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PENGARUH PENGGUNAAN MODEL AISAS DALAM MENINGKATKAN MINAT BELI PRODUK P Diana Alya Jaelani; Roni Kastaman; Totok Pujianto
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9301

Abstract

CV. ABC is a company in the food sector that promotes products on social media. However, along with the development of the internet, many other business actors have started to use social media to promote their products, which has led to competition between businesses. Therefore, CV. ABC must attract purchase intention by increasing the AISAS (Attention, Interest, Search, Action, Share) model in its social media marketing. Thus, this study aims to analyze how the influence of the AISAS model on social media relates to purchase intention. This research is categorized into quantitative analysis with a descriptive approach. The data used are primary and secondary. Primary data collection uses a questionnaire with a Likert scale of 1-5. The sampling technique was a purposive sampling of 140 respondents. The analysis technique used is the coefficient of determination test, F test, t-test, and multiple linear regression test processed with SPSS 25 software. The study's results prove the influence of the AISAS model (Attention, Interest, Search, Action, Share) on purchase intention is 0.679 or 67.9% and individually, namely Attention 0.160, Interest 0.200, Search 0.084, Action 0.251, and Share 0.102. The most dominant AISAS model variable influencing purchase intention is the Action variable which is indicated by the significance with the smallest value of 0.000 <0.05.
IMPLEMENTASI PENDEKATAN LEAN SIX SIGMA GUNA MEREDUKSI WASTE PADA PRODUKSI BISKUIT DI PT XYZ Khoirunisa Ubaynakum; Roni Kastaman; Totok Pujianto
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8249

Abstract

PT XYZ merupakan perusahaan di Jawa Barat yang memproduksi produk pangan khususnya biskuit. Proses produksi biskuit di PT XYZ perusahaan masih mengalami kendala yang berkaitan dengan waste. Metode lean six sigma diaplikasikan untuk membantu mengurangi waste yang terjadi di PT XYZ. Metode ini menggunakan kerangka kerja DMAIC (define, measure, analyze, improve, dan control) dibantu dengan beberapa tools seperti value stream mapping, E-DOWNTIME waste, nilai sigma, cause and effect diagram, dan Failure Mode and Effect Analysis. Value stream mapping menunjukkan hasil process Cycle Efficiency (PCE) dari 1 batch yang dihitung adalah 80,66% yang berarti 19,34% sisanya adalah non value added time. Non value added  time ini menunjukkan adanya kemungkinan waste yang terjadi di PT XYZ. Berdasarkan analisis yang telah dilakukan, waste defect, waiting, dan transportation menjadi jenis waste yang paling sering terjadi dan berpengaruh terhadap produksi biskuit di PT XYZ. Hasil kuesioner FMEA menunjukkan waste defect dengan potential cause kanvas tidak seamless memiliki nilai RPN paling tinggi, lalu RPN tertinggi waste waiting  adalah potential cause operator lalai serta kurang memperhatikan setelan mesin sehingga middleseal dan endseal mesin tidak pas, sedangkan waste transportation dengan RPN tertinggi adalah potential cause tata letak yang tidak efisien sehingga menambah leadtime produksi. Usulan perbaikan yang diberikan penulis adalah membuat master schedule maintenance, membentuk tim pengawas lapangan, mengganti kanvas menjadi seamless, dan membuat mapping layout area gudang.
PENERAPAN METODE GREEN QUALITY FUNCTION DEPLOYMENT II UNTUK PENGEMBANGAN PRODUK PADA UKM KAHLA TEMPE CRISPY SUKABUMI Dhiyaginaa Nurayuni; Roni Kastaman; Faizal Syahmurman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8502

