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Tourism communication strategy for economic growth through music concerts Paramita, Sinta; Aulia, Sisca; Rusdi, Farid; Mutongi, Chipo
Manajemen Komunikasi Vol 10, No 1 (2025): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher E
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v10i1.65602

Abstract

This research is urgent because international music concerts are now recognized as economic drivers, not just entertainment, as the Indonesian music industry shows signs of recovery following the pandemic. Further development will test the music concert tourism communication model derived from previous research to validate its potential. The purpose of this research is to determine how the Music Concert Tourism Communication Model can be applied to Indonesian society. The theoretical approach used in this research is the music concert tourism communication model. The method employed is a qualitative approach, utilizing a case study method that involves data collection techniques such as focus group discussions and descriptive surveys. The results show that the micro, meso, and macro elements of the music concert tourism communication model are important factors in improving the economic sector. The Merdekafest concert successfully attracted thousands of domestic and international tourists, resulting in a surge in demand for accommodation, transportation, culinary, and retail services. Local business actors were involved in the event's supply chain, from logistics to merchandise sales and distribution. However, other factors, such as terrorist threats and pandemics, can hinder this model, necessitating the implementation of tourism protocols in such cases. By mastering communication mechanisms, future international music concerts can make a more significant contribution to economic progress. The implications of this study provide valuable insights to inform government plans for investing in the music industry, particularly international music concerts, and offer hope for the industry's recovery.
Producing News Stories on the YouTube Platform by Mobile Journalists in Indonesia Oktavianti, Roswita; Paramita, Sinta; Sukendro, Gregorius Genep
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.6907

Abstract

Mobile journalism has been a mainstay in some news media outlets as audiences migrate to smaller screens for news. In response to the competitive media environment, organizations embrace mobile technology to expand the scope of their content. This article employs emerging perspectives as one of the organizational theory approaches. This study aims to determine the process behind news stories created by mobile journalists depending on their institution, the current circumstances, and technological advances. This study compares mobile journalists from two different news YouTube channels in Indonesia. Researchers collected data by observing news videos and interviewing news editors. The result showed that rules upheld by the media organizations would determine their productivity, the topic of news stories, and the quality of news sources. The COVID-19 pandemic has changed the news creation process as they had to work remotely. In addition, it is worth noting that mobile journalists must shoot and edit videos and have a multimedia mindset. This study suggests that a newsroom must have stricter rules and guidelines as it will be the main factor in producing news videos on YouTube channels. Journalists should also be prepared to adopt digital technology to cope with unprecedented situations.
Gaya Komunikasi Lintas Generasi Pemimpin Kepada Karyawan Senior Yolanda, Veronica; Paramita, Sinta
Kiwari Vol. 3 No. 1 (2024): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v3i1.29421

Abstract

A leader must have a good personality and communication style. This not only builds positive communication and relationships, but also facilitates the work processes of each part in an organization. However, gender and cultural differences can cause problems or conflicts in the work environment. Likewise, age differences can cause conflict in an organization. This happened at an advertising agency company in Jakarta, Wunderman Thompson Indonesia. The aim of this research is to describe the communication style of young directors to senior employees. This research uses a case study method with a qualitative approach with the main informant, namely a young director and a senior employee from the company. The research results show that the communication style used by this young director is working well. This can be seen from the young director's communication style which seems relaxed but still polite. Even though this young director has a good relationship with his senior employees, there are inhibiting factors that occur between them that affect interpersonal communication. However, with more equalitarian language the potential for conflict is reduced. Seorang pemimpin wajib memiliki kepribadian dan gaya komunikasi yang baik. Ini tidak hanya membangun komunikasi dan relasi yang positif, tetapi juga memudahkan proses kerja masing-masing bagian dalam sebuah organisasi. Namun, perbedaan gender dan budaya dapat menyebabkan masalah atau konflik di lingkungan kerja. Begitu juga dengan perbedaan usia yang dapat menimbulkan konflik dalam suatu organisasi. Hal ini terjadi di salah satu perusahaan agensi periklanan di Jakarta, Wunderman Thompson Indonesia. Tujuan penelitian ini untuk mendeskripsikan tentang bagaimana gaya komunikasi direktur muda kepada karyawan senior. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif dengan informan utama yaitu seorang direktur berusia muda dan karyawan senior dari perusahaan tersebut. Hasil penelitian menunjukkan gaya komunikasi yang dilakukan direktur muda ini berjalan dengan baik. Hal ini dilihat dari gaya komunikasi direktur muda yang terkesan rilek namun tetap sopan. Meskipun direktur muda ini menjalin hubungan baik dengan para karyawan seniornya, adapun faktor penghambat yang terjadi diantara mereka yang mempengaruhi komunikasi interpersonal. Namun dengan bahasa yang lebih equalitarian potensi konflik daoatr dikurangi.
Pola Komunikasi Kelompok Gamers Perempuan pada Game Online Chen, Danial; Paramita, Sinta
Kiwari Vol. 3 No. 2 (2024): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v3i2.30257

