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Pelatihan Penggunaan Media Sosial Pada UMKM Nila Banjar Indah Mailita; Idiannor Mahyudin; Emmy Sri Mahreda; Emmy Lilimantik; Tri Dekayanti; Ulfah Riani, Maria; Aswin
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 5 No. 3 (2025): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (September)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v5i3.6231

Abstract

The Nila Banjar Indah MSME has so far relied solely on conventional marketing, such as bazaars run by relevant agencies, to market its products, even though several of its competitors have embraced digital marketing. To compete, this MSME needs to develop digital marketing efforts, particularly on social media. Digital training was conducted as an effort to increase the marketing capacity of MSMEs in Nila Banjar Indah through the utilization of digital technology. During the activity, participants were given a basic understanding of the importance of digital marketing in the modern economic era, as well as practical training on the use of social media, marketplaces, and other digital tools to market processed tilapia products effectively. The extension activities consisted of 4 sessions, namely a pre-test, provision of materials and training, discussions, and a post-test. Before the extension activities were carried out, a pre-test was conducted with a pre-test calculation result of 31% and after the activities were carried out, a post-test was carried out with a calculation result of 69% which indicated that initially some participants did not know much about digital marketing. However, after the extension activities were carried out, several digital marketing tools were created in its implementation through FB, Instagram, and Tik Tok to expand the market. It is hoped that the creation of social media as a digital marketing tool will gradually increase the profits of the Nila Banjar Indah MSME by expanding its market share, which has previously relied solely on existing customers. This digital marketing strategy will help it compete with similar MSMEs and larger companies operating in the same area as the Nila Banjar Indah MSME.
ANALISIS PERAN, PERSEPSI MASYARAKAT DAN STRATEGI PENGUATAN DESA DALAM AKSI MITIGASI DAN ADAPTASI TERHADAP PERUBAHAN IKLIM HIDROMETEOROLOGI DI KABUPATEN BANJAR PROVINSI KALIMANTAN SELATAN Damayanti, Tryana; Mahreda, Emmy Sri; Bijaksana, Untung; Rusmayadi, Gusti
EnviroScienteae Vol 22, No 1 (2026): ENVIROSCIENTEAE VOLUME 22 NOMOR 1, FEBRUARI 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/es.v22i1.24666

Abstract

This study analyzes the role and perceptions of communities, as well as village strengthening strategies, in mitigating and adapting to hydrometeorological climate change in three villages in Banjar Regency: Rampah, Pengaron, and Munggu Raya. The methods used included observation, interviews, participatory mapping, a Likert scale, and a SWOT analysis. The results indicate that the three villages face major obstacles in the form of low participation in policy planning, weak institutions, minimal flood management regulations, and limited budgets. However, they have significant opportunities through government support, village funds, and a culture of mutual cooperation. Community roles and perceptions are categorized as moderately influential, with an average index of 47.93, indicating strong involvement in technical aspects but still weak in strategic aspects. The SWOT analysis places all villages in Quadrant I (S-O Strategy), recommending aggressive strategies such as community capacity building, institutional strengthening, environmental conservation, and integration of climate adaptation into village development planning.
EFEKTIVITAS DAN KESADARAN MASYARAKAT PADA PENGELOLAAN BANK SAMPAH INDUK BUNCU ELHa DI KABUPATEN HULU SUNGAI UTARA Jakaria, Jakaria; Mahreda, Emmy Sri; Kadir, Syarifuddin; Mahyudin, Rizqi Puteri
EnviroScienteae Vol 22, No 1 (2026): ENVIROSCIENTEAE VOLUME 22 NOMOR 1, FEBRUARI 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/es.v22i1.24630

