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Luh Putu Suciati
Staf Pengajar Jurusan Sosial Ekonomi Fakultas Pertanian Universitas Jember
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Faktor-Faktor yang Memengaruhi Keputusan Pembelian Minyak Goreng Curah dan Bermerek: Analisis Regresi Logistik pada Rumah Tangga Pedesaan di Kabupaten Jember Wulandari, Savira Putri; Zainuddin, Ahmad; Suciati, Luh Putu; Magfiroh, Illia Seldon; Setyawati, Intan Kartika; Rahman, Rena Yunita; Agustina, Titin; Utami, Ratih Apri
KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Vol 4, No 4 (2025): KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/kontan.v4i4.2384

Abstract

Based on the industry, cooking oil in Jember Regency is divided into two types, namely bulk cooking oil and branded cooking oil. The emergence of these two types of cooking oil influences the decision to purchase bulk or branded cooking oil. This study aims to analyze the factors that influence rural households' decisions to purchase bulk or branded cooking oil in Jember Regency. The study used primary data from 120 respondents and was analyzed using binary logistic regression. The results show that price, age, length of education, purchase size, ethnicity, and promotion have a significant effect on cooking oil purchasing decisions. Producers should hold promotions in the form of price discounts. In addition, the government needs to provide incentives to producers who use healthier production methods so that they can set an example for other producers.ABSTRAKBerdasarkan industrinya, jenis minyak goreng di Kabupaten Jember dibagi menjadi dua yakni minyak goreng curah dan bermerek. Munculnya perbedaan kedua jenis minyak goreng memengaruhi Keputusan pembelian minyak goreng curah dan bermerk. Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi keputusan rumah tangga pedesaan dalam membeli minyak goreng curah atau bermerek di Kabupaten Jember. Penelitian menggunakan data primer dari 120 responden dan dianalisis dengan regresi logistik biner. Hasil menunjukkan bahwa harga, umur, lama pendidikan, ukuran pembelian, etnis, dan promosi berpengaruh signifikan terhadap keputusan pembelian minyak goreng. Produsen hendaknya mengadakan promosi dalam bentuk potongan harga. Selain itu, pemerintah perlu memberikan insentif kepada produsen yang menggunakan metode produksi lebih sehat sehingga dapat menjadi contoh bagi produsen lainnya.
Co-Authors Abdul Wakhid Achmad Saenimun'im Hidayat Agadinansyah, Puput Regita Agus Supriono Ahmad Ilham Tanzil Ahmad Zainuddin Ahmad Zainuddin Akhmad Fauzi Anik Suwandari Aryo Fajar Sunartomo Ati Kusmiati Auliyana, Sania Bambang Juanda Damascena, Cindera Rosa Deby Rimba Samudra Fernandez Dacosta Dian Permata Sari Djoko Soejono Eka Nur Jannah Elida Novita Ernan Rustiadi Evita Soliha Hani Faidah, Ainun Fanata, Wahyu Indra Duwi Hasanah, Julita Himmatul Khasanah Ibanah, Indah Idah Andriyani Illia Seldon Magfiroh Indah Ibanah Intan Kartika Sari, Intan Kartika Intan Kartika Setyawati Intan Kartika Setyawati Irvandika, Fachriza Iryeni Andi Pratiwi Isa Mariyani Izza Afkarina Julian Adam Ridjal Kunti Rachma Aulia Langit, Ramadhani Annisa Sekar Listya Purnamasari Luh Putu Ratna Sundari Magfiroh, Illia Seldon Maghfiroh, Illia Sheldon Maharani, Ariq Dewi maya eka nurvitasari Mochamad ilham Firdaus Nur Widodo Pradana, Hendra Andiananta Puji Rahayu Rahman, Rena Yunita Ramadhani, Moch Wahyu Ratih Apri Utami Ratnasari, Tri Rena Yunita Rahman, Rena Yunita Rindiani, Rindiani Rizki Fitriyan Hariyadi Rudi Wibowo Rudi Wibowo Rudi Wibowo Sampurna, Insan Cita Sri Subekti Sudarko Sudarko Tejasari . Titin Agustina TRI HANDOYO Trisna Hariyanti Ubaydillah, Ahmad Ummi Sholikhah Wulandari, Savira Putri Yuli Witono