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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekobis : Ekonomi Bisnis & Manajemen BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Kajian Ilmiah International Journal of Community Service Jurnal Ekonomi Mediastima Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Jurnal Bisnis, Logistik dan Supply Chain Jurnal Pengabdian Teratai Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Manajemen dan Bisnis JAKPI Jurnal Bisnis dan Ekonomi Siber International Journal of Digital Business
Ahmad Nurdin Hasibuan
Institut Bisnis Dan Informatika (IBI) Kosgoro 1957
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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MANAGEMENT FESTIVAL LOVE HEALTH Darmansyah, Fery; Hasibuan, Ahmad Nurdin; Anggraeni, Noerlina; Rambe, Delila; Andriyanty, Reny
Jurnal Pengabdian Teratai Vol 5 No 1 (2024): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v5i1.1322

Abstract

Kegiatan donor darah dan check kesehatan merupakan bagian penting dalam meningkatkan kesadaran masyarakat akan pentingnya donor darah dan menjaga kesehatan secara umum. Donor darah adalah tindakan sukarela yang memberikan manfaat besar dalam menyelamatkan nyawa dan meningkatkan kualitas hidup pasien yang membutuhkan transfusi darah. Dalam kegiatan ini, penting untuk memastikan kondisi kesehatan para pendonor agar darah yang disumbangkan aman dan berkualitas. Selain itu, seminar anti narkoba dan gaya hidup sehat juga menjadi bagian penting dalam upaya pencegahan penyalahgunaan narkoba dan meningkatkan kesadaran masyarakat. Dengan melibatkan berbagai pihak seperti lembaga pemerintah, institusi pendidikan, dan masyarakat umum, diharapkan dapat terus memperkuat budaya peduli kesehatan dan anti-narkoba dalam masyarakat.
ANALISIS KEPUTUSAN PEMBELIAN SUSU CAIR INDOMILK YANG DIPENGARUHI OLEH HARGA DAN PROMOSI Dedeh, Dedeh; Hasibuan, Ahmad Nurdin
Jurnal Bisnis, Logistik dan Supply Chain (BLOGCHAIN) Vol 1 No 1 (2021): Jurnal Bisnis, Logistik dan Supply Chain
Publisher : Program Studi Administrasi Bisnis, Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.607 KB) | DOI: 10.55122/blogchain.v1i1.230

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga terhadap keputusan pembelian susu cair indomilk, untuk mengetahui pengaruh promosi terhadap keputusan pembelian susu cair indomilk, serta pengaruh harga dan promosi terhadap keputusan pembelian susu cair indomilk. Pengaruh harga terhadap keputusan pembelian secara parsial dapat dijelaskan sebesar 40,3%. sedangkan pengaruh promosi terhadap keputusan pembelian secara parsial dapat dijelaskan sebesar 42,5%. Kemudian pengaruh harga dan promosi terhadap keputusan pembelian secara simultan dapat dijelaskan sebesar 48,1% dapat menjelaskan pengaruh harga dan promosi terhadap keputusan pembelian.
STRATEGI MANAJEMEN PERUBAHAN HIPMIKINDO DALAM MEMBANGUN SUMBERDAYA TECHNOPRENEUR DENGAN MENDIRIKAN ENTREPRENEUR CENTRES Rambey, Tagor; Hasibuan, Ahmad Nurdin; Prakoso, Budi; Astuti, Arum Yuni
Jurnal Bisnis, Logistik dan Supply Chain (BLOGCHAIN) Vol 1 No 2 (2021): Jurnal Bisnis, Logistik dan Supply Chain
Publisher : Program Studi Administrasi Bisnis, Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.699 KB) | DOI: 10.55122/blogchain.v1i2.311

