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Journal : Riwayat: Educational Journal of History and Humanities

The Influence of Workload and Service Innovation on Employee Performance with Work Engagement as an Intervening Variable at the Community Health Center (UPT Puskesmas) of Kuala Subdistrict, Langkat Regency Br Tarigan, Yuliana; Lumbanraja, Prihatin; Ramadhani, Vivi Gusrini
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.46816

Abstract

The Puskesmas not only provides access to healthcare but is also expected to innovate according to local needs, especially in remote areas. However, limitations in human resources, facilities, and budgets often hinder the effectiveness of services. Therefore, the Puskesmas requires competent workforce to improve performance and service quality, with human resources being a key factor in the organization's success. This study aims to examine and analyze the influence of workload and service innovation on employee performance with work engagement as an intervening variable at the UPT Puskesmas Kecamatan Kuala, Langkat Regency. The research uses a quantitative approach. The population for this study consists of 129 employees of UPT Puskesmas Kecamatan Kuala, Langkat Regency, with the sampling technique used being saturated sampling, which is part of non-probability sampling, involving all 129 employees as the sample. The data analysis technique used in this study is descriptive statistical analysis and structural equation modeling (SEM). The results of this study show that Workload (X1) has a positive and significant effect on Employee Performance (Y), Service Innovation (X2) has a positive and significant effect on Employee Performance (Y), Work Engagement (Z) has a positive and significant effect on Employee Performance (Y), Workload (X1) has a positive and significant effect on Work Engagement (Z), Service Innovation (X2) has no effect on Work Engagement (Z), Workload (X1) has a positive and significant effect on Employee Performance (Y) through Work Engagement (Z), and Service Innovation (X2) has a positive and significant effect on Employee Performance (Y) through Work Engagement (Z) at UPT Puskesmas Kecamatan Kuala, Langkat Regency.
Marketing Strategy to Improve Land Sales in Sei Mangkei Special Economic Area (Case Study at PT Kawasan Industri Nusantara) Ginting, Hans Giovani; Lumbanraja, Prihatin; Sugiharto, Sugiharto
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April, Culture and Identity
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45881

Abstract

Developments in the line of business must be carried out in conjunction with a good marketing strategy. As the marketing strategy that has been employed has not been optimal, PT Kawasan Industri Nusantara (KINRA) aims to increase land sales in KEK (Special Economic Zone) Sei Mangkei. This descriptive research is conducted qualitatively, where some of the qualitative data obtained is subsequently converted into quantitative data using a measurement scale of weights and ratings commonly used in SWOT analysis. The research object is determined through observation, interviews to determine the issue related to the implemented marketing strategies, along with documentation and relevant literature to support the research problems. Furthermore, SWOT analysis is used in this research to improve and enhance the marketing strategy that has been done. The research concludes that the company still implements conservative marketing strategies and has not utilized digital marketing methods, such as billboard advertising and social media advertising, among others. The strategy suitable for establishing the competitive strategy of PT Kawasan Industri Nusantara (KINRA) is the stable growth strategy. This means that in the future developments, PT Kawasan Industri Nusantara (KINRA) can implement a Role Growth strategy, but it should be executed gradually based on a priority scale. To develop its marketing strategy, PT KINRA must take an important step, namely: in the short term, the company is required to recruit more marketing employees. In addition, the company also requires to develop a website as an effective promotional tool to introduce the company's services to public.
Co-Authors Abdul Rahim Matondang Amlys Syahputra Silalahi Ananda, Novita ANDRIANSYAH Anum, Putri Latifah Ardiansyah Toy, Jefry Arlina Nurbaity Lubis Aryanti, Meilisa Azzahra Syafitri Matondang, Ridha Bambang Bambang Br Tarigan, Yuliana Chairun Nisa Cut Nizma Dalimunthe, Ritha F. Endang Sulistya Rini Faizal Madya Fransiska, R. Meutia Giawa, Yohanes Ginting, Hans Giovani Ginting, Rini Troelin gresmita yulia situmorang Gulo, Famati Gulo, Yunuman Gusrini Rahmadani, Vivi Hagatha, Izuramana Hamdi Hamdi Harahap, Yunita Citra Sari Harefa, Oberlin Hasibuan, Bebby Kandida Hasibuan, Beby Kendida Hidayat, Fajar Shidiq inaga, Anggun Tiur Ida S isfenti sadalia Isfenti Sadalia Iskandirini, Iskandirini Karen Tambunan Kembaren, Eqy Gusti Immanuel Saor Khaira Amalia Fachrudin Lase, Delipiter Lubis, Salwa Algia Mawarid Mardiyah Mardiyah Maria Damaianty Pasaribu Mastura, Mastura Mauly Purba, Mauly Meilita Tryana Sembiring, Meilita Tryana Muhammad Yalzamul Insan Nababan, Boy Chandra Nilaywati, Rintan Nurul Fadhilah Onom, Jojor paham ginting Pujiati Purnomo Wibowo, Rulianda Pynasthika, Qeisha Amaliah R Hamdani Harahap Rachmawati, Siti Novia Radius Peranginangin Rahayu, Esty Budi Ramadani Ramadhani, Vivi Gusrini Rintan Nilaywati Rosa Pangaribuan, Nani S. Sugiharto Safariani, Dewi Samosir, Zurni Zahara Sembiring, Robert Sanjaya Siahaan, Elisabet Sihotang, Ance Marintan Silalahi, Amlys Syahputra Silalahi, Amlysh Syahputra Siregar, Hasan Sakti Siregar, Hasan Sakti Sirojuzilam Hasyim Soekatendel, Eddy Sukaria Sinulingga Syafii, M. Syamsul Bahri Tanjung, Suci Rahmadani Vivi Gusrini Rahmadani Pohan Wilsam Pasaribu, April Yanto yeni absah Yunita Aritonang, Evawany