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The Influence of Design Product and Trust on Home Purchase Decision at The Daara Exclusive Residence Nugroho, Jati; Amalia, Iski Wahyu
JAB (Jurnal Akuntansi & Bisnis) Vol 11, No 01 (2025): Edisi Juni 2025
Publisher : JAB (Jurnal Akuntansi & Bisnis)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/jab.v11i01.786

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Design Product dan Trust terhadap keputusan pembelian rumah pada perumahan The Daarra Exclusive Residence. Sampel penelitian ini adalah 56 responden yang membeli rumah pada perumahan The Daarra Exclusive Residence. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah dengan melalui metode sensus, yang melibatkan seluruh populasi pembeli rumah pada perumahan tersebut. Dengan variabel X1 Design Product, variabel X2 Trust dan variabel Y keputusan pembelian. Penelitian ini menggunakan kuesioner sebagai instrumen pengumpulan data, yang disebarkan kepada seluruh responden. Analisis data menggunakan regresi linear berganda dengan IBM SPSS 29. Uji hipotesis dilakukan menggunakan uji secara parsial (uji t) dan uji secara simultan (uji f). Berdasarkan hasil penelitian dapat disimpulkan bahwa secara parsial dan simultan Design Product dan Trust berpengaruh terhadap Keputusan pembelian. Besarnya koefisien determinasi adalah sebesar 0,261 yang berarti variabel Design Product dan Trust memberikan sumbangan terhadap Keputusan pembelian (Y) sebesar 26,1% sedangkan sisanya 73,9% ditentukan oleh variabel lain yang tidak diteliti dalam penelitian ini.
Digital Competitiveness through TERM for Student-Entrepreneurs in Central Java Jati Nugroho; Bagus Yunianto Wibowo; Andi Setiawan; M Nahar; Noor Suroija
International Journal of Technology and Education Research Vol. 3 No. 03 (2025): July - September, International Journal of Technology and Education Research (
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i03.2044

Abstract

Digital competitiveness has become a critical factor for entrepreneurial success in the modern economy. This article examines how the Techno-Entrepreneurial Relationship Marketing (TERM) model can enhance the digital competitiveness of student entrepreneurs in Central Java. Using a mixed-methods approach, the study assesses the impact of digital tools, entrepreneurial orientation, and proactive market engagement on business outcomes. The findings reveal that TERM significantly improves digital marketing performance, customer loyalty, and competitive positioning by fostering data-driven decision-making, rapid responsiveness, and personalized customer interactions. The study highlights the importance of integrating TERM into entrepreneurship education to prepare students for the challenges of the digital economy. It concludes with practical recommendations for educators, policymakers, and student entrepreneurs on how to leverage TERM to achieve long-term business sustainability and competitive advantage in a rapidly evolving digital marketplace. These insights are particularly relevant for institutions seeking to develop the next generation of innovative, tech-savvy entrepreneurs.
Leveraging TERM for Sustainable Entrepreneurial Growth in Higher Education Institutions Jati Nugroho; Rif’ah Dwi Astuti; Sri Wahyuni; Saptianing; Makmun Riyanto
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2039

Abstract

Higher education institutions play a pivotal role in shaping the next generation of entrepreneurs. This article explores how the Techno-Entrepreneurial Relationship Marketing (TERM) model can be leveraged to foster sustainable entrepreneurial growth among students. Drawing on a mixed-methods study involving 150 student entrepreneurs in Central Java, the research examines the impact of TERM on marketing performance and competitive advantage. The study highlights the critical role of digital tools, entrepreneurial orientation, and proactive customer engagement in building resilient, market-oriented businesses. The findings reveal that students who effectively utilize digital technologies such as social media, customer relationship management (CRM) systems, and data analytics achieve superior marketing performance, customer loyalty, and long-term business sustainability. Moreover, the research emphasizes the importance of integrating TERM into educational curricula to prepare students for the challenges of a rapidly evolving digital economy. This paper concludes with practical recommendations for educators, policymakers, and student entrepreneurs on how to incorporate TERM into business training programs, thereby enhancing the digital competitiveness and entrepreneurial resilience of future business leaders. These insights are particularly relevant for institutions seeking to develop the next generation of innovative, tech-savvy entrepreneurs.
The Influence of Leadership Style and Work Environment on Organizational Commitment Balya Iqbal; Umar Farouk; Sugiyanta; Jati Nugroho
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2046

