital dalam Penguatan Layanan dan Pengalaman Pengunjung di Museum Lokananta Ni Made Ayu Natih Widhiarini; Chitra Marvaini; Ayu Hari Lestari; I Wayan Putra Aditya
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10363

Abstract

This study analyzes the utilization of digital technology in strengthening services and enhancing visitor experience at Museum Lokananta, the first national recording studio in Indonesia. Using a descriptive qualitative method through observation, interviews, and documentation, this research investigates the existing forms of digital implementation and evaluates their effectiveness for both museum operations and visitor engagement. The findings reveal that Museum Lokananta has begun adopting several digital innovations including partial music archive digitalization, audio-interactive booths, QR-based exhibition information, and initial virtual tour initiatives. These technologies contribute positively to increasing information accessibility and service efficiency; however, their implementation remains limited and has not yet created a fully immersive and interactive experience. Visitor expectations—especially among digital-native audiences—show a demand for more advanced digital features such as augmented reality (AR), virtual reality (VR), gamification, and personalized audio-visual storytelling. The study concludes that the integration of digital technology must be aligned with strategic curatorship and experience design in order to achieve meaningful engagement and support the transformation of Lokananta into a smart music heritage museum. Recommendations include the development of comprehensive digital archives, AR/VR-based exhibition experiences, and long-term innovation strategies to strengthen Lokananta’s identity as a national center of musical heritage.
Pengaruh dan Dampak Media Sosial Youtube Terhadap Tingkat Kunjungan Wisatawan Ke Desa Adat Tenganan, Pegringsingan, Karangasem I Wayan Putra Aditya; Retno Juwita Sari; Andreas Fransiskus Seda Pia
Jurnal Ilmiah Hospitality Vol 12 No 2: Desember 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v12i2.2917

Abstract

Pengembangan desa wisata tak ayal selalu berkaitan dengan pemasaran yag dilakukan. Pemasaran desa wisata bertujuan untuk menarik wisatawan dengan cara menyampaikan informasi mengenai desa secara atraktif. Dengan kemajuan teknologi sekarang pemasarann dapat dilakukan lewat media sosial. Desa adat Tenganan menjadi salah satu desa wisata yang memanfaatkan kemudahan ini. Penelitian ini bertujuan untuk menganalisis pengaruh dan dampak media social youtube terhadap tingkat kunjungan wisatawan ke desa adat Tenganan, Pegringsingan. Penelitian ini menggunakan metode deskripsi kualitatif, studi dokumen dan studi sejarah. Pemasaran pariwisata berdampak positif tehadap tingkat kunjungan wisatawan ke desa wisata Tenganan, Pegringsingan terutama wisatawan asing. Dengan pemanfaatan media sosial sebagai sarana pemasaran kunjungan wisatawan meningkat karena capaian pemasaran yang lebih luas jangkauannya.
STUDI REGENERATIVE TOURISM: PERSPEKTIF INDUSTRI PARIWISATA DAN MASYARAKAT LOKAL DI TAMAN HUTAN RAYA (TAHURA) I GUSTI NGURAH RAI, BALI I Wayan Putra Aditya; Retno Juwita Sari
Jurnal Ilmiah Hospitality Vol 13 No 2: Desember 2024
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v13i2.3729

Abstract

Pariwisata regeneratif, juga dikenal sebagai pariwisata regeneratif, merupakan pendekatan pariwisata yang bertujuan untuk meningkatkan dampak positif yang berkelanjutan sambil meminimalkan dampak negatif terhadap lingkungan dan budaya. Berbeda dengan pariwisata berkelanjutan yang fokusnya pada pengelolaan sumber daya alam dan sosial secara bertanggung jawab, pariwisata regeneratif memiliki tujuan yang lebih ambisius, yaitu memulihkan dan meningkatkan kondisi lingkungan dan sosial. Lokasi penelitian ini dilakukan di Taman Hutan Raya I Gusti Ngurah Rai. Tujuan penelitian ini adalah untuk (1) Mengidentifikasi persepsi masyarakat lokal dan industri pariwisata lokal terhadap pariwisata regeneratif di Tahura I Gusti Ngurah Rai serta (2) Menganalisis kesenjangan (gap analysis) persepsi lokal masyarakat dan industri pariwisata dalam pengembangan Taman Hutan Raya I Gustri Ngurah Rai. Metode penelitian akan melibatkan pengumpulan data melalui observasi dan studi dokumentasi, dengan analisis yang menggunakan pendekatan deskriptif kualitatif. Analisis digunakan dengan cara pendekatan analisis kesenjangan menggunakan software NVivo.
PENDEKATAN PEMETAAN POTENSI WISATA UNTUK PENGEMBANGAN PAKET WISATA BERKELANJUTAN DAN SDM PARIWISATA KOMPETEN Patricia Devika Liu; I Gede Darma Ada Jaya; Retno Juwita Sari; Ida Ayu Etsa Pracintya; I Wayan Putra Aditya
Jurnal Ilmiah Hospitality Vol 14 No 1: Juni 2025
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v14i1.3839