Abstract

Waste management remains one of the major environmental challenges faced by many countries, including Indonesia, as population growth and increasing human activities escalate the volume and diversity of waste generated. Community-based initiatives such as waste banks play a strategic role in supporting the 3R (reduce, reuse, recycle) principle and promoting circular economy practices. This study aims to analyze the effectiveness of the Buncu ELHa Central Waste Bank Program and the level of public awareness regarding waste management in Hulu Sungai Utara Regency. The research was conducted from September to October 2025 using qualitative and quantitative approaches, with data collected through observations, interviews, questionnaires, and documentation. Effectiveness was measured using a Likert-scale descriptive percentage method, while public awareness was assessed using a scoring technique. The results show that the effectiveness of the Buncu ELHa Central Waste Bank Program is categorized as very effective, with an average score of 81.77%, indicating optimal operational performance in waste sorting, collection, recording, and recycling processes. Community awareness also falls under the very aware category, with an average score of 82.07%, reflecting strong participation in waste sorting, saving, and information dissemination. Although the program’s contribution to the total managed waste volume remains relatively small (15.29 tons/year or 4.52% of total managed waste), it demonstrates positive behavioral changes and supports community empowerment in environmental management. The findings highlight the importance of strengthening institutional capacity, increasing socialization efforts, and enhancing supporting facilities to improve regional waste management performance.
Co-Authors Abdi Fithria Abdul Ghofur Agus Mirwan Agustina Fakhrida Agustina Niswanti Ahmad Ridwan Rosyadi Ahmad Yamani Akbar, M.Rizki Akhmad Syarwani Aminonatalina Aminonatalina Aswin Athailllah Mursyid Basir Achmad Bunda Halang Damayanti, Tryana Danang Biyatmoko Danang Biyatmoko, Danang Debby Aulia Firdaus Deddy Dharmaji Diana Haryanti Diana Haryanti Diana Haryanti, Diana Eko Rini Indrayatie Eko Suhartono Elvira Meilinda Putri Emmy Lili Mantik Emmy Lilimantik Emmy Lilimantik Emmy Lilimantik Eny Dwi Pujawati Erliyanti, Emmi Fathurrazie Shadiq Febtu Arisandi Firdausy, Muhammad Abrar Fitriani Fitriani Fonny Rianawati Forina, Nora Gusti Chairuddin Gusti Rusmayadi Hafiziannor, Hafiziannor Hafizianor Hafizianor Hamdani Fauzi Heri Purwanto Idiannor Mahyudin Idianor Mahyudin Idianor Mahyudin Ira Mentayani Irma Febrianty Irma Febrianty Irma Febrianty Jakaria Jakaria Jamiatul Khusna Khalid Darda Kissinger Kissinger Kissinger Kusuma, Tania Laksono Trisnantoro Lina Tabitha Mandala M. Ruslan M.Rizki Akbar Mahmud Mahmud Mahmud Mahmud Mahyudin, Idianor Mahyudin, Rizqi Putri Mailita Maimunah, Maimunah Maria Ulfah Riani Maria Ulfah Riani Maria Ulfah Riani, Maria Meilinda Zulfifa Mijani Rahman Mijani Rahman, Mijani Muhammad Aini Muhammad Aini Muhammad Aini, Muhammad Muhammad Husin Nopi Stiyati Prihatini Nora Forina Nuruk Aina Purwoko, Agus Putri Mahyudin Rathomy, M. Aditya Ria Normanita Ridhayah, Yusari Rina Mustika Rina Mustika Rina Mustika Risnawati Risnawati Rizqi Puteri Mahyudin Rusmilyansari Rusmilyansari Rusmilyansari Rusmilyasari Saptami Utami Evi Saptami Utami Evi Saptami Utami Evi, Saptami Satriansyah Satriansyah Siti Aminah Siti Juliati Sonny Robert Dirgantoro Suhaili Asmawi Suhernomo Suhernomo Sukaji Sukaji Suyanto - Sweking Sweking Syadzwina Syadzwina Syahrida Ariani Syahrida Ariani, Syahrida Syahruddin Syahruddin Syahruddin Syahruddin Syahruddin Syahruddin Syaiful Rahman SYARIFUDDIN KADIR T. Atmowijoyo Tania Kusuma Tri Dekayanti Tri Dekayanti Tri Dekayanti, Tri Triawanti Triawanti Triawanti Triawanti Tyas Astari Ulfah Nurul Hidayah Ulfah Nurul Hidayah Ulfah Nurul Hidayah, Ulfah Umi Salawati Untung Bijaksana Untung Santoso Uripto Trisno Santoso Wahdah Wahdah Wahyu Wahyu Wibisono, Raden Rafiq Sepdian Fadel Yarna Hasiani Yarna Hasriani Yarna Hasriani, Yarna Yuchitadewi, Pitaloka