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All Journal Media Wisata Gemawisata: Jurnal Ilmiah Pariwisata EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Management and Business Review Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) KACANEGARA Jurnal Pengabdian pada Masyarakat Journal of Dedicators Community Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Pendidikan Lingkungan dan Pembangunan Berkelanjutan Bisman (Bisnis dan Manajemen): The Journal of Business and Management Coopetition : Jurnal Ilmiah Manajemen Jurnal Pengabdian dan Pengembangan Masyarakat Jurnal Cahaya Mandalika Journal of Tourism Economics and Policy Journal of Tourism Sustainability Journal Of World Science Jurnal Pengabdian Masyarakat Waradin Sewagati: Jurnal Pengabdian Masyarakat Indonesia Gema Wisata Prosiding Seminar Nasional Pengabdian Kepada Masyarakat IIJSE Seminar Nasional Teknologi dan Multidisiplin Ilmu International Conference on Digital Advanced Tourism, Management, and Technology
Haniek Listyorini
STIEPARI Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

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The Influence of Business Ethics of Business Actors and Tourist Satisfaction on Revisit Decisions Mediated by Tourist Preferences in Malioboro, Yogyakarta in the New Normal Era Ainiya, Sri Khusnul; Guritno, Bambang; Listyorini, Haniek
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.374

Abstract

The application of the New Normal during the pandemic is very influential on the tourism sector, especially in Malioboro Yogyakarta. This study aims to describe and analyze the influence of Ethical Business Conducted and Tourist Satisfaction to decision of revisit in the Mediation of Tourists Preference at Malioboro Yogyakarta In the Era of the New Normal. This research used quantitative methods. The sample of this study which 100 tourists at Malioboro. Was taken by accidental sampling technique. The data were the analyzed by using a Multiple Linier Regresion Equation and sobel Test. The research concludes that : Ethical business conducted was positively and significantly influence on Tourist Preference, Tourist Statification was positively and significantly influence on Tourist Preference, Ethical business conducted was positively and significantly influence on the decision of revisit, Tourist Statification was positively and significantly influence on the decision of revisit, Tourist Preference was positively and significantly influence on the decision of revisit, Tourist Preference has no mediation to impact Ethical business conducted on the decision of revisit, Tourist Preference has no mediation to impact Tourist Statification on the decision of revisit.
Pemasaran Destinasi Pariwisata Bagi Dinas Pariwisata Kabupaten Kotawaringin Barat Kalimantan Tengah Haniek Listyorini; Sri Yuwanti; Renny Aprilliyani; Henry Yuliamnir; Mokhamad Kholil Aswan
Jurnal Pengabdian Masyarakat Waradin Vol. 2 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v2i3.298

Abstract

Tourism has become a Leading Sector for the Government. The success of tourism destinations in the current era of society 4.0 cannot be separated from the regional ability to develop information systems and promotions based on digital 4.0. The purpose of this activity is to help the Tourism Office's human resources have the basics of destination marketing and open the paradigm of thinking of the Tourism Office's human resources about the importance of marketing. The method is the lecture method, FGD, and direct practice in the field. The Participants of this activity were 7 people who came from Bimtek, namely the West Kotawaringin Regency Tourism Office. This community service activity was carried out on Saturday and Sunday, 16-17 November 2019. The place for this activity took a place at the College of Tourism Economics in Semarang and the Bandungan area. The result of this dedication is the formation of lecture material which includes the Definition of Tourist Attractions, the Definition of Tourism Destinations, and the Uniqueness of Kalimantan's Tourist Attractions which are worth VRIN.
MANAJEMEN REPUTASI ONLINE: ANALISIS SENTIMEN ULASAN TAMU BERBASIS PLATFORM SEBAGAI STRATEGI MENINGKATKAN KEPUASAN TAMU HOTEL Baharuddin Adam; Haniek Listyorini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15103

