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All Journal Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENDIDIKAN TAMBUSAI JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Mantik Diklat Review : Jurnal manajemen pendidikan dan pelatihan Ideas: Jurnal Pendidikan, Sosial dan Budaya Aksara: Jurnal Ilmu Pendidikan Nonformal Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Law and Economics Review juremi: jurnal riset ekonomi COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pengabdian Mandiri International Journal of Business and Applied Economics (IJBAE) International Journal of Entrepreneurship and Sustainability Studies e-Jurnal Apresiasi Ekonomi Jurnal Manajerial dan Bisnis Tanjungpinang JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Joong-Ki International Journal of Community Engagement and Development Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Abriyoso, Octojaya
Program Studi Manajemen STIE Pembangunan Tanjungpinang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS SOCIAL MEDIA MARKETING SEBAGAI STRATEGI PEMASARAN BREWHAVIOR Haryani, Dwi Septi; Ratnasari, Sri Langgeng; Fauzar, Selvi; Fenny, Fenny; Abriyoso, Octojaya; Elvira, Mita
Manajerial dan Bisnis Tanjungpinang Vol. 8 No. 2 (2025): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 8 no 2 2025
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/manajerial.v8i2.2536

Abstract

Social media has now become a vital component in the transformation process. This situation opens up great opportunities for MSMEs to utilize social media as a primary tool in marketing activities. The purpose of this study is to understand how Brewhavior utilizes social media as a digital marketing strategy, analyze the use of social media in reaching consumers, and the types of content used, as well as to identify the impact of social media usage on brand awareness growth and sales increase. The research method used is qualitative with a descriptive approach. Data collection techniques are conducted through semi-structured interviews and library studies. The sample in this study is Mr. NHN, the owner of Brewhavior Coffee Shop. The research results indicate that Brewhavior's use of Instagram as an independent digital marketing strategy is capable of increasing brand awareness and sales. Visual content such as Reels, Stories, and direct interaction with customers has proven effective in creating organic promotion and building consumer loyalty. Despite facing resource limitations, this strategy still provides a positive impact on business growth. Moving forward, Brewhavior plans to expand its reach through other platforms such as TikTok to strengthen its brand identity.
SOSIALISASI PENDAMPINGAN PENERAPAN DIGITALISASI DAN LITERASI PEMASARAN PADA UMKM DI DESA TEMBELING Octojaya Abriyoso; Putri Dewi Safitri; Nanda Kristia Santoso
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40501

Abstract

Di Dusun Pulau Ladi Desa Tembeling, terdapat salah satu UMKM yang bergerak di bidang kuliner dimana salah satu usaha pada dusun ini adalah usaha mandiri yang bernama "Keripik Ubi Pedas Manis Bu Arni". Usaha Mandiri "Keripik Ubi Pedas Manis’’menjadi salah satu wadah untuk memperkenalkan, mengelola, serta mengembangkan usaha keripik ubi pedas khususnya di daerah Bintan dan sekitarnya dengan memberikan pemahaman mengenai pemilihan bahan dan teknik pengolahan yang tepat. Pendampingan UMKM Keripik Ubi Pedas Manis dilaksanakan pada hari Sabtu, 4 November 2023 di Dusun Pulau Ladi Desa Tembeling. Perlengkapan dan peralatan pembuatan produk keripik ubi pedas manis disediakan oleh mahasiswa yang sedang KKN di Dusun Pulau Ladi Desa Tembeling sebagai panitia pelaksana kegiatan pendampingan ini. Selama pendampingan berlangsung, seluruh tim mampu berkerja sama dengan baik dan memberikan perlengkapan untuk mendukung berjalannya pengelolaan dalam membuat Keripik Ubi Pedas Manis oleh usaha mandiri "Keripik Ubi Pedas Manis Bu Arni".
KOMPETENSI SDM DAN EMPLOYEE ENGAGEMENT SEBAGAI DETERMINAN KINERJA PEGAWAI DISBUDPAR TANJUNGPINANG Melia Irmalisa; Armansyah Armansyah; Octojaya Abriyoso; Alfi Hendri; Indra Bastia Tahir
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 5 No. 4 (2026): Juli 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the partial and simultaneous effects of human resource competence and employee engagement on employee performance. The population in this study consisted of 64 employees, with the sample selected using purposive sampling. This study employed a quantitative research approach with a descriptive research design. Data were collected through questionnaires. The data were analyzed using multiple linear regression with SPSS Statistics 22. The results showed that human resource competence had a positive and significant effect on employee performance. Employee engagement also had a positive and significant effect on employee performance. Furthermore, human resource competence and employee engagement simultaneously had a positive and significant effect on employee performance. The contribution of human resource competence and employee engagement to employee performance was 46%, while the remaining 54% was influenced by other variables not examined in this study
Co-Authors Abdul Basyid Abdul Rifandi Saputra Alfi Hendri Alfi Hendri Andrian andrian Angel Steviana Angel Steviana Anggia Sekar Putri Ardian, Novra Armansyah Armansyah Armansyah, Armasyah Azra Ayue Binti Abdul Rahman Betty Leindarita Boby Zelkie Randika Charly Marlinda Clara Natasha Deviana, Deviana Dini Maya Syahputri Dwi Septi Haryani Eko Harsoyo Elvira, Mita Fauzar, Selvi Fazlan Hadi Kusuma Fenny Fenny Fillika Millenia Fitri Amanda Syahria Handayani, Nurafsah Sri Hellen Hellen Holandia Parlaungan Siregar Imran Ilyas Indra Bastia Tahir Indra Widianto Irmawati Binti Norazman Irsa Afriza Lia Putri Luqman Hakim M. Rizki Marsudi Marsudi Maryati Maryati Melia Irmalisa Muhamad Rizki Maulana Muhammad Muazamsyah muazamsyah Muhammad Rizki Muhammad Rizki Muhammad Rizki Muhammad Rizki Muqtafin, Muqtafin Nanda Kristia Santoso Natasha, Clara Nurul Nophiyani Nyimas Melda Rafliyanti Otto Bustani Putri Dewi Safitri Putri Dewi Safitri Raja Hardiansyah Rayken Azura Titania Reni Wahyuni Rian Hadi Saputra Risnawati Risnawati Safitri, Putri Dewi SALMAN FARIS Samsiyah Samsiyah Saputra, Abdul Rifandi Saputra, Eka Kurnia Saputra, Eko Murti Sari, Anggi Donita Satria, Ade Satriadi Satriadi Satriadi, Satriadi Satrio Bimo Syahputro Sella Titania Sepnanda Ario Saputri Siti Aisyah Binti Panatik Sitompul, Heni Sagita Sri Langgeng Ratnasari Syafnur, M. tanjung, rona Tati Tati Tibrani Tibrani, Tibrani Tommy Yossafat Tambunan Triono, Bambang Ulfa Oktavani Nasution Utami, Ranti Wira Suganda Yeo, Cecilia Yuni Harningsih Zainiyah Zainiyah