Abstract

Penelitian ini ingin mengetahui strategi manajemen perubahan HIPMIKINDO dalam membangun sumber daya technopreneur dengan mendirikan entrepreneur centers. Pendekatan yang digunakan adalah kualitatif dengan metode deskriptif yang analisisnya lebih mengedepankan proses daripada hasil. Strategi manajemen perubahan pada dasarnya berintikan tiga hal: pertama, semua bisnis pasti mengalami siklus rintisan, kemajuan dan penurunan; bisa secara cepat ataupun lambat, dan ini menimpa bidang bisnis apa pun. Kedua, sebelum mengalami penurunan, maka harus ada terobosan, berupa inovasi dan kreativitas. Ketiga, jika inovasi terlambat maka akan semakin berat menghadapi recovery puncak keberhasilan yang lama. Untuk itu sadar teknologi menjadi sangat penting. Informasi teknologi, pemanfaatan teknologi dan adaptasi teknologi dalam melakukan bisnis harus menjadi sense dan passion para pelaku UMKM. Inilah strategi manajemen perubahan dalam membangun sumber daya technopreneur. Upaya sharing, dari sisi teori, konsep, pengalaman dan analisis (praktis dan akademis) terselenggara dalam entrepreneur centres. Di dalamnya, peran perguruan tinggi, UMKM dan Hipmikindo terus berkolaborasi dan berelaborasi dalam pengembangan sumber daya technopreneur.
DETERMINAN NILAI EKSPRESI DIRI MEREK TERHADAP MINAT BELI MELALUI BRAND LOVE Hasibuan, Ahmad Nurdin; Bachri, Syamsul; Maulana, Muhammad Emir
Jurnal Manajemen dan Bisnis Vol 4, No 1 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v4i1.3883

Abstract

Penelitian  ini  bertujuan  untuk  mengamati  daya  tarik merek  Skechers,  salah  satu  merek produk  terkenal di Indonesia,  dari  konsumennya  di  Kota Bekasi.  Makalah  ini  bersifat  kuantitatif,  korelasional,  crosssectional,  dan  non-eksperimental;  sampel  probabilistik  diterapkan  pada  sejumlah konsumen  muda.  Hasil Penelitian menunjukkan bahwa 1) secara parsial Satisfaction, WoM, Love dan komitmen tidak berpengaruh positif dan tidak signifikan terhadap purchase intention. 2) Brand Love sebagai variabel moderasi berpengaruh positif dan signifikan terhadap purchase intention. 3) variabel moderasi Brand Love tidak memiliki hubungan dengan satisfaction, WoM, Love dan Komitmen yang signifikan dalam mempengaruhi purchase intention, sehingga dapat disimpulkan brand love tidak bersifat memperkuat atau memperlemah (memoderasi) model minat beli produk skechers di Kota Bekasi.
E-COMMERCE SEBAGAI MEDIA DIGITAL MARKETING BAGI PELAKU UMKM DI JATIWARNA KOTA BEKASI Hasibuan, Ahmad Nurdin; Anggraeni, Noerlina; Muphimin, Muphimin; Putra, Febryano Manggala; W.P, M. Vieky Dwitama
Jurnal Pengabdian Teratai Vol 5 No 2 (2024): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v5i2.1432

Abstract

Pelaksanaan pelatihan e-bisnis merupakan bentuk dedikasi tim dari Institut Bisnis dan Informatika Kosgoro 1957, yang memberikan masukan kepada masyarakat luas, khususnya para pelaku usaha UMKM di Jatiwarna, Bekasi. Pelatihan ini berakhir dengan hasil yang baik, hal ini dapat dilihat dari banyaknya peserta yang memahami bahwa e-commerce adalah konsep yang semakin menarik bagi UMKM dan konsumen, serta masyarakat umum yang terus melakukan perdagangan dan pembelian. Alasan mengapa konsep ini sangat penting dalam implementasi UMKM adalah karena perubahan perilaku konsumen dan terbatasnya sumber daya. Dari perspektif pemasar, sumber daya yang terbatas memaksa UMKM untuk mencari cara baru dalam memenuhi kebutuhan dan keinginan konsumen. Konsep toko online adalah peluang yang dapat dimanfaatkan oleh pedagang dalam aktivitas jual beli mereka dengan memanfaatkan teknologi.
Model of Customer Loyalty in the Electric Word of Mouth, Celebrity Endorser and Payment System with Trust as Mediation Variable Hasibuan, Ahmad Nurdin; Limakrisna, Nandan; Moeins, Anoesyirwan
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 2 (2023): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i2.28

