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All Journal Jurnal Akuntansi dan Pajak Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Indonesian Collaboration Journal of Community Services (ICJCS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Abdi-Dharma KREATIF: Jurnal Pengabdian Masyarakat Nusantara EMaBi: Ekonomi Dan Manajemen Bisnis SWARNA National Conference on Applied Business, Education & Technology (NCABET) Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Terobosan Peduli Masyarakat (TIRAKAT) SWARNA: Jurnal Pengabdian Kepada Masyarakat
Sonny Santosa
Universitas Buddhi Dharma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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FAKTOR KARAKTERISTIK DIGITAL BRANDING DALAM KEBERHASILAN USAHA PADA PELAKU UMKM DESA GELAM JAYA Sonny Santosa; Tri Angreni; Rini Novianti; Elizabeth Elizabeth; Andre Gustriandi
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.240

Abstract

Interesting issues related to branding always begun by a basic question ‘What is the biggest problem of a new online shop or start up, and how do we overcome it?’ If we observe people whose business focus in product selling, they mostly promote their product by explaining the excellence of their products to the customers, for example the soft material of clothes, the great taste of the food, the comfortable shoes, or efficacious and nutritious medicines. But, if we look closely, whether they convince the customers or not that the products they offer are the best, the tastiest, or the efficacious, the most comfortable, and the best selling in the market, thus we just see all of them as the common part. And there is actually a unique part greatly contributing to them, which is branding. Based on its aims, this research was conducted by using the method of descriptive verification, which is a method aimed at outlining problems related to the questions toward the independent variable. Thus, it is going to support the theories or previous researches related to branding. Data verification was compiled based on report of research used to assess the veracity of theoretical facts in the field, and later it was analyzed to test the research hypothesis conducted. The findings showed that value unit of search engine optimization (SEO) was dominant enough, 0.823, video marketing was 0.769, e-commerce platform was 0.734, user generated conted was 0.718, geofening technology was 0.569, micro influencer was 0.545, and social media marketing was 0.529.
PELATIHAN WIRAUSAHA BAGI WARGA BINAAN LAPAS PEMUDA KELAS IIA DI KOTA TANGERANG Hendra Hendra; Marselia Purnama; Vivin Hanitha; Octavianti Purnama; Ignasius Irvan; Tri Angreni; Donny Yana; Rini Novianti; Sonny Santosa; Kiki Kiki; Jessica Jessica; Sunny Sunny
Indonesian Collaboration Journal of Community Services Vol. 1 No. 4 (2021): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.351 KB) | DOI: 10.53067/icjcs.v1i4.24

Abstract

The correctional system is a series of criminal law enforcement units. Inmates are not only objects but also subjects who are no different from other humans who at any time can make mistakes or make mistakes that can be subject to criminal sanctions. The Indonesian penitentiary system is more focused on the aspect of fostering prisoners. The assisted residents have the right to obtain information and obtain proper education and training which can be used as capital in the future when they return to the community. Community service activities that will be carried out in the form of training are theoretical presentations that are carried out face-to-face on the concept of entrepreneurship and business including managing marketing and finance in accordance with the needs of the inmates with a business strategy to start a business with a minimum capital, and the Dropship System. The implementation of this Community Service was carried out on October 2, 2021, taking place at the Class IIA Youth Prison, Tangerang. Buddhi Dharma University offers entrepreneurship training programs and starting a business with minimal capital and how to market products that will be sold through the dropship system and how to market them through E-Commerce media, as well as how to record financial books using the bookkeeping application for the inmates when they return to the community later
Analisis Pengaruh Rasio Keuangan Terhadap Perubahan Laba Pada Perusahaan Sub Sektor Farmasi Yang Tedaftar di BEI Periode 2016 – 2020 Carenina Esmeralda; Sonny Santosa
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 1 No. 2 (2022): EMaBI
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.434 KB)

Abstract

Maksud dari penelitian ini ialah untuk menyelidiki dan mendapati besaran pengaruh rasio keuangan terhadap perubahan laba pada Perusahaan sub sektor Farmasi yang terdaftar di BEI periode 2016-2020. Metode yang dipergunakan adalah metode kuantitatif, dengan teknik analisis regresi linier berganda. Melalui metode purposive sampling penelitian ini menggunakan 7 perusahaan subektor farmasi yang terdaftar di BEI dengan 5 tahun periode penelitian. Berpegang pada hasil pengolahan dan penganalisisan data, menunjukkan secara simultan seluruh variabel independen Current Ratio (CR), Debt to Equity Ratio (DER), Total Assets Turnover (TATO) dan Return on Investment (ROI) berepengaruh terhadap perubahan laba dengan nilai pengaruh sebesar 85,3 %. Tetapi secara parsial hanya Return on Investment (ROI) yang berpengaruh terhadap perubahan laba Perusahaan Sub Sektor Farmasi yang tercantum di Bursa Efek Indonesia (BEI) untuk periode 2016- 2020.
STRATEGI DIGITAL BRANDING UNTUK MENINGKATKAN PENJUALAN UMKM INDONESIA : STUDI PADA UMKM DESA GELAM JAYA, KABUPATEN TANGERANG Sonny Santosa; Rini Novianti; Tri Anggraeni; Elizabeth Elizabeth; Andre Gustriandi
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.269 KB) | DOI: 10.46306/ncabet.v1i1.17

