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All Journal Quantitative Economics Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Nusantara Berbakti Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Pusat Publikasi Ilmu Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ekonomi, Akuntansi dan Perpajakan PENG: Jurnal Ekonomi dan Manajemen Nusantara Mengabdi kepada Negeri International Journal of Business and Quality Research Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Sri Winda Hardiyanti Damanik
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Sosialisasi Manajemen Keuangan dan Akses Pembiayaan untuk Pelaku UMKM di Desa Sei Rampah, Kecamatan Sei Rampah Suci Etri Jayanti S; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Fitrianingsih Fitrianingsih; Bobby Hartanto; Kumala Vera Dewi; Suwadi Suwadi; Cici Puspaningrum; Murbanto Sinaga; Sri Winda Hardiyanti Damanik; Bayu Arif Prabudi
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 2 No. 1 (2025): Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v2i1.1123

Abstract

The MSME actors in Sei Rampah Village lack adequate understanding of financial management principles. Moreover, they face challenges in accessing business financing sources. This prompted the service team to conduct a community service activity in the village. The activity was organized in the form of a socialization program aimed at improving business owners' understanding of managing business finances and strategies for accessing financing sources. The program was attended by 20 participants. The methods employed in this activity were lectures and interactive discussions. The stages of the community service included the preparation phase and the implementation phase. This activity had a positive impact on the MSME actors in the village. Their knowledge of financial management and access to financing sources increased. The MSME actors stated that they now understand how to manage business finances and strategies to access financing sources. This indicates that the community service activity carried out has made a positive contribution to business owners in Sei Rampah Village..
Peningkatan Kapasitas Pelaku UMKM di Desa Sei Rampah dalam Mengoptimalkan Media Sosial di Era Pemasaran Digital Rodi Syafrizal; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Suci Etri Jayanti S; Daniel Collyn; Yenni Mariani Sinurat; Ayu Zurlaini Damanik; Suwadi Suwadi; Yomeini M. Sagala; Murbanto Sinaga; Sri Winda Hardiyanti Damanik
Jurnal Nusantara Berbakti Vol. 3 No. 1 (2025): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v3i1.555

Abstract

The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.
Peran Brand Image Memediasi Pengaruh Word of Mouth (WOM) Terhadap Niat Beli Konsumen Studi Kasus pada Kedai Kopi Aghara Jon Edy; Sri Winda Hardiyanti Damanik; Karina Rizky Nur Ramadhani
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/cz0tkv91

Abstract

This study aims to find the role of brand image in mediating the influence of word of mouth on purchase intention in Kedai Kopi Daycoff The research is explanatory research which describes causal relation among variables with hypothesis test. This study use 91 respondents as sample. The research uses slovin formula to find the sample. This study use instrument test and path analysis. Based on test results can be summarized that word of mouth has effect and  significantly on purchase intention, word of mouth has not effect and not significantly on brand image, and brand image has effect and significantly on purchase intention. The result also shows thatword of mouth has not effect and noot significantly on purchase intention through brand image
Sosialisasi Literasi Digital dan Keamanan Data untuk Pelaku Usaha Mikro, Kecil, dan Menengah di Desa Sei Rejo Daniel Collyn; Rapat Piter Sony Hutauruk; Suci Etri Jayanti S; Murbanto Sinaga; Rika Surianto Zalukhu; Suwadi Suwadi; Ayu Zurlaini Damanik; Yenni Mariani Sinurat; Sri Winda Hardiyanti Damanik; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Donald Frensius Pasaribu
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2776

Abstract

MSME actors in Sei Rejo Village face infrastructure limitations, low access to digital training, and a lack of guidance, which result in inadequate levels of digital literacy. These challenges prompted the service team to carry out a community engagement activity for MSMEs in Sei Rejo Village, Sei Rampah Sub-district, Serdang Bedagai Regency, to promote awareness of digital literacy and data security. The activity was conducted in the form of a socialization session aimed at improving entrepreneurs’ understanding of the importance of digital literacy and data protection. The session was attended by 20 participants. This community engagement was implemented using a participatory approach through socialization, training, and mentoring methods. The stages of the activity included preparation, implementation, and assistance. This initiative had a positive impact on MSME actors in Sei Rejo Village. The training not only provided conceptual understanding but also practical skills, such as the use of social media for promotion, utilization of cashier applications and digital wallets, and techniques for personal data protection. It also broadened participants' insights on the importance of building consumer trust through secure and professional information management.
Analisis Pilihan Konsumen Terhadap Barang Substitusi dan Komplementer Murbanto Sinaga; Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Suci Etri Jayanti. S; Sri Winda Hardiyanti Damanik; Yomeini Margareth
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 4 (2024): November: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i4.725

