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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora Jurnal Ilmu Komunikasi Jurnal ASPIKOM Pendas : Jurnah Ilmiah Pendidikan Dasar LUGAS Jurnal Komunikasi PRoMEDIA Surya Abdimas Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Kajian Komunikasi dan Pembangunan Daerah Nivedana : Jurnal Komunikasi dan Bahasa Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Jurnal Ilmiah Multimedia & Komunikasi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Abdimas Kartika Wijayakusuma KOMUNIKATA57 Jurnal Ilmu Komunikasi Dan Media Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Ilmu Multidisplin Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Cerdika: Jurnal Ilmiah Indonesia Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Socius: Social Sciences Research Journal QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Ilmu Komunikasi dan Sosial Politik El-Mujtama: Jurnal Pengabdian Masyarakat Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Cendekia Ilmiah Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
David Rizar Nugroho
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Estetika pada Feeds Instagram terhadap Brand Image @wmdfashion Tisatuladiah Gustian F; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 5 (2025): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i5.1389

Abstract

This study analyzes the influence of visual aesthetics on Instagram feeds in shaping the brand image of @wmdfashion among its followers. In the digital era, visual presentation has become a key factor in how audiences perceive fashion brands, particularly through elements such as color consistency, layout, visual style, and content creativity. This research employs a quantitative approach using an online survey distributed to 100 active followers of @wmdfashion. A Likert-scale questionnaire was used to measure perceptions related to feed aesthetics and brand image. The data were analyzed descriptively and through simple linear regression to examine the effect of the independent variable on the dependent variable. The findings show that Instagram feed aesthetics have a positive and significant impact on brand image, indicating that visually consistent and appealing content strengthens perceived quality, brand associations, and consumer trust. These results underscore the strategic importance of visual branding for local fashion businesses in enhancing audience engagement and building a favorable digital brand image.
Pengaruh Penggunaan TikTok terhadap Perubahan Gaya Bahasa Komunikasi Interpersonal di Kalangan Mahasiswa Elviani Intan Saputri; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono Mulyono
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 5 (2025): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i5.1394

Abstract

This study investigates the influence of TikTok usage on the changes in interpersonal communication styles among university students in Indonesia. The rapid development of digital communication platforms, especially TikTok, has reshaped the way young people interact, express themselves, identify changes in their interpersonal communication styles, and analyze the effect of TikTok usage on those changes. Using a quantitative survey method with 100 active university students as respondents, data were collected through an online questionnaire. The results indicate that students’ TikTok usage is categorized as high, particularly in terms of frequency, duration, and engagement intensity. Findings also show a significant shift in communication styles, especially in language choice, expressive patterns, and interaction modes. Simple linear regression analysis confirms that TikTok usage has a strong and significant influence on changes in interpersonal communication styles (p < 0,001; R² = 0,944). These results demonstrate that TikTok not only serves as an entertainment platform but also plays a substantial role in shaping students’ communication behavior. The study highlights important implications for understanding digital communication trends among young adults in Indonesia.   
Pengaruh Kualitas Pelayanan Digital Aplikasi JAKI terhadap Kepuasan Pengguna Farhan, Muhammad; Nugroho, David Rizar; Ulya, Enden Darjatul; Mulyono, Mulyono
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5427

Abstract

This study analyzes the effect of digital service quality in the Jakarta Kini (JAKI) application on user satisfaction in Jakarta. JAKI, a flagship smart city innovation developed by the Jakarta Provincial Government, functions as an integrated digital public service platform designed to streamline bureaucratic processes, enhance accessibility, and strengthen citizen participation. Using a quantitative approach, questionnaires were distributed to 100 active users who had used JAKI for at least three months. Simple linear regression indicates that digital service quality—comprising ease of use, system reliability, data security, and responsiveness significantly influences user satisfaction (R² = 0.68; p < 0.05). Users report feeling more assisted, satisfied, and comfortable when accessing public services, and responsive digital interactions further reinforce trust in government performance. These findings underscore the critical role of high-quality digital services in shaping positive user experiences, increasing platform adoption, and supporting Jakarta’s broader smart city agenda. The study also provides practical implications for policymakers, including the need to improve inter-agency coordination, strengthen cybersecurity measures, accelerate response times for citizen reports, and optimize user interface design to ensure more efficient, transparent, and user-centered digital public services.
Pengaruh Komunikasi Pemasaran Digital Melalui Influencer Instagram @marfudarojat Terhadap Keputusan Pembelian Produk @shell.patisserie Herryawan, Jesslyanti; Nugroho , David Rizar; Ulya, Enden Darjatul; Mulyono, Mulyono
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13526

