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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR) Jurnal Scientia Multicience JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Jurnal Manajemen Pendidikan Islam International Journal of Social and Education (INJOSEDU) Edumaspul: Jurnal Pendidikan
Silvia Ekasari
STIE Manajemen Bisnis Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analysis Of The Influence Of Perceived Risk And Trust On Customers' Purchase Intention At Tokopedia.Com Silvia Ekasari; Arifin Djakasaputra; Luh Komang Candra Dewi; Tanti Widia Nurdiani; Erina Alimin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

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Abstract

E-retailing, sometimes known as online shopping, is the practice of purchasing or selling things using the internet. People's preferences for making purchases or shopping online can be influenced by a variety of factors, including psychological, social, emotional, and privacy-related ones. Determining the impact of perceived risk and trust on intentions to shop online is the goal of the study. Multiple regression analysis is a quantitative method used in this study. The study's target population consists of online shoppers who have completed at least one online purchase within the past year. One hundred persons made up the study's sample. This study employed non-probability sampling as its method of sampling. A scale specifically designed to gauge intentions for online buying was created independently and modified according to behavior, goals, situations, and time. In the meanwhile, a scale with three dimensions ability, benevolence, and integrity is used to assess trust, and a scale with five dimensions financial, product, time, delivery, social, and information security risks is used to measure perceived risk. The study's findings indicate that intentions to shop online are significantly influenced by perceived risk and trust. The benevolence dimension of trust and the product risk dimension of perceived risk were the two variables whose regression coefficient values were significant, as determined by the results of the minor hypothesis test of the significance of each regression coefficient on the dependent variable.
Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products Bahtiar Efendi; Zunan Setiawan; Lalang Saksono; Silvia Ekasari; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1710

Abstract

The purpose of this study is to examine the potential effects of brand association, brand trust, and experiential marketing on consumer loyalty and purchase decisions. Only people who enjoy video games were included in the study's population. With a total of 100 samples, the sample was chosen using a non-probability sampling approach called purposive sampling. In order to collect data for this study, questionnaires were distributed in accordance with the descriptive statistical analysis methodology. The author must create a relationship model between variables referred to in this instance as a path diagram before he can apply path analysis in his research. There is a strong positive correlation between experiential marketing and brand association in purchase decisions, according to the results of the data processing that was done. The fact that the t-count value is greater than the t-table value indicates this. The computed t-value does not exceed the value in the t-table, indicating that there is no significant positive connection with the brand trust variable. The Sig value is smaller than the author's conventional significance criterion of 0.05, indicating that experiential marketing, brand trust, and brand association have a substantial impact on purchasing decisions. According to the partial test, customer loyalty is significantly impacted negatively by the factors experiential marketing, brand trust, and brand association.
Analysis Of The Influence Of Behavioral Intention, Perceived Ease Of Use And Perceived Usefulness On Actual Usage Of Digital Wallet Customers Bahtiar Efendi; Silvia Ekasari; Indra Sani; Esti Nur Wakhidah; Musran Munizu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1897

Abstract

This study aims to ascertain whether perceived utility, perceived ease of use, and behavioral intentions affect actual use. The study's subjects were e-wallet users from Indonesia. This study employed objective observation as a non-probability sampling method. Users of e-wallets who had completed at least one transaction made up the study sample. The researchers selected a sample of one hundred people. Questionnaires are used to collect research data. Information from a questionnaire that was given to participants as part of the descriptive data analysis procedure was used in this study. The researchers employed multiple regression analysis techniques in this investigation. The study's findings and the discussion that follows lead to the following conclusions: Different real-world adjustments have a minor impact on the idea of attitude change. The ease-of-use change has some bearing on behavioral goal change. Perceived value and ease of use have a simultaneous effect on intentions to modify behavior. Perceived value changes have no bearing whatsoever on changes in real usage. Recalling the ease of the change in use makes the change feel somewhat realistic. The intention to change one's behavior has some bearing on the actual usage. Perceived utility, perceived ease of use, and behavioral intentions all have an impact on how effectively change is used. Changes in perceived value have an impact on changes in actual consumption because they alter behavioral intentions. Changes in perceived ease of use have an impact on real changes in use when behavioral intentions are variable.
The Influence Of Customer Value, Customer Trust And Electronic Service Quality On Customer Satisfaction Of Traveloka Yusi Faizathul Octavia; Luh Komang Candra Dewi; Donny Dharmawan; Silvia Ekasari; Hery Erdi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.1908

