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All Journal Jurnal Agronomi Indonesia (Indonesian Journal of Agronomy) Jurnal Ilmu Pertanian Indonesia Agrikultura Interest : Jurnal Ilmu Kesehatan Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan BERITA BIOLOGI Jurnal Penelitian Pertanian Terapan Buletin Ilmiah Litbang Perdagangan Jurnal Pengembangan Rekayasa dan Teknologi Elektrika Jurnal Agribest Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Astonjadro Tunas: Jurnal Pendidikan Guru Sekolah Dasar Agro Bali: Agricultural Journal Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Teknologi Lingkungan Lahan Basah Andalas Journal of Electrical and Electronic Engineering Technology Media Ekonomi Social Science Academic AGRIC Tematik Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Agripet
Harmini, Harmini
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor Jalan Kamper Wing 2 Lantai 5, Kampus IPB Dramaga, Bogor-Indonesia 16680, Telepon: +62-251-626520
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Journal : AGRIC

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THE COMPARISON OF HEALTH CONSCIOUSNESS INFLUENCE TOWARD PURCHASE INTENTION TO COW MILK AND SOY MILK Putra, Aditya Perdana; Harianto, Harianto; Harmini, Harmini
Agric Vol. 36 No. 2 (2024)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2024.v36.i2.p171-190

Abstract

Nowadays consumers tend to substitute their habits in consuming cow milk into soy milk since it has reliability on health issue, taste, and healthy lifestyle. Referencing to prior researches, health consciousness and main theory of planned behavior (TPB) factors including attitude, subjective norms, and perceived behavioral control significantly influence consumer purchase intention. Researchers aimed to analyze health consciousness influence toward consumer purchase intention to cow milk and soy milk and formulate managerial implications to escalate consumer purchase intention to cow milk and soy milk. This research was conducted in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) area from October 2023 until April 2024 with 300 respondents. Researchers used voluntary response sampling as sampling method. Analysis methods used by researchers were descriptive analysis, structural equation modelling-partial least square (SEM-PLS) analysis, and importance performance matrix (IPMA) analysis. Results showed that health consciousness doesn’t influence purchase intention to cow milk significantly yet influences purchase intention to soy milk significantly. Otherwise trust, attitude, subjective norms, and perceived behavioral control influence purchase intention to both milks significantly. Furthermore, consumer purchase intention toward cow milk and soy milk can be escalated through improving performances of trust and subjective norms. For trust, producer needs to promote producer reputation, keep up the production standards, and design informative and attractive packaging. For subjective norms, producer needs to conceptualize informative and attractive advertising, conducting sales promotion, public relation, personal selling, and direct marketing.
Co-Authors Ake Wihadanto Alfi Nurdina Amzul Rifin Ardie Ariyono Ardie Ariyono Aryadi, Ricky Bambang Haryanto Bayu Krisnamurthi Cahyo, Mukti Dwi Dalimunthe, Nina Rahmida Derman, Derman Diana Andrianita Kusumaningrum, Diana Andrianita Dwi Utami, Anisa Dwi Yulistiani Efendi, Zul Endang Sutedi Erna Wahdiana Ery Sadewa Farah Ratih Farah Ratih Fariyanti, Anna Ferry Firmawan Feryanto willcharo Firison, Jhon Fitriyan, Moh Tamam Edy Hardja, Adiva Fitri Khalishah Tjiptara Harianto Harianto Harianto Harianto Herawati Herawati I.G.P. Wigena Ishak, Andi Ismawati Ismawati Iwan Herdiawan Juniar Atmakusuma Juniar Atmakusuma Juniar Atmakusuma Khairil Anwar Kristiani, Mikha Lailandra, Andjani Lalu Hendri Setiawan Lestari, Puspita Mardika M. A. Firmansyah M. A. Firmansyah Mudjiastuti Handajani Muhammad Fadhil Adinugroho Muhammad Fadhil Adinugroho Muthmainnah Firdausa, Mutiara Netti Tinaprilla Novi Anggraini Nunung Kusnadi Nurhaita Nurhaita Prabawa Eka Soesanta Priyo Adi Sesotyo Puspito, Sigit Putra, Aditya Perdana Putri, Tursina Andita Ramon, Erpan Ratna Winandi Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Rita Nurmalina Rosbarnawan, Ferdy Rosiana, Nia Satria Pinandita Soraya Astia Putri Sri Heranurweni Subowo Subowo Subowo Subowo Suharno Suharno Supari Supari Supari, Supari suparman suparman Suparman Suparman Supratman Supratman, Supratman Suprehatin Suprehatin Suryana, Anggita Tresliyana Tarigan, Anita Carolin Aprilia Taufik Hidayat Taupik Rahman Titik Nurhayati Titik Nurhayati Tresia, Gresy Eva Veronica do Carmo da Silva Vinami Yulian Wahyu Adi Nugroho Wardi Wardi Wigena, I.G.P. Wisri Puastuti Yanti Nuraeni Muflikh Yanuar, Rahmat Yusman Syaukat