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All Journal EnviroScienteae Jukung (Jurnal Teknik Lingkungan) Jurnal Kebijakan Perikanan Indonesia Tropical Wetland Journal Sondir Akrab Juara : Jurnal Ilmu-ilmu Sosial TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Fish Scientiae : Jurnal Ilmu-Ilmu Perikanan dan Kelautan JURNAL HUTAN TROPIS Abadi: Jurnal Ahmad Dahlan Mengabdi
Emmy Sri Mahreda
Fakultas Perikanan Dan Kelautan, ULM
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Other

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Pelatihan Penggunaan Media Sosial Pada UMKM Nila Banjar Indah Mailita; Idiannor Mahyudin; Emmy Sri Mahreda; Emmy Lilimantik; Tri Dekayanti; Ulfah Riani, Maria; Aswin
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 5 No. 3 (2025): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (September)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v5i3.6231

Abstract

The Nila Banjar Indah MSME has so far relied solely on conventional marketing, such as bazaars run by relevant agencies, to market its products, even though several of its competitors have embraced digital marketing. To compete, this MSME needs to develop digital marketing efforts, particularly on social media. Digital training was conducted as an effort to increase the marketing capacity of MSMEs in Nila Banjar Indah through the utilization of digital technology. During the activity, participants were given a basic understanding of the importance of digital marketing in the modern economic era, as well as practical training on the use of social media, marketplaces, and other digital tools to market processed tilapia products effectively. The extension activities consisted of 4 sessions, namely a pre-test, provision of materials and training, discussions, and a post-test. Before the extension activities were carried out, a pre-test was conducted with a pre-test calculation result of 31% and after the activities were carried out, a post-test was carried out with a calculation result of 69% which indicated that initially some participants did not know much about digital marketing. However, after the extension activities were carried out, several digital marketing tools were created in its implementation through FB, Instagram, and Tik Tok to expand the market. It is hoped that the creation of social media as a digital marketing tool will gradually increase the profits of the Nila Banjar Indah MSME by expanding its market share, which has previously relied solely on existing customers. This digital marketing strategy will help it compete with similar MSMEs and larger companies operating in the same area as the Nila Banjar Indah MSME.
Co-Authors Abdi Fithria Abdul Ghofur Agus Mirwan Agustina Fakhrida Agustina Niswanti Ahmad Ridwan Rosyadi Ahmad Yamani Akbar, M.Rizki Akhmad Syarwani Aminonatalina Aminonatalina Aswin Athailllah Mursyid Basir Achmad Bunda Halang Danang Biyatmoko Danang Biyatmoko, Danang Debby Aulia Firdaus Deddy Dharmaji Diana Haryanti Diana Haryanti Diana Haryanti, Diana Eko Rini Indrayatie Eko Suhartono Elvira Meilinda Putri Emmy Lili Mantik Emmy Lilimantik Emmy Lilimantik Emmy Lilimantik Eny Dwi Pujawati Erliyanti, Emmi Fathurrazie Shadiq Febtu Arisandi Firdausy, Muhammad Abrar Fitriani Fitriani Fonny Rianawati Forina, Nora Gusti Chairuddin Hafiziannor, Hafiziannor Hafizianor Hafizianor Hamdani Fauzi Heri Purwanto Idiannor Mahyudin Idianor Mahyudin Idianor Mahyudin Ira Mentayani Irma Febrianty Irma Febrianty Irma Febrianty Jamiatul Khusna Khalid Darda Kissinger Kissinger Kissinger Kusuma, Tania Laksono Trisnantoro Lina Tabitha Mandala M. Ruslan M.Rizki Akbar Mahmud Mahmud Mahmud Mahmud Mahyudin, Idianor Mahyudin, Rizqi Putri Mailita Maimunah, Maimunah Maria Ulfah Riani Maria Ulfah Riani Maria Ulfah Riani, Maria Meilinda Zulfifa Mijani Rahman Mijani Rahman, Mijani Muhammad Aini Muhammad Aini Muhammad Aini, Muhammad Muhammad Husin Nopi Stiyati Prihatini Nora Forina Nuruk Aina Purwoko, Agus Putri Mahyudin Rathomy, M. Aditya Ria Normanita Ridhayah, Yusari Rina Mustika Rina Mustika Rina Mustika Risnawati Risnawati Rizqi Puteri Mahyudin Rusmilyansari Rusmilyansari Rusmilyansari Rusmilyasari Saptami Utami Evi Saptami Utami Evi Saptami Utami Evi, Saptami Satriansyah Satriansyah Siti Aminah Siti Juliati Sonny Robert Dirgantoro Suhaili Asmawi Suhernomo Suhernomo Sukaji Sukaji Suyanto - Sweking Sweking Syadzwina Syadzwina Syahrida Ariani Syahrida Ariani, Syahrida Syahruddin Syahruddin Syahruddin Syahruddin Syahruddin Syahruddin Syaiful Rahman T. Atmowijoyo Tania Kusuma Tri Dekayanti Tri Dekayanti Tri Dekayanti, Tri Triawanti Triawanti Triawanti Triawanti Tyas Astari Ulfah Nurul Hidayah Ulfah Nurul Hidayah Ulfah Nurul Hidayah, Ulfah Umi Salawati Untung Santoso Uripto Trisno Santoso Wahdah Wahdah Wahyu Wahyu Wibisono, Raden Rafiq Sepdian Fadel Yarna Hasiani Yarna Hasriani Yarna Hasriani, Yarna Yuchitadewi, Pitaloka