Abstract

Dalam era digital ini memiliki reputasi online yang baik merupakan asset yang penting bagi hotel. Platform bernama TrustYou berperan dalam mengelola reputasi online berdasarkan umpan balik tamu Penelitian ini bertujuan untuk menganalisis sentimen ulasan tamu Hotel Santika Tasikmalaya melalui platform TrustYou, sebuah channel yang mengumpulkan ulasan online dari berbagai sumber seperti Google Business, Traveloka, Booking.com, Ctrip, dan Agoda. Penelitian ini menggunakan pendekatan kualitatif dengan analisis konten untuk memahami persepsi tamu terhadap layanan hotel. Telah dianalisis 850 ulasan tahun 2023 dan 918 ulasan 2024. Hasil analisis menunjukkan bahwa terdapat peningkatan sentiment tamu di tahun 2024 dibandingkan tahun 2023. Kategori yang paling banyak mendapatkan sentiment tamu yaitu pelayanan, makanan, kamar dan hotel. Dalam rangka mempertahankan reputasi online, hasil analisis sentiment tamu tersebut menjadi dasar dalam memutuskan strategi perbaikan produk dan layanan hotel di berbagai kategori sentiment tamu. Berbagai manfaat yang dirasakan hotel dengan memanfaatkan sentiment tamu yang bertujuan memantau kepuasan dan kualitas pelayanan hotel untuk dapat menjadi reputasi online.
Menganalisis Strategi Pemasaran Pusat Oleh-oleh & Resto KAMOCI di Kabupaten Tegal Saefudin Saefudin; Trenggono Trenggono; Shella Gherina Saptian; Haniek Listyorini; Dyan Triana Putra
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 1 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i1.2294

Abstract

This article aims to explore and analyze the marketing strategies implemented by Pusat Oleh-oleh & Resto KAMOCI in Tegal Regency to address the increasingly competitive market. The focus of the research is on the challenges of maintaining product quality, responding to customer complaints, and leveraging information technology for competitive advantage. Utilizing theories of digital marketing strategies and customer satisfaction management, data were collected through in-depth interviews with managers and staff, as well as document analysis. The findings indicate that effective marketing strategies include the use of social media, collaboration with influencers, and the implementation of customer loyalty programs, all of which significantly contribute to brand awareness and customer retention. Additionally, the adoption of information technology, such as modern POS systems and mobile applications, plays a crucial role in enhancing operational efficiency and customer service. The conclusion of this study suggests that by strengthening marketing strategies and responding effectively to market feedback, Pusat Oleh-oleh & Resto KAMOCI can continue to compete and enhance customer satisfaction, achieving long-term success in a competitive market.
PENYIAPAN PRODUK WISATA UNTUK PENYELENGGARAAN EVENT BUDAYA LOKAL RINTISAN DESA WISATA BRANJANG, KABUPATEN SEMARANG Prayitno, Pranoto Hadi; Listyorini, Haniek; Manshur, Ahmad; Martono, Eko; Widagdo, Susmono
Journal of Dedicators Community Vol 6, No 3 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v6i3.3148

Abstract

Desa Branjang Kecamatan Ungaran Barat Kabupaten Semarang ditetapkan Kepala Desa sebagai rintisan desa wisata yang dikelola melalui kelembagaan pengembang desa wisata bersama Pokdarwis dan BUMDes. Akan tetapi, dalam pengelolaannya ditemui sejumlah kendala dalam mengidentifikasi produk wisata yang dapat dijadikan magnet wisata desa sehingga sampai saat ini belum dilakukan identifikasi produk baik berbasis alam, budaya, serta ekonomi kreatif di desa tersebut. Selain itu, pengelola desa wisata juga belum mampu membuat kemasan paket wisata bagi wisatawan agar dapat menikmati potensi wisata desa Branjang secara menyeluruh.  Pengabdian dilaksanakan dalam 6 tahapan kegiatan, dengan cara FGD, Sosialisasi, Workshop, Praktek Sadar Wisata dan Praktek Event. Hasil pengabdian memperlihatkan peningkatkan soft-skill berupa peningkatan kesadaran wisata masyarakat dari 30% menjadi 100%, peningkatan dukungan masyarakat dari 60% menjadi 100%, keberhasilan melakukan pemetaan untuk Produk Atraksi, Amenitas, dan Aksesibilits serta Peningkatan hard-skill  tercapai dari kesuksesan pelaksanaan pembuatan paket-paket wisata yang memadukan Atraksi, Amenitas, dan Aksesibilitas dalam rangka mendukung Penyelengaraan Event Budaya Lokal bagi Rintisan Desa Wisata Branjang di Era New Normal
Provision and Development of Tourism Amenities in the Context of Tourist Comfort and Sustainability in Economic, Socio-Cultural and Environmental Identity of Tourism Villages HALAWA, Kristiani; LISTYORINI, Haniek
Journal of Tourism Economics and Policy Vol. 5 No. 2 (2025): Journal of Tourism Economics and Policy (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1347

