Lisma Evareny, Mohammad Hakimi, Retna Siwi Padmawati
Departemen Perilaku Kesehatan, Lingkungan Dan Kedokteran Sosial, Fakultas Kedokteran, Kesehatan Masyarakat Dan Keperawatan, Universitas Gadjah Mada

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Journal : Jurnal Kesehatan Komunitas

Analisis Konten Rokok di Situs Web Berbagi Video YouTube: User Engagement Analysis Ramadona, Aditya; Mellen, Renie Cuyno; Najiyati, Ifa; Farahdilla, Zakiya Ammalia; Padmawati, Retna Siwi
Jurnal Kesehatan Komunitas Vol 9 No 3 (2023): Jurnal Kesehatan Komunitas
Publisher : LPPM Hang Tuah Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25311/keskom.Vol9.Iss3.1569

Abstract

Penetration of the internet and social media in Indonesia is increasing, with the most significant percentage of its users coming from the youth. The internet and social media can be a medium for promoting and selling products to youth. This study aimed to identify and describe videos potentially suggested when users enter the keyword "rokok" in a search on YouTube. We hypothesized that tobacco-related videos on YouTube could contain materials that either refer to (1) tobacco advertising, promotion, and sponsorship (TAPS); or (2) Non-TAPS categories. Both types of materials could have different engagement from the viewers. A YouTube search was performed in October 2022, and we only consider the videos published during June 2022. We assigned our team to classify the video content to the TAPS and Non-TAPS categories based on its title and description. We analyzed the number of views, likes, and comments of each video descriptively. We obtained 210 videos and excluded 24 videos unrelated to the study objectives in terms of the context or the language used. Most videos are related to TAPS (84%), and very few contain Non-TAPS (16%), in particular anti-smoking, including Public Service Advertisements (3%). Non-TAPS-related videos were mainly published by News Channels and the Government Public Relations Office Channels (57%), while individuals, including MSMEs and retailers, seemingly published most TAPS-related videos (78%). In addition, TAPS-related videos tend to have a higher number of likes and comments from viewers. YouTube is a potential medium to attract viewers and promote health, but TAPS-related videos are much easier to find. Public health agencies should establish a more significant presence on YouTube to reach more people and engage in broader partnerships to promote health educational material.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Wahab Abdul Wahab Adelia Ismarizha, Adelia Afrezah Ageng Brahmadhi Agustina Arundina Triharja Tejoyuwono, Agustina Arundina Triharja Ahmad Watsiq Maula Akrim Wasniyati Andreasta Meliala Anita Meiriana Ari Kurniawati Ari Purwoko Widji Utomo Arko Jatmiko Wicaksono, Arko Jatmiko Astri Ferdiana Bagas Suryo Bintoro Bambang Hasthayoga LB Beni Lestari Budi Wahyuni Cati Martiyana Daniel Detty Siti Nurdiati Dian Mawarni Djauhar Ismail Dwi Maiyanthi E. Elsa Herdiana Murhandarwati Ema Madyaningrum Emy Huriyati Esfandyari, Eldo Fahdilla, Noviyanti Fajar Wahyuni Fajarini, Yuniar Ika Fajrin, Meidina Farahdilla, Zakiya Ammalia Faridatun Khasanah Fatwa Sari Tetra Dewi Fithri Zamzam Hamam Hadi Hanifah Rogayah Hari Kusnanto Hayu Iyaka Nastaina Ida N Faizah Ifta Choiriyyah Inriyani Takesan Intan Agustina Anggraeni Irawati Sagala Iskandar Iskandar Iztihadun Nisa Jehuman, Engelina Suryawaty Jimmi Kifly Putra Sihombing Julita Hendrartini Juniar Ayuning Wigiyandiaz Khanal, Shreya Khuzaimah, Eriyani Kurnia Widyastuti Kurniawan, Muhammad Chamim Thohari Lailatul Khoiriyah Laksono Trisnantoro Laksono Trisnantoro Laksono Trisnantoro Luqman Afifudin Luthfi Azizatunnisa’ Madarina Julia Mae Sri Hartati Wahyuningsih Mahadewi, IGA Putri Martalena Br Purba, Martalena Br Martalena Br. Purba Mellen, Renie Mitsel Mitsel Mohammad Hakimi Monanda, Adelia Pramudita Mora Claramita Mubasysyir Hasanbasri Muhammad Sohel Rana Musa Musa Nadia Ade Pratiwi Najiyati, Ifa Nilasari Normalita Sulistyanawati Noviar, Ainun Hanin Nurhidayati Nurhidayati Nurhidayati Nurhidayati Prajnawita, Disny Prima Dhewi Ratrikaningtyas Priscilla Bawing Puji Rahayu Purwadi Arifin, Purwadi Putro, Wiradianto Qaimamunazzala, Hayu Ramadona, Aditya Ramadona, Aditya Lia Ranti, Imaniar Renie Cuyno Mellen Risca Ardhyaningtyas Rizki Hafidzah Baswedan, Rizki Hafidzah Rohadanti Rohadanti Rony Darmawansyah Alnur Rubai, Windri Lesmana Rul Afiyah Syarif Rupiasa, Welresna Juliatri Putri Rusdiana HM Sarto Sentosa, Deri Setyo Purwono Shelly Puspa Anggraini Sigit Riyarto Siswanto Agus Wilopo Siti Novianti Siti Suryati Sitorus, Melina Ebtarina Sitorus, Melina Ebtarina Sri Mumpuni Yuniarsih Sri Peni Wastutiningsih Subronto, Yanri Wijayanto Suharyanto Supardi, Suharyanto Suka, Veronika Sulistyanawati, Normalita Sulistyo, Dwi Handono Susi Ari Kristina Sutena, Marthinus Syafriani Tiara Marthias Toto Sudargo Tri Addya Karini Tsaqiba, Tsania Nurjihan Vena Jaladara Veronika Suka Vina Yulia Anhar Wahab, Abdul Widyandana Widyandana Widyastuti Widyastuti Windri Lesmana Rubai Wiranto Yanri Subronto Yanri Wijayanto Subronto Yayi Suryo Prabandari Yodi Mahendradhata Yuniar Ika Fajarini