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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora Pendas : Jurnah Ilmiah Pendidikan Dasar LUGAS Jurnal Komunikasi PRoMEDIA Surya Abdimas Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Kajian Komunikasi dan Pembangunan Daerah Nivedana : Jurnal Komunikasi dan Bahasa KOMUNIKATA57 Jurnal Ilmu Komunikasi Dan Media Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Cerdika: Jurnal Ilmiah Indonesia Jurnal Ilmiah Teknik Informatika dan Komunikasi Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Socius: Social Sciences Research Journal Jurnal Ilmu Komunikasi dan Sosial Politik El-Mujtama: Jurnal Pengabdian Masyarakat Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Cendekia Ilmiah Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
David Rizar Nugroho
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Hubungan Terpaan Iklan Televisi NutriSari Edisi Milky 2024 dengan Minat Beli Konsumen Lubis, Shafa Nabila; Nugroho, David Rizar
PRoMEDIA Vol 11, No 2 (2025): JURNAL PUBLIC RELATION DAN MEDIA KOMUNIKASI
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i2.8287

Abstract

Promosi berperan strategis dalam membangun hubungan antara bisnis dan pelanggan, tidak hanya sebagai alat peningkatan penjualan tetapi juga penciptaan loyalitas jangka panjang. Iklan televisi sebagai salah satu bagian integral promosi tetap signifikan di Indonesia meskipun terdapat dominasi iklan digital. Penelitian ini bertujuan untuk menganalisis hubungan antara terpaan iklan televisi NutriSari Edisi Milky 2024 dengan minat beli konsumen. Metode penelitian menggabungkan analisis deskriptif dan analisis inferensial menggunakan uji korelasi Spearman Rank guna mengukur hubungan variabel. Proses pengolahan data menggunakan perangkat lunak SPSS versi 27 sebagai alat bantu analisis statistik. Penelitian ini menggunakan sampel sebanyak 97 responden dengan teknik purposive sampling. Penelitian ini menghasilkan temuan bahwa terdapat hubungan signifikan antara terpaan iklan televisi NutriSari Edisi Milky 2024 dengan minat beli konsumen (ρ = 0,61, Sig.  <0,001). Kata Kunci: iklan televisi, komunikasi pemasaran, minat beli konsumen, nutrisari, terpaan iklan.
ANALISIS CIRCULAR MODEL OF SOME AKUN INSTAGRAM KLIEN @SALIRAMART CV TALAGASALIRA INDOTRADING DI TOS CREATIVE AGENCY Hilyati, Siti Itsnaeni; David Rizar Nugroho; Ika Yuliasari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.40446

Abstract

This study analyzes the application of the Circular Model of SOME on the Instagram account of client @saliramart at TOS Creative Agency. The method used is descriptive qualitative. Primary data was collected through interviews, active participation, observation, and documentation, while secondary data was obtained from literature studies. The results of the study show that the Circular Model ofSOME on the @saliramart account was systematically applied by TOS Creativethrough structured content planning, evaluation of engagement and reach metrics, and team management through Trello and WhatsApp. Challenges in the engage stage, due to changes in audience behavior, were overcome with polls, Q&A, and reposts. The implementation of SOME improved brand consistency, publication effectiveness, awareness, sales, and the image of Salira Mart as a local retailer that is friendly and close to its audience.
APAKAH PEMUDA DESA MENGETAHUI OBYEK WISATA DI DESANYA? Gambaran Pengetahuan Pemuda Tentang Potensi Wisata Desa Ciasmara Kecamatan Pamijahan Kabupaten Bogor Yogaprasta Adi Nugraha; David Rizar Nugroho; Mariana Rista Ananda Siregar; Restu Maharani Dewi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4430

Abstract

This study was conducted to identify the perception of rural youth on tourism potential in Ciasmara Village. In addition, this study also tries to describe individual characteristics, frequency of visits to tourist objects, analyse the relationship between individual characteristics and frequency of visits with youth perceptions. Indicators on individual characteristics include age, gender, and level of education. Indicators on the frequency of youth visits include the frequency of visits to waterfalls and the frequency of visits to hot springs. The research was carried out in Ciasmara Village, Pamijahan District, Bogor Regency from April 2019 to August 2020. This method uses two approaches, namely a Survey approach to see the distribution of perceptions. The sampling technique used was purposive sampling technique with descriptive-correlational quantitative methods, descriptive statistical data analysis techniques and non-parametric statistics (Rank Spearman Chi-Square). This research found that youth in Ciasmara village have a positive perception of tourism potential in Ciasmara village but from the results of in-depth interviews it was also found that there are several challenges that need to be considered if they want to develop Ciasmara Village as a tourist village
Hubungan Antara Faktor Kesejahteraan Profesi dan Persepsi Jurnalis Harian Pagi Radar Bogor Samiyah Samiyah; David Rizar Nugroho; Dwi Rini Sovia
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1006