Abstract

In a destination, in addition to needing tourist attractions, tourists also need amenities for comfort while in a destination. For this reason, destinations need to provide and develop amenities, both tourism facilities and public facilities. In tourism villages, the challenge in providing facilities is a trend for more modern ones so that they are not in line with the values of economic sustainability, socio-cultural and environmental sustainability. This research aims to analyse the provision and development of tourism amenities which aims not only to provide comfort for tourists but also to be able to provide sustainability in the economy, socio-culture and environment. The results of the study show. The research was done with a qualitative method, with in-depth interviews with village governments, pokdarwis managers, culinary actors, tour guides, souvenir and souvenir providers, as well as tourism activity providers, field observations and document studies. The results of the research are 10 tourism facilities provided in the Asinan tourist village that provide comfort and show economic, socio-cultural and environmental sustainability efforts, including special guest receptions, special food and drinks, tour guides, making souvenirs and special souvenirs, rental of typical Rawa activity equipment, homestays, photo spots, activities and art performance facilities. There are a number of obstacles in maintaining sustainability, especially in terms of public awareness of the concept of “SAPTA PESONA” and sustainable tourism. For this reason, the local government and managers strive to increasingly involve the community in the provision of tourism amenities and awareness of sustainable tourism values.
Mountain Adventure Tourism: The Effect of Personal Values, Participation Constraints and Tourist Amenities Toward Tourist Satisfaction NAHARIA, Azizah; LISTYORINI, Haniek
Journal of Tourism Economics and Policy Vol. 5 No. 2 (2025): Journal of Tourism Economics and Policy (April - June 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1348

Abstract

The natural beauty of Indonesia which is in the position of the ring of fire causes many mountain clusters on various islands in Indonesia, this increases the interest and activities of mountain climbing, especially among young people. This study aims to analyse the factors that cause the satisfaction of mountaineering tourists both in terms of personal values, obstacles and amenities provided by the manager of mountaineering activities. The research method was carried out with a quantitative method approach by distributing questionnaires to mountaineering communities throughout Indonesia as many as 100 respondents. The results of the questionnaire were processed with SMART PLS-4. The results of the study show that the personal value and amenities provided for climbers will increase tourist satisfaction, on the other hand, obstacles both in health, skills and risks have a negative influence on the satisfaction of mountaineers. This implies that as a special interest tourist, a mountaineer needs to have strong personal values and provide with adequate amenities, and improving in their health and skills to be able to overcome risks in order to feel satisfaction in mountaineering activities.
MENUJU DESA WISATA BERKEMBANG MELALUI PENGUATAN KAPASITAS KELEMBAGAAN DAN PEMASARAN PAKET WISATA MINAT KHUSUS Listyorini, Haniek; Wuntu, Gana; Supriyadi, Andhi; Ikhlasandi, Hesky Ilham; Laia, Flores Harliesyahputra
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.25896

