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All Journal Excellent Trikonomika: Jurnal Ekonomi Al-Mustashfa Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Indonesian Journal of Strategic Management Jurnal Riset Keuangan dan Akuntansi (JRKA) Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Bisnis dan Manajemen Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Oeconomicus Journal of Economics Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Majalah Ilmiah Inspiratif Jurnal Ilmiah Ekonomika & Sains Inkubis: Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Hukum Ekonomi Syariah Islamic Banking and Finance Jurnal Ekonomi Bisnis Antartika El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Kompetitif Journal of Sharia Accounting and Tax (JSAT Public Service And Governance Journal Celebes Journal of Community Services Jurnal Pengabdian Siliwangi Musyawarah: Jurnal Pengabdian Masyarakat Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Sharia Tourism and Hospitality Cirebon International Journal of Economics and Business Journal of Islamic Economics and Finance Khazanah Sosial
Dewi Fatmasari
IAIN Syekh Nurjati Cirebon
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PADA PAKAIAN OLAHRAGA PREMIUM YANG MELAKUKAN USAHA WIRAUSAHA DI PLATFORM E COMMERCE Rafly Aditya Mukti; Dewi Fatmasari; Sinta Petri Lestari
Jurnal Ilmiah Ekonomika & Sains Vol 5 No 2 (2024): November 2024 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v5i2.512

Abstract

This research aims to test and analyze the factors that influence purchase intention for premium sportswear that carries out online shopping entrepreneurship. The population in this study were all customers at premium sportswear PT A. The sample obtained was 100 respondents using purposive sampling. The research results show that consumer reviews have a positive effect on purchase intention. Product originality has a positive effect on purchase intention. User interface has a positive effect on purchase intention. Delivery has a positive effect on purchase intention. Customer reviews, product originality, user interface, and delivery have a positive influence on purchase intention.
PENGARUH SIKAP KEWIRAUSAHAAN DAN MODAL USAHA TERHADAP PENDAPATAN UMKM MAKANAN OLAHAN DI KABUPATEN JEPARA Achmad Rondi; Rekno Djohar Juliani; Dewi Fatmasari
Jurnal Ilmiah Ekonomika & Sains Vol 5 No 2 (2024): November 2024 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v5i2.513

Abstract

This research aims to test and analyze the influence of entrepreneurial attitudes and business capital on the income of processed food MSMEs in Jepara district. The population in this research are all entrepreneurs who are members of the MSME Center for processed food products in Jepara Regency with a total of 70 people. The sample used is a saturated sample, so everything is the population. The research results show that the entrepreneurial attitude variable partially has a positive and significant effect on MSME income. The business capital variable partially has a positive and significant effect on MSME income. The variables of entrepreneurial attitude and business capital simultaneously influence MSME income. Having capital, business experience, assisted by an entrepreneurial attitude can increase business income.
Meningkatkan Kreativitas Mahasiswa Melalui Pembuatan Kerajinan Tangan Dari Limbah Koran Bekas Dewi Fatmasari; Retno Djohar Juliani; Varisa Munatasya; Dini Fitria R
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.630

Abstract

Used newspapers are one type of waste commonly found in household and office environments. If not managed properly, this waste can increase the burden of environmental pollution. To address this issue, a creative and innovative approach is needed through recycling activities that can transform used newspapers into useful and economical products, such as baskets, photo frames, and various household accessories. In addition to contributing to waste management, this activity also has the potential to create environmentally friendly business opportunities. Thus, the development of recycling skills for used newspapers can empower the community to be more environmentally conscious and improve economic welfare sustainably.
The Influence of Education Level and Employment Absorption on Poverty with Unemployment Rate as An Intervening Variable in Cirebon Regency 2011-2023 Ummah, Gabriel Rosyidatul; Bakhri, Syaeful; Fatmasari, Dewi
OECONOMICUS Journal of Economics Vol. 9 No. 1 (2024): (December) edisi 17
Publisher : Program Studi Ilmu Ekonomi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/oje.2024.9.1.1-10

Abstract

This study aims to analyze the impact of education level and labor absorption on the poverty rate, with the unemployment rate as an intervening variable in Cirebon Regency, using data from 2011 to 2023. The method used in this research is a quantitative analysis method with path analysis. The data type used is secondary data obtained from the Central Bureau of Statistics of Cirebon Regency, including data on education levels, labor absorption (the number of employed people), unemployment, and poverty rates from 2011 to 2023. Data processing in this study uses IBM SPSS version 25 software. The results of this study indicate no significant effect of education level on the unemployment rate, a negative and significant impact of labor absorption on the unemployment rate, a significant effect of education level on the poverty rate, a negative and significant impact of labor absorption on the poverty rate, no significant effect of the unemployment rate on the poverty rate, and that the unemployment rate is not an intervening variable between education level and the poverty rate. Still, it is an intervening variable between labor absorption and the poverty rate.
SOSIALISASI DIGITAL MARKETING SEBAGAI SARANA PEMASARAN PRODUK LOKAL DESA MANGUNSARI, KECAMATAN GUNUNGPATI, KOTA SEMARANG Jalantina, Dyah Ika Kirana; Minarsih, Maria Magdalena; Fatmasari, Dewi; Fadilah, Rini; Febriani, Dewi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.41461

