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Vethy Octaviani
Program Studi Ilmu Komunikasi Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu
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Journal : Multidisciplinary Journals

 1 
Public Reception Toward Ms Glow For Men Skincare Brand Ambassador Babe Cabiita And Marshel Widianto Ads Edition Triani, Rori; Narti , Sri; Octaviani , Vethy
Multidisciplinary Journals Vol. 1 No. 1 (2024): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i1.345

Abstract

This research is entitled public reception toward Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition. The reason of the researcher made the MS Glow for men skincare brand ambassador Babe Cabiita and Marshel Widianto Ads edition as the object of research, is because this advertisement uses a Brand Ambassador who does not have a masculinity side as usually displayed by the media. This study aims to determine the public reception on Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition. This research is a type of qualitative research with data analysis techniques using the Reception theory of Stuart Hall. Stuart Hall explained that the audience's meaning of a message in the media can be seen from three points of view, namely Dominant Hegemonic Reading, Negotiated Reading and Oppositional Hegemonic Reading. In this study, researchers also conducted Pierce Semiotics Analysis on 6 out of 10 scenes in Ms. Glow for Men skincare Brand Ambassador Babe Cabiita and Marshel Widianto Ads Edition to make it easier for researchers to find out the meaning of the advertisement. The results of the research that the researchers conducted on 4 informants only produced 2 categories of audiences, namely the position of Dominant Hegemonic Reading and Negotiated Reading. The Dominant Hegemonic Reading position is a position where the audience fully accepts the meaning contained in the advertisement, there are 2 informants who are in this position, while the Negotiated Reading position is a position where the audience accepts but modifies the message in the advertisement, there are 2 informants who are in this position.
Community Perception Towards Former Drug Convicts Participating In The Rehabilitation Program At Bentiring Prison Of Bengkulu City Ikhsan Saputra; Octaviani, Vethy; SM, Anis Endang
Multidisciplinary Journals Vol. 2 No. 3 (2025): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v2i3.819

Abstract

This study aims to describe the community perception of former drug convicts participating in the rehabilitation program at the Bentiring Penitentiary (Lapas) in Bengkulu City. The approach used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. Informants in this study consisted of community leaders, RT heads, and neighbors in the neighborhood where the former convicts live. The results of the study indicate that the public perception of former convicts has two stigmas, namely positive stigma and negative stigma. Some people have begun to accept and appreciate the positive changes in former convicts after rehabilitation, such as becoming more polite, working independently, and avoiding bad company. However, the negative stigma and suspicion are still quite strong, especially when social problems occur in the environment. The rehabilitation program at Bentiring Penitentiary is considered quite effective in changing behavior and providing new skills for convicts. However, the success of social reintegration is highly dependent on support from family and the surrounding environment. This study concludes that the rehabilitation program needs to be supported by public education to reduce negative stigma, as well as collaboration between the prison, government, and community in building a sustainable support system for former drug convicts.
Co-Authors Aditya Dwi Saputra Afriandi, Afriandi Agustian, Dimas Joni Akmalia, Annisa Amelia, Putri Ricki Ananda, Firdha Cintia Angga Mustafa Anggara, Muhammad Rade Alfa Anggriani, Intan Anindia Safitri Anis Endang Sri Murwani Antonio Imanda Antonio Imanda Asnawati Asnawati Asnawati Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Dinero, Rio Efri Agus Ekky Muhardani Elena Dwi Febiola Erfina Erfina Fauzi Efendi Febriansyah Febriansyah Fenti Dwi Sartika Fera Indasari Fera Indasari Fiqhri Habib Effendi Fitri Yanti Fristy Reka Oktaviani Giri Hartono, Giri Hendi Septiadi Henny Afrianti Herawati, Ike Ikhsan Saputra Ilahi, Dio Rahmat Indria Indria Indria Indria Irawan, Tinton Julianda, Refan Arta Jusiati, Arini Khairil Khairil Kurnia, Shinta Lestari, Jemi Lestari, Zahkya Liken, Enjli Lia Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti Malius, Aset Maretha, Atsilah Aulia Martha Heriniazwi Dianthi Maryaningsih Maryaningsih, Maryaningsih Melky Alex Suhendra Merry Rullyanti Murwati, Anis Endang Sri Narti , Sri Nur Rahma Sagita Parza, Yopi Puput Citra Yulia Putra, Meriansyah Dwi Putra, Yoan Mandala Rahman Dwivan Refan Arta Julianda Rian Renaldo Rio Dinero Risdiyanto, Bayu Rita Lismini S, Mawan Salta Sari Sapta Sari Sapta Sari Sapta Sari Saputra, Tri Anjar Sari , Sapta Sari, Ida Permata Sari, Tina Puspita Sariningsih, Marida Savela, Yela Septa, Anggela Dwi Shinta Kurnia SM, Anis Endang Sri Narti Sri Narti Sri Narti, Sri Susilo, Aldi Dwi syisva nurwita Triani, Rori Tunnazila, Hikma Vanti, Mey Esa Dwi Widiatama, Danang yani lestari Yansyah, Novi YANTO YANTO Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yopi Parza Yusuarsono, Yusuarsono Zainal Arifin