Abstract

Abstrak: Sejalan dengan program pariwisata nasional Destinasi Super Prioritas, khususnya pengembangan poros Borobudur-Dieng, posisi Desa Tlahab dengan daya tarik Wisata Alam Posong menjadi penting sehingga ditetapkan sebagai Kawasan Strategis Pariwisata Kabupaten Temanggung. Namun keunggulan lokasi, daya tarik wisata alam dan budaya belum optimal dikemas oleh desa wisata agar semakin berkembang sehingga ditemukan permasalahan dalam sinergitas kelembagaan, kualitas pelayanan wisatawan, pengemasan dan penjualan paket wisata. Untuk itu dilakukan kegiatan pengabdian masyarakat yang bertujuan untuk meningkatkan pemahaman tugas pokok dan fungsi kelembagaan, identifikasi permasalahan, sinergitas kelembagaan, peningkatan kualitas pelayanan SDM, penyusunan dan penjualan paket wisata dan kapabilitas pelayanan pengunjung. Kegiatan ini ditempuh dengan metode sosialisasi, FGD, pelatihan dan praktik lapangan. Kegiatan dievaluasi dengan menggunakan penyebaran angket pada pesertaHasil yang dicapai adalah peningkatan softskill pada pemahaman masyarakat tentang desa wisata berkembang meningkat dan pemahaman kelembagaan tugas pokok dan fungsi dari 16% menjadi 86%, berhasil mengidentifikasi 5 aspek permasalahan, peningkatan pemahaman kualitas pelayanan pengunjung dari 12% menajdi 92%. Terjadi peningkatan Hardskill Masyarakat dalam sinergitas kerjasama kelembagaan, menyusun 2 paket wisata dan 2 praktik uji coba paket wisata dan pelayanan 78 tamu.Abstract: In line with the national tourism program of Super Priority Destinations, especially the development of the Borobudur-Dieng axis, the position of Tlahab Village with its main attraction of Posong Natural Tourism is important so that it is designated as a Strategic Tourism Area of Temanggung Regency. However, the advantages of location, natural and cultural tourism attractions have not been optimally packaged, so problems are found in institutional synergy, quality of tourist services, packaging and sales of tour packages. For this reason, community service activities are carried out which aim to improve understanding of the main tasks and institutional functions, identification of problems, institutional synergy, improvement of the quality of human resource services, the availability of tour packages, package sales and the ability to serve visitors. This activity was carried out by socialization, FGD, training and field practices. Activities were evaluated using questionnaires on participants. The results achieved in this service are an increase in soft skills in the community's understanding of developing tourism villages and an increase in institutional understanding of the main tasks and functions from 16% to 86%, 5 aspects of problems was identified, an increase in understanding of the quality of visitor service from 12% to 92% and the community getting hard skills in synergy of institutional cooperation, produced of 2 tour packages and selling and providing quality service to 78 guests.
Strategi Pemasaran: Bauran Promosi yang Efektif dalam Rangka Meningkatkan Penjualan Kamar Hotel Quest Simpang Lima by Aston Semarang Priyantoro, Djarot; Listyorini, Haniek
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 2 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/yada3a26

Abstract

The development of tourism in Indonesia is growing the hotel industry rapidly throughout the region. This development has led to fierce competition between hotel players which has caused the hotel's marketing performance to decline both the number of rooms sold, occupancy rates to hotel revenue. The purpose of this study will analyze the marketing strategies implemented, especially on the promotion mix strategy that is effective in growing room sales. This research uses a qualitative method with data collection on hotel management informants. The results showed that the Sales and Marketing department of Quest Semarang hotel has conducted a series of promotional mix strategies in order to increase room sales through 5 promotional methods. The promotions include email marketing and WA Blast; promotion with website and SEO optimization, promotion through social media Instagram, Tiktok and Youtube; promotion with sales promotion with various incentives as well as promotional publications in radio talk shows and media visits. These promotional mix activities have complemented the role of promotion and are effective in increasing room sales by direct booking, building customer loyalty, cost efficiency, increasing the visibility of hotel products and services, increasing guest reach, strengthening the brand, being more interactive, maintaining consumer loyalty, and strengthening partnerships with the media.
The Importance of Product Quality in Shaping Hotel Guest Satisfaction and Loyalty GHOFUR, Abdul; LISTYORINI, Haniek
Journal of Tourism Economics and Policy Vol. 5 No. 3 (2025): Journal of Tourism Economics and Policy (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1350

