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All Journal Jurnal Pustakawan Indonesia TELKOMNIKA (Telecommunication Computing Electronics and Control) JUTI: Jurnal Ilmiah Teknologi Informasi Jurnal Ilmu Komputer dan Agri-Informatika Journal of Telematics and Informatics JAM : Jurnal Aplikasi Manajemen Jurnal Teknologi Informasi dan Ilmu Komputer Journal of Consumer Science Seminar Nasional Informatika (SEMNASIF) Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Jurnal Pendidikan Informatika dan Sains Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Empowerment : Jurnal Pengabdian Masyarakat Jurnal Sistem Cerdas JGISE-Journal of Geospatial Information Science and Engineering Indonesian Journal of Electrical Engineering and Computer Science Journal of Information Technology and Its Utilization Jurnal Pustakawan Indonesia Jupiter Journal of Computer & Information Technology Xplore: Journal of Statistics IIJSE BACA: Jurnal Dokumentasi dan Informasi Journal of Information Technology and its Utilization
Yani Nurhadryani
Departemen Ilmu Komputer Fakultas Ilmu Pengetahuan Alam, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Other

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The Influence of Content Marketing on Patient Loyalty by Mediating Intention to Follow and Brand Trust Luthfi Faishal Fauzi; Yani Nurhadryani; Jono Mintarto Munandar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5426

Abstract

During the pandemic, the hospital industry is an industry that must adapt to the digital world. Hospital X is a hospital that is active on social media and has several followers which is quite high, but it turns out that it is not in line with the BOR achievement. This can be caused by many factors such as content marketing, the relationship between the number of followers, brand trust, and brand loyalty. Data were collected from 125 respondents. Data were analyzed using WarpPLS. The results showed that the majority of respondents consisted of young families with middle incomes. Then it was found that content marketing had a significant effect on brand trust and brand loyalty. Based on this, hospitals should focus more on high-quality content that aims to increase patient trust.
Co-Authors A.Muh.Yakin Amin Aang Gunaidi Agus Buono Buono Ahmad, Hafidlotul Fatimah Ali Djamhuri Anak Agung Gede Sugianthara Anang Kurnia Anestya Ayunda, Winda Arif Imam Suroso Ariq Cahya Wardhana ASEP SAEFUDDIN Astri Fatimah Auzi Asfarian Auzi Asfarian Baba Barus Dean Apriana Ramadhan Dean Apriana Ramadhan Defina Desi Nadalia Desta Wirnas Elfrida Ratnawati Emilia Syafitri Eneng Tita Tosida Erika Nachrowi Erliza Hambali Fajar Delli Wihartiko Faqih Udin dan Jono M. Munandar Meivita Amelia Fatimah, Hilmi Azmi Feriadi Feriadi, Feriadi Firman Ardiansyah Fryonanda, Harfebi Gunaidi, Aang Halimah Tus Sa'diah Hari Agung Adrianto Heru Sukoco HUSNUL KHOTIMAH I Gusti Ngurah Antaryama Indah Pratiwi Inne Larasati Inne Larasati Intan Purnamasari Irhamni . Irma Rosalina Irman Hermadi Julio Adisantoso Kesuma, I Nyoman Rai Widartha Kirana Nuryunita Kirana Nuryunita Luthfan Almanfaluthi Luthfi Faishal Fauzi Marizsa Herlina Moh Djemdjem Djamaludin, Moh Djemdjem Muhammad Naufal Farras Mastika Mulus, Rachmat Tauffan Neny Rosmawarni Noorlela Marcheta Nuryantika, Fitria Pudji Muljono Rahardiantoro, Septian Rahma Anisa Rahma, Yunita Ratna Agustina, Ratna Ravie Kurnia Laday Rifai, Nur Azizah Komara Riyanto Rizq, Shafira Ryska Putri Madyasari Saputra, Feby Tri Setyadi, Wawan Siti Zubaidah Sokoco, Heru Sony Hartono Wijaya Sony Wijaya Sri Wahjuni Subhan Deni Hermawan Sukarna Sukarna Supriyadi Supriyadi Suskamiyadi Suskamiyadi Suskamiyadi Suskamiyadi Susy Katarina Sianturi Susy Katarina Sianturi Taufik Djatna Tiana, Ade Hikma Wahjuni, Sri Wijaya, Sony Winda Anestya Ayunda Wiradani Ramadhan Wulandari Wulandari Yusmar, Addini Yusuf, Sri Malahayati