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All Journal Jurnal Kesehatan Masyarakat JAM : Jurnal Aplikasi Manajemen Jurnal Sosioteknologi MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Ekonomi Islam JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Riau Journal of Empowerment Almana : Jurnal Manajemen dan Bisnis Journal Of Management Science (JMAS) Jurnal Ilmu Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekuilnomi Economics and Digital Business Review Journal of Economics Research and Social Sciences Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Abdimas Ekonomi dan Bisnis Indonesian Community Journal AKSARA: Jurnal Bahasa dan Sastra Jurnal ADAM : Jurnal Pengabdian Masyarakat ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Applied Community Engagement (JACE) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) SOROT: Jurnal Pengabdian Kepada Masyarakat Jurnal REKOMEN (Riset Ekonomi Manajemen) International Journal of Business and Quality Research Cahaya Pengabdian
Yulia Nur Hasanah
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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The Influence of the Service Marketing Mix on The Purchase Decision of The Tutoring of Ganesha Operation Cilegon City Lola Monica Sumarto; Yulia Nur Hasanah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6373

Abstract

Education is one of the most important needs for humans. The growth of various tutorings has become an interesting phenomenon for the world of education in Indonesia. One of the tutorings whose existence is already widely known is Ganesha Operation (GO). This study aims to find out the influence of marketing newness on the purchasing decision of Ganesha Operation Tutoring in Cilegon City. The research method used is descriptive using quantitative methods involving 100 respondents of parents of Ganesha operation tutoring students in Cilegon City. The sampling technique used is non-probability sampling with a purposive sampling type. In this study, respondent data was processed using the SPSS 25 for Windows application. The results of the study based on a descriptive analysis for the marketing mix variable are already in the excellent category by 88% and the purchase decision variable is already in the very good category by 88%. The marketing mix had a positive and significant effect on purchasing decisions with a magnitude of influence of 67.2% and the remaining 32.8% influenced by other factors that were not studied.
The Influence of Social Media Marketing and Price on Purchase Decisions Through Brand Image as An Intervening Variable (Samsung Smartphone) Mutiara Firda Rosdiana; Yulia Nur Hasanah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6350

Abstract

Currently, Indonesia has several companies that have marketed their goods or services through social media. One of the companies that use social media to inform their products is the Samsung company that uses Instagram accounts to inform their newest products. Samsung is the most popular smartphone manufacturer in Asia and the world. But there are many other competitors who are trying to shift Samsung's power. The method used in this research is using quantitative research methods with descriptive and causal research types. The population used in this study, namely the Indonesian people who use Samsung smartphones with a sample of 120 respondents. Sampling used in this study, namely the purposive sampling method. The data analysis technique used the Structural Equation Modeling (SEM) method with the help of SmartPLS software. The results of the descriptive analysis show that Social Media Marketing, Price and Purchase Decisions are in good category while Brand Image is in very good category. From the results of the hypothesis that Social media marketing has an effect on Brand Image, Price has an effect on Brand Image, Social media marketing has no effect on Purchase Decisions, Price has an effect on Purchase Decisions, Brand Image has an effect on Purchase Decisions, Social media marketing has an effect on Purchase Decisions through Brand Image, Price has an effect on Purchase Decision through Brand Image, Social media marketing and Price has an effect on Purchase Decision through Brand Image.
Co-Authors Abdul, Sulthan Mujahid Adiratama S, Stevano Hizkia Aditya Reynalda Eka Pratiwi Agung, Anak Agung Gde Agus Maolana Hidayat Akhmad Yunan Aldi Akbar Alena, Vaya Nabilla Almasika, Cynthia Amalia Putri, Amalia Amalia, Dinda Anisa Siti Zahra Anita Silvianita Annisa Nurfitriani Arifzky, M Iqbal Arry Widodo Arthadita, Sherly Arum Wahyuni Purbohastuti Astadi Pangarso Atsyal, Hilmi Mochamad Azhar Humaira Syabani Azizurrohman, Muhammad Budi Prasetiyo, Budi Candra Wijayangka Chana Titania Azhari Cindy Aurelia Hannaresa Citra Adiningtyas Dara Safira Ramadhita Dede Suleman Devy Sofyanty Dewi, Rustina Dhiya nabilah Eric Harianto Fabiola Leoparjo Fathah Noor Prawita Fatwazaman, Thawaf Fauzan Aziz Fendi saputra Fikri Mohamad Rizaldi Firdaus, Raden Muhammad Daffa Fitriani Nur Utami Friska Shintya Dewi Gunawan Bata Ilyas Hamzah, Salshabilla Adinda Hasibuan, Reza Rahmadi Hindun, Hindun Hottob, Ahmad Sulthon Fadh Hutama, Rafy Iis Kurnia N Iis Kurnia Nurhayati Ilyas, Gunawan Bata Inayah, Muna Kartiko, Fajar Kumalasari, Amalina Dewi Kusnaman, Djeimy Lola Monica Sumarto Maharani, Anisa Nur Mas’ud, Riduan Mutiara Firda Rosdiana Nadia Farah Putri Kusuma Nur Endah Wahyuningsih Oki Anggraeni Patrick Adolf Telnoni Pradhitasya, Alifa Pramuko Aji Pratama, Rizki Rama Purwatiningsih Purwatiningsih Putra Tri Akram Putri, Siva Risthavania R. Amalina Dewi Kumalasari R. Nurafni Rubiyanti Rachmat Sjarief Ramadhan, Muhammad Hafidz Ramadhan, Wildan Retno Setyorini Rini Handayani Rixard George Dillak Rizq, Muhammad Dhafin Rizza Indah Mega Mandasari Robbi Hendriyanto Roni Riandi Rubianti, Nurafni Sabil Sabil Sabil Sabil - Sambada, Galih Saragih, Rohmat Saragih, Romat Sari, Mutiara Kusuma Sherly Artadita Sidik, Abi Maulana Sinaga, Epi Pania Serina Sita Deliyana Firmialy Sri Widaningsih Sudiyanti Sudiyanti Taufan Umbara Taufiqurrahman, Mohammad Arrifani Victor Prasetya Wardani Muhamad Willy Adi Cahya Witarsyah, Nadiya Aulia Yanti Mayasari Ginting Yogi Suprayogi Sugandi Yusniar Hanani D.