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ANALISIS PERSEPSI MAHASISWA TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE Iyan Setiawan; Sri Mulyati; Yeyen Suryani; Rani Tania Pratiwi; Sri Wulandini; Aditiya Putri
Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol 20, No 02 (2023): EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/equi.v20i02.8008

Abstract

AbstrakPada era globalisasi, penggunaan internet semakin terus berkembang seiring dengan perubahan perilaku dalam pengambilan keputusan pembelian. Penelitian ini bertujuan untuk menganalisis persepsi mahasiswa mengenai produk, harga, promosi, sikap, dan pelayanan dalam mempengaruhi Keputusan Pembelian Marketplace Shopee. Metode yang digunakan dalam penelitian ini yaitu survei dengan kuesioner sebagai pengumpulan data utama. Sampel penelitian 87 responden, menggunakan Penelitian total sampling. Penelitian ini dilakukan pada mahasiswa  Program Studi Pendidikan Ekonomi  tahun akademik 2020/2021 di Kuningan, Indonesia. Teknik analisis data menggunakan Regresi Linear berganda dengan SPSS. Studi ini memiliki temuan. Pertama, faktor produk berpengaruh positif signifikan terhadap keputusan pembelian pada Marketplace Shopee. Kedua, faktor harga berpengaruh positif signifikan terhadap keputusan pembelian pada Marketplace Shopee. Ketiga, faktor promosi berpengaruh positif signifikan terhadap  keputusan pembelian pada Marketplace Shopee. Keempat, faktor sikap berpengaruh positif signifikan terhadap  keputusan pembelian pada Marketplace Shopee serta kelima faktor pelayanan berpengaruh positif signifikan terhadap  keputusan pembelian pada Marketplace Shopee. Hasil yang diperoleh adalah promosi berpengaruh lebih besar terhadap keputusan pembelian pada Marketplace Shopee. Hal ini menunjukkan bahwa promosi mampu memobilisasi perilaku mahasiswa dalam mengambil keputusan pembelian Marketplace Shopee. Sementara faktor produk mempunyai hubungan yang rendah, bahwa terdapat temuan ketidaksesuaian material produk yang diterima. Penelitian ini membuktikan bahwa faktor promosi perlu menjadi pertimbangan yang akan meningkatkan loyalitas mahasiswa dalam mengambil keputusan pembelian online.Kata kunci: persepsi mahasiswa; keputusan pembelian; marketplace shopee AbstractIn the era of globalization, the use of the internet continues to grow along with changes in behavior in making purchasing decisions. This study aims to analyze student perceptions of products, prices, promotions, attitudes, and services in influencing Shopee Marketplace Purchase Decisions. The method used in this research is a survey with a questionnaire as the main data collection. The research sample was 87 respondents, using total sampling research. This research was conducted on students of the Economic Education Study Program for the academic year 2020/2021 in Kuningan, Indonesia. The data analysis technique uses multiple linear regression with statistical software SPSS. This study has findings. First, the product factor has a significant positive effect on purchasing decisions on the Shopee Marketplace. Second, the price factor has a significant positive effect on purchasing decisions on the Shopee Marketplace. Third, the promotion factor has a significant positive effect on purchasing decisions. Fourth, the attitude factor has a significant positive effect on purchasing decisions and the five service factors have a significant positive effect on purchasing decisions on the Shopee Marketplace. The results obtained are that promotions have a greater effect on purchasing decisions on the Shopee Marketplace. This shows that promotion is able to mobilize student behavior in making Shopee Marketplace purchasing decisions. While the product factor has a low relationship, that there are findings of non-conformance of the product material received. This study proves that promotional factors need to be considered that will increase student loyalty in making online purchasing decisions.Keywords : student perception; purchase decision; marketplace shopee
The Impact of Economic Literacy and Environmental Literacy on Student Green Consumer Behavior Rani Tania Pratiwi; Atin Nuryatin; Wirasmo Prawirasuyasa; Yeyen Suryani; Deden Agustira
International Journal of Educational Management and Innovation Vol. 4 No. 3 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/ijemi.v4i3.8679