Abstract

Tempe chips are simple preparations that have a new taste from consuming tempe. The tight competition between tempe chips business requires SMEs Kahla Tempe Crispy to continue to innovate and improve quality periodically. Tempe chips must be quality and guaranteed food safety for the community and the environment. This study aims to determine the attributes of products needed and desired by consumers Kahla Tempe Crispy with attention to the environment and costs in the production process through the method of Green quality function Deployment II. This method not only considers the quality aspect but also considers the environmental and cost aspects into the matrix, which is described in the Matrix House of Quality, Green House, Cost House, and Comparison House. House of Quality research results show there are 5 attributes that have been met by Kahla Tempe Crispy. Based on the Green House, there are 2 processes that have Critical Control Point and there are solid, liquid and gas waste from production. Through the value engineering method by replacing with a flat frying pan can reduce the cost of cooking oil for 1 year by Rp. 4.608.000. And the profit obtained by using a flatfrying  pan of Rp. 1,238,630,400 or greater Rp. 606,412,800 from a concave pan.On the matrix Concept Comparison House produces the best wok product concept for the production process of tempe chips are effective and efficient and meet the criteria Q.E.C (Quality, Environment, Cost). With the performance value of flat frying pan is higher (275) than concave frying pan (253), and the cost of flat frying pan is more economical (Rp. 347,753,592) from a concave pan (Rp. 351.968.592).
MARKETING STRATEGY AT Z&J BAKERY USING SWOT AND QSPM METHODS TO INCREASE SALES VOLUME Sonnia Kristin; Roni Kastaman; Faizal Syahmurman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8508

Abstract

Since the Covid-19 pandemic has shaken the world and caused economic activity in all countries to be depressed, each country is slowly getting back up. This is evident from the escalating market competitiveness, particularly in a time when technological advancement is moving so quickly. Therefore, it is necessary for every businessperson, like Z&J Bakery, to choose which strategies are appropriate to use. This is because the strategy that has been implemented has not been able to make Z&J Bakery achieve sales targets per month and per year. This research was carried out between November 2021 and July 2022 on Jl. Eyang Weri in Kuningan, West Java, to determine what alternative methods can be implemented and which ones should be prioritized to increase sales volume. The use of IFE, EFE, SWOT quadrant, SWOT analysis, and QSPM matrix were used in this research as a data collection method and to analyze the data obtained.. Results indicate that Z&J Bakery is in the first quadrant, which is in line with the employment of an aggressive strategy. The outcomes of the SWOT matrix are six alternative strategies that could be used. However, the priority strategy to be implemented based on the QSPM matrix is to maintain good relations and expand cooperation with new resellers through providing affordable product prices to further expand the market, because this strategy has the largest STAS score of 4.91.
PENGARUH EMOTIONAL BRANDING TERHADAP LOYALITAS PELANGGAN PRODUK HERBAL RAHSA NUSANTARA Yaritsha Nafhan Thyola; Roni Kastaman; Faizal Syahmurman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8516

Abstract

The growth of herbal products in Indonesia is increasing every year causing the competition between herbal product companies to be increasingly tight. One of the herbal product companies in Indonesia is Rahsa Nusantara, but the growth in the category of loyal customers is not so significant. The research was conducted at the Rahsa Nusantara company in the range of January to August 2022. This study aims to determine the effect of emotional branding on Rahsa Nusantara's customer loyalty by using a simple linear regression method. The population in this study are Rahsa Nusantara customers who have made a minimum of one transaction. Collecting data using a questionnaire with a Likert scale. The results of the research findings that emotional branding can affect customer loyalty positively significantly with the highest emotional branding aspect in the vision aspect is known by correlation test. The results of the regression test resulted in a regression coefficient with a value of 0.462, indicating that each addition of one unit to the emotional branding variable will increase the value of customer loyalty by 0.462. The coefficient of determination found at 32% means that customer loyalty is only influenced by 32% by emotional branding. Thus, future research needs to examine other than emotional branding variables.
Analisis Perilaku Green Consumers Behavior pada Produk Bioplastik dengan Metode Planned Behavior Kusumah, Rizal Hadi; Kastaman, Roni; Syahmurman, Faisal
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.598 KB) | DOI: 10.36418/syntax-literate.v7i12.10684