Abstract

This study aims to examine the correlation between leadership style and work environment with organizational commitment at PT Triangle Motorindo. The data collection methods utilized encompass surveys, interviews, observation, and literature review. The sampling approach employed is simple random sampling, computed using the Slovin formula, yielding a sample size of 75 respondents. The analytical tools used include instrument tests, classical assumption tests, multiple linear regression, and hypothesis testing. The data was processed using SPSS. The multiple linear regression analysis yielded the regression equation: Y = 24.918 + 0.268 X1 + 0.406 X2 + e. The results suggest that both leadership style and work environment have a large and beneficial impact on organizational commitment, both individually and together. The combined impact of leadership style and work environment accounts for 64.4% of the variability in organizational commitment, while the remaining 35.6% is attributed to other variables not considered in the study. An effective leadership style and a pleasant work environment have the potential to enhance organizational commitment.
Penerapan Iptek dan Peningkatan Kualitas Produk Aneka Kerupuk dan Keripik di Desa Meteseh, Kecamatan Tembalang, Kota Semarang Nurkhayati, Isnaini; Sulistiyani, Endang; Winarto; Jumi; Haribowo, Putut; Suratno, Agus; Marhaeni, Sri; Nugroho, Jati
DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 6 No 1 (2022)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/dikemas.v6i1.251

Abstract

The application of science and technology and improving the quality of products to develop a snack business in the business group "Various Crackers and Chips" in the village of Meteseh, Tembalang, Semarang, will have an impact on increasing the income of members of the business group. The business group "Various Crackers and Chips" in Meteseh village in producing its products, still relying on manual labor, less hygienic and less varied and innovative products produced, the benefits obtained from year to year did not experience a significant increase. As educators, they are required to play a role in helping the Government, so the business group "Various Crackers and Chips" in Meteseh village has a better standard of living. In order for the products produced by the business group "Various Crackers and Chips" in Meteseh Village to be more innovative, it is necessary to increase the knowledge and skills that can produce added value, namely learning how to process crackers and chips with a variety of flavors, with more modern equipment and proper packaging procedures so that products are more durable and in demand by the community. The equipment used to process crackers and chips, has been prepared by the Community Service Team. The equipment used in the processing of crackers and chips is as follows: Gas Stove, frying pan, chopper, oil drainer, seasoning mixer, blender, airtight press machine, plastic packaging, ingredients for making crackers and chips etc. Business groups are also given management training and help find solutions to the problems they face. Problems with the problem of partner SMEs are then referred to as a number of program solutions to solve problems in the field of improving production and marketing processes. The method applied is training and mentoring. The output produced is the emergence of " Meteseh Typical Crackers and Chips" business. The value of support from the value added production of Meteseh's unique Crackers and Chips has the potential to become a typical Semarang souvenir from Meteseh village.
PENATAAN LEMBAGA NEGARA PENUNJANG INDEPENDEN DALAM SISTEM KETATANEGARAAN INDONESIA Zamroni, Muchammad; Nugroho, Jati; Ibrahim, Anis; Purwanti, Henny; Sriyantini , Dwi
Jurnal Magister Hukum Perspektif Vol. 16 No. 2 (2025)
Publisher : Magister Ilmu Hukum, Universitas Wisnuwardhana Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/magister.v16i2.129