Abstract

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).
ANALISIS FAKTOR PENERAPAN E-COMMERCE SEBAGAI RINTISAN MINAT BERWIRAUSAHA : Studi Kasus Pada Mahasiswa Riset Pemasaran Universitas Buddhi Dharma Vandi Dwi Putra; Sonny Santosa; Rini Novianti
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.411 KB) | DOI: 10.46306/ncabet.v2i1.77

Abstract

The pandemic period encourage the application of digitalization in the marketing field, the application of marketing culture is currently supported by e-commerce. On the other hand, students who should be in the potential group have been able to take advantage of this moment to develop creativity that results in innovation, at least as a first step as an effort to participate in and develop an interest in entrepreneurship. The purpose of this study is to analyze what factors are the pioneers of interest in entrepreneurship in marketing research students at the Faculty of Business, Buddhi Dharma University. As part of the “small research” activity, the researcher used a survey method and was included in the descriptive statistics group. The population taken was all students who took marketing courses in the odd year 2022/2023 which opened 40, thus the researchers took the entire population as a sample in this study. The analysis technique uses factor analysis. The results of this study indicate that personality and self-motivation factors are the dominant factors in the interest in entrepreneurship among students
MENUMBUHKAN SEJAK DINI MINAT BERWIRAUSAHA DARI SISI E-COMMERCE PADA MAHASISWA Sonny Santosa; Elizabeth; Rini Novianti; Vandi Dwi Putra
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2022): SWARNA: Jurnal Pengabdian Kepada Masyarakat, November 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v1i3.96

Abstract

Masa pandemic yang telah kita lewati beberapa tahun ini tidak hanya menimbulkan dampak negative namun juga dampak positif yang sama kuatnya pada segala bidang. Bentuk dampak positif yang paling terasa adalah adanya penerapan digitalisasi pada bidang pemasaran, peralihan budaya pemasaran saat ini telah didominasi oleh e-commerce. Disisi lain para mahasiswa yang seyogianya berada pada kelompok potensial sudah seharusnya mampu memanfaatkan momen ini untuk mengembangkan kreativitas yang membangkitkan inovasi, minimal sebagai langkah awal sebagai upaya untuk turut andil dalam mengembangkan minat berwirausaha. Tujuan abdimas ini adalah sebagai upaya untuk mendorong munculnya rintisan minat berwirausaha dikalangan mahasiswa. Metode abdimas ini adalah sosialisasi secara daring yang diikuti oleh mahasiswa. Hasil abdimas ini menunjukkan adanya gagasan baru dari 2 (dua) sisi, yang pertama adalah gagasan untuk memperbaharui kurikulum terkait matakuliah kewirausahaan ditingkat fakultas, dan yang kedua adalah meningkatkan kerjasama terkait pendanaan lunak yang memberikan keuntungungan bagi 2 (dua) belah pihak.
Pembekalan Peran Talent Development Institute (TDI) Pada Fungsi Sumber Daya Manusia PT. Indako Sonny Santosa; Tri Anggraeni; Elizabeth Elizabeth; Rini Novianti; Susanto Susanto; Ari Kurniawan
Abdi Dharma Vol. 2 No. 1 (2022): Abdi Dharma: Peluang usaha, Digital marketing, Peningkatan pendapatan UMKM, Ket
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.136 KB) | DOI: 10.31253/ad.v2i1.1080

Abstract

Talking about talent management, it is related to the roles and responsibilities of leaders. Based on this, it is deemed necessary to have a briefing activity that is refresher related to talent management issues, for example, the adequacy aspects related to talent management such as vision, mission and goals as well as the company's strategy to build a talent management system, the main objective of this activity is to provide briefing related to several issues that must be known in advance regarding the goals to be built from talent management itself in the company, this activity is carried out online through a webinar which is attended by the system development team at PT. Indako on February 25, 2022. The results of this briefing activity obtained an understanding that the more specific the company's vision, mission, goals and strategies are, the clearer the goals to be achieved with this talent management system, so that its contribution to organizational growth will be much more leverage and of course This will ultimately increase the productivity of the employees and increase the job satisfaction of each individual.
RESOURCE ESSENCE ANALYSIS IN MANAGEMENT Silvy Sondari Gadzali; Sonny Santosa; Achmad Choerudin; Ivonne Ayesha; Abu Muna Almaududi Ausat
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

