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All Journal Jurnal Aplikasi Teknologi Pangan Indonesian Food Science and TechnologyJournal Journal of Applied Agricultural Science and Technology Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jurnal Teknologi Pertanian Andalas Jurnal Abdi Insani Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks REACTOR : Journal of Research On Chemistry And Engineering Andalasian International Journal of Agricultural and Natural Sciences AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Ensiklopedia Research and Community Service Review Andalasian International Journal of Social and Entrepreneurial Development Jurnal Research Ilmu Pertanian
Wellyalina, Wellyalina
Andalas University
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Journal : Buletin Ilmiah Nagari Membangun

 1 
OPTIMALISASI PEMASARAN KAMBING POTONG MELALUI MEDIA DIGITAL PADA KELOMPOK TANI PINCURAN GADANG: Optimizing Fattening Goat Marketing Through Digital Media In Pincuran Gadang Farmers Group Awalina, Rahmi; Edwin, Tevina; Wellyalina, Wellyalina
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 3 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i3.803

Abstract

Pincuran Gadang Farmers Group, a part of the BUMNag Balai Panjang enterprise in Lareh Sago Halaban District, Lima Puluh Kota Regency, faced the problem of low sales performance in its Jawarandu goat business due to a conventional marketing approach. Over the past year, the group’s average sales reached only two to three goats per month, mainly relying on word-of-mouth and limited Facebook promotion. This community service program aimed to enhance the group’s income and business competitiveness through the implementation of a hybrid marketing strategy combining conventional and digital promotion methods. The activities included field observation, participatory mentoring, the creation of printed brochures for goat marketing, and the development of an official Instagram account as a digital promotion tool. The results indicated improvements in members’ understanding and skills in managing promotional media, stronger business branding, and increased interaction with potential customers within and beyond the local community. Furthermore, the adoption of digital marketing expanded the group’s market reach and improved consumer trust in local livestock products. The integration of printed and digital promotion proved to be an effective approach to strengthening the economic independence of smallholder livestock farmers while fostering the community’s digital capacity. The sustainability implication of this program lies in the establishment of a sustainable community marketing model that can be replicated by other rural farmer groups to promote inclusive and resilient agribusiness development.
Co-Authors Abdi Abdi Abdi Adisti, Adila Afrido Zulhendra Aisman Aisman Ananda, Alwi Aninda T. Puari Arif Rizkika Putra Asnurita Asnurita Awalina, Rahmi Azmi, Aida Firdaus Muhammad Nurul Azrifirwan, Azrifirwan Bastian Nova Cesar Wellya Refdi Cesar Welya Refdi Cesar Welya, Refdi Cici Wulandari, Cici Daimon Syukri Dava Perdana Putra Devi Warmita Dewi Hayati, PK Dian Pramana Putra Dian Pramana Putra, Dian Pramana Diana Sylvi Diana Sylvi Donard Games Donny Eros Efrina, Efrina Eli Ratni Elni Fatimah Erona S , Meisilva Erona, Meisilva F Azima Fadli Hafizulhaq Faldiyo Alghifary Faramida, Shella Fauzan Azima Felga Zulfia Radiana Felga Zulfia Rasdiana Felga Zulfia Rasiana Feri, Arlius Feskaharni Alamsjah Fikri, Imam Hariry, Amelia Hasbullah Hasbullah Hasbullah Hasbullah Heni Pujiastuti Henny Herwina I Ketut Budaraga IK, Budaraga Ikhsan Ismail Ismail, Ikhsan Ismed Ismed Ismed Ismed Jasmi Jasmi Jaswandi . Joardan Lasop Kurnia Sari, Dessy Liamnimitr, Napassawan Linda Wati Maya Sari Mazelfi, Ihsani Meisilya Erona Meutia Fiana, Risa Muhammad Iqbal Abdi Lubis Munthe, Thomas Syaipuddin Nadira Nurul Fathiyah Nasution, Saidah Nauli Nika Rahma Yanti Nita Yessirita Novelina Novizar Nazir Obel, Obel P.K. Dewi Hayati Pratama Eka Putra, Satria Purnama Dini Hari Putra Santoso Putri, Afrianingsih Rachmad Hersi Martinsyah Rahmadila, Anindya Ramadhan, Nugraha Ramadhani, Ratih Reni Koja Resti Rahayu Rina Yenrina Rini B Rini Rini Rini Rini RINI RINI Risa Meutia Fiana Robby Jannatan Rozidateno Putri Hanida Salim, Emil Salsabila, Unik Hanifah Saputra, Dendi Adi Satria Pratama Eka Putra Sayuti, Kesuma Shalati Febjislami Sukma, Puja Nadia Suparma Jeki Suparma Jeki Sylvi, Diana TEVINA EDWIN Tuty Anggraini Virtuous Setyaka Wahyudi , Nizar Alim Welya Refdi, Cesar Wenny Surya Murtius Yeffi Yeffi Masnarivan Yulmira Yanti Zulhendra, Afrido