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Hubungan Terpaan Iklan Televisi NutriSari Edisi Milky 2024 dengan Minat Beli Konsumen Lubis, Shafa Nabila; Nugroho, David Rizar
PRoMEDIA Vol 11, No 2 (2025): JURNAL PUBLIC RELATION DAN MEDIA KOMUNIKASI
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i2.8287

Abstract

Promosi berperan strategis dalam membangun hubungan antara bisnis dan pelanggan, tidak hanya sebagai alat peningkatan penjualan tetapi juga penciptaan loyalitas jangka panjang. Iklan televisi sebagai salah satu bagian integral promosi tetap signifikan di Indonesia meskipun terdapat dominasi iklan digital. Penelitian ini bertujuan untuk menganalisis hubungan antara terpaan iklan televisi NutriSari Edisi Milky 2024 dengan minat beli konsumen. Metode penelitian menggabungkan analisis deskriptif dan analisis inferensial menggunakan uji korelasi Spearman Rank guna mengukur hubungan variabel. Proses pengolahan data menggunakan perangkat lunak SPSS versi 27 sebagai alat bantu analisis statistik. Penelitian ini menggunakan sampel sebanyak 97 responden dengan teknik purposive sampling. Penelitian ini menghasilkan temuan bahwa terdapat hubungan signifikan antara terpaan iklan televisi NutriSari Edisi Milky 2024 dengan minat beli konsumen (ρ = 0,61, Sig.  <0,001). Kata Kunci: iklan televisi, komunikasi pemasaran, minat beli konsumen, nutrisari, terpaan iklan.
ANALISIS CIRCULAR MODEL OF SOME AKUN INSTAGRAM KLIEN @SALIRAMART CV TALAGASALIRA INDOTRADING DI TOS CREATIVE AGENCY Hilyati, Siti Itsnaeni; David Rizar Nugroho; Ika Yuliasari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.40446

Abstract

This study analyzes the application of the Circular Model of SOME on the Instagram account of client @saliramart at TOS Creative Agency. The method used is descriptive qualitative. Primary data was collected through interviews, active participation, observation, and documentation, while secondary data was obtained from literature studies. The results of the study show that the Circular Model ofSOME on the @saliramart account was systematically applied by TOS Creativethrough structured content planning, evaluation of engagement and reach metrics, and team management through Trello and WhatsApp. Challenges in the engage stage, due to changes in audience behavior, were overcome with polls, Q&A, and reposts. The implementation of SOME improved brand consistency, publication effectiveness, awareness, sales, and the image of Salira Mart as a local retailer that is friendly and close to its audience.
Co-Authors ., Hafzotillah Abdillah, Salman Abdurrozieq Haikal Abung Supama Wijaya Ahmad Ghariza Indra Nugroho Aida Vitayala S. Hubeis Akbar, Muhammad Musa Al-Ghifari, Faiz Baldan alamsyah, Feri ferdinan Alamsyah, Firstnila Putri Amatillah, Quenny Zada Aminaturrizqi, Nida Amiruddin Saleh Anindita Sadira, Rafa Azizah, Frecya Yoli Bayu Suriaatmaja Suwanda Bianka Dwinanda Larasati Dasniar, Luthsya Artvi Desnira Nulhakim Dini Valdiani Dipo Krishyudi Ono Dwi Rini Sovia Firdaus Elviani Intan Saputri Enden Darjatul Ulya Fajri, Raisya Halimatunnisa Fariq Hasril Adiwardana Fatya, Rheinaldy Ciptanda Firman, Kania Nurrahmi Habibie, Muhamad Hafzotillah Haikal, Abdurrozieq Halim, Muthia Malihah Raniah Hari Otang Sasmita Hasan, Syahirah Hermawati, Gustiar Hilyati, Siti Itsnaeni Huwaida, Aqilah Zafira Ika Sartika Ika Yuliasari Jasmine, Karenina Judith Kenyatta Assaf Khadijah Najma Zahirah Khairunisa, Anggi Widia Khairunnisa, Anggi Widia Layung Paramesti Martha Lestari, Ana Tri Lubis, Shafa Nabila M, Mulyono Manisya, Nabhila Maulana, Hafidz Molyono, Molyono Muhammad Farhan Muhammad Reza Muhammad Reza Muhammad Zahran Musyaffa Sanusi Muhammad, Badar Mulyono Mulyono . Mulyono Mulyono Mulyono Mulyono Nau, Naura Vania Ramadhani Novendi, Najma Filljannah Novita, Dwi Putri Nuravazia, Naila Qoute Nuraini Cahyaningrum Restu Maharani Dewi Roni Jayawinangun Samiyah Samiyah Santoso, Hudi Siregar, Mariana R.A Sisca Wulandari Siti Nurlailatul Pajriah Suparman Suparman Tisatuladiah Gustian F Ulya, Enden Darjatul Wahyu Budi Priatna Wandini, Wardah Tri Wardah, Jihan Syalina Yogaprasta A Nugraha