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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora Jurnal Ilmu Komunikasi Jurnal ASPIKOM Pendas : Jurnah Ilmiah Pendidikan Dasar LUGAS Jurnal Komunikasi PRoMEDIA Surya Abdimas Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Kajian Komunikasi dan Pembangunan Daerah Nivedana : Jurnal Komunikasi dan Bahasa Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Jurnal Ilmiah Multimedia & Komunikasi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Abdimas Kartika Wijayakusuma KOMUNIKATA57 Jurnal Ilmu Komunikasi Dan Media Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Ilmu Multidisplin Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Cerdika: Jurnal Ilmiah Indonesia Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Socius: Social Sciences Research Journal QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Ilmu Komunikasi dan Sosial Politik El-Mujtama: Jurnal Pengabdian Masyarakat Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Cendekia Ilmiah Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
David Rizar Nugroho
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pemanfaatan Tiktok Sebagai Personal Branding Bagi Mahasiswa Gen Z Farin Anjani; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 2 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i2.2991

Abstract

Perkembangan teknologi digital mendorong mahasiswa Generasi Z memanfaatkan media sosial sebagai ruang ekspresi diri dan pembentukan identitas. TikTok, sebagai salah satu platform dengan pertumbuhan tercepat, menawarkan fitur visual yang interaktif, algoritma yang adaptif, serta peluang penyebaran konten yang luas. Penelitian ini bertujuan untuk menganalisis hubungan antara pemanfaatan TikTok dengan personal branding mahasiswa Gen Z. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif korelasional. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert 1–5 dan melibatkan 167 responden mahasiswa Gen Z pengguna aktif TikTok. Variabel yang dianalisis meliputi frekuensi penggunaan, konsistensi konten, kreativitas, serta interaksi audiens (variabel X), dan empat indikator personal branding (variabel Y). Hasil deskriptif menunjukkan bahwa mahasiswa memanfaatkan TikTok secara aktif, dengan nilai rata-rata variabel pemanfaatan mencapai 3,16 (kategori tinggi). Temuan utama menunjukkan adanya hubungan kuat dan signifikan antara pemanfaatan TikTok dan personal branding mahasiswa (? = 0.755; p < 0.001). Indikator interaksi audiens menunjukkan korelasi tertinggi (0.594–0.643), diikuti kreativitas konten (0.536–0.637). Sementara itu, aspek konsistensi konten berada pada kategori cukup, menunjukkan bahwa sebagian mahasiswa belum memiliki strategi unggahan yang stabil. Secara keseluruhan, penelitian ini menegaskan bahwa TikTok bukan sekadar ruang hiburan, melainkan media strategis bagi mahasiswa Gen Z dalam membangun citra diri, meningkatkan visibilitas, dan mengembangkan reputasi digital. Penelitian ini berkontribusi pada literatur komunikasi digital, khususnya dalam memahami bagaimana platform video pendek membentuk personal branding di kalangan generasi muda.
Pengaruh Intensitas Komunikasi Interpersonal dalam Grup WhatsApp Keluarga terhadap Tingkat Kepercayaan Diri Mahasiswa Ana Tri Lestari; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono .
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of interpersonal communication intensity within family WhatsApp groups on university students’ self-confidence levels. The research is motivated by the shift in family communication patterns in the digital era, where WhatsApp serves as a primary medium for exchanging information, providing emotional support, and maintaining daily interaction. A quantitative survey method was employed, involving 100 students who met the criteria of being members of a family WhatsApp group for at least six months and actively engaging in communication. The research instrument measured two variables—interpersonal communication intensity and student self-confidence—both of which were tested for validity and reliability. The results of the regression analysis indicate that interpersonal communication within family WhatsApp groups has a positive and significant effect on students’ self-confidence. Higher levels of communication frequency, responsive interaction, and emotional closeness within the group contribute to increased student self-confidence. These findings affirm that digital family communication continues to play an essential role in supporting students’ psychological development.
Hubungan Personal Branding @nanakoot di TikTok dengan Brand Awareness Pizza Ranjang Aqilah Zafira Huwaida; David Rizar Nugroho
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1432