Abstract

Technological advances have significantly changed the way consumers interact with digital. Electronic word of mouth communication, facilitated through social media platforms and online review sites, has become a powerful tool for consumers to share their opinions and experiences. This digital era is also in business making the most of electronic communication, namely word of mouth (eWOM) and celebrity endorsers to attract and retain customers. Also, with the growing popularity of various payment systems, understanding their impact on customer loyalty is critical. This study aims to investigate the relationship between eWOM, celebrity endorsers, payment systems, trust, and customer loyalty. Trust will be examined as a mediating variable that can help explain the process by which eWOM, celebrity endorsements and payment systems influence customer loyalty. This study aims to investigate the relationship between eWOM, celebrity endorsements, payment systems, trust, and customer loyalty. Specifically, this study will explore whether trust mediates the effects of eWOM, celebrity endorsements, and payment systems on customer loyalty in the context of digital markets. The literature review will investigate existing research on customer loyalty, eWOM, celebrity endorsements, payment systems, and trust. It will highlight relevant theory and empirical findings related to these variables and identify potential gaps that this study seeks to address. The theory used in this study is the Technology Acceptance Model (TAM) theory which was developed by Fred Davis in 1986 to explain the acceptance and adoption of information technology by individuals. This model focuses on user behavior in accepting or rejecting new technology, especially in the context of information systems and computer technology. Theory of Planned Behavior (Theory of Planned Behavior/TPB) is a social psychological theory used to explain and predict human behavior. This theory was developed by Martin Fishbein and Icek Ajzen in 1980 as an extension of the Theory of Reasoned Action (TRA). Intention-Based Behavior Theory (Theory of Reasoned Action/TRA) is a social psychological theory developed by Martin Fishbein and Icek Ajzen in 1967. TRA aims to explain and predict human behavior based on consumer behavioral intentions.
The Enhancement of Entrepreneurial Competence For Primary Education Andriyanty, Reny; Wahab, Dodi; Hasibuan, Ahmad Nurdin; Yunaz, Haswan; Murfidiyanto, Asrof; Sunarsih; Park, Jong Yoon; Lee, So Jung; Bae, Seung Hee
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.207

Abstract

The purpose of this activity was to improve the competence of elementary school teachers related to the renewal of the entrepreneurial profession through the approach of student aspirations.This community service activity was implemented in collaboration between IBI Kosgoro 1957 Republic of Indonesia, Shinhan University Republic of Korea and SDN 11 Lenteng Agung Republic of Indonesia. The method of service activities consists of counselling and discussion activities. he programme had a good effect. It turned out that 22 per cent of students changed their aspirations to become entrepreneurs.The change of aspiration indicated the effect of the programme implementation.Based on the analysis of the teacher response questionnaire on the usefulness of the programme, one hundred percent stated that this service activity increased their knowledge. The success of the programme was driven by the open attitude of primary school teachers and students and the participation of all partners who were very supportive of the programme implementation.
Perbedaan Perilaku Kerja Dilihat dari Motivasi dan Stres Kerja Karyawan di Masa Pandemi COVID-19 Rambe , Delila; Hasibuan, Ahmad Nurdin; Setyawati, Irma
Jurnal Kajian Ilmiah Vol. 22 No. 2 (2022): May 2022
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/5736cz81

Abstract

This study aims to analyze differences in work behavior through work motivation and employee work stress during the pandemic and during the COVID-19 pandemic. This study uses a quantitative descriptive design by distributing questionnaires to employees in DKI Jakarta. The number of research samples is 100 people using snowball sampling technique. The problems in the study were tested by different tests with the paired sample t-test, MannWhitney (Wilcoxon), and Kruskall-Wallis. The results of this study are that the COVID-19 pandemic weakens work behaviors related to work stress even though work motivation does not. One of the causes of poor work behavior is because employees work from home. Currently, the main cause of increased work stress is because employees are facing increased unemployment since the spread of COVID-19; or female employees whose workloads are increasingly related to the dual roles of employees and teachers at home since school closures. On the other hand, there is no difference in work motivation before the outbreak of COVID-19, because employees have to earn daily income so they can support their families every day and avoid unemployment. As such, managers must comply with laws concerning employment regulations and disclose important information to employees. Managers need to evaluate layoff issues, evaluate and develop continuity plans according to government regulations to improve work and support employees and their families.
Penerapan Model Pengembangan Jiwa Kewirausahaan Bagi Murid Sekolah Dasar Negeri 11 Lenteng Agung Jakarta Selatan Andriyanty, Reny; Hasibuan, Ahmad Nurdin; Rambe, Delila; Wahab, Dodi; Widayati, Enny; Yunaz, Haswan; Damayanty, Prisila; Laksono, Rudi; Rambey, Tagor; Widjanarko, Widjanarko
Jurnal Pengabdian Teratai Vol. 1 No. 1 (2020): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Application of Entrepreneurial Concept Development Model For Student in Elementary School Number 11 Lenteng Agung, South Jakarta. The program objection embeded the entrepreneurial concept among elementary school students.The nature of the activity is the pioneering program. The programme was developed by a counseling activity using the playing and question/answer method. The program consists of seven main stages which are implemented by the storytelling method to students. The first stage explained the concept of the entrepreneurial profession, the second stage focused on increasing motivation to become a suscessfull entrepreneur, the third stage is focused on finding business ideas, the fourth stage is teached that getting capital is easy, the fifth stage focused to how to start production, the sixth stage is focused on managing marketing, and the seventh stage focused on the introduction of simple accounting and tax concepts. The advantage of these program was measured by changes of student aspiration. At the beginning, the students who want to become entrepreneurs are zero percent. At the end of the program, the number of students who wanted to become entrepreneurs increased to twenty percent.
IBI Kosgoro 1957 Student Entrepreneurship Assistance to increase the Bubble Pearl Business Scale in Depok Laksono, Rudi; Hasibuan, Ahmad Nurdin; Sundara, Dadan; Permatasari, Nova; Saidih, Renny
Jurnal Pengabdian Teratai Vol. 1 No. 2 (2020): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v1i2.133