Abstract

This research analyzes communication patterns between members of a group of female game rs in the online game Mobile Legends. Then explores social factors, such as friendship or interpersonal relationships, which influence communication patterns during the game. In the context of communication patterns of female groups in the online game Mobile Legends, there are several aspects which can be analyzed to understand the communication dynamics that occur. Groups of women in this game often show different communication characteristics, which involve coordination, strategy, and unique social interactions. Group communication is communication that takes place between a communicator and a group of more than two people. If the number of people in the group is small, which means the group is small, the communication that takes place is called small group communication. However, if the number is large, it means the group is called large group communication. The aim of this research is to examine communication patterns of women's groups in the Mobile Legends game. This research uses a case study method with a qualitative approach based on group communication theory. The results of this research were carried out in four parts, from the four parts the group communication patterns in women were explained in more detail. Penelitian ini menganalisis pola komunikasi antaranggota kelompok gamers perempuan dalam game online Mobile Legends. Lalu mengeksplorasi faktor-faktor sosial, seperti persahabatan atau hubungan interpersonal, yang mempengaruhi pola komunikasi selama pertandingan. Dalam konteks pola komunikasi kelompok perempuan pada game online Mobile Legends, terdapat beberapa aspek yang dapat dianalisis untuk memahami dinamika komunikasi yang terjadi. Kelompok perempuan dalam permainan ini seringkali menunjukkan karakteristik komunikasi yang berbeda, yang melibatkan koordinasi, strategi, dan interaksi sosial yang unik. Komunikasi kelompok adalah komunikasi yang berlangsung antara seorang komunikator dengan sekelompok orang yang jumlahnya lebih dari dua orang. Apabila jumlah orang dalam kelompok itu sedikit yang berarti kelompok itu kecil, komunikasi yang berlangsung disebut komunikasi kelompok kecil. Namun apabila jumlahnya banyak berarti kelompoknya dinamakan komunikasi kelompok besar. Tujuannya dari penelitian ini yaitu untuk meneliti pola komunikasi kelompok perempuan dalam game Mobile Legends. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif dengan didasari teori komunikasi kelompok. Hasil penelitian ini dilalui oleh empat bagian, dari ke empat bagian tersebut lebih di jelaskan secara detail tentang pola komunikasi kelompok pada perempuan.
Considering the Effectiveness of Circulars: Finding Alternative of Medium Public Communication Rasji, Rasji; Paramita, Sinta; Pandrianto, Nigar
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.18185

Abstract

Indonesia has laws and regulations that regulate people's behavior. Therefore, the government must communicate effectively with the community, so that they can obey it. In order for the implementation of legislation to be more effective, the government issues circulars addressed to the public. This circular contains technical information or messages that need to be carried out by the public. This article discusses the effectiveness of government legal communication to the public through circulars. This research approach is quantitative by conducting surveys and normative observations of secondary data in the form of circulars, expert views from various references, and regulations related to circulars. The results showed that the government's legal communication to the public through circulars was mostly effective. This is because circulars made by government officials are more of a regulatory nature (as a regulation), and a small part are stipulating (as a stipulation). This circular is a one-sided message from government officials to other officials or the general public as communicants. The nature of regulating circular letters can be in the form of orders or recommendations that are mandatory or which can be carried out by the communicant. However, the public has the right not to implement the government's message if the contents of the circular contradict the applicable regulations. This is done through a judicial review process. However, in general, government circulars are understood, accepted and implemented by the public
Communication Network Analysis K-Pop Fans Through the WhatsApp Group Application Paramita, Sinta; Laila, Kumi
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.21190