If we reflect on the nature of management, we will find confusion of direction in utilising resources. However, people are the crucial resources that management has in achieving goals effectively and efficiently. This research aims to explain the nature of management resources in a straightforward and understandable language. This research includes library research because this research is conducted to search, analyse, interpret and generalise from the facts of the results of thoughts and ideas written by resource management experts. This research is descriptive qualitative with a secondary data analysis approach. This study arrives at the conclusion that to reflect on resource management, a type of work is always carried out which is driven by humans as members of management. This research can be used as a reference for anyone with an interest in discussing HR and management topics. In addition, it can be a material for formal discussion in higher education.
EFFECTIVE MARKETING STRATEGIES FOR MSMEs DURING RAMADAN IN INDONESIA Sutrisno Sutrisno; Abu Muna Almaududi Ausat; Riko Mersandro Permana; Sonny Santosa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.13792

Abstract

The month of Ramadan is an important moment for Muslim communities in Indonesia which is characterised by fasting for a whole month. In addition to having high religious value, the month of Ramadan is also a moment to look forward to shopping and doing business for MSMEs. In Indonesia, MSMEs are one of the largest sectors and contribute significantly to the economy. However, MSMEs still experience many obstacles in marketing their products, especially during the month of Ramadan. Therefore, research is needed on effective marketing strategies for MSMEs during the month of Ramadan in Indonesia. This research is qualitative in nature. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The results of this study concluded that in preparing an effective marketing strategy, MSMEs should consider online presence, special offers, events or competitions, improving product and service quality, collaborating with other businesses, paying attention to customer needs, and halal products. MSMEs should also monitor the performance of their marketing campaigns, consider ethics in marketing, and conduct sufficient research and analysis before designing their strategies.
Utilization Social Media for MSME Development Henky Hendrawan; Soni Suharmono; Sulistyo Budi Utomo; Sonny Santosa; Rini Novianti
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2259

Abstract

This research aims to explain the importance of socialization and social media utilization in the development of micro, small, and medium-sized enterprises (MSMS) in Sukabumi district. Social media has become a very effective tool in building customer relationships, marketing products, and increasing business visibility. However, there are still many MSMSs in Sukabumi district that have not exploited the potential of social media optimally. Through socialization, MSMS owners will be given a better understanding of social media and how to use it as an effective marketing tool. This socialization will involve training and enhancement of knowledge about relevant social media platforms, online marketing strategies, creating interesting content, as well as measurement and analysis of social media performance. It is expected that with the socialization of this social media utilization, the MSMS in Sukabumi district will be able to use social media better to promote their products and services, reach a wider audience, and increase their online presence. With increasing online presence, it is anticipated that there will be an increase in MSMS's turnover and overall growth in the Sukabomi district.
Co-Authors Abu Muna Almaududi Ausat Achmad Choerudin Andre Gustriandi Andre Gustriandi Ari Kurniawan Atjih Sukaesih Budi Harto Carenina Esmeralda Dhiana Ekowati Donny Dharmawan Donny Yana Eka Melati Elizabeth Elizabeth Elizabeth Etty Herijawati Fahrina Mustafa Fani Sartika Fidellis W Tholok Fidellis Wato Tholok Frans Sudirjo Gregorius Widiyanto Haris Munandar Hendra Hendra Hendri Hermawan Adinugraha Henky Hendrawan Ignasius Irvan Ivonne Ayesha Jefriyanto Jefriyanto Jessica Jessica Juni iswanto Karyaningsih Karyaningsih Kiki Kiki Luh Komang Candra Dewi Marlina Marlina Mirdan Kurniawan Olivia Tahalele Petrus T. Resi Purnama, Marselia purnama, octavianti Rani Zahra Rian Ardianto Riko Mersandro Permana RINI HADIYATI Rini Novianti Rini Novianti Silvy Sondari Gadzali Sjahruddin, Herman Soni Suharmono Suhendar Janamarta Sulistyo Budi Utomo Sunny Sunny Susanto Susanto Sutrisna Sutrisna Tono Wartono Tri Angreni Vandi Dwi Putra Vivin Hanitha Wulandari Wulandari Yulian Purnama