Abstract

Currently, many social media including TikTok make it easy for a brand to do digital marketing to reach audiences and other specific goals. The same is true for Pizza Ranjang which wants brand awareness created by consumers to increase. This is in line with Pizza Ranjang's vision and mission that it will continue to collaborate and build broader relationships with external parties, one of which is to the audience through collaboration with key opinion leaders (KOL). KOL can increase and attract audiences to watch content created by relying on their personal branding. This is one of the important strategies in marketing communications. This study aims to analyze the relationship between the personal branding of the TikTok account @nanakoot as a key  opinion leader and Pizza Ranjang's brand awareness. The method used is quantitative descriptive correlational with a purposive sampling technique of 156 respondents obtained from the Slovin formula where the population is known, namely the followers of the TikTok account @nanakoot as many as 8,700,000. Data collection in this study used a survey via Google Form and was analyzed using the Spearman Rank correlation test via SPSS version 30. The results showed that there was a fairly positive and significant relationship (r = 0.444, p <0.001) between @nanakoot's personal branding and Pizza Ranjang brand awareness.
The Influence of TikTok Beauty Content Consumption on Teenage Girls’ Purchase Intention for Skincare Products An&#039;Nisa Khoirun Nur Mulyono; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 11 No. 1, June 2026
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v11.i1.596

Abstract

This study examines the influence of beauty content consumption on TikTok social media on purchase intention for skincare products among teenage girls. The study is motivated by the high usage of TikTok and the impact of beauty content on young consumers' behavior. It aims to analyze the effect of frequency, intensity, and content type on the stages of the AIDA model (attention, interest, desire, action). A quantitative survey method was applied to 108 teenage girls aged 13–18 who are active TikTok users. Data analysis used simple linear regression to test relationships between variables. Results show that beauty content consumption on TikTok positively and significantly affects each AIDA stage, highlighting TikTok’s role as an effective medium to influence teenage girls' purchase intentions. The study concludes that frequency, intensity, and content type are important considerations for effective marketing strategies in the beauty industry.
Analisis Bibliometrik Corporate Social Responsibility pada Pangkalan Data ProQuest Firstnila Putri Alamsyah; Roni Jayawinangun; David Rizar Nugroho; Feri Ferdinan Alamsyah
Jurnal Riset Komunikasi (JURKOM) Vol. 6 No. 1 (2023): February 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i1.620

Abstract

The development of sustainability concept make the implementation of corporate social responsibility more intense. These developments has led to change the topic of corporate social responsibility. The aims of this study are (1) to highlight popular topic about the research of corporate social responsibility, (2) to visualization network mapping between keywords about the research of corporate social responsibility, and (3) to find research opportunities about corporate social responsibility for future. This research used quantitative methods with bibliometric analysis approach using co-occurrence analysis. This research used ProQuest database with 57 scholarly journals as population and seven scholarly journal that fulfil the indicator. The result shows that, based on keywords, the implementation of corporate social responsibility focused on social and environmental issues with external reinforcement.
Connected but Disengaged: Social Media Use and the Decline of Youth Electoral Participation in Indonesia Toto Sugiarto; Roni Jayawinangun; David Rizar Nugroho; Oky Adrian
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 11, No 2 (2026): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v11i2.1761

Abstract

Indonesia's 2024 elections exposed a paradox at the heart of its digital democracy: youth who are the most connected generation in the nation's history are simultaneously its most disengaged voters. This study examines the relationship between social media use and political participation among Indonesian university students, drawing on an integrated theoretical framework combining political communication theory, the Civic Voluntarism Model (CVM), and networked publics theory. A cross-sectional survey was administered to 551 university students across public and private institutions in West Java, Indonesia. Instruments were validated through confirmatory factor analysis and demonstrated adequate internal consistency (Cronbach's α = .81–.87 across subscales). Results reveal a 13.1 percentage-point decline in voting intention (from 45.6% to 32.5%), alongside critically low online (M = 0.75/5.0) and offline (M = 0.80/5.0) political participation. Despite near-universal platform adoption (WhatsApp: 96.9%; Instagram: 95.5%), political knowledge averaged 2.49/4.0 and failed to translate into action. Spearman correlation and chi-square analyses indicate that political knowledge, trust, and barrier perceptions are significantly associated with participation outcomes. Psychological barriers—political disinterest, news distrust, and fear of political expression—emerged as the dominant suppressors of engagement, rather than logistical constraints. These findings challenge technological determinism and carry implications for communication practitioners, educators, and policymakers seeking to revitalize youth democratic participation.
SITUATIONAL CRISIS COMMUNICATION THEORY PADA HUMAS PT KAI DAOP 1 JAKARTA DALAM MENANGANI GANGGUAN OPERASIONAL Wianda Tika; David Rizar Nugroho; Salsabila Fathifalah; Ailsha Shabila; Muhammad Rizky Maulana
SOSFILKOM : Jurnal Sosial, Filsafat dan Komunikasi Vol. 19 No. 01 (2025): Volume 19 No 01 Januari-Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jsfk.v19i01.7322