Abstract

ABSTRACT This study aimed to identify the characteristic of morning-daily journalist of Radar Bogor news, the factor of morning-daily profession welfare, the perception of morning-daily journalist of Radar Bogor news and the relation between factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news. The used method of this study was quantitative descriptive correlational. The used theory is Rakhmat perception theory. This study was done by spreading the questionnaire to 26 morning-daily journalists of Radar Bogor news. The used sampling technic was non-probability sampling. The analyzing data technic were statistical descriptive and statistical inferential analysis. The used counting methods of this study used the testing correlation with the formulas Ordinal Rank Spearman and Pearson Chi Square for the nominal data, for processing the data were by using SPSS 22.0 and validity testing by using the formulas of Pearson Product Moment. Validity and reliability testing stated that valid and reliable. The result of relational testing between variable was known that the relation (X1) as characteristic of morning-daily journalist of Radar Bogor news and variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. Then the result of relation testing between variable (X2) as factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news with the variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. As for the result of this study related to the perception of morning-daily journalist of Radar Bogor news against profession welfare obtained data that morning-daily journalist of Radar Bogor news gave the positive perception against the factor of profession welfare.Key words: journalist, perception, the factor of profession welfare 
Analisis Manajemen Konten Dalam Proses Produksi Akun Instagram @Daihatsuofficialclub di Pt Astra Daihatsu Motor Puan Dhana Mulyawan; David Rizar Nugroho; Ika Yuliasari
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.7733

Abstract

This research is grounded in the growing use of social media as a digital communication tool for companies to strengthen engagement with their audiences, including user communities. The study aims to explain the content management practices of the Instagram account @daihatsuofficialclub, which is managed by the Marketing Support team of PT Astra Daihatsu Motor (ADM). The research focuses on how content is planned, managed, and utilized as part of ADM’s digital communication strategy to build stronger connections with 21 official Daihatsu user communities. A descriptive qualitative method was employed through internship-based observation and interviews with the account management team. The findings show that the content management process applies the AIDA model through visually appealing posts, relevant information, community-centered storytelling, and interactive calls-to-action that encourage member participation. The implementation of the SOME model further supports a structured workflow across the stages of Share, Optimize, Manage, and Engage. Content marketing analysis indicates that the content fulfills key indicators of relevance, accuracy, value, readability, discoverability, and consistency. These results highlight that the management of @daihatsuofficialclub operates effectively, reflects a human-centered communication approach, and aligns with ADM’s digital communication strategy, contributing to stronger engagement, community closeness, and user loyalty.
Pengaruh Konten Media Sosial Tiktok Terhadap Kesadaran Isu Pelecehan Seksual Pada Generasi Z Novendi, Najma Filljannah; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono, Mulyono
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13543

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial TikTok terhadap kesadaran isu pelecehan seksual pada Generasi Z. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden berusia 18–24 tahun yang merupakan pengguna aktif TikTok dan pernah melihat konten terkait isu pelecehan seksual. Pengambilan sampel dilakukan menggunakan teknik purposive sampling, dan data dianalisis menggunakan regresi linear sederhana melalui SPSS versi 27. Hasil penelitian menunjukkan bahwa kualitas konten, keandalan konten, dan pemahaman konten berpengaruh signifikan terhadap kesadaran isu pelecehan seksual, baik dalam aspek pengetahuan, sikap, maupun praktik. Variabel kualitas konten merupakan indikator yang memberikan pengaruh terbesar terhadap peningkatan kesadaran pengguna. Temuan ini menegaskan pentingnya penyajian konten TikTok yang informatif, kredibel, dan mudah dipahami untuk mendorong peningkatan literasi dan kesadaran masyarakat terkait isu pelecehan seksual
Pengaruh Penggunaan Media Sosial Akun Instagram @podcast_somestory dengan Pemenuhan Kebutuhan Informasi kepada para Pengikut Zahra, Fachrunisa; Nugroho, David Rizar; Ulya, Enden Darjatul; Mulyono, Mulyono
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of social media usage on the Instagram account @podcast_somestory toward fulfilling the information needs of its followers. The research employs a quantitative survey method with 100 respondents selected using the Slovin formula. The independent variable (X) consists of social media usage indicators based on the 4C framework (content, communication, connection, collaboration). Meanwhile, the dependent variable (Y) represents information needs fulfillment based on Bimalendu Guha’s Information Need Approaches, which include current, everyday, exhaustive, and catching-up needs. Data analysis techniques include validity and reliability testing, descriptive analysis, correlation testing, and linear regression. The results show that social media usage significantly influences the fulfillment of followers’ information needs. These findings reinforce the Uses and Gratifications theory within the context of social media and provide practical implications for optimizing information delivery strategies on Instagram.
Pengaruh Desain Visual Konten Singkat Cerita terhadap Peningkatan Engagement Akun Instagram @Sukabumi_ Putri, Rizka Arivia; Nugroho, David Rizar; Ulya, Enden Darjatul; Mulyono, Mulyono
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of visual design in short-story content on the Engagement level of the @sukabumi_ community Instagram account. A quantitative approach was employed, utilizing an online Likert-scale questionnaire distributed to 100 active Instagram users aged 17–30 years. Data were analyzed through average score tabulation and a simple linear regression using SPSS. The findings reveal that all visual design indicators—color, typography, layout, and images—were rated very highly, indicating the visual elements on @sukabumi_ content are both aesthetically and communicatively effective. Engagement indicators such as Likes, Comments, Shares, and Saves were also rated highly, with the ‘Save’ action prevailing as the most common response due to the perceived relevance and value of the content. Regression analysis confirmed that visual design has a positive and significant effect on Engagement , contributing 40.8% to the variation in user interactions. These results underscore the importance of consistent and audience-appropriate visual design strategies to enhance communication effectiveness and increase user Engagement within local digital communities.
Pemanfaatan Tiktok Sebagai Personal Branding Bagi Mahasiswa Gen Z Anjani, Farin; Nugroho, David Rizar; Ulya, Enden Darjatul; Mulyono, Mulyono
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 2 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i2.2991

