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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Journal of Social Science Jurnal Scientia Indonesia Berdaya Journal of Community Development Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Untuk Negeri Jurnal Ilmiah Multidisiplin (JUKIM) Journal of Social Science Jurnal Dehasen Mengabdi Multidisciplinary Journals Social Sciences Journal Jurnal Gotong Royong Journal of Multidisciplinary Research Journal of Law, Social Science, and Management Review Jurnal Pengabdian Mitra Persada Harmonization
Vethy Octaviani
Program Studi Ilmu Komunikasi Fakultas Ilmu-Ilmu Sosial Universitas Dehasen Bengkulu
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Journal : Harmonization

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Strategi Komunikasi Pemasaran Makeup Artist Di Akun Instagram @Mymua1 Dalam Menjaga Kepercayaan Konsumen Ananda, Firdha Cintia; Octaviani, Vethy; Sari , Sapta
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 2 (2024): Juni
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i2.792

Abstract

 Marketing on social media platforms has become a key element in the marketing strategy for make up artists. In this context, the Instagram account @mymua1 is the center of attention as the main platform for interacting with consumers. This research was conducted with the aim of finding out how the marketing communication strategy for make up artists on the Instagram account @mymua1 maintains consumer trust.  The research method used was descriptive qualitative. This research uses data collection techniques through in-depth interviews, observation and documentation. The technique for collecting research information uses purposive sampling. The research results show that the marketing communication strategy implemented by @mymua1 has three theories, namely, segmentation, targeting and positioning. First, they maintain a positive impression by being friendly, not arrogant, and always listening to consumers' opinions or wishes. Second, @mymua1 maintains the quality of their services by continuing to learn and upgrade their skills. Third, @mymua1 maintains consumer trust by maintaining good communication, providing good suggestions for make up, and accepting suggestions from consumers. The conclusion of this research is that the marketing communication strategy for make up artists on the Instagram account @mymua1 in maintaining consumer trust has been running well and effectively, it can be seen that there are three marketing communication strategies being implemented by @mymua1. 
Impact Of The Quality Of Front Office Services To The Consumer Satisfaction Level Sinar Sport Hotel Bengkulu Sari, Ida Permata; Narti , Sri; Octaviani , Vethy
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 2 (2024): Juni
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i2.801

Abstract

The study aims to analyze the impact of the quality of front office services on the level of consumer satisfaction at Sinar Sport Hotel Bengkulu. The approach used is quantitative with survey methods. The total population of 92 respondents was random sampling technique of 48 respondents with sample determination technique using Slovenian formula. Using a questionnaire that covers independent variables of service quality and dependent variables is the consumer satisfaction rate of a survey instrument of up to 40 respondents. The validity and reliability test results show that the research instrument is valid and reliable. Further, the data was analyzed using a t test through the SPSS 26 application. Variables of service quality influenced consumer satisfaction on Sinar Sport Hotel Kota Bengkulu. Based on the calculation of the above t test obtained the variable value of service quality of 7.420 and Sig. value of 0,000, whereas for the ttable value of the total number of respondents 48 is the value of 1,683. Therefore, the computation obtains by comparing between the thitung value > ttable is 7,420 greater than 1,683 and the Sig value < 0,05 is 0,000 smaller than 0,05 so that the hypothesis of Ho is rejected and Ha is accepted. It can be concluded that service quality variables influence consumer satisfaction of guests at Sinar Sport Hotel Kota Bengkulu.
Representasi Pesan Moral Dalam Film ‘’jarak Antar Kanvas’’ (Analisis Semiotik Roland Barthes ) Akmalia, Annisa; Octaviani, Vethy; Narti , Sri
Harmonization : Jurnal Ilmu Sosial, Ilmu Hukum, dan Ilmu Ekonomi Vol. 2 No. 2 (2024): Juni
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/harmonization.v2i2.809

Abstract

In this very fast millennial era, it provides added value by easily accessing all information, also has an impact on people from various walks of life, especially teenagers today. This opportunity encourages teenagers to do something free to socialize. Promiscuity is now the influence of a teenager, where most teenagers today often abuse their lifestyle. This study aims to determine the Representation of Moral Messages in the Film ''Distance Between Canvases'' (Roland Barthes Semiotic Analysis). The collection of research data using observation techniques and documentation techniques is contained in the film in accordance with predetermined categorization. The results showed that there are 6 moral messages seen from the behavior style of today's adolescents, the first moral message, interactions between friendships that use abusive language such as calling 'dog' is one of the behavioral styles of today's adolescents that are considered normal by some people.Second, the moral ethics of the adolescent transitional association experience uncertainty and uncertainty and get a lot of temptation or attraction to do bad deeds. Third, the dating style of young people in this era legalizes immoral acts as a normal habit.Fourth, selective friendship with the quality of friendship is strongly influenced by personality in terms of the quality of friendship. The fifth moral is that regret and disappointment in a breakup results in regret and feeling aggrieved, one of which is due to infidelity. Sixth moral message true friends, every teenager wants a friendly relationship with quality. But sometimes teenagers do not realize if adolescents direct the problems experienced out of their identity.
Co-Authors Aditya Dwi Saputra Afriandi, Afriandi Agustian, Dimas Joni Akmalia, Annisa Amelia, Putri Ricki Ananda, Firdha Cintia Angga Mustafa Anggara, Muhammad Rade Alfa Anggriani, Intan Anindia Safitri Anis Endang Sri Murwani Antonio Imanda Antonio Imanda Asnawati Asnawati Asnawati Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Dinero, Rio Efri Agus Ekky Muhardani Elena Dwi Febiola Erfina Erfina Fauzi Efendi Febriansyah Febriansyah Fenti Dwi Sartika Fera Indasari Fera Indasari Fiqhri Habib Effendi Fitri Yanti Fristy Reka Oktaviani Giri Hartono, Giri Hendi Septiadi Henny Afrianti Herawati, Ike Ikhsan Saputra Ilahi, Dio Rahmat Indria Indria Indria Indria Irawan, Tinton Julianda, Refan Arta Jusiati, Arini Khairil Khairil Kurnia, Shinta Lestari, Jemi Lestari, Zahkya Liken, Enjli Lia Linda Astuti Linda Astuti Linda Astuti Linda Astuti Linda Astuti Malius, Aset Maretha, Atsilah Aulia Martha Heriniazwi Dianthi Maryaningsih Maryaningsih, Maryaningsih Melky Alex Suhendra Merry Rullyanti Murwati, Anis Endang Sri Narti , Sri Nur Rahma Sagita Parza, Yopi Puput Citra Yulia Putra, Meriansyah Dwi Putra, Yoan Mandala Rahman Dwivan Refan Arta Julianda Rian Renaldo Rio Dinero Risdiyanto, Bayu Rita Lismini S, Mawan Salta Sari Sapta Sari Sapta Sari Sapta Sari Saputra, Tri Anjar Sari , Sapta Sari, Ida Permata Sari, Tina Puspita Sariningsih, Marida Savela, Yela Septa, Anggela Dwi Shinta Kurnia SM, Anis Endang Sri Narti Sri Narti Sri Narti, Sri Susilo, Aldi Dwi syisva nurwita Triani, Rori Tunnazila, Hikma Vanti, Mey Esa Dwi Widiatama, Danang yani lestari Yansyah, Novi YANTO YANTO Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yopi Parza Yusuarsono, Yusuarsono Zainal Arifin