Abstract

The purpose of this study is to determine whether customer value, trust, and e-service quality affect customer satisfaction. In this research, the population is active internet users who are familiar with online transactions, the number of which is unknown or can be said to be in the infinite category. This study's sample strategy combines a purposive sampling approach with a non-probability sampling technique. There were 100 samples used in this investigation. Both primary and secondary data are used in this study. Researchers employed web-based electronic questionnaires and online research tools to obtain primary data. Numerous inferences can be made based on the study's findings and the subsequent discussion, including the following: Customer satisfaction is significantly improved by the quality of e-services. Customer satisfaction is significantly positively impacted by customer value. Customer pleasure is positively impacted by trust. Customer happiness is influenced simultaneously by e-service quality, customer value, and trust.
Analysis Of The Influence Of Website Quality, Pricing, Customer Trust And Brand Image On Purchase Intention Of Marketplace Customers Frans Sudirjo; Silvia Ekasari; Bahtiar Efendi; Luh Komang Candra Dewi; Muhammad Asir
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 1 (2024): Februari 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i1.2160

Abstract

The situation of online market company rivalry, which is occasionally becoming more competitive, is what drives this research. As a result, businesses need to develop new marketing tactics in order to both keep and increase their market share. This study looked at how purchase intention was influenced by factors such as price, website quality, brand image, and trust. A questionnaire was used to gather the data for this investigation. Purposive sampling was utilized to choose the sample, which consisted of 100 online shoppers. Using the SPSS program, multiple linear regression was used to examine the data. The findings demonstrated that the single factor influencing purchase intention is the trust variable. Price, website quality, and brand image all have a partially zero impact on purchase intention. Purchase intention is significantly impacted by the factors of trust, brand image, price, and quality all at the same time. Purchase intention is influenced by trust, brand image, price, and website quality.
MARKET SENTIMENT WITH ARTIFICIAL INTELLIGENCE: A REVOLUTION IN THE DIGITAL ECONOMY Lucky Mahesa Yahya; Silvia Ekasari; Haryanto; Al-Amin; Hadenan Towpek
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 1 (2024): April
Publisher : Pondok Pesantren Baitul Quran

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Abstract

The digital age has brought about a massive transformation in many sectors, including market sentiment analysis. The existence of big data from the internet, especially social media and online reviews, requires advanced technology to process and analyze it. Artificial Intelligence (AI) with Natural Language Processing (NLP) and machine learning capabilities are key in this revolution, especially in identifying and interpreting public sentiment towards products, services, or brands. The research method used is literature by looking for references that are in accordance with the research context. The research findings show that the integration of AI in market sentiment analysis has significant potential in improving the understanding of consumer sentiment. AI not only accelerates the process of analyzing vast data, but also increases the accuracy in interpreting sentiments and emotions. In particular, the use of machine learning models has enabled the adaptation and continuous improvement of sentiment analysis performance, providing deeper and more predictive insights into market trends.
ARTIFICIAL INTELLIGENCE IN THE RETAIL SECTOR: MARKET AND BUSINESS MODEL TRANSFORMATION Ibrahim Sagio; Ignatius Septo Pramesworo; Silvia Ekasari
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 1 (2024): April
Publisher : Pondok Pesantren Baitul Quran

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Abstract

In the dynamic landscape of the retail industry, Artificial Intelligence (AI) has become an important catalyst for transformation. The study in this research used a literature review. The research findings show that AI contributes to the personalization of the customer experience, with machine learning algorithms offering personalized product recommendations, increasing engagement, and stimulating sales. In terms of inventory and supply chain management, AI helps optimize stock through accurate forecasting, reduce wastage, and adapt procurement to changing market demands. Automated cashier operations and the use of chatbots effectively reduce waiting times and improve customer service quality. Analysis of the rapid development of consumer behavior through AI allows for more responsive and aspiring marketing strategies.
CRISIS COMMUNICATION EFFECTIVENESS IN DISASTER MANAGEMENT: CASE STUDIES AND LESSONS Sidderatul Akbar; Silvia Ekasari; Farida Asy'ari
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 2 (2024): May
Publisher : Pondok Pesantren Baitul Quran