Abstract

Penelitian ini mengkaji pengaruh komunikasi pemasaran digital melalui influencer Instagram @marfudarojat terhadap keputusan pembelian produk @shell.patisserie. Penelitian ini bertujuan untuk menganalisis bagaimana strategi komunikasi pemasaran influencer mempengaruhi perilaku pembelian konsumen. Menggunakan pendekatan kuantitatif dengan metode survei, penelitian ini melibatkan 100 responden yang mengikuti akun Instagram @marfudarojat. Data dianalisis dengan regresi dan statistik deskriptif. Hasil penelitian menunjukkan bahwa kreativitas konten, kredibilitas influencer, dan relevansi konten dengan produk memiliki pengaruh signifikan terhadap keputusan pembelian. Temuan ini menyoroti efektivitas pemasaran digital melalui influencer dalam meningkatkan kesadaran merek dan penjualan produk UMKM.
Pengaruh Konten Media Sosial Tiktok Terhadap Kesadaran Isu Pelecehan Seksual Pada Generasi Z Novendi, Najma Filljannah; David Rizar Nugroho; Enden Darjatul Ulya; Mulyono, Mulyono
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13543

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial TikTok terhadap kesadaran isu pelecehan seksual pada Generasi Z. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden berusia 18–24 tahun yang merupakan pengguna aktif TikTok dan pernah melihat konten terkait isu pelecehan seksual. Pengambilan sampel dilakukan menggunakan teknik purposive sampling, dan data dianalisis menggunakan regresi linear sederhana melalui SPSS versi 27. Hasil penelitian menunjukkan bahwa kualitas konten, keandalan konten, dan pemahaman konten berpengaruh signifikan terhadap kesadaran isu pelecehan seksual, baik dalam aspek pengetahuan, sikap, maupun praktik. Variabel kualitas konten merupakan indikator yang memberikan pengaruh terbesar terhadap peningkatan kesadaran pengguna. Temuan ini menegaskan pentingnya penyajian konten TikTok yang informatif, kredibel, dan mudah dipahami untuk mendorong peningkatan literasi dan kesadaran masyarakat terkait isu pelecehan seksual
Hubungan Terpaan Iklan Televisi NutriSari Edisi Milky 2024 dengan Minat Beli Konsumen Lubis, Shafa Nabila; Nugroho, David Rizar
PRoMEDIA Vol 11, No 2 (2025): JURNAL PUBLIC RELATION DAN MEDIA KOMUNIKASI
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i2.8287

Abstract

Promosi berperan strategis dalam membangun hubungan antara bisnis dan pelanggan, tidak hanya sebagai alat peningkatan penjualan tetapi juga penciptaan loyalitas jangka panjang. Iklan televisi sebagai salah satu bagian integral promosi tetap signifikan di Indonesia meskipun terdapat dominasi iklan digital. Penelitian ini bertujuan untuk menganalisis hubungan antara terpaan iklan televisi NutriSari Edisi Milky 2024 dengan minat beli konsumen. Metode penelitian menggabungkan analisis deskriptif dan analisis inferensial menggunakan uji korelasi Spearman Rank guna mengukur hubungan variabel. Proses pengolahan data menggunakan perangkat lunak SPSS versi 27 sebagai alat bantu analisis statistik. Penelitian ini menggunakan sampel sebanyak 97 responden dengan teknik purposive sampling. Penelitian ini menghasilkan temuan bahwa terdapat hubungan signifikan antara terpaan iklan televisi NutriSari Edisi Milky 2024 dengan minat beli konsumen (ρ = 0,61, Sig.  <0,001). Kata Kunci: iklan televisi, komunikasi pemasaran, minat beli konsumen, nutrisari, terpaan iklan.
ANALISIS CIRCULAR MODEL OF SOME AKUN INSTAGRAM KLIEN @SALIRAMART CV TALAGASALIRA INDOTRADING DI TOS CREATIVE AGENCY Hilyati, Siti Itsnaeni; David Rizar Nugroho; Ika Yuliasari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.40446

