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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Journal of Accounting and Investment Benefit: Jurnal Manajemen dan Bisnis Jurnal Terapan Abdimas IJBE (Integrated Journal of Business and Economics) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Efektor JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Surya Abdimas Jambura Journal of Educational Management CAM JOURNAL: Change Agent For Management Journal Jurnal Administrasi dan Manajemen JAIM (Jurnal Abdi Masyarakat) JURNAL EKSBIS JURNAL EKOBIS DEWANTARA Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akademi Akuntansi (JAA) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Academia Open Indonesian Journal of Law and Economics Review Jurnal Ekuilnomi JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Indonesian Journal of Islamic Economics and Business International Journal of Economics, Management, Business, and Social Science COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Proceedings of The ICECRS Procedia of Social Sciences and Humanities Journal of Islamic and Muhammadiyah Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) JGRPD Journal of Social Comunity Services Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah INTERACTION Communication Studies Journal Journal of Geography, Regional Planning and Development
Detak Prapanca
Department Of Management, Faculty Of Business, Law, And Social Sciences, Universitas Muhammadiyah Sidoarjo, East Java
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP

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The Future Is Ahead: Can Younger Generation Invests Wisely? Adirama, Kelvin Fitriyan; Prapanca, Detak; Sari, Herlinda Maya Kumala
Journal of Economics Education and Entrepreneurship Vol 6, No 1 (2025): JEE, APRIL 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i1.14562

Abstract

This study aims to analyze the influence of risk tolerance, overconfidence, and social media on Generation Z’s investment decisions in Sidoarjo City. The research employs a quantitative method with a data analysis approach. The data used consists of primary data collected through questionnaires filled out by 96 respondents and secondary data obtained from articles and books. In this study, data processing is conducted using SmartPLS software. The analysis techniques applied include the Convergent Validity Test, Reliability Test, Discriminant Validity Test, R-Square Test, and Hypothesis Test. The research findings indicate that risk tolerance significantly affects investment decisions, meaning that individuals with higher risk tolerance are more likely to invest. Additionally, overconfidence is found to have a significant impact, showing that individuals who are overly confident in their decision-making tend to be more active in investment. Lastly, social media plays a crucial role in shaping Generation Z’s investment decisions, as information circulating on various social media platforms influences their mindset and confidence in investing.
The Influence of Brand Image, Switching Barrier, and Perceived Quality on Customer Loyalty of Telkomsel Users in Sidoarjo Maulana, Farid Raditya; Febriansah, Rizky Eka; Prapanca, Detak
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.14992