Abstract

Desa Pelaga, yang terletak di Kabupaten Badung, Bali, memiliki potensi besar dalam pengembangan pariwisata berkelanjutan. Penelitian ini bertujuan untuk memetakan potensi wisata di Desa Pelaga serta merancang strategi pengembangan paket wisata yang menarik dan berkelanjutan. Metode yang digunakan dalam penelitian ini meliputi observasi lapangan, wawancara dengan pemangku kepentingan, serta studi literatur. Hasil penelitian menunjukkan bahwa potensi wisata Desa Pelaga dapat dikategorikan ke dalam tiga jenis utama, yaitu wisata alam (pendakian Pura Puncak Mangu, Air Terjun Nungnung, trekking dan birdwatching), wisata edukasi (wisata budidaya asparagus, perkebunan kopi, dan jeruk), serta wisata budaya (Tari Baris Sumbu dan Perang Untek). Berdasarkan hasil pemetaan tersebut, dirancang paket wisata berkelanjutan yang meliputi tur pertanian, pendakian dan trekking, serta workshop budaya. Selain itu, kompetensi sumber daya manusia (SDM) dalam sektor pariwisata juga menjadi faktor kunci dalam mendukung keberlanjutan destinasi ini, khususnya dalam keterampilan komunikasi, pengetahuan budaya, dan manajemen wisata. Penelitian ini merekomendasikan peningkatan infrastruktur wisata, penguatan kapasitas SDM, serta kolaborasi antara pemerintah, masyarakat, dan sektor swasta untuk mendukung pengembangan Desa Pelaga sebagai destinasi wisata berkelanjutan. Dengan strategi yang tepat, Desa Pelaga dapat menjadi model destinasi wisata yang mengutamakan keseimbangan antara pertumbuhan ekonomi, pelestarian budaya, dan kelestarian lingkungan.
Co-Authors Adi Prehanto Adi Saputra, David Andreas Fransiskus Seda Pia Angeli Anatasya Ayu Hari Lestari Ayu Suwita Yanti Bagus Putu Wahyu Nirmala Btari Mariska Purwaamijaya Chitra Marvaini Dwiki Tresnadi Pande, I Made Firman Sinaga Hadi Purnantara, I Made Halim, Jessica Hendrika Elistiani Danga Njurumana I Gede Darma Ada Jaya I Kadek Dwicky Aristha Yoga I Ketut Gde Nata Adi Putra I Ketut Suwena I Made Nova Puspa Negara I PUTU SUDANA I Putu Tiana Raditya I W. Pantiyasa I Wayan Ardika I Wayan Kartimin Ida Ayu Etsa Pracintya Ida Ayu Gayatri Kesumayathi Ida Bagus Gde Pujaastawa Kimberley Kimberley Luh Putu Tisna Sari, Ni Made Sri Rahayu, Ni Maesaroh, Syti Sarah Medeleine Rambu Naomi Nggaba Moh Agus Sutiarso Muhammad Dzikri Ar Ridlo Ni Kadek Aristya Adinanda Ni Luh Gde Sari Dewi Astuti Ni Luh Putu Ayu Daniella Santika Dewi Ni Made Ayu Natih Widhiarini Ni Nyoman Arini Ni Wayan Kurnia Sari Ni Wayan Rena Pambudi, Bondan Paramitha, Made Widya Patricia Devika Liu Putu Diva Krisna Maharani Putu Eka Wirawan Putu Isha Aprinica, Ni Putu Sri Darmayanti Reinada Happy Easterina Retno Juwita Sari Suwintari, I Gusti Ayu Eka Swyti Fandalista Silly Utik Kuntariati Widhyadanta, I Gede Dirga Surya Arya Yani, Ni Wayan Mega Sari Apri