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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics Development Research (IJEDR) Jurnal Scientia Multicience JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Jurnal Manajemen Pendidikan Islam Edumaspul: Jurnal Pendidikan INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) ADIBA (JOURNAL OF EDUCATION) International Journal of Social and Education (INJOSEDU) Journal of Community Dedication Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Mushaf Journal: Jurnal Ilmu Al Quran dan Hadis (MJ) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Komunikasi
Silvia Ekasari
STIE Manajemen Bisnis Indonesia
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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GLOBAL ECONOMIC POLICY IN AN ERA OF UNCERTAINTY Silvia Ekasari; Mohamad Khairi Bin Haji Othman
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 5 (2025): MAY
Publisher : Adisam Publisher

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Abstract

Global uncertainties triggered by geopolitical dynamics, economic crises, climate change, pandemics, and technological transformation affect the stability of the world economy. Economic policy in this era requires a flexible, adaptive approach based on multilateral collaboration. Cooperation between global institutions and strengthening domestic policies are key strategies to address supply chain disruptions, trade imbalances, and fiscal challenges. Amidst uncertainty, policies based on solidarity, innovation, and sustainability can create a more inclusive and resilient economic stability. This proactive approach is expected to anticipate future challenges while promoting sustainable global economic growth.
MARKET SENTIMENT WITH ARTIFICIAL INTELLIGENCE: A REVOLUTION IN THE DIGITAL ECONOMY Lucky Mahesa Yahya; Silvia Ekasari; Haryanto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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The digital age has brought about a massive transformation in many sectors, including market sentiment analysis. The existence of big data from the internet, especially social media and online reviews, requires advanced technology to process and analyze it. Artificial Intelligence (AI) with Natural Language Processing (NLP) and machine learning capabilities are key in this revolution, especially in identifying and interpreting public sentiment towards products, services, or brands. The research method used is literature by looking for references that are in accordance with the research context. The research findings show that the integration of AI in market sentiment analysis has significant potential in improving the understanding of consumer sentiment. AI not only accelerates the process of analyzing vast data, but also increases the accuracy in interpreting sentiments and emotions. In particular, the use of machine learning models has enabled the adaptation and continuous improvement of sentiment analysis performance, providing deeper and more predictive insights into market trends.
INCLUSIVE DEVELOPMENT MODELS: STRATEGIES TO REDUCE INCOME GAPS AND SUPPORT SUSTAINABLE ECONOMIC GROWTH Silvia Ekasari; Loso Judijanto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 5 (2025): MAY
Publisher : CV. Adiba Aisha Amira

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The inclusive development model is a strategic approach that aims to reduce income inequality and support sustainable economic growth. It prioritises the principles of equity in resource distribution, access to basic services such as education, health and infrastructure, and ensures the active participation of all segments of society, including vulnerable groups. Through income redistribution policies, quality job creation, and collaboration between the public and private sectors, inclusive development has the potential to address structural issues such as poverty, unemployment, and social inequality. With a holistic approach, this model not only promotes quantitative economic growth, but also builds the foundation for a fair, resilient and sustainable economy in the long run.
THE INFLUENCE OF INTERNET OF THINGS (IOT) ON DIGITAL MARKETING STRATEGY Silvia Ekasari
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 5 (2025): MAY
Publisher : CV. Adiba Aisha Amira

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The Internet of Things (IoT) has been a technological innovation that has had a significant impact on digital marketing strategies. IoT enables the collection of more complex consumer data through connected devices, creating opportunities for personalisation and optimisation of marketing campaigns. With more in-depth data analysis, companies can devise more relevant and effective strategies to increase customer engagement and loyalty. In addition, IoT strengthens the consumer experience through location-based promotions and real-time interactions, providing added value in building brand relationships. However, IoT deployment also presents challenges related to data protection and user privacy, which require serious attention from companies. With proper management, IoT offers tremendous potential to transform the digital marketing landscape to become more responsive and data-driven.
