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Pranata, Sudadi
Universitas Catur Insan Cendekia
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Journal : Blockchain Frontier Technology (BFRONT)

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Implementation of Smart Contracts in TikTok Influencer Marketing Sudadi Pranata; Fajrinoor Fanani; Dini Hidayati; Rosa Lesmana; Zinhle Ndlovu
Blockchain Frontier Technology Vol. 4 No. 2 (2025): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v4i2.688

Abstract

The rapid growth of TikTok as a social media platform has transformed influencer marketing, offering brands unparalleled opportunities to engage with their target audiences. However, issues such as lack of transparency, trust, and inefficiencies in payment processes remain significant challenges in influencer marketing, highlighting a critical GAP in both literature and practice. This study addresses these challenges by exploring the implementation of smart contracts, powered by blockchain technology, as a novel solution. Smart contracts provide an automated, secure, and transparent framework for managing influencer marketing campaigns. The research employs a quantitative approach with Structural Equation Modeling (SEM) as the primary methode, utilizing the SmartPLS tool. Data were collected from 200 respondents who are active TikTok users and have engaged with influencer marketing campaigns. The findings reveal that credibility, informativeness, and entertainment positively affect advertising value, while irritation negatively impacts it. Furthermore, advertising value significantly influences advertising attitude, which, in turn, impacts purchase intention. Additionally, advertising attitude moderates the relationship between advertising value and purchase intention, strengthening its effect. These results and conclusions emphasize the transformative potential of smart contracts in enhancing transparency, trust, and efficiency within influencer marketing. By introducing blockchain-based solutions, this study makes a significant novelty contribution to the literature, offering practical insights for brands and marketers. Specifically, smart contracts enable brands to ensure fair compensation, accurate performance measurement, and improved campaign outcomes. This study underscores the importance of leveraging cutting edge technologies to address existing gaps in influencer marketing, ultimately paving the way for more effective and transaction.
Co-Authors Aan Kanivia Abdun Wijaya Abshor Marantika Adelia Puspita Aditya Kurniawan Chandra Agung Supriyadi Agus Sevtiana Amelia, Fhia Amelia, Shinta Amroni Amroni Amroni Amroni, Amroni Anisa Nur Ayunda Sari Apriansyah Rizqi Setiawan Ardiningrat, Raden Muhamad Rama Poetra Arief Yanto Rukmana Arif Komara, Maulana Arifin Arifin Ayu Lestari, Ni Wayan Fitriana Bangun, Cicilia Sriliasta Bilal Dewansyah Chairun Nas Chandra Lukita Chandra, Aditya Kurniawan Choirunnissa, Dina Christina, Stefanny Christine Agustina David Hasudungan Pardede Dewi Iriani Dewi Laily Purnamasari Dhea Praadha Gitama, Gytha Nurhana Dini Hidayati Djatmiko, Budi Dwi Andayani, Dwi Dwi Meldiansyah Rahadi Elsa, Khofifah Fahrudin, Rifqi Fajrinoor Fanani Fauzi, Feri Fauziah, Devy Nadya Febriansyah, Angky Frans Sudirjo Gilang Putratama Gunawan, Novalia Gytha Nurhana Dhea Praadha Gitama Hambali, Firdaus Handoko, Elvina Muliani Hikam, Ihsan Nuril Huneman, Taufan I Ketut Gunawan Ika Kartika Ine Rachmawati Inggrid Panjaitan Julianti, Fifi Kamal, Abdullah Arif Kiran Agustin Komara, Nandang Kurniawan, Putri Nur Shafa Kusnadi Kusnadi Laily Purnamasari, Dewi Lena Magdalena Lubis, Dokmen M. Syamsul Maarif M. Yani Syafei Margaretha, Jolanda Marsani Asfi Marsani Asfi Meira, Kanitha Dwi Meirisha Handayani Meria, Lista Miftahulhaq, Muhammad Jamaluddin Mochamad Calvin Farell Mohammad Umar Fakhrudin Mohammad Umar Fakhrudin Mohammada Umar Fakhrudin Muhammad Ade Kurnia Harahap Muhammad Nur Munir Tubagus Munir Tubagus musrifah, ai Nikmah, Dinda Nolen, Jeammy Noor Aziz Nurfitriyani, Vivi Nurhajijah, Sitta Nurhana Dhea Praadha Gitama, Gytha Nurkholis, Muhammad Padmajati, Astri Pratiwi, Rizma Ratih Priadi, Adzustina Prisilia Jesica, Sheren Rahma Wahdiniwaty Rangi, Noah Ridho Taufiq Subagio Rina, Agustina Rizki Chaerunisa, Danya Roby Syaiful Ubed, Roby Syaiful Ronaldo Brilian Wijaya Rosa Lesmana Septian, Willy Eka Setiawan, Apriansyah Rizqi Sidik, Aditya Ihsan Sitohang, Lita Meliana Sobi Mutohari Stefanny Christina Stefanny Christina Sugianto, darul Suhadi Parman Sundana, Sundana Susilawati, Erna Suwandi Suwandi Suwandi Suwandi Suwandi Syarifuddin Syarifuddin Syarifuddin Syarifuddin Syauqy, Muhamaad Rifat Tan, Felicia Linggayani Tendi, Grace Regina Turini Turini Umi Narimawati Wahyuningsih, Intan Indah Willy Eka Septian Yahya, Irfan Yani Syafeí, M Yani Syafei, M. Yolanda Albertina Yulia Rahmawati, Devy Yuni Awalaturrohmah Solihah Yuningsih Yuningsih Zinhle Ndlovu