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Wellyalina, Wellyalina
Andalas University
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Journal : Ensiklopedia Research and Community Service Review

 1 
STRATEGI PENGELOLAAN KEUANGAN, PENINGKATAN KONSISTENSI PRODUKSI, DAN BRANDING DIGITAL DALAM MENINGKATKAN PENJUALAN KERUPUK KAMANG Mazelfi, Ihsani; Ramadhani, Ratih; Adisti, Adila; Saputra, Dendi Adi; Wellyalina, Wellyalina
Ensiklopedia Research and Community Service Review Vol 5, No 1 (2025): Vol. 5 No. 1 Oktober 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/err.v5i1.3444

Abstract

This community service program aims to address three main issues faced by the partner: production, marketing, and managerial aspects. In production, problems include poor water quality, inconsistent production, product durability in packaging, and the absence of microbiological testing. Good water quality and stable supply are essential for maintaining product quality and production efficiency. In marketing, the challenges involve unprofessional packaging, limited understanding of digital marketing, and low brand awareness. Professional packaging and digital marketing strategies can enhance product value and branding. In financial management, issues include unsystematic bookkeeping, suboptimal pricing strategies, limited understanding of cost of goods sold (COGS), lack of PIRT certification, and unregistered brand intellectual property. Proper financial recording and COGS knowledge are crucial for cash flow control and accurate pricing. The program aims to improve financial management efficiency, ensure consistent production quality, and enhance branding and digital marketing. Expected outputs include a nationally accredited journal article, intellectual property registration, media publication, and promotional video.Keywords: MSMEs; Digital Marketing; SIAPIK; Water Filter; Brand Awareness
Co-Authors Abdi Abdi Abdi Adisti, Adila Afrido Zulhendra Aisman Aisman Ananda, Alwi Aninda T. Puari Arif Rizkika Putra Asnurita Asnurita Awalina, Rahmi Azmi, Aida Firdaus Muhammad Nurul Azrifirwan, Azrifirwan Bastian Nova Cesar Wellya Refdi Cesar Welya Refdi Cesar Welya, Refdi Cici Wulandari, Cici Daimon Syukri Dava Perdana Putra Devi Warmita Dewi Hayati, PK Dian Pramana Putra Dian Pramana Putra, Dian Pramana Diana Sylvi Diana Sylvi Donard Games Donny Eros Efrina, Efrina Eli Ratni Elni Fatimah Erona S , Meisilva Erona, Meisilva F Azima Fadli Hafizulhaq Faldiyo Alghifary Faramida, Shella Fauzan Azima Felga Zulfia Radiana Felga Zulfia Rasdiana Felga Zulfia Rasiana Feri, Arlius Feskaharni Alamsjah Fikri, Imam Hariry, Amelia Hasbullah Hasbullah Hasbullah Hasbullah Heni Pujiastuti Henny Herwina I Ketut Budaraga IK, Budaraga Ikhsan Ismail Ismail, Ikhsan Ismed Ismed Ismed Ismed Jasmi Jasmi Jaswandi . Joardan Lasop Kurnia Sari, Dessy Liamnimitr, Napassawan Linda Wati Maya Sari Mazelfi, Ihsani Meisilya Erona Meutia Fiana, Risa Muhammad Iqbal Abdi Lubis Munthe, Thomas Syaipuddin Nadira Nurul Fathiyah Nasution, Saidah Nauli Nika Rahma Yanti Nita Yessirita Novelina Novizar Nazir Obel, Obel P.K. Dewi Hayati Pratama Eka Putra, Satria Purnama Dini Hari Putra Santoso Putri, Afrianingsih Rachmad Hersi Martinsyah Rahmadila, Anindya Ramadhan, Nugraha Ramadhani, Ratih Reni Koja Resti Rahayu Rina Yenrina Rini B Rini Rini Rini Rini RINI RINI Risa Meutia Fiana Robby Jannatan Rozidateno Putri Hanida Salim, Emil Salsabila, Unik Hanifah Saputra, Dendi Adi Satria Pratama Eka Putra Sayuti, Kesuma Shalati Febjislami Sukma, Puja Nadia Suparma Jeki Suparma Jeki Sylvi, Diana TEVINA EDWIN Tuty Anggraini Virtuous Setyaka Wahyudi , Nizar Alim Welya Refdi, Cesar Wenny Surya Murtius Yeffi Yeffi Masnarivan Yulmira Yanti Zulhendra, Afrido