Abstract

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.
The Effect Of Cashback And Free Shipping Programs On Consumer Buying Interest In The Gofood Application Sri Winda Hardiyanti Damanik; Adelia Paramitasari; Muklis Setiawan
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2358

Abstract

The Influence of Cashback and Free Shipping Programs on Consumer Purchase Intention on the GoFood Application in North Cikarang. The background of this research is based on the increasingly tight competition among online food delivery services. Promotional programs in the form of cashback and free shipping are the main strategies used by GoFood to maintain consumer purchase interest. The research problem raised is the extent to which these two programs influence consumer purchase interest. Study ObjectivesThis aims to determine the impact of cashback and free shipping both partially and simultaneously on purchasing interest. This study uses a quantitative approach. with a causal associative approach. The research sample consisted of 100 GoFood user respondents in North Cikarang selected through a purposive sampling method. Data were analyzed using multiple linear regression after being collected through a questionnaire. The results of the study show that the cashback program has a positive effect on purchasing interest with a t-count value of 5.121> t-table 1.661, and the free shipping program also has an effect with a t-count value of 3.986> t-table 1.661. Both independent variables, namely cashback and free shipping, have a significance value of 0.000 <0.05 and an F-count value of 123.232> F-table 3.09, which means that both simultaneously influence the dependent variable, namely purchasing interest.
Pengaruh Pemahaman Akuntansi Dasar dan Computer Knowledge terhadap Keahlian Penggunaan Aplikasi MYOB pada Siswa Kelas XI SMK Talenta Bangsa Adi Suprayoga; Aliyah Aliyah; Sri Winda Hardiyanti Damanik
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5018

Abstract

The purpose of this study is to determine the extent to which computer knowledge and basic accounting knowledge influence the level of proficiency in using MYOB, both independently and simultaneously. The method used is quantitative with an associative approach. The research respondents consisted of 115 students from SMK Talenta Bangsa who were collected using a saturated sampling technique. The data collection instruments were tested for validity and reliability, while the prerequisites for analysis included linearity and multicollinearity tests. Multiple linear regression analysis was used as the method, and t-tests and F-tests were used to examine the hypotheses.The analysis results indicate that basic accounting knowledge has a positive and significant impact on the ability to use MYOB, with a t-value of 8.222 > t-table 1.980. Similarly, computer knowledge was also found to have a significant impact, with a t-value of 4.941 > t-table 1.980. Simultaneously, both independent variables contribute significantly to students' skills in operating MYOB, as indicated by a significance level of 0.000 < 0.05 and an F-value of 35.602 > F-table 3.08. The regression equation yields a constant of 19.387, while the coefficient of determination (R²) is 38.9%. This indicates that the two variables can explain 38.9% of the variation in students' ability, while the remaining 61.1% is influenced by other factors outside the scope of this study.
Mengenal Prinsip Kaizen Sebagai Kunci Kompetitif Siswa Smk Bina Industri: Penelitian Jon Edy; Ririn Uke Saraswati; Sri Winda Hardiyanti Damanik; Septiani Rohali; Diyannisa Amalia Sugandi; Pitri Rosalia; Putri Nayla Hasan; Rika Rahmawati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2866