Abstract

The atmosphere of the check and balances relationship in the Trias Politica between state agencies tests each other because each state agency may not exceed the limits of power that have been determined by the laws and regulations of state agencies, their powers are not interfered with so that there is a balance of power between state agencies. Through a normative legal approach related to the arrangement of independent supporting state institutions, it can be concluded as follows: First, looking at the level or hierarchy of laws and regulations that regulate independent state institutions, the higher the laws and regulations that underlie their formation such as the National Human Rights Commission, the General Elections Commission, the Corruption Eradication Commission and other state institutions that have what is called constitutional importance, the more independent the institution is. Second, looking at the functions carried out by independent supporting institutions, these state institutions can also be grouped based on the functions inherent in the institution, such as institutions that carry out judicial functions based on Article 24 paragraph (3) such as: the Corruption Eradication Commission, the Prosecutor's Office, and the National Police, Executive functions such as the National Human Rights Commission, legislative functions such as the Financial Transaction Reports and Analysis Center, and the Indonesian National Police.  Keywords: Arrangement of State Institutions, Independent Supporters, State Administration System
Application of Product Design, Design of Digital Promotion Tools and Design of On-Line Marketing Media for MSMEs Pupuk Bokashi in Getasan District Semarang Regency Nurkhayati, Isnaini; Sulistiyani, Endang; Azizah, Azizah; Nugroho, Jati
Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i2.397

Abstract

Community service aims to help provide solutions to problems in the fields of production, promotion and marketing faced by MSMEs of Pupuk Bokashi,Getasan District, Semarang Regency.Community Service is carried out in order to improve product quality, expand marketing areas, and increase the income of partner MSMEs.The problem faced by MSME partners is the lack of ability of MSME actors to master science and technology, think creatively and innovate in designing products, product packaging, designing promotional tools and marketing their products, so that marketing area coverage is still limited and sales turnover is still low. The solution will be provided, namely Providing training and assistance in implementing attractive product and packaging designs, creating digital promotional tool designs and creating on-line Marketing Media designs to expand marketing areas and increase sales turnover, creating new ideas from online media and assistance in making accounts on Social Media and selling accounts on the Marketplace. The method used is to provide training and assistance in making product and packaging designs, promotional tool designs and online marketing media designs.Application of technology in creating product designs, product packaging, promotional tools and online marketing media will affect product quality, expansion of marketing areas, increase in sales turnover and increase in MSME profits. Changes in marketing behavior from conventional to online marketing must be balanced with the ability of MSME players to design products to make them more attractive, design effective digital promotional tools so that products are easily recognized and use online marketing technology to expand marketing areas. It is hoped that online marketing media will be an effective choice for MSME players so they can reach a wider marketing area, increase sales turnover, so that it will have an impact on increasing the profit level of Pupuk Bokashi MSMEs, Getasan District.
Analisis Pengaruh Persepsi Konsumen Mengenai Asal Negara, Persepsi Kualitas Dan Kualitas pelayanan Terhadap Minat Beli Mobil Honda Jazz di Kota Semarang Jati Nugroho
Journal of Management, Entrepreneur and Cooperative Vol. 3 No. 2 (2024): July
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jmec.v3i2.579

Abstract

This study aims to examine the influence of consumer perceptions regarding the origin of the country, the perception of quality and quality of service to the buying interest of Honda Jazz in Semarang City. The population in this study are car users in Semarang City. The number of samples used in this study is 120 respondents, it is eligible to be able to use ML as an estimation model. Sample technique in this study using accidental sampling where the authors find respondents encountered in crowded places such as malls or public places in Semarang using Honda Jazz. Analysis of data used is using SEM (Structural Equational Model) which based on the results showed. Country of Origin proved to have a positive and significant impact on Brand Image. Perceived Quality proved to have a positive and significant impact on Brand Image. Service Quality proved to have a positive and significant impact on Brand Image. Brand Image proved to have a positive and significant impact on Purchase Intention.
DAMPAK PERSEPSI KEUNTUNGAN DAN KARAKTERISTIK INDIVIDU TERHADAP MINAT PEMBELIAN SEPEDA MOTOR LISTRIK : LITERATURE REVIEW Nugroho, Jati; Maharani, Novia; Aprianto, Rizal
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 7 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i7.2025.%p

