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All Journal Jurnal Pariwisata Pesona JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia Journal of Economic, Bussines and Accounting (COSTING) Abdimas Dewantara SENTRALISASI CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Stability: Journal of Management and Business Owner : Riset dan Jurnal Akuntansi Jurnal Basicedu International Journal of Social Science and Business JURNAL MANAJEMEN BISNIS Jurnal Komunikasi Profesional MBIA AKUNTABILITAS: Jurnal Penelitian dan Pengembangan Akuntansi Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Ekobis : Ekonomi Bisnis & Manajemen Masyarakat Berdaya dan Inovasi Jurnal Abdidas Jurnal Abdimas ADPI Sosial Dan Humaniora JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Iqtisaduna Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Formosa Journal of Sustainable Research (FJSR) Jurnal Pengabdian Mandiri Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) International Journal of Management and Business Economics E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) E-Amal: Jurnal Pengabdian Kepada Masyarakat
Ratih Pratiwi
Faculty Of Economics And Business, Universitas Wahid Hasyim Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : MBIA

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Analisis Orientasi Kewirausahaan Dan Diversifikasi Produk Pada Keberhasilan Usaha Melalui Proses Perkembangan Usaha Muhammad Fahmi Ma'arif; Ratih Pratiwi; Andi Tri Haryono
MBIA Vol 21 No 3 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i3.1938