Abstract

One of the reasons for the low quality of the environment today is the activities carried out by humans as consumers. Consumers' positive attitudes towards environmental issues can be encouraged by economic literacy and ecological literacy, which reflect the relationship between the economy and ecology. A person's lack of insight into the environment causes various environmental problems to continue without the perpetrators of destruction realizing it. Solutions to various environmental issues must come from all scientific disciplines, especially the most basic ones in education. Environmentally friendly consumer behavior is individual behavior that is influenced by concern for the environment. This research aims to describe the influence of economic literacy and environmental literacy on environmentally friendly consumer behavior, financial literacy on ecologically friendly consumer behavior, and environmental literacy on social consumer behavior. Environment. Environment. This research was conducted using a quantitative approach and correlational descriptive analysis techniques. This research analyzes the influence of Economic Literacy and Environmental Literacy on Green Consumer Behavior. The research population was students of the Economic Education Study Program, Faculty of Teacher Training and Education, Kuningan University. Data analysis uses multiple regression. The research results show that economic and environmental literacy positively affect environmentally friendly consumer behavior. The findings of this research have implications for efforts to increase consumption of green consumer behavior, which is predominantly triggered by digital media and educational institutions. In addition, the research results show that although environmental literacy positively affects environmentally friendly consumer behavior, the effect is low. This can be improved with a learning approach that seeks to increase student involvement by using the environment as a learning resource. So, the author recommends that for further research, an approach can be used that involves students in utilizing the environment through learning activities that will attract students' interest in studying things related to life and beneficial to the environment.
The Influence of the Cooperative Learning Model Type of Teams Games Tournaments (TGT) with the Tournament Table Game on Students' Critical Thinking Abilities Bagus suseno; Iyan Setiawan; Rani Tania Pratiwi
International Journal of Management and Business Intelligence Vol. 1 No. 2 (2023): August 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v1i2.204

Abstract

This study was to determine differences in critical thinking skills between students in the experimental class who took part in learning using the Teams Games Tournament (TGT) cooperative learning model and students in the class who took part in learning using the lecture control learning method in class XI MIPA students at SMA Negeri 2 Kuningan and the increase. In this study the method used is Quasi Experiment. The results of testing the hypothesis show that there are differences in the post test thinking skills between students who take part in learning using the Team Games, Tournament (TGT) type cooperative learning model compared to the lecture method, and there are differences in increasing critical thinking skills between students who take part in learning using the type cooperative learning model Team Gamex Tournament (TGT) compared to the lecture method. This is because the value of Tcount (1.961 and 3.968) resulting from the hypothesis test is greater than t table (1.667). Therefore, the use of the Team Games Tournament (TGT) cooperative learning model can improve students' critical thinking skills.
PENYULUHAN BAHAYA PORNOGRAFI DAN PELATIHAN LITERASI MEDIA BAGI REMAJA DI ERA MILENIAL Atin Nuryatin; Sri Mulyati; Rani Tania Pratiwi; Yeyen Suryani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19227

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Urgensi dalam kegiatan PKM ini adalah pentingnya pendampingan remaja dalam mengakses media dalam kesehariannya. Dalam perkembangannya remaja mengalami perubahan emosional, kognitif, dan psikis, salah satu perubahan yang tidak bisa dihindari adalah motivasi dan rasa keingintahuan yang tinggi terhadap berbagai hal yang menimpa dirinya termasuk masalahmasalah yang berhubungan dengan seksualitas. Kecanggihan teknologi membuat mudahnya mengakses content bermuatan seks yaitu pornografi sehingga banyak remaja yang menikmati hal ini dan menjadi candu. Kecanduan pornografi dapat mengakibatkan kerusakan otak yang serius. Untuk itu perlu upaya untuk meningkatkan kesadaran pada remaja dan anak agar terhindar dari bahaya paparan pornografi terutama di era milenial sekarang dimana semua akses informasi begitu mudah untuk diperoleh. Kegiatan pengabdian dilakukan di lingkungan pesona alam Kelurahan Cipari Kecamatan Kuningan yang dihadiri 22 remaja. Pelatihan dilakukan dengan dua sesi yaitu sesi penyuluhan tentang bahaya pornografi dan sesi pelatihan literasi media. Hasil penyuluhan tentang bahaya pornografi menunjukan bahwa mayoritas peserta memiliki pemahaman yang sangat baik tentang apa itu pornografi, bagaimana bahayanya dan dampaknya bagi mereka. Peserta mempersepsi bahwa pornografi bukan bagian dari kebutuhan mereka dan mereka menyadari bahwa pornografi dapat mengganggu mereka dalam belajar. Selanjutnya hasil pelatihan menunjukan bahwa mayoritas peserta memiliki pemahaman yang baik tentang literasi media dan memiliki kemampuan dalam berinternet secara aman, memiliki kemampuan memilih konten-konten yang bermanfaat dan sesuai dengan usianya, serta pengelolaan waktu yang baik dalam berinternet.
PENYULUHAN DAN PELATIHAN KEWIRAUSAHAAN UNTUK IBU RUMAH TANGGA DESA CIOMAS KECAMATAN CIAWIGEBANG Yeyen Suryani; Entin Jumantini; Sri Mulyati; Rani Tania Pratiwi; Atin Nuryatin; Iskandar Iskandar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19536