Abstract

Penggunaan sosial media mengalami peningkatan pesat dewasa ini termasuk dalam penggunaannya sebagai platform untuk transasksi bisnis. Perubahan perilaku membeli konsumen dari pembelian offline ke pembelian secara online mendukung tingginya penggunaan sosial media oleh masyarakat di seluruh Indonesia bahkan dunia. Salah satu platform yang banyak digunakan masyarakat sebagai ajang transaksi bisnis secara online adalah marketplace facebook. Hal ini membuat banyak pelaku bisnis mempromosikan produk atau jasa melalui platform tersebut dengan berbagai alasan diantaranya adalah kemudahan akses, tidak dikenakan biaya serta dapat mempromosikan aneka ragam produk. Sosialisasi sekaligus pelatihan digital marketing yang dilakukan terhadap masyarakat desa Mangunsari kecamatan Gunungpati ini bertujuan untuk lebih memperkenalkan fungsi marketplace facebook agar dapat digunakan sebagai sarana promosi dengan optimal sehingga dapat meningkatkan penjualan produk
Hubungan Promosi Terhadap Kepuasan Konsumen Shopee Pada Karyawan Di PT. Morich Indo Fashion 2 Karangjati Kabupaten Semarang Retno Djohar Juliani; Dewi Fatmasari; Liana Dewi Saraswati
Public Service and Governance Journal Vol. 5 No. 2 (2024): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i2.1905

Abstract

This research aims to determine the relationship between promotions and Shopee consumer satisfaction among employees of PT Morich Indo Fashion 2 Karangjati, Semarang Regency. This research includes quantitative descriptive research. The research population was employees of PT Morich Indo Fashion 2, totaling 2,000 people. The sample calculation uses the Issac and Michael formula with a sample size of 95 respondents. The sample was selected or purposive random sampling, namely employees of PT Morich Indo Fashion 2 Karangjati who used Shopee. The measurement technique uses a 5-level Likert scale. For promotion, it uses a scale of very good, good, quite good, not good and very not good. Meanwhile, consumer satisfaction uses a scale of very satisfied, satisfied, quite satisfied, dissatisfied and very dissatisfied. Data sources include primary data and secondary data. The data collection technique uses a questionnaire. The data is presented in the form of a frequency distribution table and analyzed using cross tabulation. Based on the results of research on respondents (employees) of PT Morich Indo Fashion, Shopee promotions were very good and consumers were satisfied, namely 4 people (4%). A total of 82 people (86%) said the promotion was good and consumers were satisfied. A total of 9 people (10%) stated that Shopee promotions were quite good and consumers were satisfied. So it can be concluded that the better the promotion, the more satisfied the consumer will be and conversely, the less good the Shopee promotion, the less satisfied the consumer will be. The suggestions that can be given for promotions are that Shopee needs to pay attention to the content of advertising messages so that it is easier for consumers to understand, the seller's response must be good and apologize when consumers make claims, promotions on Shoppe must be made more attractive compared to other e-commerce. Shoppe must improve its good name as an e-commerce by providing publicity regarding the cheapest guarantee claims and free shipping guarantees. Meanwhile, suggestions for consumer satisfaction that shops or sellers on Shopee must maintain and improve the quality of the products sold so that they meet consumer desires, are always carried out before the goods are sent. quality control so that the goods received are not recorded/rejected. The product display in the application should use product photos that correspond to reality. When consumers make a purchase, it is best to pack it on that day and hand it over directly to the expedition so that it can be sent to the consumer immediately.
Strategi Pengembangan Produk Pada Bank Syariah Indonesia Dalam Meningkatkan Pembiayaan Murabahah Kholik, Abdul; Fatmasari, Dewi; Suharto, Toto
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 5 No. 1 (2023): INKUBIS Jurnal Ekonomi dan bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v5i1.68

