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All Journal JELLT (Journal of English Language and Language Teaching) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI Journal on Education Aptisi Transactions on Technopreneurship (ATT) Jurnal Teknologi Terpadu eCo-Buss Jurnal Investasi Jurnal Abdi Insani BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Community Empowerment Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Digit : Digital of Information Technology Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) International Journal of Community Service Jurnal Pengabdian Kepada Masyarakat J-MIND (Jurnal Manajemen Indonesia) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen Sistem Informasi Central Publisher Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal Jurnal Manajemen dan Pemasaran Digital Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Management and Innovation Entrepreneurship (JMIE) Journal of Literature Language and Academic Studies (J-LLANS) Journal of Social Comunity Services ADIMA Blockchain Frontier Technology (BFRONT) Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Witana Asmara Journal of Computer Science and Technology Application KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Pranata, Sudadi
Universitas Catur Insan Cendekia
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Journal : dfame digital financial accounting management economics journal

 1 
Pengaruh Layanan Mobile Banking Terhadap Loyalitas Nasabah Rizki Chaerunisa, Danya; Pranata, Sudadi; Laily Purnamasari, Dewi
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 3 (2025): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i2.293

Abstract

This study aims to analyze the effect of mobile banking services on customer loyalty in Indonesia's state-owned banks (BUMN). Mobile banking is a form of digital innovation that offers convenience, efficiency, and speed in banking transactions. Using a quantitative approach, data were collected from 100 respondents who are active users of mobile banking services from BUMN banks via an online questionnaire. The results of the regression analysis indicate that mobile banking services have a positive and significant effect on customer loyalty, with a coefficient value of 0.319 and a significance level of 0.000. This finding suggests that the higher the perceived quality of mobile banking services, the greater the customer loyalty. The study supports the Expectation Confirmation Theory (ECT) and provides practical contributions for bank management in developing digital service strategies oriented toward customer satisfaction and loyalty. This research also opens opportunities for further exploration of mediating variables such as customer satisfaction or trust to gain a deeper understanding of loyalty-building factors in the digital banking era. 
Pengaruh Perkembangan Kerupuk Emping Diera Digital Terhadap Kepuasan Pelanggan Di Kota Cirebon Yahya, Irfan; Pranata, Sudadi; Fauzi, Feri
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 3 (2025): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i2.295

Abstract

This study aims to analyze the effect of the development of digitalized emping (traditional crackers) on customer satisfaction in Cirebon City. The background of this research lies in the growing digitalization of SMEs, including traditional food products like emping. This study employs a quantitative approach using a simple linear regression method. The sample consisted of 100 respondents who are online customers of emping. The results show that the digital development of emping has a positive and significant effect on customer satisfaction, with a coefficient value of 0.490 and a significance level of 0.000. This indicates that the better the digital transformation implemented by emping producers, the higher the customer satisfaction. The findings support Oliver’s (1997) customer satisfaction theory, emphasizing the match between expectations and perceptions of service performance. This study offers practical implications for SMEs to improve their digital strategies to retain customer loyalty and provides academic contributions to extending customer satisfaction theory in the context of traditional local products. 
Co-Authors Aan Kanivia Abdun Wijaya Abshor Marantika Adelia Puspita Aditya Kurniawan Chandra Agung Supriyadi Agus Sevtiana Amelia, Fhia Amelia, Shinta Amroni Amroni Amroni Amroni, Amroni Apriansyah Rizqi Setiawan Ardiningrat, Raden Muhamad Rama Poetra Arief Yanto Rukmana Arif Komara, Maulana Arifin Arifin Ayu Lestari, Ni Wayan Fitriana Bangun, Cicilia Sriliasta Bilal Dewansyah Chairun Nas Chandra Lukita Chandra, Aditya Kurniawan Choirunnissa, Dina Christina, Stefanny Christine Agustina David Hasudungan Pardede Dewi Iriani Dewi Laily Purnamasari Dhea Praadha Gitama, Gytha Nurhana Dini Hidayati Djatmiko, Budi Dwi Andayani, Dwi Dwi Meldiansyah Rahadi Elsa, Khofifah Fahrudin, Rifqi Fajrinoor Fanani Fauzi, Feri Fauziah, Devy Nadya Febriani, Arsya Febriansyah, Angky Frans Sudirjo Gilang Putratama Gunawan, Novalia Gytha Nurhana Dhea Praadha Gitama Hambali, Firdaus Handoko, Elvina Muliani Hikam, Ihsan Nuril Huneman, Taufan I Ketut Gunawan Ika Kartika Ine Rachmawati Inggrid Panjaitan Julianti, Fifi Kamal, Abdullah Arif Kiran Agustin Kurniawan, Putri Nur Shafa Kusnadi Kusnadi Laily Purnamasari, Dewi Lena Magdalena Lubis, Dokmen M. Syamsul Maarif M. Yani Syafei Margaretha, Jolanda Marsani Asfi Marsani Asfi Meira, Kanitha Dwi Meirisha Handayani Meria, Lista Miftahulhaq, Muhammad Jamaluddin Mochamad Calvin Farell Mohammad Umar Fakhrudin Mohammad Umar Fakhrudin Mohammada Umar Fakhrudin Muhammad Ade Kurnia Harahap Muhammad Nur Munir Tubagus Munir Tubagus musrifah, ai Nandang Komara Nikmah, Dinda Nolen, Jeammy Noor Aziz Nurfitriyani, Vivi Nurhajijah, Sitta Nurhana Dhea Praadha Gitama, Gytha Nurkholis, Muhammad Padmajati, Astri Pratiwi, Rizma Ratih Priadi, Adzustina Prisilia Jesica, Sheren Rahma Wahdiniwaty Rangi, Noah Ridho Taufiq Subagio Rina, Agustina Rizki Chaerunisa, Danya Roby Syaiful Ubed, Roby Syaiful Ronaldo Brilian Wijaya Rosa Lesmana Sari, Anisa Nur Ayunda Septian, Willy Eka Setiawan, Apriansyah Rizqi Sidik, Aditya Ihsan Sitohang, Lita Meliana Sobi Mutohari Stefanny Christina Stefanny Christina Sugianto, darul Suhadi Parman Sundana, Sundana Susilawati, Erna Suwandi Suwandi Suwandi Suwandi Suwandi Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syauqy, Muhamaad Rifat Tan, Felicia Linggayani Tendi, Grace Regina Turini Turini Umi Narimawati Wahyuningsih, Intan Indah Willy Eka Septian Yahya, Irfan Yani Syafeí, M Yani Syafei, M. Yolanda Albertina Yulia Rahmawati, Devy Yuni Awalaturrohmah Solihah Yuningsih Yuningsih Zinhle Ndlovu