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Kewirausahaan yang dilakukan oleh ibu-ibu Desa Ciomas Kecamatan Ciawigebang Kabupaten Kuningan masih rendah, banyak ibu-ibu yang hanya berperan sebagai ibu rumah tangga tanpa mencoba untuk mandiri dan membantu perekonomian keluarga. Salah satu yang dapat mengatasi masalah yang dihadapi ibu-ibu rumah tangga  adalah memiliki usaha sendiri dengan menjadi wirausaha, wirausaha mampu menjadikan ibu-ibu berdaya, mandiri serta membantu perekonomian keluarga. Tujuan dari pengabdian masyarakat ini untuk memberikan ilmu dan wawasan baru kepada ibu-ibu Desa Ciomas Kecamatan Ciawigebang Kabupaten Kuningan tentang kewirausahaan sehingga terbuka pikiran dan keahlian serta motivasi dalam diri mereka untuk memiliki usaha sendiri. Metode yang digunakan dalam kegiatan ini adalah berupa penyuluhan dan pelatihan melalui ceramah, tanya jawab dan diskusi. Hasil yang dicapai adalah peningkatan pemahaman dan pengetahuan ibu-ibu Desa Ciomas Kecamatan Ciawigebang Kabupaten Kuningan serta mampu membuat produk baik makanan ataupun kerajinan secara inovatif dan kreatif.
Penguatan Pemahaman Literasi Digital Pada Remaja Sebagai Generasi Milenial Era Society 5.0 Sri Mulyati; Atin Nuryatin; Rani Tania Pratiwi; Misbahul Khoer; Iskandar Iskandar; Yeyen Suryani; Nur Umamah; Neng Yola
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 1 (2024): JANUARI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i1.1691

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AbstrakRemaja sebagai agen perubahan memiliki peran penting dalam proses pembangunan dalam menyelesaikan berbagai tantangan sosial, terutama di era digital. Berbagai perkembangan Ipteks menjadikan perubahan pada hampir setiap aspek kehidupan manusia. Banyak hal yang terjadi saat ini yang membuat manusia bersaing di era global. Salah satu upaya untuk merespon perubahan yang terus berlangsung yaitu dengan terus meningkatkan dan mengembangkan SDM potensial melalui peningkatan potensi dan skill para remaja. Tujuan dari program ini adalah untuk meningkatkan kesadaran, pemahaman dan penggunaan pengetahuan digital yang bermakna di era informasi dan teknologi yang terus berkembang dengan sangat pesat. Sasaran kegiatan ini adalah pemuda desa Bojong Cilimus Kuningan. Metode yang digunakan dalam kegiatan ini adalah metode presentasi dan diskusi, dimana peserta kegiatan program pengabdian akan dipandu melalui setiap kegiatan. Output yang diharapkan dari kegiatan ini adalah mampu meningkatkan kesadaran di era society dalam meningkatkan pemahaman literasi digital bagi generasi milenial. Kata kunci: Literasi Digital, Generasi Millenial, Media Sosial AbstractYouth as agents of change have an important role in the development process in solving various social challenges, especially in the digital era. Various developments in science and technology make changes to almost every aspect of human life. Many things are happening right now that make humans compete in the global era. One of the efforts to respond to ongoing changes is to continue to improve and develop potential human resources through increasing the potential and skills of youth. The aim of this program is to increase awareness, understanding and meaningful use of digital knowledge in an age of information and technology that continues to develop very rapidly. The target of this activity is the youth of Bojong Cilimus Kuningan village. The method used in this activity is the presentation and discussion method, where participants in the service program activities will be guided through each activity. The expected output of this activity is to be able to increase awareness in the era of society in increasing understanding of digital literacy for the millennial generation. Keywords: Digital Literacy, Millennial Generation, Social Media
Pengaruh Kualitas Produk dan Persepsi Harga terhadap Kepuasan Konsumen Pengguna Handphone Vivo Nuravianti, Tika; Iskandar, Iskandar; Pratiwi, Rani Tania
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 3, No 1: April 2024
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v3i1.961