Abstract

This study used qualitative research methods using interviews and documentation. The informants in this interview are MSME actors, employees, and customers. Data processing is carried out using the balanced scorecard (BSC) method, which uses four perspectives: financial, customer, internal business, and growth mindsets, and learning as a measurement of MSME performance. The results of this study indicate that the MSME actors have a high entrepreneurial orientation marked by the implementation of entrepreneurial orientation indicators. In terms of product diversification, it has also diversified its products and produced eight new products within five years. Still, it could have been more optimal due to the constraints of the quality of human resources, tools or machines, and marketing strategies that need attention. This study also found the inhibiting factors for the development of MSMEs, including aspects of capital, aspects of human resources, aspects of production and equipment, aspects of governance and institutions, and aspects of product competitors, the factor of the Covid-19 pandemic. And the supporting factors for the development of MSMEs include easy access to raw materials, guidance and assistance for the Department of Trade and Industry and SMEs in Demak Regency, product quality that can compete, unique values, originality, and authenticity of products. Then the results of the study also found the potential development in the SMEs, including the prospect of developing innovation and product diversification, increasing the brand image of the SMEs as souvenirs typical of Demak, and expanding market share. Meanwhile, the results Ballance Scorecard measurement showed that six from a total of 9 instruments had 66% performance final calculation achievement in the excellent category. Keywords: Entrepreneur Orientation, Product Diversification, Work Performance, SMES Performance, Balance Scorecard Abstrak Penelitian ini menggunakan metode penelitian kualitatif. Metode pengumpulan data menggunkana metode wawancara dan dokumentasi. Narasumber dalam wawancara ini merupakan pelaku UMKM, karyawan, dan pelanggan. Pengolahan data yang dilakukan menggunakan metode ballance scorecard (BSC). Merupakan metode yang menggunakan 4 perspektif meliputi perspektif keuangan, pelanggan, bisnis internal dan pertumbuhan serta pembelajaran sebagai pengukuran kinerja UMKM. Hasil penelitian ini menunjukkan bahwa pelaku UMKM Shahah ini memiliki orientasi kewirausahaan yang tinggi yang ditandai dengan telah di terapkanya indikator-indikator orientasi kewirausahaan. Dalam hal diversifikasi produk juga telah melakukan diversifikasi produk dan menghasilkan 8 produk baru dalam kurun waktu 5 tahun namun kurang optimal karena terkendala kualitas SDM, alat atau mesin dan strategi pemasaran yang kurang diperhatikan. Hasil penelitian ini juga menemukan faktor penghambat perkembangan UMKM Shahah meliputi aspek permodalan, aspek sumber daya manusia, aspek produksi dan equimpent, aspek tata kelola dan kelembagaan, aspek kompetitor produk, faktor adanya pandemi covid-19. Dan faktor Pendukung Perkembangan UMKM Shahah meliputi kemudahan akses bahan Baku, Pembinaan Dan Pendampingan dari Dindagkop dan UMKM Kabupaten Demak, kualitas produk yang mampu bersaing, nilai keunikan, originalitas dan autentik produk. kemudian hasil penelitian juga menemukan potensi yang bisa dikembangkan dalam UMKM Shahah meliputi prosepek pengembangan inovasi dan difersivikasi produk, naiknya brand image UMKM Shahah sebagai oleh-oleh khas demak dan perluasan pangsa pasar. Sedangkan untuk pengukuran BSC ditemukan hasil dari pengukuran Ballance Scorecard yang menunjukan bahwa dari total 9 instrumen, 6 diantara tercapai dengan perhitungan akhir persentase pencapaiannya kinerjanya sebesar 66% dan tergolong dalam kategori baik. Kata kunci: Orientasi Kewirausahaan, Diversifikasi Produk, Keberhasilan Usaha, Kinerja UMKM, Balance Scorecard
Co-Authors Abdul Latif Abdul, Elfis Mus Adhe Novita Indrayani Adista Bella Nur Rohmah Agus Siswanto Agustin Widiyawati Akhmad Rofiq Abdussafi Alfi Munfiah Alfiana Rosyadi Alfina Hida Saputri Ali Imron Alvina Izzati Amartya Riestalia Putri Andi Tri Haryono Angelita Villaruel Anisa Windani Ari Setiawan Arifhan Ady DJ Arifuddin Arya Adam Dzulhadi Athyaburro’ihah Athyaburro’ihah Aulia Nabila Salsabila Addintami Bagus Pambudi Bagus Pambudi Balla Wahyu Budiarto Bayu aldo kistara Budi Santoso Cakranegara, Pandu Adi Catur Sasi Kirono Chitra Indah Sari Cici Herlina Putri Cuk Jaka Purwanggono Dasmadi Dasmadi Dela Amaliatus Solekah Della Monika Devi Trihandari Widyatania Devi Trihandari Widyatania Dewi Agustina Dewi Yunitasari Dhea Leviana Dhurrotun Nafi’ah Dian Rokhmawati Dias wahyu anggreani Dimas Candra Lesmana Donny Dharmawan Dwi Anissa Putri Dwi Budi Srisulistiowati Dwi Sekar Parawansah Dyah Oktaviani Egi Maulana Putra Elfridawati Mai Dhuhani Elya Septi Widya Ningrum Emi Widayah Erina yunika hanis Eva Fatimah Evi Susilawati Faisal Mardhanu Antoni Putra Farikhah Amaniyah Farikhah Amaniyah Farya Arkham Maulana Fatkhur Rohim Fatkhur Rohim Fia Ismawati Fiki Syakhiyah Sa'adah Fina Nailul Izzah Fira Novita Nur Septiyanti Firdaus Yuni Dharta Fitra Rama Dhany Fitri Hidayatul Azizah Fitria Rohmatika Furianiskurlina Ghita Rahmawati H.M.Anwar Hamirul Hamirul Hartanto Hasan Hasan Hasan Hendri Hermawan Adinugraha Heny Herawati Heri Prabowo Hermyn Benny Hina Hery Winoto Tj Hilmansyah Alfariz Ika Yunita Ratnasari Ilham Arief Indrika Novita Sari Irsyad Kamal Ita Rahmania Kusumawati Izza Alfin Dilicahyani Izzatul Millah Izzatun Niswah Jamal Luthfi Jati Kusuma Josevira Anisa Aldry Julio Valen DB Kama Pangestu Karsim Karsim Kevin Zaqi Maulana Khanifah Khanifah Kirun Stiyoaji Krisna Fathurrahman Linayli Fauzia Kamal Loso Judijanto Luluk Dian Ramadanti Luluk Mubarokah Lutfatul Kholafah M Syakir Athoillah M. Anwar Machin Machin Marno Nugroho Maskudi Maya Ludfiana Mazidatul Khusna Melyn Eta Coriala Mirfatun Halimah Mochamad Purnomo Mochammad Purnomo Mochammad Purnomo Muchammad Shidqon Prabowo Muhamamad Ali Muhammad Choirul Nafiin Muhammad Fahmi Ma'arif Muhammad Faiz Mubarok Muhammad Miftahuddin Muhammad Thohir Muhammad Ulin Nuha Muhammad Yusuf Ibrahim Nabila Wijaya Nadiatul Khasanah Nailil Muna Nanang Yusroni Naqishia Firdayani Nelvana Abdul Aziz Nianda Nurul Arofah Novia Andriyani Noviana Defa Maharani Nunuk Purwati Nurlelasari Ginting Nurul Hidayah Khoirunnisa Otopia Indriyani Ningsih Puja Wulandari Pungki Utami Putri Faizah Putri Yani Rahmi Wibawati Ratna Kusumawati Restu Afrianto Restu Afrianto Rahman Retno Kusumaningrum Riesmita Kustanti Riki Rahman Saputro Risti Lia Sari Riyan Febriyanto Riza Avita Lilyani Rizka Yuni Maulida Rizky Rama Setyaky Rosari, Renya Roynaldi Roynaldi Sa'adatu Miftahul Jannah Sabiul Anwar Samsoo Sa-U Sandi Tyas Sapta Dewi Fatimatuzzahro Sapta Yulinar Maulidya Sapta Yulinar Maulidya Sapta Yulinar Maulidya Saut Maruli Tua Pandiangan Setyo Mahanani Silvianna fatmawati Sindi Novitasari Sita Tri Apriliani Siti Annisa Wahdiniawati Siti Zulaika Sofwan Baharrudin Sofwan Baharrudin Sofwan Baharrudin Sri Retnoningsih Suci Kusumawanti Sugeng Karyadi Sunarto Sunarto Sunarto Susilo Surahman Sutanto, Aftoni Sutisna, Ade Jaya Syafiq Rohmawan Syafiqotul Azka Syamsu Rijal Syifaul Chusna Isnaini Ubbadul Adzkiya' Umar Chadhiq Umi Nasikah Vina Puspita Risdiyanti Vina Putri Handayani Vira Melinda Tyawardani Vita Eviliyani Wahyu Dewi Suryani Wahyu Setiawan Wahyuni Wahyuni Windi Novia Ratri Wardhani Windi Novia Ratri Wardhani Windi NR Wardhani Windi NR Wardhani Yulekhah Ariyanti Yusriah Yusriah Yusup Vicktor T. H Yuyun Safitri Cahyani Arumsari Zunan Setiawan