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All Journal Quantitative Economics Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Safari : Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Nusantara Berbakti Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Pusat Publikasi Ilmu Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ekonomi, Akuntansi dan Perpajakan Kajian Ekonomi dan Akuntansi Terapan Nusantara Mengabdi kepada Negeri International Journal of Business and Quality Research Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal International Journal of Economics and Management Research
Sri Winda Hardiyanti Damanik
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Live Streaming dan Flash Sale terhadap Impulse Buying Skincare di TikTok Shop bagi Masyarakat Kecamatan Karang Bahagia Sri Winda Hardiyanti Damanik; Adi Suprayoga; Fatimah Az-Zahra
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 4 No. 2 (2026): Juni:SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v4i2.2167

Abstract

This study aims to examine the influence of live streaming and flash sales on impulse buying behavior on TikTok Shop, specifically in the context of skincare product purchases. A quantitative approach with an associative research type was employed. Data were collected through a questionnaire distributed to residents of Karang Bahagia District who met specific criteria. The sampling technique used was purposive sampling, with a total of 96 respondents. Data analysis was conducted using multiple linear regression, preceded by classical assumption tests including normality, linearity, heteroscedasticity, and multicollinearity tests. Data processing was performed using SPSS version 26. The results revealed that simultaneously, both independent variables live streaming and flash sales have a significant effect on impulse buying (F-value = 18.909 > F-table = 3.09; sig. = 0.000 < 0.05). Theregression equation obtained is Y = 40.517 + 0.286X₁ + 0.080X₂. The coefficient of determination (R²) is 0.290, indicating that 29.0% of the variation in impulse buying is explained by live streaming and flash sale variables, while the remaining 71.0% is influenced by other factors not examined in this study.
The Influence of Rewards and Work Environment on Loyalty through Job Satisfaction among Teachers at SMKS Batujaya District Sri Winda Hardiyanti Damanik; Vina Aprilia Anjani; Rizky Ramadhan
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.605

Abstract

This study aims to examine the effect of rewards and work environment on teacher loyalty with job satisfaction as an intervening variable in private vocational schools in Batujaya District. The study uses a quantitative approach through a questionnaire survey with 82 respondents, determined through nonprobability sampling. The data were analyzed using instrument testing, classical assumption testing, hypothesis testing, and path analysis with the help of SPSS version 26. The results showed that rewards (X1) had a positive and significant effect on job satisfaction (Z) with a t-value of 3.130 > t-table 1.990 and a significance of 0.002 < 0.05. The work environment (X2) also has a positive and significant effect on job satisfaction, as evidenced by a t-value of 10.554 > 1.990 and a significance level of 0.000 < 0.05. Conversely, rewards do not have a significant effect on loyalty (Y) with a t-value of 0.588 < 1.990 and a significance level of 0.558 > 0.05, nor does the work environment with a t-value of 0.168 < 1.990 and a significance level of 0.867 > 0.05. Job satisfaction was proven to have a significant positive effect on loyalty with a t-value of 3.472 > 1.990 and a significance level of 0.001 < 0.05. Path analysis shows that the direct effect of rewards on loyalty is only 0.062, while the indirect effect through job satisfaction is greater at 0.122. Similarly, the work environment has a direct effect of 0.026 and an indirect effect of 0.412. These results confirm that job satisfaction plays an important role as a mediator. Thus, this study emphasizes that a proportional increase in rewards and the creation of a conducive work environment can improve job satisfaction, which ultimately strengthens teacher loyalty at private vocational schools in Batujaya District.
Dampak Kombinasi Bisnis melalui Akuisisi terhadap Kinerja Keuangan Perusahaan Infrastruktur Telekomunikasi di Indonesia Rika Surianto Zalukhu; Rapat Piter Sony Hutauruk; Daniel Collyn; Suci Etri Jayanti S.; Sri Winda Hardiyanti Damanik
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 3 (2025): September : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i4.2039

Abstract

This study aims to analyze the impact of business combinations through acquisition on the financial performance of PT Sarana Menara Nusantara Tbk. The research employs a descriptive quantitative approach, focusing on the acquiring firm in the Indonesian telecommunications infrastructure sector. The data used are secondary data obtained from the company’s annual financial statements for the period 2019–2023, sourced from the Indonesia Stock Exchange and the company’s official website. Financial performance is analyzed using Return on Assets (ROA), Return on Equity (ROE), Net Profit Margin (NPM), and Debt to Equity Ratio (DER) by comparing the periods before, during, and after the acquisition conducted in 2021. The results indicate that the acquisition exerted short-term pressure on asset efficiency and profitability, as reflected by the decline in ROA and NPM in the year of acquisition. However, in the post-acquisition period, the company demonstrated an improvement in operational performance, particularly in Net Profit Margin, suggesting that the economic benefits of the business combination gradually materialized. Meanwhile, fluctuations in ROE and DER reflect adjustments in the capital structure following the acquisition. These findings suggest that the success of an acquisition cannot be evaluated solely based on short-term financial performance but requires continuous assessment to capture its medium- and long-term effects. This study provides practical implications for management in formulating post-acquisition integration strategies and contributes empirically to the accounting and finance literature on business combinations in Indonesia.
Co-Authors Adelia Paramitasari Adi Suprayoga Aditya Suryaman Aliyah Aliyah Ananda Putri Rahmadhani Arif Setia Sandi A. Arrofie Darmawan Ayu Zurlaini Damanik Bayu Arif Prabudi Bobby Hartanto Cici Puspaningrum Daniel Collyn Diyannisa Amalia Sugandi Donald Frensius Pasaribu Euis Ratnasari Fanny Lus Utami Fatimah Az-Zahra Fenika Bunga Prawida Suwanto Fitrianingsih, Fitrianingsih Indah Permata Sari Jon Edy Khairil Anwar Kumala Vera Dewi Limega Candrasa Muklis Setiawan Murbanto Sinaga Nanda Nurkholillah Novia Endiyani Nur Indah Sari Nurwijayanti Pegi Pitria Putri Pitri Rosalia Putri Nayla Hasan Rakhmawati Purba Rapat Piter Sony Hutauruk Rika Rahmawati Rika Surianto Zalukhu Rika Surianto Zalukhu Ririn Uke Saraswati Rizky Ramadhan Rusmewahni Rusmewahni Sarmin Sarmin Sarmin Sarwoto Septiani Rohali Soedjatmoko Soedjatmoko Soedjatmoko Sony Sonjaya Suci Etri Jayanti S Suci Etri Jayanti S. Suci Etri Jayanti. S Suripto Moh Zulkifli Suwadi Suwadi Syafrizal, Rodi Vina Aprilia Anjani Winda Neri Sari Yenni Arfah Yenni Mariani Sinurat Yomeini M. Sagala Yomeini Margareth