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Abstract

Crisis communication is a key component of effective disaster management. This research reviews the literature related to crisis communication strategies and evaluates case studies of crisis communication in various disaster contexts. Based on the literature review, it was found that responsiveness, information accuracy, and appropriate choice of communication channels are the main pillars that support communication effectiveness in emergency situations. The application of information and communication technology, including social media, is now an integral part of delivering early warnings and evacuation instructions to the public. The analysis shows that the speed of early warning and post-disaster information delivery has a major impact on mitigating losses and accelerating the recovery process. Clarity, consistency and transparency of messages are known to increase public trust, encourage compliance with emergency instructions and reduce the risk of misinformation spreading. Two-way communication, which allows for community feedback, also plays an important role in evaluating and improving disaster management resources. Lessons learned from the case analysis show the importance of building communication capacity before a disaster strikes to improve community preparedness. Proactive education and training programs can help build community resilience before a disaster, as well as enable more informed decision-making when a crisis occurs. Such initiatives make crisis communication not only a reactive measure but also part of sustainable disaster mitigation efforts. This research provides recommendations for the development of a more integrated crisis communication strategy, adapting to the latest developments in informative technology, which is expected to strengthen disaster management in the future.
The Influence of Brand Image and Viral Marketing on Students Purchasing Decisions Mediated by Price Luh Komang Candra Dewi; Silvia Ekasari; Gusti Noorlitaria Achmad; Aat Ruchiat Nugraha; Mokhamad Arwani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5449

Abstract

This study looks into and assesses how viral marketing and brand image affect price-mediated purchasing decisions. There are all 2023 Semarang University Faculty of Economics students. By using the Slovin formula on the data, 59 research samples were generated. SPSS is used as part of the data analysis procedure. The results of the study are shown in the SPSS output, and they show that viral marketing significantly affects expenses. Price is significantly impacted by brand image. Viral marketing has a big impact on what consumers decide to buy. Brand perception has a big impact on consumer purchase decisions. Price has a major role in determining what purchases are made. Pricing is a key mediating factor in the relationship between viral marketing and purchase decisions. Furthermore, pricing has a major mediating role in the link between brand perception and purchase behavior.
Determinant of Online Purchase Decision of UIN Mataram College Student Using Lazada Application: Trust as Intervening Variable Donny Dharmawan; Bahtiar Efendi; Silvia Ekasari; Posman WH hasibuan; Aat Ruchiat Nugraha
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5017

Abstract

Nowadays, one option that helps customers purchase the things they need more easily is to shop through the marketplace. The issues of supply and demand are not the only ones that face the growth of internet commerce. More than that, though, a number of variables can affect how these days rapidly expanding internet businesses operate.This study aims to analyze and examine the influence of online customer review, celebrity endorser and price discount on online purchase decision of UIN Mataram College Student using Lazada Application with trust as an intervening variable. This study is causally associative with quantitative approach. The data was collected using questionnaires were distributed online to college student as Lazada application users via WhatsApp by filtering questions according to the characteristics of respondents. The type of sampling method used is non-probability sampling, namely purposive sampling. The number of samples in the present research was 60 respondents. The data analysis with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the online customer review, celebrity endorser, price discount and trust has a significant influence on online purchase decision of UIN Mataram College Student Using Lazada Application. The trust is proven to be able mediate the effect of prise discount on online purchase decision. While, trust is unable to mediate the influence of online customer review and celebrity endorser on online purchase decision of UIN Mataram College Student Using Lazada Application. The findings of this research can be reference for future researchers who will study similar problems.
Co-Authors Aat Ruchiat Nugraha Abdul Wahab Syakhrani Abdurohim Abdurohim Al-Amin Aminah Lubis Anton Yuliansyah Anton Yuliansyah Bahtiar Efendi Bahtiar Efendi Djakasaputra, Arifin Donny Dharmawan Endang Meliani Erina Alimin Erwin Gunawan Esti Nur Wakhidah Farida Asy'ari Ferly Agustina Sairmaly Frans Sudirjo Gusti Noorlitaria Achmad Hadenan Towpek Hartanto Haryanto, Haryanto Hendy Tannady Hery Erdi HERY PURNOMO Husna Amin I Gst. Ayu Diah Utari Ignatius Septo Pramesworo Indra Sani Irma M Nawangwulan Lalang Saksono Lucky Mahesa Yahya Luh Komang Candra Dewi M. Wahab Khasbulloh Mihel Tuatfaru Mokhamad Arwani Muammar Afif Al Qusaeri Muhammad Asir Musran Munizu Muthi’atul Khasanah Nur Jannah Nasution Patrisia Senita Posman WH Hasibuan Putri Ekaresty Haes Roy Setiawan Sagio, Ibrahim Samuel PD Anantadjaya Sardjana Orba Manullang Shu, Efin Sidderatul Akbar Slamet Riyadi Stellamaris Metekohy Tanti Widia Nurdiani Uli Wildan Nuryanto Y. R. Satato Yahya Yusi Faizathul Octavia Zilfana Zilfana Zunan Setiawan