Claim Missing Document
Check
Articles

Green Marketing and Intention to Buy Green Product: Systematic Literature Review Lestari, Sri; Bakhtiar, Arfan; Suliantoro, Hery
Spektrum Industri Vol. 21 No. 1 (2023): Spektrum Industri - April 2023
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/si.v21i1.103

Abstract

Society in the current period is facing various kinds of challenges and obstacles related to the acceleration of urbanization and industrialization. As for the problems at the moment, namely the health crisis and pollution that can threaten the present or future generations so that action is needed to ensure optimal living conditions, it is becoming increasingly important to understand green marketing and various other forms of support. Therefore, the aim of this research is to carry out a systematic review of the literature to identify several factors that influence green marketing. For this study, the method used was a Systematic Literature Review (SLR) which was carried out by following the procedure and followed by a meta-analysis to see the relevance of the published articles. This study uses VOSViewer as auxiliary software and uses Publish or Perish to help group data. From the search results, a total of 865 related articles were found for 2017-2022 and sorting was carried out to find relevant articles. The literature review was carried out using qualitative analysis, which resulted in four keywords; green marketing mix, attitude, purchase decision, and green marketing. In the end, we propose a framework that is developed based on some of the findings obtained. It is hoped that this framework can be used for a better understanding of green marketing factors that influence consumer purchase intentions.
Organizational Transformation from the Directorate of Goods and Services Procurement to the Directorate of Supply Chain Management Ide Ambardi, Muhamad; Suliantoro, Hery; Budiawan, Wiwik
Asian Journal of Social and Humanities Vol. 4 No. 1 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/br8eqm90

Abstract

In the modern business environment, organizational transformation has become an essential strategy for enhancing efficiency, adaptability, and competitiveness. As companies face rapid technological and market changes, restructuring internal systems and redefining operational paradigms are necessary to maintain strategic alignment. This study examines the organizational transformation from the Directorate of Goods and Services Procurement to the Directorate of Supply Chain Management (PBJ to SCM) as a paradigm shift from an administrative to a strategic function within a corporate context. Using a descriptive qualitative method and a case study approach, the research explores how this transformation was implemented through organizational restructuring, role redefinition, competency development, and the integration of digital supply chain systems. The findings reveal that these initiatives not only improved procurement efficiency but also enhanced cross-divisional collaboration, transparency, and strategic decision-making. Moreover, the transformation contributed to greater responsiveness to Industry 4.0 demands, positioning the company to compete effectively in a dynamic market environment. This study provides practical insights for organizations undertaking similar organizational transformations, emphasizing that successful change management requires strong leadership commitment, continuous capability development, and digital integration as key enablers for sustainable organizational performance.
Co-Authors Achmad Ismail Marzuki Adi Hardinata Huatagaol Aditya Bonavasius Purba Afandi Rahmat Aris Agsanigita Nindy Sukmawara Agvirillia Melinda Astridenia, Agvirillia Melinda Aldisa Kusumaningsari Alif Iqbal Rosyidi Amayta Rahma Nuriza, Amayta Rahma Ananda Wien Dinasty Andina Pratiwi Anita Mustikasari ANNISA MAULIDYA Annisa Prafitri Sari Arfan Bakhtiar Aries Susanty Aris Munandar Aris Munandar Ary Arvianto Aziz, Tagiy Al Bambang Purwanggono Baskara Aji Winarno Cahyani, Egintha Christoper Christoper Darminto Pujotomo Denny Nurkertamanda Dewi Nugrahani Dewi Nugrahani Diana Puspita Sari Dinda Fanny Lecianty Donnie Cahya Gumilang Silalahi Dwi Lestari Ariani Dwi Megah Purnamasari Dwi Restiani Eldinda Sazida Permatasari Eldinda Sazida Permatsari, Eldinda Sazida Endah Kirana Ethec Ananda Fuadillah Fajari, Muhammad Akhdan Rizki Fakhrozi Arfi Freddy Bachtiar Silaban Galuh Intan M Gifari, Akbar Romadhona Gisha Navitasari Hapsari Prawitasari Putri Anjani Haris Mulyono Haryo Santoso Haryo Santoso Hendry Janitra Hutama Heru Prastawa Ide Ambardi, Muhamad Indarto, Lukas Ris Indratua Sinurat Intan Novita Dewi Iskandar Muda Iyain Sihombing Jati Utomo Dwi Hatmoko Junaidi, Selvrida Eka Kirana Rukmayuninda Ririh Kirana Rukmayuninda Ririh Kurnia Sari Kusuma, Mutiara Ramadya Laila Kusumawardhani Lakshita Pritandari Leasytta Noerfajr Lubis, Ihsan Andika Luh Nyoman Widyastuti Luh Putu Ratna Sundari M. Agung Wibowo Maharani Retno Sari Marga Harjadiputra Martin Lilik A Meila Zulhiana Mitra Amerta Ivanda Muhammad Fachrurozi Muhammad Iqbal Muhammad Reyval Akbar Muhammad Taufik Aditya Mumpuni Rahma Pertiwi Mustofa Muthi Said Susilo Nabilla Rohadhatul Aisy Nadya Sella Aulia Naniek Utami Handayani Naniek Utami Handayani Nartadhi, Rizal Luthfi Nazaret Raisa Tarigan Nia Budi Puspitasari Nina Ratna Enggar Puspita Noor Arofah Alamiyah Novie Susanto Nuroji Nuroji Perdana HM, Muhammad Arief Pitipaldi, Knight Pradhana, Claudha Alba Purnawan Adi Wicaksono Purnomo Setyo Kusumo Putra, Hafish Naufal Putra, Ryan Dwiyana Qaanita Yuuha M Rajib Wahyu Nugroho K Ramadhan, Fathur Agnanta Rani Rumita Ratna Purwaningsih Reynanda Agung Dwiprakoso Riandika Windiasari Ridha Setyanda Putra Roosita Maryani Samosir, Andi Sarumaha, Hilman Hendro S Sembiring, Joy Irfan Seno Aji Nugroho Shelli Fardhiyah Sunny Shifa Fauziyah Shinta Devi Siregar Sholicha, Mar’atus Siahaan, Geovany Sondang Siahaan, Lowis Onike Sihombing, Iyain Sindhu Pradipta Sri Lestari Stefi Anindyawati Sya’roni, Muhammad Taufik Mulya Ibrahim Tisa Aisyarahmi Ulfah, Fanny Uli Arta Tindaon Vashanadia Astharina Verra Erlianna Wicaksono, Wahyu Agung Wiwik Budiawan Yosephyn, Putri Yulius Pradana Setyawan P ZAINAL FANANI R., ZAINAL