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Kerusakan-kerusakan lingkungan yang terjadi selama ini memancing kekhawatiran dan keprihatinan masyarakat dunia, tidak terkecuali masyarakat yang ada di Indonesia. Dampak plastik terhadap lingkungan merupakan akibat negatif yang harus ditanggung alam karena keberadaan sampah plastik. Dampak ini ternyata sangat signifikan. Untuk mengatasi masalah sampah plastik yang tidak dapat terdegradasi dan bahan baku plastik yang tidak dapat diperbaharui, perlu adanya plastik dari bahan baku yang dapat diperbaharui (bioplastic). Masalah lingkungan yang terjadi menghasilkan kepedulian lingkungan masyarakat akan kelestarian lingkungan. Kepedulian lingkungan tersebut dapat dituangkan dengan pembelian produk ramah lingkungan atau sering diistilahkan sebagai green consumer behaviour. Penelitian ini bertujuan untuk menganalisa perilaku green consumers behavior pada produk bioplastik dengan metode planned behavior. Metode penelitian kuantitatif menggunakan teknik nonprobability sampling. Populasi pada penelitian ini merupakan pelanggan PT Indomaret yang berdomisili di Jatinangor, Sumedang, Jawa Barat. Penelitian ini menggunakan aplikasi Smart PLS 3. Hasil temuan penelitian yaitu sikap konsumen, norma subyektif, control perilaku dan green consumers dapat mempengaruhi penggunaan bioplastik secara positif signifikan.
Optimization on turmeric extraction to obtain curcuminoid with low-cost operation technique Abil Fadila; Efri Mardawati; Desy Nurliasari; Roni Kastaman; Selly Harnesa Putri
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 6, No 2 (2023)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2023.006.02.10

Abstract

Turmeric (Curcuma longa L.) has become one of the potential plants to be developed due to its numerous benefits from the active ingredient, curcuminoid. Curcuminoid has antibacterial, antioxidant, and antihepatotoxic properties that can enhance the absorption of vitamins A, D, E, and K. The process to obtain curcuminoid can be carried out through an extraction process using a solvent. This research aimed to optimize the extraction process of curcuminoid from turmeric at a lower cost. The response surface methodology with a central composite design was used in this study to optimize the concentration of ethanol solvent (50-90%, v/v) and the flow rate of ethanol solvent (20-40 mL/minute) on the yield and curcuminoid. The research results indicate that the optimum conditions for the percolation extraction process (ethanol concentration = 90% and ethanol flow rate = 20 mL/minute) result in a yield value of 22.75% (w/w) and curcuminoid content of 13.54% (w/v). The curcuminoid was characterized based on several parameters, including water content of 11.15% (w/w) and antioxidant activity of 98.39% (w/v). The research concludes that the optimum results of the process conditions demonstrate the percolation extraction method with the variables of ethanol concentration and minimal ethanol solvent flow rate, which require lower costs while yielding optimum yield and curcuminoid content. Therefore, this can be applied in further research on curcumin production or its application in the food and non-food industries.
Strategi Peningkatan Ketahanan Ekonomi Keluarga di Saat Pandemi Cov-19 di Jalan Waas Kelurahan Batununggal Kota Bandung melalui Pelatihan Pembuatan Sabun Padat dengan Bahan Baku Minyak Kelapa Sawit Roni kastaman; Efri mardawati; Bambang Nurhadi; Desy Nurliasari; faizal syahmurman
Jurnal Berdaya Vol 2, No 1 (2022): Juni-Jurnal of Berdaya
Publisher : Fakultas Perikanan dan Ilmu Kelautan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/job.v2i1.38987

Abstract

Pandemi virus cov-19 yang telah menyebar ke seluruh dunia berdampak sangat besar. Imbas dari pandemi ini menghantam seluruh lapisan masyarakat pada seluruh sektor baik formal maupun informal. Hal tersebut memberikan dampak besar pada ketahanan ekonomi keluarga  terutama untuk keluarga menengah kebawah yang hanya mengandalkan hidupnya pada pendapatan harian. Diperlukan strategi agar ketahanan ekonomi keluarga dapat stabil, salah satunya dengan meningkatkan nilai tambah dari komoditas pertanian menjadi suatu produk yang juga memiliki nilai tambah. Jalan Waas Kelurahan Batununggal merupakan salah satu kawasan padat penduduk di Kota Bandung yang yang sebagian besar warganya bekerja dengan pendapatan harian. Penilitian ini bertujuan untuk meningkatkan ketahanan ekonomi keluarga di Jalan Waas kawasan Batununggal Kota Bandung melalui pelatihan pembuatan sabun padat berbahan baku minyak kelapa sawit sehingga dengan memberdayakan ibu rumah tangga di wilayah tersebut. Metode yang dilakukakan adalah kualitatif dan kuantitatif. Metode kualitatif yaitu observasi partisopatif dan metode kuantitatif dengan menyajikan data grafis dan pengujian statistik Mc Nemar dari hasil evaluasi yang dilakukan selama kegiatan. Hasil penelitian menunjukan bahwa terdapat pengaruh signifikan setelah dilakukan pelatihan dan pendampingan pembuatan sabun padat berbahan baku kelapa sawit. Diharapkan bahwa dengan kegiatan tersebut dapat menjadi salah satu referensi masyarakat kelurahan Batununggal dalam membuat produk sabun padat ekonomis berbahan dasar minyak kelapa sawit yang ada di rumah guna meningkatkan ketahanan ekonomi keluarga
MODIFICATION OF LOCATION QUOTIENT (LQ) METHOD IN MAPPING CONDITIONS OF FOOD SECURITY IN WEST JAVA PROVINCE Roni Kastaman; Moehammad Fauzi; Besthari D. A. Pambudi; Shinta A. Permatasari; Rakha Zahra Raihan
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i3.46045