Abstract

This study analyzes the application of the Circular Model of SOME on the Instagram account of client @saliramart at TOS Creative Agency. The method used is descriptive qualitative. Primary data was collected through interviews, active participation, observation, and documentation, while secondary data was obtained from literature studies. The results of the study show that the Circular Model ofSOME on the @saliramart account was systematically applied by TOS Creativethrough structured content planning, evaluation of engagement and reach metrics, and team management through Trello and WhatsApp. Challenges in the engage stage, due to changes in audience behavior, were overcome with polls, Q&A, and reposts. The implementation of SOME improved brand consistency, publication effectiveness, awareness, sales, and the image of Salira Mart as a local retailer that is friendly and close to its audience.
APAKAH PEMUDA DESA MENGETAHUI OBYEK WISATA DI DESANYA? Gambaran Pengetahuan Pemuda Tentang Potensi Wisata Desa Ciasmara Kecamatan Pamijahan Kabupaten Bogor Yogaprasta Adi Nugraha; David Rizar Nugroho; Mariana Rista Ananda Siregar; Restu Maharani Dewi
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i2.4430

Abstract

This study was conducted to identify the perception of rural youth on tourism potential in Ciasmara Village. In addition, this study also tries to describe individual characteristics, frequency of visits to tourist objects, analyse the relationship between individual characteristics and frequency of visits with youth perceptions. Indicators on individual characteristics include age, gender, and level of education. Indicators on the frequency of youth visits include the frequency of visits to waterfalls and the frequency of visits to hot springs. The research was carried out in Ciasmara Village, Pamijahan District, Bogor Regency from April 2019 to August 2020. This method uses two approaches, namely a Survey approach to see the distribution of perceptions. The sampling technique used was purposive sampling technique with descriptive-correlational quantitative methods, descriptive statistical data analysis techniques and non-parametric statistics (Rank Spearman Chi-Square). This research found that youth in Ciasmara village have a positive perception of tourism potential in Ciasmara village but from the results of in-depth interviews it was also found that there are several challenges that need to be considered if they want to develop Ciasmara Village as a tourist village
Hubungan Antara Faktor Kesejahteraan Profesi dan Persepsi Jurnalis Harian Pagi Radar Bogor Samiyah Samiyah; David Rizar Nugroho; Dwi Rini Sovia
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1006

Abstract

ABSTRACT This study aimed to identify the characteristic of morning-daily journalist of Radar Bogor news, the factor of morning-daily profession welfare, the perception of morning-daily journalist of Radar Bogor news and the relation between factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news. The used method of this study was quantitative descriptive correlational. The used theory is Rakhmat perception theory. This study was done by spreading the questionnaire to 26 morning-daily journalists of Radar Bogor news. The used sampling technic was non-probability sampling. The analyzing data technic were statistical descriptive and statistical inferential analysis. The used counting methods of this study used the testing correlation with the formulas Ordinal Rank Spearman and Pearson Chi Square for the nominal data, for processing the data were by using SPSS 22.0 and validity testing by using the formulas of Pearson Product Moment. Validity and reliability testing stated that valid and reliable. The result of relational testing between variable was known that the relation (X1) as characteristic of morning-daily journalist of Radar Bogor news and variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. Then the result of relation testing between variable (X2) as factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news with the variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. As for the result of this study related to the perception of morning-daily journalist of Radar Bogor news against profession welfare obtained data that morning-daily journalist of Radar Bogor news gave the positive perception against the factor of profession welfare.Key words: journalist, perception, the factor of profession welfare 
Analisis Manajemen Konten Dalam Proses Produksi Akun Instagram @Daihatsuofficialclub di Pt Astra Daihatsu Motor Puan Dhana Mulyawan; David Rizar Nugroho; Ika Yuliasari
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.7733