OMNICHANNEL MARKETING STRATEGY: BRIDGING THE GAP BETWEEN ONLINE AND OFFLINE CUSTOMER EXPERIENCE Nyi Dewi Puspitasari; Silvia Ekasari; Era Purike
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Omnichannel marketing strategies have become a major focus for many companies in their efforts to optimize customer experience in the digital age. The research method used is literature. The results show that an effective omnichannel strategy can significantly increase customer satisfaction, loyalty, and customer lifetime value. However, its implementation presents challenges such as technology integration and organizational culture change.
MARKETING COMMUNICATIONS AND ACCOUNTING INTEGRATION: A HOLISTIC STRATEGY FOR BUSINESS SUCCESS Loso Judijanto; Silvia Ekasari; Hadenan Towpek
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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In an increasingly complex business world, the integration between marketing communications and accounting is key to a company's success. This holistic approach allows companies to more eflectively manage resources and make strategic decisions. By combining the power of marketing communications and the rigour of accounting, companies can create more targeted strategies. This helps in measuring the eflectiveness of marketing campaigns, allocating budgets more wisely, and understanding the financial impact of each marketing activity. This integration also encourages transparency and cooperation between departments, creating a more unified organisational culture. The result is faster and more accurate decision- making, and a better ability to respond to market changes. By implementing this strategy, companies can improve their competitiveness, operational efficiency, and ultimately, profitability. This integrated approach is becoming increasingly important in the digital age, where data and analytics play a key role in business success.
COST-BENEFIT IN MARKETING COMMUNICATIONS: AN ACCOUNTING PERSPECTIVE Silvia Ekasari; Oggy Akmadani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Marketing communication is a vital component of modern business strategy, but its effectiveness needs to be accurately measured from a financial perspective. The research method conducted in this study uses the literature method. The results show that a proper accounting approach in evaluating the cost-benefit of marketing communications can improve the efficiency of resource allocation and accountability of the marketing department. With that, a careful cost-benefit analysis from an accounting perspective is critical to the success of a marketing communications strategy.
THE EFFECT OF SOCIAL MEDIA ON INCREASING PRODUCT SALES: A CASE STUDY OF MSMES IN INDONESIA Silvia Ekasari; Susilo Utomo; Rina Apriliani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The influence of social media on increasing sales of MSME products in Indonesia is seen in the ability of platforms such as Instagram, Facebook, and WhatsApp to expand market reach, increase product visibility, and build closer relationships with customers. Through interactive content, paid advertising, and collaboration with influencers, MSMEs can significantly increase sales and customer loyalty. Proper and consistent use of social media has proven to be an effective marketing strategy for the success of MSMEs in the digital era. The study in this research uses the literature method. The results show that effective use of social media can increase the visibility and market reach of MSMEs. Platforms such as Instagram, Facebook, and WhatsApp allow MSMEs to promote products more widely with interesting and interactive content. In addition, social media also allows MSMEs to build closer relationships with customers through direct interaction, get feedback, and increase customer loyalty. The study also identified that the use of paid advertising and collaboration with local influencers has a positive impact on sales. In conclusion, social media has a significant role in supporting the growth and success of MSMEs in Indonesia, depending on effective and consistent strategies.
DIGITAL MARKETING STRATEGY: THE EFFECTIVENESS OF SOCIAL MEDIA IN ATTRACTING NEW CUSTOMERS Silvia Ekasari; H. MR. Ulung Sembiring; Eka Budi Yulianti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This study aims to evaluate the effectiveness of social media in attracting new customers as part of a digital marketing strategy. Data was collected through a literature review on the theme of social media platforms used by companies. Results show that social media has significant advantages in reaching a wide and diverse audience, enabling direct interactions that encourage customer trust, as well as providing in-depth analytical tools to measure campaign success. The findings emphasise the importance of social media integration in a company's marketing strategy to increase visibility, engagement and conversion of potential customers. The conclusion of this study underlines that investing in social media marketing is a strategic move that can provide long-term benefits for companies.