Abstract

West Java Province, according to Indonesia’s statistical data, is a province with a large population and area of food crop production in Indonesia. So that, it becomes a national strategic food barn. The development of food security planning in this province is important and will also have an impact on national food security. In planning, many regional approaches have been used, for example, the commodity-based approach which is used as a reference in zoning-based development planning, or commonly known as the Location Quotient (LQ) approach. The LQ method in this study was slightly modified by changing the main commodity variables with variables from the existing Food Security dimensions based on the original LQ value   ≥ 1 with a range of 0 to 0.75 based on the average value of food security measurement standards with the example of West Java. The basic formula for LQ after the modified one can provide an overview of the condition of food security that occurs in urban districts in West Java Province. The results of the Modified Food Security Quotient in West Java showed that from the Food Availability Aspect with 13 measurement variables, then from the Food Access Aspect with 11 measurement variables, and from the Food Quality/Utilization Aspect with 13 measurement variables. The condition of food security in general is very safe (30% of West Java) and safe (70% of West Java), although in several districts and cities, there are still measuring variables that still need improvement, such as the area of land receiving irrigation water , production of sweet potatoes, corn, rice, harvested area of corn, rice, and cassava production, then total working population, road length and road conditions (state, province, district/city), number of health workers, number of hospitals and number of clinics.
Analisis Tekno Ekonomi Pemeliharaan Tanaman Teh Hitam di PT. Perkebunan Nusantara VIII dalam Upaya Meningkatkan Kualitas Teh Hitam Ekspor Putri, Nayla Fathinah; Rahmah, Devi Maulida; Kastaman, Roni
Teknotan: Jurnal Industri Teknologi Pertanian Vol 18, No 2 (2024): TEKNOTAN, Agustus 2024
Publisher : Fakultas Teknologi Industri Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jt.vol18n2.3

