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All Journal JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Jurnal Keperawatan Muhammadiyah Voices of English Language Education Society Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Register : Journal of English Language Teaching and Learning of FBS UNIMED Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Concept: Journal of Social Humanities and Education Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Yudistira Journal International Journal of Teaching and Learning (INJOTEL) Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris Sintaksis: Publikasi Para Ahli Bahasa dan Sastra Inggris INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Rita Hartati
Unknown Affiliation
Arts Humanities Astronomy Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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OPTIMIZING SALES CONVERSION AND CUSTOMER RAPPORT IN RESPONSE TO SHOPEE ONLINE SHOPPING APP: NLP RAPPORT BUILDING TECHNIQUES Aynen Kresensia Br Sembiring; Rita Hartati; Adam Syahdani; Nael Simarmata; Nindi Tri Utami; Novita Sari Hutapea
Journal of Innovation Research and Knowledge Vol. 4 No. 4: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i4.8571

Abstract

The Shopee Online shopping application is one proof of the advancement of technology today, from the application we can shop without having to go to the location directly. Therefore, the online application certainly has advertisements to attract buyers and build good relationships. Moving on from this, this research will examine the advertising language used, whether using Neuro-Linguistic Programming techniques in building good relationships, and increasing sales conversions. The research method used in this research is qualitative, textual, and analytical, which collects data in the form of Shopee promotional advertisements, and analyzes the language used. From the research that has been carried out, it is found that the advertising language used in the Shopee online shopping application uses neuro-Linguistic programming and builds good relationships and attracts buyers
ENHANCING SECRETARIES' PRESENTATION SKILLS USING NLP TECHNIQUES WITH SENSORY REPRESENTATION SYSTEMS Niken Yolanda; Inayah Safani; Rita Hartati
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 11 (2024): NOVEMBER
Publisher : Adisam Publisher

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Abstract

This research examines the impact of Neuro-Linguistic Programming (NLP) techniques, particularly sensory representation systems, on enhancing secretaries' presentation skills. In today's fast-paced business environments, secretaries are required to deliver impactful and clear presentations. By applying NLP’s visual, auditory, and kinesthetic (VAK) model, secretaries can tailor their presentations to match the sensory preferences of their audience. The study suggests that utilizing sensory representation systems not only improves audience engagement and retention but also aligns with cognitive and constructivist learning theories, making presentations more effective. This research uses qualitative, literature-based methods to explore the significance of NLP in professional development for secretaries.
SENSORY REPRESENTATION SYSTEMS OF NLP ON CONSUMERS’ RESPONSES TO CELEBRITY ENDORSEMENT Novalia Rahma Dhani; Rita Hartati
Jurnal Cakrawala Ilmiah Vol. 3 No. 12: Agustus 2024
Publisher : Bajang Institute

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Abstract

The sensory representation system is how people perceive what comes in through the three senses, visual, auditory, and kinaesthetic (Vaknin, 2008). This study aims to analyze the sensory representation systems in neuro-linguistic programming (NLP) found in consumers’ responses to celebrity endorsement Nagita Slavina in a post on Instagram account @buttonscarvesbeauty. This study used qualitative textual analysis using the theory of sensory representation systems by Vaknin (2008). This study showed that there were 300 data found. 70 (23.3%) data as visual, 16 (5.3%) data as auditory, and 214 (71.4%) data as kinaesthetic. NLP sensory representation system has benefits in making marketing communications more effective and also helps simplify communication messages so that the messages can be conveyed well to the consumers. Celebrity endorsement Nagita Slavina has a very significant impact on consumers in providing responses. It is hoped that the results of this research will be useful for everyone who wants to study sensory representation systems.
Co-Authors Abdiel Khaleil Akmal Adam Syahdani Alfira Isya Nabila Ananta Thoriq Arrazi Nasution Angelina Br Simanungkalit Anggi Khairizah Harahap Anisa Jimina Sinaga Ariatna Aulia Risky Harlina Aynen Kresensia Br Sembiring Ayudira Ayudira Chairos Valentino Sibarani Cicilia Wahju Djajanti Dela Sarifa Manurung Dina Puspita Sari Daulay Dinda Rahmayani Emiliana Indah Eko Setyawati Ferinawati Ferinawati Frans Ananda Saragih Friska Nabila Hanum Gresia Wydia Hafiza Saumi Ramadilla Halimah Br Surbakti Hansen Octavian Zendrato Hizkia Silaban Honey Marbun Inayah Safani Irmayani Irmayani Jenny Helvira Josua Lumban Gaol Juliana Sidauruk Julynar Putri Ayu Sitorus Juwita Permatasari Kasmawati Kasmawati Kholilah Yuniar Nasution Lira Mey Nisa Lismawarni Lismawarni M Faiz Al Islami Nst Mahmud Basuki Marlinda Marlinda Meisuri Mesra Sinambela Nabilah Siti Haniyah Nael Simarmata Nazalia Rahma Niken Yolanda Nindi Tri Utami Nisa A.A. Silitonga Nissa Prasanti Novalia Rahma Dhani Novita Sari Hutapea Nurul Indah Ramadina Olga Wansyan Olvi Prihutami Sihombing Putri Adelia Putri Hasanah Harahap Putri Salsabila Arsitha Fitri Rani Amelia Sihite Rani Syahfitri RINA DIAH DARAS TIKA Rosenna Siahaan Ruth Keitaro Maureen Naibaho Sabrina Wandani Hutabarat Salsabila Nur Fadilah Sayuti Selly F. Sitompul Shinta Melina Sidabutar Sihombing, Putri Syah Nadillah Siti Aisyah Ginting Siti Aisyah Ginting Sofiyanurriyanti Sonya Pasaribu Sonya S.M. Silitonga Stevany Silaban Thereza Angie Griffin Tindaon, Marta Friska Tiodame Layupa Simanullang Waldi Marbun Wilda Wardani Sitorus Wildina Theressa Yusi Hidjrawan Yustina Kristianingsih Zefanya Putra Julu Manullang