Abstract

Penelitian ini bertujuan untuk mengetahui permasalahan dan kendala dalam pembiayaan murabahah di BSI KCP Arjawinangun; untuk mengetahui solisi dan penyelesaian permasalahan pembiayaan di BSI KCP Arjawinangun.dan ; untuk mengetahui bagaimana strategi pengembangan pada BSI KCP Arjawinangun. Penelitian ini menggunaakan pendekatan kualitatif deskriptif, dengan jenis penelitian studi kasus pada objek. Penelitian deskriptif memusatkan perhatian kepada pemecahan masalah dengan mengumpulkan data lapangan, menyusun data aktua mengenai strategi pengembangan produk pada bank syariah Indonesia dalam meningkatkan pembiayaan murabahah sebagaimana adanya pada saat penelitian dilaksanakan. Dari hasil penelitian yang telah dilakukan diketahui bahwa strategi pengembangan produk pembiayaan murabahah sudah dilakukan dengan baik, karena kepuasan nasabah sangat penting apabila pembiayaan murabahah sesuai dengan kebutuhan atau harapan nasabahnya. Dapat disimpulkan bahwa Dalam strategi pengembangan produk pembiayaan murabahah kepuasan nasabah lebih diutamakan sesuai dengan kebutuhan, keinginan dan harapan nasabah dapat terpenuhi melalui pembiayaan murabahah.
Peran Literasi dan Inklusi Keuangan Syariah dalam Meningkatkan Kinerja UMKM di Kabupaten Kuningan Muthoharul Janan, Rifqi; Abdul Rosyid; Ahmad Yusuf, Ayus; Dewi fatmasari
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10863

Abstract

This study aims to analyze the role of Islamic financial literacy and Islamic financial inclusion in improving the performance of Micro, Small, and Medium Enterprises (MSMEs) in Kuningan Regency. The research employs a descriptive qualitative approach, focusing on the understanding, experiences, and practices of MSME actors in accessing and utilizing Islamic financial services. Data were collected through in-depth interviews, observations, and documentation involving MSME actors, Islamic financial institutions, and related stakeholders. The findings indicate that Islamic financial literacy plays a crucial role in shaping MSME actors’ understanding of Sharia-based transaction principles, thereby encouraging business decision-making that aligns more closely with values of justice and sustainability. Islamic financial inclusion also makes a tangible contribution through easier access to financing, savings products, and other Islamic financial services that support improved business performance. Nevertheless, several challenges remain, including limited understanding, insufficient socialization, and unequal access to Islamic financial services. This study concludes that strengthening Islamic financial literacy and expanding Islamic financial inclusion are strategic factors in enhancing MSME performance in Kuningan Regency. Therefore, synergy among local governments, Islamic financial institutions, and MSME actors is required to promote the development of competitive MSMEs grounded in Sharia principles.
ANALISIS AKSESIBILITAS DAN AMENITAS DALAM PENGEMBANGAN DESTINASI WISATA BATU LAWANG CIREBON Febiana, Via; Aziz, Abdul; Fatmasari, Dewi
Journal of Sharia Tourism and Hospitality Vol. 3 No. 2 (2025): Journal of Sharia Tourism and Hospitality
Publisher : Department of Sharia Tourism, Faculty of Islamic Economics and Business UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/jetour.v3i2.113

Abstract

Batu Lawang awalnya adalah lahan bekas galian semen yang kini telah diubah menjadi kawasan rekreasi menarik, dengan keunikan batuan kapur alami, udara segar, serta pemandangan alam yang memukau. Meskipun demikian, pengembangan Batu Lawang masih terkendala oleh masalah akses jalan dan fasilitas pendukung, yang pada akhirnya memengaruhi rasa nyaman pengunjung serta daya tarik bagi wisatawan. Penelitian ini mengadopsi pendekatan deskriptif kualitatif dengan sudut pandang fenomenologi, di mana data dikumpulkan melalui pengamatan langsung, obrolan dengan narasumber, serta analisis dokumen terkait. Temuan utama mengungkap bahwa jalur menuju lokasi wisata relatif memadai, tetapi masih ada hambatan seperti akses jalan yang terbatas lebarnya dan belum tertutup aspal, kurangnya tanda penunjuk arah, serta keterbatasan ruang parkir khususnya ketika libur nasional. Mengenai fasilitas pendukung, elemen esensial seperti kamar mandi, ruang ibadah, tempat berteduh, dan kedai makanan memang telah disediakan, tetapi kuantitasnya yang terbatas serta tingkat kebersihan yang kurang optimal masih menjadi isu yang perlu segera diatasi untuk meningkatkan kepuasan pengunjung. Hambatan terbesar dalam memajukan wisata Batu Lawang adalah minimnya infrastruktur dasar, ruang parkir yang tidak mencukupi, dan fasilitas tambahan yang belum lengkap, sementara pendorong utamanya meliputi dedikasi dari pihak pengelola, keindahan alam yang alami, serta partisipasi aktif warga setempat dalam menjaga kawasan tersebut. Intinya, perbaikan akses dan fasilitas ini memainkan peran krusial dalam menyempurnakan pengalaman wisatawan serta menjadikan Batu Lawang sebagai destinasi alam yang ramah lingkungan dan berkelanjutan di wilayah Cirebon.
Digitalisasi Dan Transformasi Teknologi Dalam Pengembangan Industri Halal Di Era Ekonomi Digital: Digitalisasi dan Transformasi Apriliyani, Feni; Munajat, Ma'mur; Fatmasari, Dewi; Jaelani, Aan
Jurnal Hukum Ekonomi Syariah Vol 4 No 2 (2025): Jurnal Hukum Ekonomi Syariah
Publisher : STAI Al Musaddadiyah Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37968/jhesy.v4i2.1851