Abstract

Korea Pop (K-Pop) is a music industry originating in South Korea. Its existence is currently one of the largest music industries in the world. Talking about K-Pop is inseparable from the reality of its fans. The presence of passionate fans makes K-Pop even more popular. Fans have various ways to worship the idols they like, one of which is a shipper. Activities, issues, or rumors concerning their idols are always discussed by shippers through discussion rooms, such as the WhatsApp Group, to exchange opinions or equalize opinions. This study aims to find out what the mapping of the communication network structure looks like in a Jenlisa Universe WhatsApp Group. Jenlisa Universe is a shipper community that pairs Blackpink members Jennie and Lisa, known as Jenlisa, in a relationship. Shippers are K-Pop fans who pair their idols with other idols in a pairing relationship, which can be romantic, romantic, friendship, family, and emotional. They always connect the activities of each idol as if they have a relationship with one another. Currently, Jenlisa's shipper is included in the top 5 shippers worldwide. This is why Jenlisa's shipper was chosen as the subject of this study. The theory needed is an opinion leader, namely a figure or leader who influences a community. The approach in this study is descriptive quantitative. The method used is Communication Network Analysis with the Chat Stats WhatsApp Statistics application, Ucinet, and interviews conducted with participants in the group. The results of this study show that Jenlisa Universe, as a WhatsApp Fanbase Group, has 13 famous actors who act as opinion leaders who serve as discussion guides for rumors, cases, or Jenlisa activities in a WhatsApp Group network.
Opini Publik Netizen terhadap Pencemaran Nama Baik di Media Online Agatha, Angella; Paramita, Sinta; Sudarto
Koneksi Vol. 6 No. 2 (2022): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v6i2.15670

Abstract

This study discusses netizen public opinion on the issue of defamation that occurs in online media with a case study on the issue of defamation of Kartika Putri by dr. Richard Lee circulated in the public through the YouTube video content of each channel. From this case, a public discussion in the comments column with various opinions arose, this is what will be analyzed. The research focuses on knowing the responses of netizens, seeing different opinions on netizens, as well as knowing the process of forming netizens' opinions in seeing the phenomenon of the case. Because of these things, this phenomenon is interesting to study, plus the fact that the case involves Kartika Putri who is a public figure with dr. Richard Lee, who is a beauty specialist with a MARS, AAAM degree and is a beauty YouTuber as well. Based on this phenomenon, this research was conducted using the theory of public opinion and continued with the spiral of silence theory. In the process applying a qualitative approach using case study methods and supported by content analysis. To get the results of the study, an analysis was carried out on the object of research, namely the YouTube video content of Kartika Putri and dr. Richard Lee who became the beginning of the emergence of the phenomenon. The research subjects are the top thirty comments from Kartika Putri's youtube video comments and the top thirty comments from dr. Richard Lee, the data is primary data, then secondary data is obtained through data from the youtube video. From the research process, the results obtained include, among others, netizen responses through comments can become public opinion based on the average opinion of netizens on the phenomenon, netizens respond by assessing the characteristics in various forms of expression and support for both parties, then this phenomenon is analyzed based on its sentiments, has elements of public opinion based on differences in views that tend to be pro dr. Richard Lee and contra on Kartika Putri, then these groups were specified to be the majority group for the supporters of dr. Richard Lee and the minority group of Kartika Putri supporters. Penelitian ini membahas bagaimana opini publik netizen terhadap isu pencemaran nama baik yang terjadi di media online dengan studi kasus isu pencemaran nama baik Kartika Putri oleh dr. Richard Lee yang beredar di publik melalui konten video YouTube dari masing-masing kanal. Dari adanya kasus tersebut timbulah diskusi publik pada kolom komentar dengan berbagai pendapat, hal inilah yang akan dianalisis. Penelitian berfokus untuk mengetahui tanggapan dari netizen, melihat pendapat yang berbeda pada netizen, juga untuk mengetahui proses pembentukan opini netizen dalam melihat fenomena dari kasus tersebut. Oleh hal – hal tersebut fenomena ini menarik untuk diteliti, ditambah lagi fakta bahwa kasus tersebut melibatkan Kartika Putri yang merupakan seorang public figure dengan dr. Richard Lee yang merupakan seorang dokter spesialis kecantikan dengan gelar MARS, AAAM dan merupakan seorang youtuber kecantikan pula. Berdasarkan fenomena tersebut, penelitian ini dilakukan dengan teori opini publik dan dilanjutkan dengan teori spiral of silence. Dalam prosesnya menerapkan pendekatan secara kualitatif dengan menggunakan metode studi kasus dan didukung analisis isi. Untuk mendapatkan hasil penelitian, dilakukan analisis pada objek penelitian yaitu konten video YouTube Kartika Putri dan dr. Richard Lee yang menjadi awal mula munculnya fenomena. Subjek penelitiannya merupakan tiga puluh komentar teratas (top comment) dari komentar video youtube Kartika Putri dan tiga puluh top komentar dari komentar video youtube dr. Richard Lee, data tersebut merupakan data primer, kemudian untuk data sekunder didapat melalui data dari video youtube tersebut. Dari proses penelitian, tanggapan netizen melalui komentar dapat menjadi opini publik berdasarkan rata - rata pendapat netizen terhadap fenomena, netizen bertanggapan dengan menilai karakteristik dalam berbagai bentuk ekspresi dan dukungan terhadap kedua pihak. Fenomena ini dianalisis berdasarkan sentimennya, memiliki unsur opini publik berdasarkan perbedaan pandangan yang cenderung pro dr. Richard Lee dan kontra pada Kartika Putri, selanjutnya kelompok - kelompok tersebut terspesifikasi menjadi kelompok mayoritas pada pendukung dr. Richard Lee dan kelompok minoritas pada pendukung Kartika Putri.
MODEL PERANCANGAN KONTEN DALAM PENGEMBANGAN EKONOMI KREATIF MASYARAKAT DIGITAL Paramita, Sinta
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i1.24035