A COMPREHENSIVE STUDY OF SOCIAL AND ECONOMIC TURMOIL: IMPLICATIONS OF THE PROPOSED 40-75 PERCENT ENTERTAINMENT TAX HIKE IN INDONESIA Zainal Arifin; Silvia Ekasari; Dinda Ayu Izmi; Fenny Noor Salam; Teguh Prakoso
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This comprehensive study delves into the multifaceted implications of Indonesia's proposed 40-75 percent entertainment tax hike, shedding light on the intricate social and economic landscape it unveils. Focusing on sectors like spas, bars, nightclubs, and karaoke joints, the proposed tax has elicited significant opposition from businesses and workers, triggering concerns about its impact on Indonesia's society. From an economic perspective, spa owners, particularly in Bali, have contested the tax increase, emphasizing potential job losses and economic fallout beyond business owners. The study reveals the profound social implications, emphasizing the threat to financial stability for individuals like Murniyati, a taxi driver dependent on the entertainment sector. Government responsiveness to these concerns, as indicated by a delayed tax hike pending evaluation, reflects a commitment to holistic assessment. Situating the tax within Indonesia's economic policies, the study calls for a balanced approach that considers the interdependencies within the entertainment sector. A legal perspective highlights court challenges, adding a layer of uncertainty for businesses. Regional and demographic differentials, global economic considerations, cultural dimensions, and digital discourse are explored, offering a comprehensive understanding. In exploring societal ramifications, the study considers entertainment services' cultural and social value, emphasizing the need for policies to preserve cultural diversity. The economic landscape is examined for potential ripple effects on employment, and alternative fiscal measures are proposed for a balanced approach. Historical contexts and fairness assessments contribute to a forward- looking perspective.
Co-Authors Aat Ruchiat Nugraha Abdul Wahab Syakhrani Abdurohim Abdurohim Adih Supriadi Akbar Tanjung Al-Amin Aminah Lubis Ani Kusumaningsih Anton Yuliansyah Anton Yuliansyah Armizi Arnes Yuli Vandika Bahtiar Efendi Bahtiar Efendi Benediktus Rolando Dakwan Soaloon Harahap Dedi Harianto Dinda Ayu Izmi Djakasaputra, Arifin Donny Dharmawan Eddy Silamat Eka Budi Yulianti Eliagus Telaumbanua Endang Meliani Era Purike Erina Alimin Erwin Gunawan Esti Nur Wakhidah Farida Asy'ari Farida Asy'ari Fenny Noor Salam Ferly Agustina Sairmaly Frans Sudirjo Gusti Noorlitaria Achmad H. MR. Ulung Sembiring Hadenan Towpek Hartanto Haryanto, Haryanto Hendy Tannady Henny Noviany Hery Erdi HERY PURNOMO Husna Amin I Gst. Ayu Diah Utari Ignatius Septo Pramesworo Indra Sani Irma M Nawangwulan Iwan Kusnadi Iwan Ridwan Kholid Ansori Lalang Saksono Loso Judijanto Lucky Mahesa Yahya Luh Komang Candra Dewi M. Wahab Khasbulloh Melyana R Pugu Mihel Tuatfaru Mohamad Khairi Bin Haji Othman Mokhamad Arwani Muammar Afif Al Qusaeri Muhammad Asir Musran Munizu Muthi’atul Khasanah Nur Jannah Nasution Nurussama Nyi Dewi Puspitasari Oggy Akmadani Patrisia Senita Posman WH Hasibuan Putri Ekaresty Haes Rina Apriliani Robby Cahyadi Roy Setiawan Sagio, Ibrahim Samuel PD Anantadjaya Sardjana Orba Manullang Septina Elida Shinta Dzauharoh Shu, Efin Sidderatul Akbar Slamet Riyadi Stellamaris Metekohy Sufia Widi Kasetyaningsih Sulistiani, Indah Susilo Utomo Syarifuddin Syarifuddin Tanti Widia Nurdiani Teguh Prakoso Titis Nistia Sari Uli Wildan Nuryanto Y. R. Satato Yahya Yusi Faizathul Octavia Zainal Arifin Zilfana Zilfana Zunan Setiawan