Abstract

Penelitian ini menganalisis pengaruh persepsi keuntungan dan karakteristik individu terhadap minat pembelian sepeda motor listrik melalui tinjauan literatur. Hasil studi menunjukkan bahwa efisiensi biaya operasional, dampak lingkungan, serta kesadaran teknologi dan ekologi berperan penting dalam keputusan konsumen. Selain itu, harga awal yang tinggi menjadi tantangan utama, namun dapat diatasi melalui skema subsidi dan insentif yang lebih terstruktur. Kebijakan pemerintah dalam mempercepat pengembangan ekosistem kendaraan listrik, termasuk pembangunan infrastruktur pendukung dan industri baterai dalam negeri, turut berkontribusi pada peningkatan minat beli. Temuan ini sejalan dengan target Indonesia menuju net zero emission 2060 dan menyoroti perlunya kolaborasi antara pemerintah, industri, dan akademisi untuk menciptakan pasar kendaraan listrik yang berkelanjutan.
Penerapan Desain Produk, Desain Alat-Alat Promosi Digital Dan Desain Media Pemasaran Online Bagi UMKM Peternakan Kambing Di Kecamatan Getasan Kabupaten Semarang Isnaini Nurkhayati; Endang Sulistiyani; Azizah; Jati Nugroho
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 01 (2026): Februari - April
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i01.2873

Abstract

Kegiatan pengabdian masyarakat untuk UMKM peternakan kambing, bertempat di KPM PKH Graduasi Prokus di Kecamatan Getasan, Kabupaten Semarang. Kegiatan ini bertujuan untuk membantu menemukan solusi atas permasalahan di bidang produksi, pengembangan usaha, promosi, dan pemasaran bagi UMKM mitra. Permasalahan yang dihadapi UMKM mitra meliputi kurangnya kemampuan pelaku UMKM untuk memanfaatkan peluang usaha, menguasai ilmu pengetahuan dan teknologi, berpikir kreatif, dan berinovasi dalam mendesain produk, kemasan, alat promosi, dan pemasaran produk mereka. Kondisi ini berdampak pada terbatasnya jangkauan pemasaran dan rendahnya omset penjualan. Solusi yang diberikan meliputi: memberikan pelatihan dan bantuan kepada UMKM mitra untuk meningkatkan kualitas produk dengan mengolah limbah urin kambing menjadi pupuk cair yang dikombinasikan dengan PGPR (Plant Growth Promoting Rhizobakteri) diversifikasi dan diferensiasi produk, membantu implementasi desain produk dan kemasan yang menarik, membuat desain materi promosi digital yang representatif, mengembangkan desain media pemasaran online, dan menghasilkan ide-ide baru dari media online. Peningkatan pendapatan penjualan produk UMKM akan menghasilkan keuntungan yang lebih tinggi bagi UMKM, sehingga meningkatkan taraf hidup mereka. Kemampuan untuk meraih peluang bisnis yang lebih besar, pergeseran perilaku pemasaran dari konvensional ke pemasaran online, memiliki ide-ide kreatif, dan manajemen keuangan yang tepat harus diimbangi dengan kemampuan UMKM untuk menerapkan manajemen kewirausahaan dan penerapan teknologi pemasaran online. Pergeseran perilaku pemasaran dari konvensional ke pemasaran online harus diimbangi dengan kemampuan pelaku UMKM untuk mendesain produk yang lebih menarik, mendesain alat promosi digital yang efektif sehingga produk mudah dikenali, dan menggunakan teknologi pemasaran online untuk memperluas jangkauan pasar mereka. UMKM dapat mendorong perekonomian Indonesia. Pemanfaatan konsep pemasaran berbasis teknologi telah menjadi kebutuhan bagi UMKM agar dapat berkembang menjadi pusat kekuatan ekonomi. Memilih media pemasaran online merupakan pilihan yang efektif bagi UMKM untuk menjangkau area pasar yang lebih luas, meningkatkan omset penjualan, dan dengan demikian berdampak pada pertumbuhan pendapatan UMKM Peternakan Kambing di Kabupaten Getasan.