Abstract

As an industry that has a level of fierce competition, it is important for the hospitality industry to not only increase market share but also maintain customer loyalty through product quality and managing guest satisfaction. The research aims to test the influence of hotel product quality in creating satisfaction and loyalty as well as mediating guest satisfaction in fostering loyalty. The research was carried out by quantitative method by distributing questionnaires to hotel guests as many as 100 respondents. Data is processed with SMART PLS version 3. The results of the study show that the quality of hotel products has a positive and significant effect on guest satisfaction, guest satisfaction affects guest loyalty, product quality also positively has a direct influence on guest loyalty and guest satisfaction can mediate the influence of product quality on hotel guest loyalty.
Co-Authors A Lusiyah Abdul Ghofur Adiya Narindra Pratiwi Ainiya, Sri Khusnul Ali Muktar Sitompul AMALINA, Wijhatun Ardhana, Rizka Arif Rahman Hakim AULIA, Fiqyati Wardatul Aurilia Triani Aryaningtyas Baharuddin Adam Bambang Guritno Bambang Guritno BULU, Yubilate Kristian Candra, Danish Kusuma Danang Aji Muhamad dewa Deni Somantri Denik Risyanti, Yustina Desman Putra Duha Desy Rahmawati Lukmana Dyan Triana Putra Eko Martono Elisabet Asalia Sarita Putri Enik Rahayu Esti Agriyani Bawaulu F Pambudi Widiatmaka Fahdini, Nimas Ihza Fajar Budiawan Fitri Kensiwi Futichat Azzahra Gana Wuntu GEE, Sonia Hakim, Putra Arif Rahman Halawa, Kristiani Haliza, Haliza Hartoyo Hartoyo Hartoyo soehari Hartoyo Suhari Hendrajaya Hendrajaya Hendrajaya Hendrajaya Henry Yuliamnir Hevilia Arfasinta Ibtihal Zulfa Septi Ronaa Bintang Setyoning Nugrohoputri Ikhlasandi, Hesky Ilham Iklima Raissa Adristi Prasista Julian Andriani Putri Karona Cahya Susena, Karona Cahya Kundori Laia, Flores Harliesyahputra Laia, Patrisia Lilis Suciati Mahadika Pradipta Himawan Manshur, Ahmad Marhendi, Mengku Martina Amernia Manaraja Melda Savilla Y Mochamad Ainan Mochamad Miswanto Gunawan Mokhamad Kholil Aswan Muniroh Muniroh NAHARIA, Azizah Nimas Ihza Fahdini Nina Mistriani Ninuk Subandyah Nurdina prasetyo Pranoto Hadi Prayitno Pranoto Hadi Prayitno Pranoto Pranoto Pranoto Pranoto Pranoto Pranoto Prayitno, Pranoto Hadi Priyantoro, Djarot Ratih Pratiwi Ray Octafian Renny Aprilliani Renny Aprilliyani S Samtono Saefudin Saefudin Samtono Samtono Sapto Supriyanto Sasmita Agnu Ratna D Seftiara Farichatu H Shella Gherina Saptian Soehari, Hartoyo Soetomo, W.E Sri Yuwanti Sukirno Sukirno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno Sukrisno, Sukrisno Supriyadi, Andhi Supriyanto, Sapto Suraeni Linda Depi Suwarti Suwarti Taufik Mahzan   Trenggono Trenggono Trenggono Trenggono Trenggono, Trenggono Tri Widyaningsih Umbu Aris Wahyu Tri N Widagdo, Susmono Wuntu, Gana Y Sutomo Yuliamir, Henry