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The problem behind this research is the instability of sales of Vivo cell phones which are analyzed on consumer satisfaction of students from the Teacher Training and Education Faculty at Kuningan University. This is shown by data from 2019 according to data books or global cell phone usage data showing a figure of 7.8% more quarterly of VIVO cellphone users in 2019, in 2020 there was an increase showing a figure of 21.2% more quarterly of cellphone users, in 2021 the figure shows 7.4% per quarter of cellphone users, and in 2022 it will decline to 6.3% per quarter of cellphone users globally. This study aims to determine : (1) To describe the influence of product quality on consumer satisfaction with the VIVO cellphone brand for FKIP students at Kuningan University. (2) To describe the influence of price perception on consumer satisfaction with the VIVO cellphone brand for FKIP students at Kuningan University. (3) To describe the influence of product quality and price perception on consumer satisfaction of VIVO cellphone users among FKIP students at Kuningan University. The research method used in this research is a descriptive correlational research method. The subjects in this research were students from the Faculty of Teacher Training and Education, Kuningan University Class of 2021, 2022 and 2023 with a population of 1,046 students, and a sample of 139 samples using purposive sampling technique. Data collection techniques use documentation studies and questionnaires with a closed questionnaire model with a Likert scale. The data analysis technique in this research was carried out using multiple regression analysis. The research results show that: (1) Product quality has a positive and significant effect on consumer satisfaction with Vivo cellphone users among FKIP students at Kuningan University, (2) Price perception has a positive and significant effect on consumer satisfaction with Vivo cellphone users among FKIP students at Kuningan University. (3) Product Quality and Price Perception have a positive and significant effect on Consumer Satisfaction of Vivo Mobile Phone Users among FKIP students at Kuningan University.
Developing E-Module Accounting Cycle based on Problem-Based Learning (PBL): Can it Improve Students' Critical Thinking Abilities? Yeyen Suryani; Iskandar; Fifit Nabhan Nurfitriani; Rani Tania Pratiwi; Muhammad Hasan; Nur Arisah; Nur Aeni; Akhtem A. Dzhelilov
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 9 No. 1 (2024): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v9i1.4535

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The limitations of teaching materials in the new curriculum, namely the independent curriculum and technological advances. It has a good impact on education to support the achievement of 21st century skills. E-modules could be used as an alternative learning resource that was practical and contextual, because they could be used anywhere and the material presented was relevant to real life. The article aimed to produce e-module based on PBL valid, practical, and accounting cycles to determine the effectiveness of the e-module on students' critical thinking skills. The researchers used development research, adapting the ADDIE model (analyze, design, develop, implement, and evaluate). In testing the effectiveness of this e-module, there was a significant increase because the value of the learning effectiveness of students after being given treatment was higher than without being given treatment. The implication of this research showed that educators must implement PBL assisted by e-modules, especially in accounting subjects, to improve students' critical thinking. Students were able to formulate learning problems, analyze problems, students used clear language, and draw learning conclusions. It gave an implication provision for students to develop their critical thinking skills. An important implication for the future that could be made was by paying attention to designs that were more appropriate to student needs, integrating content that was relevant to real life, and providing adequate training to teachers, it can increase the effectiveness of the module in improving students' critical thinking abilities.
Meningkatkan Kemampuan Berpikir Kritis Mahasiswa Melalui Lesson Study Yeyen Suryani; Entin Jumantini; Dede Jusup Ramadan; Iskandar Iskandar; Rani Tania Pratiwi
Jurnal Pendidikan Indonesia Vol. 6 No. 1 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i1.6641

