Article Per Year (5 Year)
p-Index From 2021 - 2026
7.855
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora Pendas : Jurnah Ilmiah Pendidikan Dasar LUGAS Jurnal Komunikasi PRoMEDIA Surya Abdimas Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Kajian Komunikasi dan Pembangunan Daerah Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Abdimas Kartika Wijayakusuma KOMUNIKATA57 Jurnal Ilmu Komunikasi Dan Media Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Ilmu Multidisplin Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Cerdika: Jurnal Ilmiah Indonesia Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Socius: Social Sciences Research Journal Jurnal Ilmu Komunikasi dan Sosial Politik El-Mujtama: Jurnal Pengabdian Masyarakat Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Cendekia Ilmiah Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
David Rizar Nugroho
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 71 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 71 Documents
Search

 4   5   6   7   8 
Strategi Corporate Communication PT Amerta Indah Otsuka dalam membangun Customer Experience melalui Otsuka Factory Visit Sukabumi Yohanes Tumpak Panggabean; David Rizar Nugroho
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48939

Abstract

This research is motivated by changes in corporate communication in the digital era, which require companies not only to deliver information but also to create meaningful experiences for the public. PT Amerta Indah Otsuka, through the Otsuka Factory Visit Sukabumi program, implements an open factory and edutainment-based corporate communication strategy to build customer experience. This study aims to analyze the corporate communication strategy of PT Amerta Indah Otsuka based on Paul Argenti’s theory. This research used a descriptive qualitative approach through in-depth interviews, observation, literature study, and documentation. The results show that PT Amerta Indah Otsuka delivers educational, interactive, and consistent messages regarding product quality, production processes, and company philosophy. Otsuka factory visit creates a positive customer experience that increases visitors’ understanding, trust, emotional engagement, and positive perceptions toward the company and its products.
Co-Authors ., Hafzotillah Abdillah, Salman Abdurrozieq Haikal Abung Supama Wijaya Ahmad Ghariza Indra Nugroho Aida Vitayala S. Hubeis Aini Wanti Banafshah Aisyah Nurroffiatur Rahmah Akbar, Muhammad Musa Al-Ghifari, Faiz Baldan alamsyah, Feri ferdinan Alamsyah, Firstnila Putri Amatillah, Quenny Zada Aminaturrizqi, Nida Amiruddin Saleh Anggi Widia Khairunisa Anindita Sadira, Rafa Anjani, Farin Azizah, Frecya Yoli Bayu Suriaatmaja Suwanda Bianka Dwinanda Larasati Dasniar, Luthsya Artvi Desnira Nulhakim Dini Valdiani Dipo Krishyudi Ono Dwi Rini Sovia Firdaus Elviani Intan Saputri Enden Darjatul Ulya Fajri, Raisya Halimatunnisa Fariq Hasril Adiwardana Fatya, Rheinaldy Ciptanda Febrian Widi Purnama Ferdi Maulana Firman, Kania Nurrahmi Habibie, Muhamad Hafzotillah Haikal, Abdurrozieq Halim, Muthia Malihah Raniah Hari Otang Sasmita Hasan, Syahirah Hermawati, Gustiar Herryawan, Jesslyanti Hervina Afrianti Rahayu Heyssa Itsara Azzahra Hilyati, Siti Itsnaeni Huwaida, Aqilah Zafira Ika Sartika Ika Yuliasari Ika Yuliasari Iltizam, Ratu Prameswari Jasmine, Karenina Judith Kenyatta Assaf Khadijah Najma Zahirah Khairunisa, Anggi Widia Khairunnisa, Anggi Widia Layung Paramesti Martha Lestari, Ana Tri Lubis, Shafa Nabila M, Mulyono Manisya, Nabhila Maulana, Hafidz Mayva Eka Wulandary Molyono, Molyono Muhammad Farhan Muhammad Reza Muhammad Reza Muhammad Zahran Musyaffa Sanusi Muhammad, Badar Mulyono Mulyono . Mulyono Mulyono Mulyono Mulyono Nabhila Manisya Nau, Naura Vania Ramadhani Novendi, Najma Filljannah Novita, Dwi Putri Nur Aziza, Nasya Karina Nuravazia, Naila Panjaitan, Glynis Tiara Selig Puan Dhana Mulyawan Putri, Rizka Arivia Qoute Nuraini Cahyaningrum Restu Maharani Dewi Roni Jayawinangun Samiyah Samiyah Santoso, Hudi Siregar, Mariana R.A Sisca Wulandari Siti Nurlailatul Pajriah Suparman Suparman Tisatuladiah Gustian F Ulya, Enden Darjatul Wahyu Budi Priatna Wandini, Wardah Tri Wardah, Jihan Syalina Yogaprasta A Nugraha Yohanes Tumpak Panggabean Zahra, Fachrunisa