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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business YUME : Journal of Management MANAJEMEN DEWANTARA juremi: jurnal riset ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Jurnal Visi Manajemen (JVM) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Proceedings of The International Conference on Business and Economics Journal of Management and Social Sciences Economics and Business Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Economics Professional in Action (E-Profit) Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business DECISION : Jurnal Ekonomi dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Jurnal Abdimas Indonesia Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ekonomi dan Bisnis Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Equivalent : Journal of Economic, Accounting and Management Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Zainal Ruma
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : MANAJEMEN DEWANTARA

 1 
PENGARUH SEGMENTASI TARGETING DAN POSITIONING TERHADAP PENINGKATAN VOLUME PENJUALAN MOBIL MEREK PAJERO SPORT DI PT. BOSOWA BERLIAN MOTOR KOTA MAKASSAR Basri; Burhanuddin; Muh. Ichwan Musa; Romansyah Sahabuddin; Zainal Ruma
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14509

Abstract

This study aims to determine the effect of segmentation, targeting and positioning on increasing sales volume. The data collection technique was carried out by means of interviews and questionnaires to consumers who bought Pajero sports cars at PT. Bosowa Berlian Motor, Makassar City, with a population of 227 people and a sample of 70 people. The method used is multiple linear regression using the SPSS application. The test used in this research is instrument test. Based on the results of this study using multiple linear regression analysis, the regression equation Y= 17.331+0.475.X1+(-0.365).X2+0.288.X3+e. The indicators in this study are valid and the variables are reliable. As for the classical assumption, it is said that all indicators are declared normally distributed and have a significant linear correlation value between each independent variable and the dependent variable, on the magnitude of the influence of Segmentation, Targeting and Positioning each of which has a positive direction and some are negative as well as significant in its influence on the increase in sales volume of Mitsubishi Pajero Sport brand cars at PT. Bosowa Berlian Motor Makassar City.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA AIR MINUM DALAM KEMASAN (AMDK) 3V Chessa Dessayanatasya Nursaid; Agung Widhi Kurniawan; Muh. Ichwan Musa; Romansyah Sahabuddin; Zainal Ruma
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.14512

Abstract

This study aims to determine the effect of Marketing Mix (Product, Price, Promotion, Place) on Purchasing Decisions at AMDK 3V KPRI UNM. The data used in this study are primary and secondary data with a total sample of 100 respondents. This study uses a quantitative approach and uses multiple linear regression analysis using SPSS 25 to prove the five hypotheses. The results showed that the t count of the product variable had a significant effect of 3.333 > t table of 1.985. The price variable is not valid but has a significant effect with a t-value of -4.003 < t-table of 1.985. The promotion variable has a significant effect with a t count of 3.371 > t table of 1.985. The place variable has a significant effect with a calculated t value of 3.284 > t table of 1.985. Based on the F test simultaneously on product, price, promotion, and place variables on purchasing decisions on 3V bottled water consumers with F count of 10.832 this shows F count (10.832) > F table (2.467) then Ho is rejected and Ha is accepted. The results of the study prove that the product, price, promotion and place variables together have an influence and are significant on the purchasing decision variable (dependent) on AMDK 3V.
Co-Authors A Muhammad Ikbal A. Fadel Muhammad Abadi, Rahmat Riwayat Abd. Aziz Suherman Abdi Akbar Idris Agung Kurniawan Agung Widhi Kurniawan Ahmad Ali Yassar Ranti Ahmad Maulana Putra Airil Anwar Al Farishy Hafidh Attamimi Amiruddin Tawe Anand, Andi Rezkyawan Fachrul Ananda, Satria Anang Setiawan Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Sunarya Andini Ramadani Annisa Paramaswary Aslam Anwar Anwar Anwar Ramli Arryad Firdauzi Ramly Astuti Astuti Ayesha Putri Nanditya Ayu Sulistiya Putri Syahrir Baso Erik Basri Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chessa Dessayanatasya Nursaid Dian Anggraece Sigit Parawansa Dwi Nurvania Edar Elis Rahayu Putri Elsafitri Elsafitri Evita Pratiwi Fauziah Umar Febri Yulianti Haeruddin, Muh Ilham Wardhana Hety Budiyanti Ichwan Musa Ilma Wulansari Hasdiansa Jasnika Jasnika Karmila Karmila Maharani Karnila Permata Intan Khaerdar Syahrul Khaidir Syahrul Kristina Parisi M. Ichwan Musa M. Ikhwan Maulana M. Ikhwan Maulana Haeruddin Moh. Filzan Al-Mustajidi Mohammad Fadel Astari MUH ASDAR Muh. Ashari Baharuddin Muh. Erlangga Muh. Fajrin Muh. Syarif Hidayatullah Muhammad Akram Kurniawan Muhammad Fajar Muhammad Fhill Husny Muhammad Ilham Wardana Haeruddin Muhammad Jaslin Muhammad Yunus Muliati, Muliati Nadiyah Nashiroh Bakrie Nuranita Fitriani Nurfaaizah NURFIANTI NURFIANTI, NURFIANTI Nurizzati Nurizzati Nurman Nurman Nurman Nurul Astri Nurul Auliyah Sukri Nurul Fadilah Aswar Pradhita Udayani Putri Audina Rahmat Riyadi Alam Rayana Rayana Resky Amalia Hamka Rezky Amalia Hamka Rezky Ramadhani Rizky Ruslan Romansyah Sahabuddin Sayu Puspitaningsih Dipoatmodjo Selvi Ulvia Siti Hasbiah Sri Mudefi Sulisetiani Sulisetiani Suriansyah Tenri S. P. Dipoatmodjo Tenri S.P. Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Ummul Khaeriah Vivia Tandi Pailan