Abstract

Latar belakang dilakukannya penelitian ini disebabkan oleh rendahnya kemampuan berpikir kritis mahasiswa. Kurangnya penggunaan model pembelajaran yang bervaratif dalam proses pembelajaran di kelas, yang mengakibatkan mahasiswa bosan dan berdampak pada hasil pembelajaran yang tidak maksimal. Penelitian ini bertujuan untuk mengetahui perbedaan kemampuan dan perbedaan peningkatan kemampuan berpikir kritis mahasiswa kelas eksperimen yang mendapatkan model Project Based Learning (PjBL) berbasis Lesson Study dengan mahasiswa kelas kontrol yang mendapatkan model Problem Based Learning (PBL). Metode yang digunakan dalam penelitian ini adalah metode Quasi Eksperimen dengan desain penelitian Pretest-Posttest, Non Equivalent Control Group Design. Subjek dalam penelitian ini adalah mahasiswa semester 3 A sebagai kelas kontrol dan semester 3 B sebagai kelas eksperimen dengan jumlah mahasiswa 72 mahasiswa. Instrumen yang digunakan dalam penelitian ini adalah tes berupa Pilihan Ganda Kompleks (PGK) berjumlah 30 soal. Hasil penelitian ini menunjukkan bahwa terdapat perbedaan kemampuan dan perbedaan peningkatan kemampuan berpikir kritis mahasiswa kelas eskperimen yang mendapatkan model Project Based Learning (PjBL) berbasis Lesson Study dengan mahasiswa kelas kontrol yang mendapatkan model Problem Based Learning (PBL). Hasil penelitian bahwa terdapat perbedaan kemampuan berpikir kritis mahasiswa serta terdapat perbedaan peningkatan kemampuan berpikir kritis mahasiswa antara mahasiswa kelas eksperimen yang mendapatkan model Project Based Learning (PjBL) berbasis Lesson Study dengan mahasiswa kelas kontrol yang mendapatkan model Problem Based Learning (PBL).
Pelatihan Model Pembelajaran Inovatif dalam Rangka Meningkatkan Kompetensi Guru-Guru MGMP IPS SMP Wilayah Singaparna, Tasikmalaya Suryani, Yeyen; Iskandar, Iskandar; Jumantini, Entin; Setiawan, Iyan; Pratiwi, Rani Tania; Mulyati, Sri
Empowerment Vol. 6 No. 02 (2023): Empowerment
Publisher : Program Studi Ilmu Hukum Fakultas Hukum Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/empowerment.v6i02.5100

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 So far, the learning model chosen by the teacher has not been able to provide opportunities for students to be involved in it through direct practice, teaching and applying the material that has been learned. Teachers often use conventional methods so that teachers tend to be more dominant in learning, on the other hand students tend to be passive, less critical and creative. The purpose of this community service is to provide new knowledge and insights to MGMP Social Studies teachers at Singaparna Junior High School, Sukahaji Village, Singaparna District, Tasikmalaya Regency about innovative learning models, so that their minds and competencies and motivations are open to them to have the ability to master various innovative learning models. . The method used in this activity is in the form of training through lectures, questions and answers and discussions. The result achieved is an increase in the understanding and knowledge of MGMP Social Studies teachers regarding innovative learning models and how to apply these innovative models. Selama ini model pembelajaran yang dipilih guru belum dapat memberikan kesempatan pada siswa untuk ikut terlibat didalamnya melalui praktik langsung, mengajarkan dan menerapkan materi yang telah dipelajari. Guru seringkali menggunakan metode konvensional sehingga guru cenderung lebih bersifat dominan dalam pembelajaran, di lain pihak siswa cenderung pasif , kurang kritis dan kreatif. Tujuan dari pengabdian masyarakat ini untuk memberikan ilmu dan wawasan baru kepada guru-guru MGMP IPS SMP  Singaparna Desa Sukahaji Kecamatan Singaparna Kabupaten Tasikmalaya tentang model pembelajaran inovatif, sehingga terbuka pikiran dan kompetensi serta  motivasi dalam diri mereka  untuk memiliki kemampuan dalam menguasai berbagai model pembelajaran yang inovatif . Metode yang digunakan dalam kegiatan ini adalah berupa pelatihan melalui ceramah, tanya jawab dan diskusi. Hasil yang dicapai adalah peningkatan pemahaman dan pengetahuan guru-guru MGMP IPS mengenai model pembelajaran inovatif serta cara mengaplikasikan model inovatif tersebut.