Abstract

The Covid-19 pandemic that was experienced globally had an impact on the economic downturn, especially in Indonesia, many large, medium and small companies experienced problems and some were even declared bankrupt. To survive this problem, many business actors have changed their business processes from offline to online. These changes were certainly not made easily, many obstacles were experienced such as the tools used, internet access, and what kind of content was presented. Therefore, this community service activity aims to help business actors to develop their business by creating content on social media. Content is the main key in the world of online business, good content can attract the attention of online consumers to learn more about the product. This Community Service activity was applied to two business actors. The first is a business in the culinary field under the name Dapur_La_Falzzetto which sells processed smoked meat or sei in Kupang. Second, a business in the fashion sector with the product name Kitoscarf which sells Muslim clothing from Bengkulu. From this coaching there was an increase in terms of content development on social media and an increase in product orders they made. This community service activity organized by the Faculty of Communication at Tarumanagara University is expected to provide further direction for current business development. From the results of the application of the Digital Community Creative Economy Development model through content that can be utilized by the community in starting their business through social media content. Pandemi Covid-19 yang dialami secara global berdampak pada penurunan perekonomian khususnya di Indonesia, banyak perusahaan berskala besar, sedang, dan kecil mengalami masalah bahkan beberapa dinyatakan pailit. Untuk bertahan dari masalah tersebut banyak pelaku usaha mengubah proses usahanya dari luring menjadi daring. Perubahan tersebut tentunya tidak dilakukan dengan mudah, banyak hambatan-hambatan yang dialami seperti, alat yang digunakan, akses internet, dan konten seperti apa disajikan. Oleh sebab itu kegiatan pengabdian kepada masyarakat ini bertujuan untuk membantu pelaku usaha untuk mengembangkan usahanya dengan membaut konten di media sosial. Konten merupakan kunci utama dalam dunia bisnis online, konten yang baik dapat menarik perhatian konsumen online untuk lebih mendalami produk tersebut. Kegiatan Pengabdian Kepada Masyarakat ini diterapkan kepada dua pelaku usaha. Pertama adalah usaha dibidang kuliner dengan nama Produk Dapur_La_Falzzetto yang menjual olahan makanan daging asap atau Sei di Kupang. Kedua adalah usaha dibidang Fashion dengan nama produk Kitoscarf yang menjual busana muslim dari Bengkulu. Dari pembinaan tersebut terjadi peningkatan dari segi pengembangan konten dimedia sosial dan peningkatan pemesanan produk yang mereka buat. Kegiatan pengabdian kepada masyarakat yang diselenggarakan Fakultas Ilmu Komunikasi Universitas Tarumanagara ini diharapkan dapat melakukan pembinaan lebih lanjut untuk pengembangan usaha saat ini. Dari hasil penerapan model Pengembangan Ekonomi Kreatif Masyarakat Digital melalui konten yang dapat dimanfaatkan masyarakat dalam merintis usahanya melalui konten media sosial.
KOMUNIKASI INTERPERSONAL UNTUK ANAK-ANAK DI PANTI ASUHAN HATI SUCI Paramita, Sinta; Michael; Teguh, Fiola; Susanto, Angeline; Vimala Yanthi, Valencia
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i1.24036