Abstract

This research is grounded in the growing use of social media as a digital communication tool for companies to strengthen engagement with their audiences, including user communities. The study aims to explain the content management practices of the Instagram account @daihatsuofficialclub, which is managed by the Marketing Support team of PT Astra Daihatsu Motor (ADM). The research focuses on how content is planned, managed, and utilized as part of ADM’s digital communication strategy to build stronger connections with 21 official Daihatsu user communities. A descriptive qualitative method was employed through internship-based observation and interviews with the account management team. The findings show that the content management process applies the AIDA model through visually appealing posts, relevant information, community-centered storytelling, and interactive calls-to-action that encourage member participation. The implementation of the SOME model further supports a structured workflow across the stages of Share, Optimize, Manage, and Engage. Content marketing analysis indicates that the content fulfills key indicators of relevance, accuracy, value, readability, discoverability, and consistency. These results highlight that the management of @daihatsuofficialclub operates effectively, reflects a human-centered communication approach, and aligns with ADM’s digital communication strategy, contributing to stronger engagement, community closeness, and user loyalty.
Co-Authors Abdillah, Salman Abdurrozieq Haikal Abung Supama Wijaya Ahmad Ghariza Indra Nugroho Aida Vitayala S. Hubeis Ailsha Shabila Aini Wanti Banafshah Aisyah Nurroffiatur Rahmah Akbar, Muhammad Musa Al-Ghifari, Faiz Baldan Amatillah, Quenny Zada Aminaturrizqi, Nida Amiruddin Saleh An&#039;Nisa Khoirun Nur Mulyono Ana Tri Lestari Anggi Widia Khairunisa Anindita Sadira, Rafa Aqilah Zafira Huwaida Arzan Malika Satriawan Azizah, Frecya Yoli Bayu Suriaatmaja Suwanda Bianka Dwinanda Larasati Dasniar, Luthsya Artvi Desnira Nulhakim Desti Handayani Dini Valdiani Dipo Krishyudi Ono Dwi Rini Sovia Firdaus Elviani Intan Saputri Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Fachrunisa Zahra Fajri, Raisya Halimatunnisa Farin Anjani Fariq Hasril Adiwardana Fatya, Rheinaldy Ciptanda Febrian Widi Purnama Ferdi Maulana Feri Ferdinan Alamsyah Firman, Kania Nurrahmi Firstnila Putri Alamsyah Glynis Tiara Selig Panjaitan Gustian Frisandi, Tisatuladiah Habibie, Muhamad Hafzotillah Haikal, Abdurrozieq Hari Otang Sasmita Hasan, Syahirah Hermawati, Gustiar Herryawan, Jesslyanti Hervina Afrianti Rahayu Heyssa Itsara Azzahra Hilyati, Siti Itsnaeni Ika Sartika Ika Yuliasari Jesslyanti Herryawan Judith Kenyatta Assaf Karenina Jasmine Khadijah Najma Zahirah Khairunisa, Anggi Widia Khairunnisa, Anggi Widia Latifah, Karin Layung Paramesti Martha Lubis, Shafa Nabila Manisya, Nabhila Mariana R.A. Siregar Maulana, Hafidz Mayva Eka Wulandary Molyono, Molyono Muhamad Rafqi Syafrial Fazri Muhammad Farhan Muhammad Reza Muhammad Reza Muhammad Rizky Maulana Muhammad Zahran Musyaffa Sanusi Muhammad, Badar Mulyono Mulyono Mulyono Mulyono . Mulyono M Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Mulyono Muthia Malihah Raniah Halim Nabhila Manisya Naila Nuravazia Najma Filljannah Novendi Nasya Karina Nur Aziza Nau, Naura Vania Ramadhani Novendi, Najma Filljannah Novita, Dwi Putri Oky Adrian Panggabean, Yohanes Tumpak Puan Dhana Mulyawan Qoute Nuraini Cahyaningrum Ratu Prameswari Iltizam Restu Maharani Dewi Rizka Arivia Putri Roni Jayawinangun Salma Syaqra Nisa Salsabila Fathifalah Samiyah Samiyah Santoso, Hudi Sisca Wulandari Siti Nurlailatul Pajriah Suparman Suparman Tisatuladiah Gustian F Toto Sugiarto Ulya, Enden Darjatul Wahyu Budi Priatna Wandini, Wardah Tri Wardah, Jihan Syalina Wianda Tika Wynez Izazyl Azry Yogaprasta A Nugraha