Abstract

Community Service was carried out in the business activities of IBI Kosgoro 1957 students in the field of soft drinks in the form of Bubble drinks, located on Jl Arief Rahman Hakim No.64, Beji Depok, West Java. The program implemented by the team is in the form of an entrepreneurial concept based on business science. The activity was carried out with initial stages in the form of problem identification, needs analysis using the SWOT method, question and answer and observation and continued with counseling and assistance using the Business Model Canvas. Assistance activities are carried out in four stages, namely: Basic Management Assistance for SME management, Assistance in Preparation of Business Plans, Assistance in preparation of financial reports and Assistance for Access to Capital which aims to develop and increase business scale. number of students who wanted to become entrepreneurs increased to twenty percent.
Co-Authors Abdul Wahab Samad Abdul Wahab Samad Achmad Fauzi Achmad Fauzi Afiat, Dominica Dini An Beti Roifatul Fitri Angellina Merry Susetyawan Aras, Marsadi Aris Fatoni Asrarudin Udin Asrarudin Astried Silvanie Astuti, Arum Yuni Attisha Azhira Sangaji Bae, Seung Hee Budi Prakoso, Budi Chairunnisa Chairunnisa Dadan Sundara Darmansyah, Fery Deandra Naddienalifa Dedeh Dedeh, Dedeh Delila Rambe Delila Rambe Delila Rambe, Delila Diah Nurdiana Dodi Wahab Enny Widayati Fatihah, Suci Fauziyah, Hanifah Febryano Manggala Putra Hanif Rizqi Oktaviado Harisman Harisman Harisman Harisman Harisman Harisman Harisman Harisman Harisman, Harisman Haswan Yunaz Hatkasum Ratu Mony Helenina Aprilia Hidayat, Syeh Saefudin Indah Paraswati Fanny Irma Setyawati Ishaq, Muhammad Kamarul Zaman Rambe Lee, So Jung LM Nursalam Marsadi Aras Maulana, Muhammad Emir Medy Desma Fatwara Moeins, Anoesyirwan Muhammad Aria Wahyudi Muhammad Muhammad Muhammad Syahrul Muphimin, Muphimin Murfidiyanto, Asrof Nandan Limakrisna Noerlina Anggraeni Noor Oktavia Hermasari Nova Permatasari Novianto, Irvan Nurhasanah Ismi Nurjani Sangadji Jhani Oktofiani Suharli Park, Jong Yoon Permatasari, Nova Prastia, Geby Ari Prisila Damayanti Prisila Damayanty Rambe , Delila Rambey, Tagor Renny Saidih Reny Andriyanty Reny Ardiyanty Rudi Laksono Rudi Laksono Rulyannas Tasya Istiqomah Saidih, Renny Sekararum Sherlenadya Purba Sitorus, Imran Riadi Suci Fatihah Sunarsih Syamsul Bachri Syamsul Bachri Syeh Saefudin Hidayat Tagor Rambey Taufik, Edi Rahmat Thoriqin, Azis Triyono Adi Tristanto Utami Dewi Dyah W.P, M. Vieky Dwitama Wahab, Dodi Widad Widad Widayati, Enny Widjanarko Widjanarko Widjanarko Widjanarko, Widjanarko Zara Tania Rahmadi