Abstract

Crisis is a condition that can threaten the operational sustainability and reputation of a company unexpectedly. This study aims to examine the crisis communication strategy implemented by the Public Relations of PT Kereta Api Indonesia (Persero) Daop 1 Jakarta in handling operational disruptions due to flooding that occurred in Semarang in January 2025. The research used a descriptive qualitative approach through in-depth interviews and literature study. The results showed that this crisis was classified as a victim cluster according to the Situational Crisis Communication Theory (SCCT) framework. This is because natural disasters occur outside the company's control. PT KAI implemented three main strategies, namely diminish to explain that the disruption was caused by external factors, rebuild by apologizing and compensating passengers, and bolstering to strengthen a positive image through responsive and empathetic communication. PT KAI also optimized communication channels such as social media, KAI Access application, and WhatsApp Blast to reduce public unrest. These findings show the importance of fast, transparent, and coordinated communication in maintaining public trust and strengthening relationships with stakeholders. The right crisis communication strategy not only reduces negative impacts, but also strengthens the organization's readiness to deal with similar crises in the future.
Pengaruh Komunikasi Pemasaran Digital Melalui Influencer Instagram @marfudarojat Terhadap Keputusan Pembelian Produk @shell.patisserie Jesslyanti Herryawan; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13526

Abstract

Penelitian ini mengkaji pengaruh komunikasi pemasaran digital melalui influencer Instagram @marfudarojat terhadap keputusan pembelian produk @shell.patisserie. Penelitian ini bertujuan untuk menganalisis bagaimana strategi komunikasi pemasaran influencer mempengaruhi perilaku pembelian konsumen. Menggunakan pendekatan kuantitatif dengan metode survei, penelitian ini melibatkan 100 responden yang mengikuti akun Instagram @marfudarojat. Data dianalisis dengan regresi dan statistik deskriptif. Hasil penelitian menunjukkan bahwa kreativitas konten, kredibilitas influencer, dan relevansi konten dengan produk memiliki pengaruh signifikan terhadap keputusan pembelian. Temuan ini menyoroti efektivitas pemasaran digital melalui influencer dalam meningkatkan kesadaran merek dan penjualan produk UMKM.
Strategi Corporate Communication PT Amerta Indah Otsuka dalam membangun Customer Experience melalui Otsuka Factory Visit Sukabumi Panggabean, Yohanes Tumpak; David Rizar Nugroho
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48939

Abstract

This research is motivated by changes in corporate communication in the digital era, which require companies not only to deliver information but also to create meaningful experiences for the public. PT Amerta Indah Otsuka, through the Otsuka Factory Visit Sukabumi program, implements an open factory and edutainment-based corporate communication strategy to build customer experience. This study aims to analyze the corporate communication strategy of PT Amerta Indah Otsuka based on Paul Argenti’s theory. This research used a descriptive qualitative approach through in-depth interviews, observation, literature study, and documentation. The results show that PT Amerta Indah Otsuka delivers educational, interactive, and consistent messages regarding product quality, production processes, and company philosophy. Otsuka factory visit creates a positive customer experience that increases visitors’ understanding, trust, emotional engagement, and positive perceptions toward the company and its products.
ANALISIS STRATEGI KOMUNIKASI PUBLIK HUMAS POLRES KOTA SUKABUMI DALAM PENYEBARAN INFORMASI KAMTIBMAS MELALUI AKUN INSTAGRAM @POLRES_SUKABUMIKOTA Gustian Frisandi, Tisatuladiah; David Rizar Nugroho
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51774

