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All Journal JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Jurnal Keperawatan Muhammadiyah Voices of English Language Education Society JOURNAL OF LANGUAGE Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Register : Journal of English Language Teaching and Learning of FBS UNIMED Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Concept: Journal of Social Humanities and Education Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Yudistira Journal International Journal of Teaching and Learning (INJOTEL) Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris
Rita Hartati
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Arts Humanities Astronomy Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Milton Model Language Patterns in English Language Teaching Advertisements on Instagram Olga Wansyan; Rita Hartati
Sintaksis : Publikasi Para ahli Bahasa dan Sastra Inggris Vol. 3 No. 6 (2025): Sintaksis : Publikasi Para ahli Bahasa dan Sastra Inggris
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/sintaksis.v3i6.2310

Abstract

This paper explores the use of Milton's Language Pattern Model in English Language Teaching (ELT) advertisements on Instagram. Drawing upon Ellerton's (2006) Milton Model framework and Searle's (1969) Speech Act Theory, with a specific focus on illocutionary acts, this research aims to identify the types of Milton Model patterns present in these advertisements and analyse how they are utilized to influence potential learners. Qualitative content analysis was applied to 30 ELT advertisements from Indonesian Instagram accounts. The results show that 15 out of 20 Milton Model language patterns have been identified, accumulating 78 instances. There were four patterns that become the most common patterns, which are Universal Quantifier (13%), Pace Current Experience (13%), Presupposition (12%), and Unspecified Verb (12%). The findings of the present study demonstrate that advertisers use of Milton Model language patterns in order to implicitly make claims, develop connections with their audience, and guide the audience to the direction of desired actions. This is accomplished by using vagueness, emotional connection, and assumed truths to enhance the persuasive impact, while also utilizing linguistic functions as assertive and directive illocutionary acts. This research expands a valuable insight by uniquely integrating the analysis of Milton Model language patterns with illocutionary functions as assertive and directive acts and specific advertising objectives, offering a novel, multi-layered framework for understanding digital persuasion in the English Language Teaching (ELT).
Co-Authors Abdiel Khaleil Akmal Alfira Isya Nabila Ananta Thoriq Arrazi Nasution Angelina Br Simanungkalit Anggi Khairizah Harahap Anisa Jimina Sinaga Ariatna Aulia Risky Harlina Ayudira Ayudira Chairos Valentino Sibarani Cicilia Wahju Djajanti Dela Sarifa Manurung Devi Pratiwy Dina Puspita Sari Daulay Dinda Rahmayani Emiliana Indah Eko Setyawati Ferinawati Ferinawati Frans Ananda Saragih Friska Nabila Hanum Gresia Wydia Hafiza Saumi Ramadilla Halimah Br Surbakti Hansen Octavian Zendrato Hizkia Silaban Honey Marbun Irmayani Irmayani Jenny Helvira Josua Lumban Gaol Juliana Sidauruk Julynar Putri Ayu Sitorus Juwita Permatasari Kasmawati Kasmawati Kholilah Yuniar Nasution Lira Mey Nisa Lismawarni Lismawarni M Faiz Al Islami Nst Mahmud Basuki Marlinda Marlinda Meisuri Mesra Sinambela Nabilah Siti Haniyah Nazalia Rahma Nisa A.A. Silitonga Nissa Prasanti Novita Sari Hutapea Nurul Indah Ramadina Olga Wansyan Olvi Prihutami Sihombing Putri Adelia Putri Hasanah Harahap Putri Salsabila Arsitha Fitri Rani Amelia Sihite Rani Syahfitri RINA DIAH DARAS TIKA Rosenna Siahaan Ruth Keitaro Maureen Naibaho Sabrina Wandani Hutabarat Salsabila Nur Fadilah Sayuti Selly F. Sitompul Shinta Melina Sidabutar Sihombing, Putri Syah Nadillah Siti Aisyah Ginting Siti Aisyah Ginting Sofiyanurriyanti Sonya Pasaribu Sonya S.M. Silitonga Stevany Silaban Thereza Angie Griffin Tindaon, Marta Friska Tiodame Layupa Simanullang Waldi Marbun Wan Anayati Wilda Wardani Sitorus Wildina Theressa Yusi Hidjrawan Yustina Kristianingsih Zefanya Putra Julu Manullang