Abstract

The development of the digital economy has brought significant changes to the halal industry through digitalization and technological transformation. The use of digital technology affects not only production and distribution processes but also halal certification systems, supply chain transparency, and marketing strategies for halal products. On the one hand, this transformation creates opportunities to improve business efficiency and expand market access, particularly for halal industry players. On the other hand, it presents challenges related to human resource readiness, digital literacy, and the consistent application of ethical values and sharia compliance. This study aims to examine the role of digitalization and technological transformation in the development of the halal industry in the digital economy era. The research adopts a qualitative approach using a literature review method by analyzing academic publications, policy documents, and digital-based halal industry practices. The findings indicate that digitalization contributes positively to accelerating halal certification processes, enhancing product traceability, and expanding marketing reach through digital platforms. Technological transformation also encourages the emergence of innovative halal business models that are more adaptive to market dynamics. Nevertheless, the development of a digital-based halal industry requires responsive regulatory support, strengthened digital literacy among business actors, and the integration of sharia values to ensure that technological utilization remains sustainable and responsible. Keywords: digitalization; technological transformation; halal industry; digital economy.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Jaelani Abdul Aziz Abdul Fatakh Abdul Kholik Abdul Rosyid Achmad Rondi Agustien Zulaidah Agustinus Dk Nugrahaning Gusti Aini , Nur Alvien Septian Haerisma Alvitasari, Lia Amir Hamzah Anah Hasanah Apriliyani, Feni Aqila, Zakiya Nada Ayu Siti Nurhasanah Ayus ahmad Yusuf Azizan Sentosah Hutabarat Bakhri, Syaeful Cicik Harini, Cicik Harini Dewi Febriani Dheasey Amboningtyas Dimas Fadilah Dini Fitria R Dinningthias, Desih Dyah Ika Kirana Jalantina Eva Pelitawati Fadilah, Rini Fanther, Refaldo Farendra, Denny Fathoni, Azis Febiana, Via Frastiyono, Arjun Futihah, Futihah Hafni Khairunnisa Hardiansyah, Indra Harini, Cicik Harjadi, Dikdik Hayatun Nufus Hidayat, Abas Hikmah , Nur Human Hanif, Sofi Ilham Hudi Aim Abdulkarim Kokom Komalasari, Ilham Hudi Aim Abdulkarim Indri Nur Oktavianti Iqbal Arraniri Irsad Jaelani Jaelani Juliani, Retno Djohar Khaerunisa, Ayu Kohari Amaludin Komalasari, Asni Kusumadewi, Rita Leonardo Budi Hasiholan Liana Dewi Saraswati Mahilda, Gita Mahsyar, Januar Habibi Makmuri Ahdi Maria Magdalena Minarsih Minasih, Maria Magdalena Muhamad Muztahidin Munajat, Ma'mur Muthoharul Janan, Rifqi Nakhwatunnisa, Haulah Nanda Fajarwati Natulisiya, Resa Uni Nur Eka Setiowati, Nur Eka Poni Purwati Pramesti, Ginna Novarianti Dwi Putri Praptono, Sri Pratama, Reza Rafly Aditya Mukti Raihan Yahya Ismail raptono, Sri Ravindran, Kirutikha Rekno Djohar Juliani Rekno Sulandjari Retno Djohar Juliani Rhawil Wahid, Ray Febisyah Rina Masrurah Rina Widayanti Rosdita Siahaan, Kartika Anggreany Sinta Petri Lestari Sinta Petri Lestari Siregar, Ahlun Nazi Siti Nurfadilah Sri Praptono Sri Wulan, Sri SRI WULANDARI Toto Suharto Ulfah, Mariyah Ummah, Gabriel Rosyidatul Varisa Munatasya Wely Hadi Gunawan Wulan, Heru Sri Yati Haryati Yati Haryati