Abstract

This study aims to analyze the public communication strategy implemented by the Public Relations Division of Polres Sukabumi Kota through Instagram in disseminating public security and order information (kamtibmas). The rapid development of digital communication has encouraged government institutions, including the police, to utilize social media as an effective medium for delivering information to the public. This research employed a qualitative descriptive approach using interviews, observations, documentation, active participation, and continuous observation techniques. The informants consisted of the Head of Public Relations, Instagram administrators, and Public Relations members involved in content production and public communication activities. The study applied the Corporate Communication theory proposed by Argenti, focusing on four main elements: corporation, messages, constituencies, and constituency response. The findings indicate that Instagram is strategically utilized to distribute information quickly, interactively, and visually through various content formats such as reels, stories, photos, videos, and educational captions. The communication strategy emphasizes informative, humanistic, transparent, and adaptive messages to strengthen public trust and institutional image. In addition, audience engagement through comments, shares, likes, and direct messages demonstrates the effectiveness of two-way communication between the institution and society. However, challenges such as misinformation, rapid issue circulation, and limited human resources remain significant obstacles in managing digital public communication. Overall, the use of Instagram has become an effective communication tool for strengthening public relations and improving community engagement in maintaining public security and order.
Co-Authors Abdillah, Salman Abdurrozieq Haikal Abung Supama Wijaya Ahmad Ghariza Indra Nugroho Aida Vitayala S. Hubeis Ailsha Shabila Aini Wanti Banafshah Aisyah Nurroffiatur Rahmah Akbar, Muhammad Musa Al-Ghifari, Faiz Baldan Amatillah, Quenny Zada Aminaturrizqi, Nida Amiruddin Saleh An&#039;Nisa Khoirun Nur Mulyono Ana Tri Lestari Anggi Widia Khairunisa Anindita Sadira, Rafa Aqilah Zafira Huwaida Arzan Malika Satriawan Azizah, Frecya Yoli Bayu Suriaatmaja Suwanda Bianka Dwinanda Larasati Dasniar, Luthsya Artvi Desnira Nulhakim Desti Handayani Dini Valdiani Dipo Krishyudi Ono Dwi Rini Sovia Firdaus Elviani Intan Saputri Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Fachrunisa Zahra Fajri, Raisya Halimatunnisa Farin Anjani Fariq Hasril Adiwardana Fatya, Rheinaldy Ciptanda Febrian Widi Purnama Ferdi Maulana Feri Ferdinan Alamsyah Firman, Kania Nurrahmi Firstnila Putri Alamsyah Glynis Tiara Selig Panjaitan Gustian Frisandi, Tisatuladiah Habibie, Muhamad Hafzotillah Haikal, Abdurrozieq Hari Otang Sasmita Hasan, Syahirah Hermawati, Gustiar Herryawan, Jesslyanti Hervina Afrianti Rahayu Heyssa Itsara Azzahra Hilyati, Siti Itsnaeni Ika Sartika Ika Yuliasari Jesslyanti Herryawan Judith Kenyatta Assaf Karenina Jasmine Khadijah Najma Zahirah Khairunisa, Anggi Widia Khairunnisa, Anggi Widia Latifah, Karin Layung Paramesti Martha Lubis, Shafa Nabila Manisya, Nabhila Mariana R.A. Siregar Maulana, Hafidz Mayva Eka Wulandary Molyono, Molyono Muhamad Rafqi Syafrial Fazri Muhammad Farhan Muhammad Reza Muhammad Reza Muhammad Rizky Maulana Muhammad Zahran Musyaffa Sanusi Muhammad, Badar Mulyono Mulyono Mulyono Mulyono . Mulyono M Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Muthia Malihah Raniah Halim Nabhila Manisya Naila Nuravazia Najma Filljannah Novendi Nasya Karina Nur Aziza Nau, Naura Vania Ramadhani Novendi, Najma Filljannah Novita, Dwi Putri Oky Adrian Panggabean, Yohanes Tumpak Puan Dhana Mulyawan Qoute Nuraini Cahyaningrum Ratu Prameswari Iltizam Restu Maharani Dewi Rizka Arivia Putri Roni Jayawinangun Salma Syaqra Nisa Salsabila Fathifalah Samiyah Samiyah Santoso, Hudi Sisca Wulandari Siti Nurlailatul Pajriah Suparman Suparman Tisatuladiah Gustian F Toto Sugiarto Ulya, Enden Darjatul Wahyu Budi Priatna Wandini, Wardah Tri Wardah, Jihan Syalina Wianda Tika Wynez Izazyl Azry Yogaprasta A Nugraha