Abstract

Perkembangan teknologi digital mendorong mahasiswa Generasi Z memanfaatkan media sosial sebagai ruang ekspresi diri dan pembentukan identitas. TikTok, sebagai salah satu platform dengan pertumbuhan tercepat, menawarkan fitur visual yang interaktif, algoritma yang adaptif, serta peluang penyebaran konten yang luas. Penelitian ini bertujuan untuk menganalisis hubungan antara pemanfaatan TikTok dengan personal branding mahasiswa Gen Z. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif korelasional. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert 1–5 dan melibatkan 167 responden mahasiswa Gen Z pengguna aktif TikTok. Variabel yang dianalisis meliputi frekuensi penggunaan, konsistensi konten, kreativitas, serta interaksi audiens (variabel X), dan empat indikator personal branding (variabel Y). Hasil deskriptif menunjukkan bahwa mahasiswa memanfaatkan TikTok secara aktif, dengan nilai rata-rata variabel pemanfaatan mencapai 3,16 (kategori tinggi). Temuan utama menunjukkan adanya hubungan kuat dan signifikan antara pemanfaatan TikTok dan personal branding mahasiswa (? = 0.755; p < 0.001). Indikator interaksi audiens menunjukkan korelasi tertinggi (0.594–0.643), diikuti kreativitas konten (0.536–0.637). Sementara itu, aspek konsistensi konten berada pada kategori cukup, menunjukkan bahwa sebagian mahasiswa belum memiliki strategi unggahan yang stabil. Secara keseluruhan, penelitian ini menegaskan bahwa TikTok bukan sekadar ruang hiburan, melainkan media strategis bagi mahasiswa Gen Z dalam membangun citra diri, meningkatkan visibilitas, dan mengembangkan reputasi digital. Penelitian ini berkontribusi pada literatur komunikasi digital, khususnya dalam memahami bagaimana platform video pendek membentuk personal branding di kalangan generasi muda.
Co-Authors ., Hafzotillah Abdillah, Salman Abdurrozieq Haikal Abung Supama Wijaya Ahmad Ghariza Indra Nugroho Aida Vitayala S. Hubeis Akbar, Muhammad Musa Al-Ghifari, Faiz Baldan alamsyah, Feri ferdinan Alamsyah, Firstnila Putri Amatillah, Quenny Zada Aminaturrizqi, Nida Amiruddin Saleh Anindita Sadira, Rafa Anjani, Farin Azizah, Frecya Yoli Bayu Suriaatmaja Suwanda Bianka Dwinanda Larasati Dasniar, Luthsya Artvi Desnira Nulhakim Dini Valdiani Dipo Krishyudi Ono Dwi Rini Sovia Firdaus Elviani Intan Saputri Enden Darjatul Ulya Fajri, Raisya Halimatunnisa Fariq Hasril Adiwardana Fatya, Rheinaldy Ciptanda Firman, Kania Nurrahmi Habibie, Muhamad Hafzotillah Haikal, Abdurrozieq Halim, Muthia Malihah Raniah Hari Otang Sasmita Hasan, Syahirah Hermawati, Gustiar Hilyati, Siti Itsnaeni Huwaida, Aqilah Zafira Ika Sartika Ika Yuliasari Jasmine, Karenina Judith Kenyatta Assaf Khadijah Najma Zahirah Khairunisa, Anggi Widia Khairunnisa, Anggi Widia Layung Paramesti Martha Lestari, Ana Tri Lubis, Shafa Nabila M, Mulyono Manisya, Nabhila Maulana, Hafidz Molyono, Molyono Muhammad Farhan Muhammad Reza Muhammad Reza Muhammad Zahran Musyaffa Sanusi Muhammad, Badar Mulyono Mulyono . Mulyono Mulyono Mulyono Mulyono Nau, Naura Vania Ramadhani Novendi, Najma Filljannah Novita, Dwi Putri Nuravazia, Naila Puan Dhana Mulyawan Putri, Rizka Arivia Qoute Nuraini Cahyaningrum Restu Maharani Dewi Roni Jayawinangun Samiyah Samiyah Santoso, Hudi Siregar, Mariana R.A Sisca Wulandari Siti Nurlailatul Pajriah Suparman Suparman Tisatuladiah Gustian F Ulya, Enden Darjatul Wahyu Budi Priatna Wandini, Wardah Tri Wardah, Jihan Syalina Yogaprasta A Nugraha Zahra, Fachrunisa