Abstract

Indonesia merajai pangsa ekspor teh hitam sekitar 76-87%. Pada tahun 2022, Indonesia mengalami kenaikan jumlah ekspor teh hitam mencapai 7,01%. PT. Perkebunan Nusantara VIII merupakan salah satu perusahaan penghasil teh hitam di Indonesia. Teh hitam yang diproduksi harus memiliki kualitas yang baik agar ekspor teh di Indonesia dapat terus melonjak naik. Salah satu upaya untuk meningkatkan kualitas teh hitam adalah memaksimalkan proses pemeliharaan tanaman teh di kebun. Proses pemeliharaan yang dilakukan oleh PT. Perkebunan Nusantara VIII terdiri dari penyiangan gulma secara manual (babad) dan pemberian herbisida sebagai usaha dalam meminimalisir tumbuhnya gulma pada tanaman teh. Maka dari itu, perlu adanya analisis dengan metode tekno ekonomi untuk menentukan proses mana yang lebih efektif untuk menjaga dan meningkatkan kualitas teh, serta menguntungkan bagi perusahaan dari aspek finansial, teknis dan teknologi. Tujuan analisis ini adalah untuk memberikan rekomendasi kepada perusahaan proses pemeliharaan tanaman teh yang paling efektif dan tetap menguntungkan. Hasil analisis Break Even Point atau titik impas proses perlakuan babad adalah 9.483kg teh dan pada proses penyemprotan herbisida memiliki titik impas 45.362kg. Biaya Net Present Value untuk perlakuan babad adalah Rp 386.433.662 dan herbisida adalah Rp 448.965.311. Sedangkan hasil analisis biaya Benefit Cost Ratio untuk perlakuan babad adalah 3,58% dan herbisida adalah 3,57%. Maka kedua proses pemeliharaan tersebut dinyatakan layak untuk dilanjutkan karena memberikan keuntungan bagi perusahaan. Dari hasil perhitungan yang telah dilakukan, proses penyiangan manual (babad) memiliki keunggulan dari nilai titik impas dan analisis biaya Benefit Cost Ratio. Selain itu, proses penyiangan manual juga memiliki keunggulan di segi teknis dan teknologi. Manfaat dari penelitian ini dapat dijadikan bahan pertimbangan oleh perusahaan dalam penentuan proses pemeliharaan dalam upaya menjaga dan meningkatkan kualitas teh hitam untuk kebutuhan ekspor di Indonesia.
Co-Authors . Sudaryanto A. A. Kalay Abil Fadila Adawiya, Alifiya Dipta Agus S. Somantri - Ahmad Thoriq Ahmad Thoriq Aisyah Hanifah Aldika Karisnoviandi Alfando Putrantyo Wiratama Alifa Putri Anarghya Ananda Lalitya Hadiputri Anas Bunyamin Andri Kristianto Andrianto Trilaksono, Rafli Asep Dedi Sutrisno Awan Mustafa Aji Azhar, Nurul Husna Bambang Nurhadi Belladina Anggun Kinanti Besthari D. A. Pambudi Boy Macklin Pareira Prawiranegara Budi Herdi Nopianto Budy Rahmat Budy Rahmat Bunga Ega Evania Chairunnisa, Ayumi D. Musaddad Danu Setio Wihananto Darkam Musaddad DEDDY MUCHTADI Deddy Muchtadi Desy Nurliasari Desy Nurliasari Suparno Devi Maulida Rahmah Dhiyaginaa Nurayuni Diana Alya Jaelani Dwi Purnomo Dwi Purnomo Dwi Rustam Kendarto Een Sukarminah Efri Mardawati Elsa Ayu Lestari Elsa Ayu Lestari Entang Sastraatmadja Fadjri Ramadhan Faisal Syahmurman Faizal Syahmurman Giat Suryatmana Gifari, Raihan Hanifah, Aisyah Harnesa Putri, Selly Hendri Hermawan Adinugraha Imas Setiasih Imas Setiasih Imas Setiasih Imas Siti Setiasih In-In Hanidah Insy Alimatun Hasanah Irfan Ardiansah Januardi Januardi Januardi, Januardi Khoirunisa Ubaynakum Kurniawan, Koko Iwan Agus Kusumah, Rizal Hadi Mariskasukma Mariskasukma Marleen Sunyoto Marleen Sunyoto Marsetyo - Moehammad Fauzi Muhammad Saukat Nabilla Vynka Fakhira Nadya Novianti Dwi Putri Nina Mardiana (F01108057) Noer Addnina Zahra Nurliasari, Desi Nurliasari, Dessy Nurliasari, Desy Nurlilasari, Puspita Panguji Raja Sinurat Puspita Puspita Putri, Nayla Fathinah Rahmah, Devi M. Rakha Zahra Raihan Rakha Zahra Raihan Reginawati Hindersah Reina Rafa Zakiyah Armasta Reynaldi Hasian Yehezkiel Rifaldi, Amrullah Rahman Rizkiyani Nafisah Rosalinda, s Ryan Ardianto S. Rosalinda, S. Salsabila Aliya Nabilah Sam Herodian Sandhi Nugraha Sarinarulita Rosalinda Sasvia Ayu Puzianti Sasvia Ayu Puzianti Selly Harnesa Putri Shinta A. Permatasari Sigit B. Prayudo Silvia Oktavia Nur Yudiastuti Sonnia Kristin Sophia Dwiratna Nur Perwitasari Sudaryanto Zain Sumirat, Riska Sunarmani - Syahmurman, Faisal Tati Nurmala Tati Nurmala Tensiska, Tensiska Totok Pudjianto Totok Pujiantio Totok Pujianto Totok Pujiyanto Triokto, Albert Yaritsha Nafhan Thyola Yunita Hasnah Devina Yunita Hasnah Devina