Abstract

Community Service Activities are carried out with the Hati Suci Orphanage Partners. Hati Suci Orphanage wants them to get a social environment that is generally obtained by children their age. In an effort to realize it, the Hati Suci Orphanage is faced with various challenges, one of which is the approach with children and the approach between one child and another, or how they carry out interpersonal communication. Interpersonal communication is an interaction process carried out between two or more people to convey messages that involve individuals as senders of messages and other individuals as recipients of messages that are useful for establishing positive social relationships. Therefore, we provide a solution by providing an understanding of how to carry out good interpersonal communication with others and people who are younger or older with the aim of training the self-confidence of the orphans. We do this understanding through the presentation of the material we have prepared in front of the orphans. The output we will produce is in the form of research articles published on kompas.com. The method of implementing this PKM activity has an implementation stage, that is, we conduct an informal presentation of interpersonal communication material to the children at the Hati Suci Orphanage. Participation of partners, namely providing space at the orphanage for presentation of material and scheduling meetings with orphanage children for presentation of the material. Description of the duties of team members, we have our respective roles in order to support PKM activities so that they run well. For additional outdoor plans, we will create a placard and flyer design regarding our material. In order to realize this PKM activity, we prepared this proposal with the title "The Role of Interpersonal Communication in Practicing Self-Confidence at the Hati Suci Orphanage". Kegiatan Pengabdian kepada Masyarakat dilakukan dengan Mitra Panti Asuhan Hati Suci. Panti Asuhan Hati Suci ingin mereka mendapatkan lingkungan sosial yang pada umumnya didapatkan oleh anak seusia mereka. Dalam upaya merealisasikannya, Panti Asuhan Hati Suci dihadapkan dengan berbagai tantangan salah satunya adalah pendekatan dengan anak-anak dan pendekatan antara satu anak dengan yang lain, atau bagaimana mereka melakukan komunikasi Interpersonal. Komunikasi interpersonal adalah proses interaksi yang dilakukan antara dua orang atau lebih untuk menyampaikan pesan yang melibatkan individu sebagai pengirim pesan dan individu lain sebagai penerima pesan yang berguna untuk menjalin hubungan sosial yang positif. Oleh karena itu, kami memberikan solusi dengan memberikan pemahaman mengenai bagaimana cara melakukan komunikasi interpersonal yang baik terhadap sesama maupun orang yang lebih muda atau tua dengan tujuan melatih kepercayaan diri anak-anak panti. Pemahaman ini kami lakukan melalui pemaparan materi yang telah kami siapkan di depan anak-anak panti. Luaran yang kami akan hasilkan berupa artikel hasil penelitian yang diterbitkan di kompas.com. Metode pelaksanaan kegiatan PKM ini ada tahap pelaksanaan yaitu, kami melakukan sebuah pemaparan materi tentang komunikasi Interpersonal secara informal kepada anak-anak di Panti Asuhan Hati Suci. Partisipasi mitra yaitu menyediakan ruangan di panti asuhan untuk pemaparan materi serta menjadwalkan pertemuan dengan anak-anak panti untuk pemaparan materi tersebut. Uraian tugas anggota tim, kami mempunyai peran masing-masing dalam rangka mendukung kegiatan PKM agar berjalan dengan baik. Untuk rencana luaran tambahan, kami akan membuat desain plakat dan selebaran mengenai materi kami. Dalam rangka mewujudkan kegiatan PKM ini kami menyusun proposal ini dengan judul “Peran Komunikasi Interpersonal Dalam Melatih Kepercayaan Diri di Panti Asuhan Hati Suci”.