Abstract

This study aims to analyze the effect of brand image, switching barriers, and perceived quality on customer loyalty among Telkomsel users in Sidoarjo. This study employs a quantitative approach involving 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using SPSS 26. Various statistical tests were conducted, including validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient of determination (R²) test, and partial test (t-test). The results indicate that the three independent variables have a significant effect on customer loyalty. Switching barriers play the most crucial role as they prevent customers from changing providers. Perceived quality, particularly in terms of network reliability and service excellence, strengthens customer commitment. Meanwhile, brand image serves as a key factor in shaping customer perceptions but has a relatively lower impact. This study concludes that an integrated strategic approach is necessary to enhance customer loyalty, including reinforcing switching barriers, improving perceived quality, and maintaining a strong brand image. These findings offer insights for telecommunications companies to remain competitive in a dynamic market.
Co-Authors Adelia - Oktaviani Adirama, Kelvin Fitriyan Aditya Mahardika Adji Kusuma, Kumara Ahmad, Vira Fitria Januar Asifah Ainnur Rosyidah Aisha Hanif Al Ghozy, Najih Afif Alamsah, Dandi Ali Akbar Alshaf Pebrianggara Amalia Agustin Amalia, Alfin Khoiro Amanda Puspita Sari Amelia, Lailatul Andaru Hapsari Putri Annora Nindya Tri Puspitasari Arif, M.Arif Dwi Maulidin Atmaja, Mahendra Dwi Bairawati, Cindy Budi, Andi Setyo Charyta Dinda Virnanda Virnanda CHOIRUNNISA Chusna, Asma’ul Dewi Komala Sari Dewi, Widya Kusuma Eka Putri Nabila Ali Elya Ika Puspitasari Eva, Adelia Fadhlurahman, Audi Sulthan Fatimatuz Zahroh, Fatimatuz Fatma, Salsabila Nur Tsabita Feri Tirtoni Fikri, Muhammad Ahsanul Firda Pramesti Nur Rahmadhani Firdaus , Vera Firmansyah, Faizal Fajar Firnanda, Rieke Ayu Fitanto, Julian Harris Ega Gerung , Vido Michael Hadiah Fitriah Hadiah Fitriyah Hafiidha Sari, Raras Hamdani, Muhammad Ilham Tri Handini Kurnia Damayanti Hanifah Novia Sofi Hartono, Akhmad Salim Herlinda Maya Herlinda Maya Kumala Sari Herlinda Maya Kumala Sari, Herlinda Maya Kumala Ika Oktaviyanti Ika Oktaviyanti, Ika Irawati , Ferdina Irma Nur Aisiyah Ismi W, Melly Wanda Izza Nikmatur Rokhmah Jasmine Amalia Sanjaya Joko Susilo Kumala Sari, Herlinda Maya Kumalasari, Herlinda Maya Kumara Adji Kusuma Listiyani, Rifdianti Liya Wahyu Putri Yuni Arta Maharani R.A, Viola Maulana, Farid Raditya Maya Kumala Sari, Herlinda Melati Rahayu Lestari Melita Indah Cahyani Misti Hariasih Mochammad Naufal Achsan Mohammad Ridho Mubarok Muchammad Andi Muhaimin Muchammad Rifta Indra Yulian Muhammad Iqbal Muhammad Shalahudin Hidayat Muhammad Yani, Muhammad Muhammad Yusril Fahmi Alhanif Mukhammad Aditya Firdaus Musyarofah, Sitta Rifatul Nabila, Lady Lailatun Navaro, M Saddam Nihlatul Qudus Sukma Nirwana Nikmatur Rokhmah, Izza Ningrum, Linda Novita Ningrum, Surya Novitas, Surya Nur Ravita Hanun Nur Ravita Hanun Ovi Ananda Aulia Pramahsuari, Salsa Agwah Pratama, Ade Rifky Yoga Prawibowo, Rezza Baharuddin Purwanti, Winda Putri, Hanifah Silvia Rachmah, Nur Maulidah Rachmawati , Errina Rachmawati, Errina Rafisar, Ahdaniati Ramadani, Gesti Novi Ramadhani, Farikhah Ramdhania, Nur Alimah Ria Ratna Juwita Rieke Ayu Firnanda Rita Ambarwati Sukmono Rizky Eka Febriansah Rosiana Prihandayani, Intan Royani, Mochamad Allim Uddin Rizal Sabela, Eka Safinatuz Zuhriyah Salsabilla, Kania Savi Samsul, Muhammad Ridhoi Saputri, Anisa Herwi Sari , Herlinda Maya Kumala Sari, Herlinda Kumala Sari, Puput Dwi Sasmita Sarwenda Biduri Sa’adah, Inzani Nur Selviana, Sella Maya Septiany, Irma Galuh Setiyono, Wisnu Panggah Sholihah, Mufidatus Sigit Hermawan Silvia, Rina Sriyono Sriyono Sriyono Sriyono Sriyono Supardi Supardi Surya Perdana, Adika Susanti, Wahyu Sukma Dewi Sutilah , Muhammad Reza Muslim Sutrisno, Sutrisno Ulhaq, Muhammad Zidhan Utami, Linda Muji Valency, Shindi Vera Firdaus Vidya Mandarani Wati, Devi Minggar Widya Adinda Lestari Wijaya, Roesmanta Adi Wisnu P. Setiyono Wisnu P. Setiyono, Wisnu P. Yanti, Eva Indra Dwi Yastutik, Selfi Hilda Andri Zarkasi, Muhammad Afandi Zhely Varesha Audiva Audiva