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All Journal BANGUN REKAPRIMA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial MUWAZAH: Jurnal Kajian Gender DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Transparansi Hukum JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Kajian Pembaruan Hukum JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Jurnal Humaya: Jurnal Hukum, Humaniora, Masyarakat, dan Budaya Jurnal Bisnis Mahasiswa Society: Jurnal Pengabdian Masyarakat JAB (Jurnal Akuntansi dan Bisnis) Jurnal Riset Teknik Pertambangan Journal Of Information System And Artificial Intelligence International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Jurnal Magister Hukum Perspektif Applied Accounting and Management Review Jurnal Akademik Pengabdian Masyarakat Journal of Management Entrepreneur and Cooperative FENOMENA: Journal of Social Science International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Jati Nugroho
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Analisis Pengaruh Persepsi Konsumen Mengenai Asal Negara, Persepsi Kualitas Dan Kualitas pelayanan Terhadap Minat Beli Mobil Honda Jazz di Kota Semarang Jati Nugroho
Journal of Management, Entrepreneur and Cooperative Vol. 3 No. 2 (2024): July
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jmec.v3i2.579

Abstract

This study aims to examine the influence of consumer perceptions regarding the origin of the country, the perception of quality and quality of service to the buying interest of Honda Jazz in Semarang City. The population in this study are car users in Semarang City. The number of samples used in this study is 120 respondents, it is eligible to be able to use ML as an estimation model. Sample technique in this study using accidental sampling where the authors find respondents encountered in crowded places such as malls or public places in Semarang using Honda Jazz. Analysis of data used is using SEM (Structural Equational Model) which based on the results showed. Country of Origin proved to have a positive and significant impact on Brand Image. Perceived Quality proved to have a positive and significant impact on Brand Image. Service Quality proved to have a positive and significant impact on Brand Image. Brand Image proved to have a positive and significant impact on Purchase Intention.
DAMPAK PERSEPSI KEUNTUNGAN DAN KARAKTERISTIK INDIVIDU TERHADAP MINAT PEMBELIAN SEPEDA MOTOR LISTRIK : LITERATURE REVIEW Nugroho, Jati; Maharani, Novia; Aprianto, Rizal
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 7 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i7.2025.%p

Abstract

Penelitian ini menganalisis pengaruh persepsi keuntungan dan karakteristik individu terhadap minat pembelian sepeda motor listrik melalui tinjauan literatur. Hasil studi menunjukkan bahwa efisiensi biaya operasional, dampak lingkungan, serta kesadaran teknologi dan ekologi berperan penting dalam keputusan konsumen. Selain itu, harga awal yang tinggi menjadi tantangan utama, namun dapat diatasi melalui skema subsidi dan insentif yang lebih terstruktur. Kebijakan pemerintah dalam mempercepat pengembangan ekosistem kendaraan listrik, termasuk pembangunan infrastruktur pendukung dan industri baterai dalam negeri, turut berkontribusi pada peningkatan minat beli. Temuan ini sejalan dengan target Indonesia menuju net zero emission 2060 dan menyoroti perlunya kolaborasi antara pemerintah, industri, dan akademisi untuk menciptakan pasar kendaraan listrik yang berkelanjutan.
Co-Authors Adah, Nur Nelisa Agus Suratno Agus Suratno Amalia, Iski Wahyu Ana Putri Nastiti Andi Setiawan Anis Ibrahim Aprianto, Rizal Asir, Asir Astuti, Rif'ah Dwi Astuti, Rif’ah Dwi Az-zahra, Annisa Intan Azizah Azizah Bagus Yunianto Wibowo Balya Iqbal Damayanti, Herlin Diah Pangestu, Septya Dika Vivi Widyanti Endang Sulistiyani Inayah Inayah Isnaini Nurkhayanti Isnaini Nurkhayati Iwan Hermawan Iwan Hermawan Jumi Jumi Jumi Khotomi, Haikal Kurniawan, Basuki Luqman Khakim Luqman Khakim M Nahar Maharani, Novia Makmun Riyanto Marhaeni, Sri Mona Inayah Pratiwi Nahar, M. Noor Suroija Nurkhayati, Isnaini Purwanti, Henny Putut Haribowo Putut Haribowo, Putut Ramadany, Rania Putri Ramandha, Silvia Risnal Diansyah, Risnal Sandi Supaya Saptianing Sri Marhaeni Sri Wahyuni Sriyantini , Dwi Sugiyanta Suharmanto Sulistiyani, Endang Supatman Supatman Supaya, Sandi Suroija, Noor Tehtae, Sareef Umar Farouk Widyanti, Dika Vivi WINARTO Winarto Winarto Winarto Winarto Yuliadi Yunus Ashari Zamroni, Muchammad