KOMUNIKASI ANTARPRIBADI BAGI LANSIA Paramita, Sinta; Natalia, Debira; Wiryana, Febiola; Emerald, Serena
Jurnal Serina Abdimas Vol 1 No 1 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Interpersonal communication is communication that takes place in face-to-face situations between two or more people, either in an organized way or in a crowd of people. Meanwhile, intrapersonal communication or interpersonal communication is communication with oneself with the aim of thinking, reasoning, analyzing and reflecting. The Santa Anna Elderly Home is a homestead or foundation for the elderly that provides services and care so that the elderly can more easily carry out their daily lives, such as bathing, eating, and dressing. This orphanage was founded in 1987 and is located on Jalan Teluk Gong, Gg Mazda 41, Pejagalan, Penjaringan District, North Jakarta City, DKI Jakarta. One of the challenges faced by the Santa Anna Elderly Home is the issue of interpersonal and interpersonal communication among the residents of the orphanage. Not a few of the residents of the orphanage have bad life experiences and feel lonely because they rarely get visits. This problem was exacerbated by the Covid-19 pandemic which lasted for about two years which caused the orphanage to not receive visits from outsiders. Seeing this problem, the PKM team of the Faculty of Communication Sciences, University of Tarumanagara paid a visit to the Santa Anna Elderly Home with the aim of entertaining, developing, and implementing interpersonal and interpersonal communication for the residents of the orphanage. This is realized by a series of simple creative activities that can be a means of interpersonal communication, complemented by entertainment activities that can be a means of interpersonal communication for residents of the orphanage. The implementation of this activity is also supported and enlivened by the Sant'egidio community, a non-profit social community that is quite familiar with the caretakers and residents of the Santa Anna Elderly Home. Komunikasi antarpribadi adalah komunikasi yang berlangsung pada situasi tatap muka antara dua orang atau lebih, baik secara terorganisasi maupun di kerumunan orang. Sementara itu, komunikasi intrapersonal atau komunikasi antarpribadi merupakan komunikasi dengan diri sendiri dengan tujuan untuk berpikir, melakukan penalaran, menganalisis dan merenung. Panti Lansia Santa Anna merupakan wisma atau yayasan untuk orang-orang lanjut usia yang menyediakan pelayanan dan perawatan agar para lansia dapat lebih mudah dalam menjalani kehidupan sehari-hari, seperti mandi, makan, hingga berpakaian. Panti ini didirikan pada tahun 1987 dan berlokasi di Jalan Teluk Gong, Gg Mazda 41, Pejagalan, Kecamatan Penjaringan, Kota Jakarta Utara, DKI Jakarta. Adapun tantangan yang dihadapi oleh Panti Lansia Santa Anna salah satunya adalah perihal komunikasi antarpribadi dan antarpribadi penghuni panti. Tidak sedikit dari penghuni panti memiliki pengalaman hidup yang kurang baik dan merasa kesepian karena jarang mendapat kunjungan. Masalah ini diperkuat dengan adanya pandemi Covid-19 selama kurang lebih dua tahun yang menyebabkan panti tidak menerima kunjungan dari pihak luar. Melihat masalah ini, tim PKM Fakultas Ilmu Komunikasi Universitas Tarumanagara mengadakan kunjungan ke Panti Lansia Santa Anna dengan tujuan menghibur, mengembangkan, dan menerapkan komunikasi antarpribadi dan antarpribadi penghuni panti. Hal ini diwujudkan dengan rangkaian kegiatan pembuatan kreativitas sederhana yang dapat menjadi sarana komunikasi antarpribadi, dilengkapi dengan kegiatan hiburan yang dapat menjadi sarana komunikasi antarpribadi penghuni panti. Pelaksanaan kegiatan ini juga turut didukung dan diramaikan oleh komunitas Sant’egidio, sebuah komunitas sosial non-profit yang sudah cukup familiar dengan pengurus dan penghuni Panti Lansia Santa Anna.