Abstract

Kaizen merupakan filosofi perbaikan berkelanjutan yang telah terbukti meningkatkan efisiensi dan produktivitas, tidak hanya di dunia industri tetapi juga dalam konteks pendidikan. Seminar ini bertujuan untuk mengenalkan prinsip dasar Kaizen kepada siswa SMK Bina Industri sebagai strategi dalam membentuk karakter unggul dan kompetitif. Materi yang disampaikan mencakup pengertian dan sejarah Kaizen, prinsip-prinsip dasar, penerapan Kaizen dalam dunia pendidikan, serta elemen penting seperti siklus PDCA dan metode 5S/5R. Kegiatan ini diikuti oleh siswa kelas XII sebanyak 100 peserta dari berbagai jurusan teknik elektronika industri (TEI) dan teknik bisnis sepeda motor (TBSM), dengan pendekatan penyampaian interaktif, dan studi edukatif. Hasil dari kegiatan menunjukkan bahwa peserta mendapatkan wawasan baru dalam mengembangkan potensi diri dibuktikan dengan kenaikan pemahaman yang dihitung dengan grafik yang menghasilkan nilai rata-rata 93%.
The Effect of Intrinsic Motivation and Extrinsic Motivation on Women's Entrepreneurship Interest PNPM Mandiri Rural Sri Winda Hardiyanti Damanik; Limega Candrasa
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.80

Abstract

Study this aim to find out how influence from Intrinsic Motivation and Extrinsic Motivation for Interest in Entrepreneurship in the SPP (Women's Savings and Loans) Group . This research is a research quantitative descriptive. Data used are primary data. Methods of data analysis in research _ this using the s analysis method multiple linear regression to get comprehensive picture about the influence between the variables Intrinsic Motivation and Extrinsic Motivation Against Entrepreneurial Interest with using SPSS 17 for Windows. The results of the hypotheses test show that that : Intrinsic Motivation take effect positive and significant to Entrepreneurial Interest . Meanwhile, this study failed to prove the second hypothesis. In this case, Extrinsic Motivation was found to have no significant effect on Entrepreneurial Interest .
THE EFFECT OF ADVERTISING ON TELEVISION MEDIA, REPUTATION, INFORMATION QUALITY ON PURCHASE INTEREST IN TOKOPEDIA (STUDY ON TOKOPEDIA CONSUMERS IN TEBING HIGH) Sri Winda Hardiyanti Damanik; Fitrianingsih; Sarwoto; Indah Permata Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.957

Abstract

The television media advertising variable (X1) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that television media advertising is one of the determining factors that influence consumer buying interest. the better the television media advertising used by the company, the more interest in buying it will increase in consumers. The reputation variable (X2) has a positive and significant effect on the purchase intention variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that reputation is one of the determining factors that influence consumer buying interest. The better the company's reputation, the more consumers' buying interest will increase. The information quality variable (X3) has no effect on the buying interest variable (Y) for Tokopedia consumers in Tebing Tinggi. This means that the quality of information is not the main factor that determines consumer buying interest. Information quality is not a variable that influences the level of consumer buying interest. Television media advertising variables (X1), reputation (X2) and quality of information (X3) simultaneously influence purchase intention (Y) among Tokopedia consumers in Tebing Tinggi. meaning that if advertisements on television media, reputation, quality of information get better then consumer buying interest will be higher and this applies if the three independent variables are good/high.
Co-Authors Adelia Paramitasari Adi Suprayoga Aditya Suryaman Aliyah Aliyah Ananda Putri Rahmadhani Arif Setia Sandi A. Arrofie Darmawan Ayu Zurlaini Damanik Bayu Arif Prabudi Bobby Hartanto Cici Puspaningrum Daniel Collyn Diyannisa Amalia Sugandi Donald Frensius Pasaribu Euis Ratnasari Fanny Lus Utami Fenika Bunga Prawida Suwanto Fitrianingsih Fitrianingsih Indah Permata Sari Jon Edy Karina Rizky Nur Ramadhani Khairil Anwar Kumala Vera Dewi Limega Candrasa Muklis Setiawan Murbanto Sinaga Nanda Nurkholillah Novia Endiyani Nur Indah Sari Nurwijayanti Pegi Pitria Putri Pitri Rosalia Putri Nayla Hasan Rakhmawati Purba Rapat Piter Sony Hutauruk Rika Rahmawati Rika Surianto Zalukhu Rika Surianto Zalukhu Ririn Uke Saraswati Rusmewahni Rusmewahni Sarmin Sarmin Sarmin Sarwoto Septiani Rohali Soedjatmoko Soedjatmoko Soedjatmoko Sony Sonjaya Suci Etri Jayanti S Suci Etri Jayanti. S Suripto Moh Zulkifli Suwadi Suwadi Syafrizal, Rodi Winda Neri Sari Yenni Arfah Yenni Mariani Sinurat Yomeini M. Sagala Yomeini Margareth