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PENDAMPINGAN FANDOMPRENEUR DALAM MEMANFAATKAN MEDIA DIGITAL UNTUK PROMOSI PENJUALAN MERCH K-POP Paramita, Sinta; Laila, Kumi
Jurnal Serina Abdimas Vol 1 No 2 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i2.25796

Abstract

ABSTRACT The presence of the Korean Pop industry or what is known as K-Pop does not only provide entertainment for the people, but also brings in coffers of income, especially for fans. As the Korean Wave (K-Pop fans) increases in society, more and more fans are competing to open business opportunities by selling K-Pop idol merch. There are those who sell official merch, there are also those who sell merch made by themselves such as tote bags, t-shirts, hoodies, stickers, and many more. Even though K-Pop fans are potential land for the K-Pop merch business, in fact there are still many fandompreneurs (fans who own K-Pop merch businesses) who have difficulty selling merch. Therefore the PKM Fikom Untar Team is trying to help provide creative communication training for Fandompreneurs to utilize social media as a media for promotion or sales. The team plans to provide assistance with the theme of Social Media Utilization Training as a means of promoting sales of K-Pop Merch for Fandompreneurs in West Jakarta. This activity also collaborates with digital media practitioners and consultants in providing assistance. As a result of these mentoring activities, Soul Project began creating content with various communication mixes such as Instagram, TikTok and the Website to expand product information and marketing.
PELATIHAN PENGELOLAAN INSTAGRAM JURNALISME ONLINE BAGI REMAJA PASCA GEMBA BUMI DI CIHERANG Paramita, Sinta
Jurnal Serina Abdimas Vol 1 No 4 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i4.28481

Abstract

In December 2022, the Faculty of Communication Sciences, Tarumanagara University, in collaboration with the Institute for Research and Community Service (LPPM) of Tarumanagara University, held Community Service activities for victims of the earthquake disaster that occurred in Cianjur, Bogor, in November 2022. In this activity, the Untar Fikom Team had the opportunity to provide training related to disaster journalism for teenagers. From this activity, four teenagers (Ciherang Youth Journalism Team) will manage Instagram from the activities they carried out while participating in the Untar PKM Program and upload information about what happened. in refugee areas and others. However, the Ciherang Youth Journalism Team is still experiencing problems regarding managing Instagram after the disaster victim management process is complete and what material should be uploaded next. It can be seen from the uploads on Instagram @cianjurpkm that they have yet to upload information regularly, and the material uploaded is monotonous or only reposts information from other media, as well as upload criteria that do not meet the standards of journalism. Based on this information, the Tarumanagara University Faculty of Communication Sciences team plans to carry out further mentoring activities to provide refresher information, knowledge, and insight to the Ciherang Youth Journalism Team in managing Instagram. With the theme Instagram Management Training for Online Journalism for Teenagers After the Earthquake in Ciherang, it is hoped that the Ciherang Youth Journalism Team can provide various information and manage Instagram according to Online Journalism standards. The result of this activity is that the Team provides input regarding the development of other content regarding daily activity content or MSME activities that can be developed further. ABSTRAK Pada Bulan Desember 2022 Fakultas Ilmu Komunikasi Universitas Tarumanagara bekerja sama dengan Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Tarumanagara menyelenggarakan kegiatan Pengabdian Kepada Masyarakat untuk korban bencana gempa bumi yang terjadi di Cianjur Bogor pada bulan November 2022 lalu. Pada kegiatan tersebut Tim dari Fikom Untar berkesempatan untuk memberikan pembekalan terkait jurnalisme bencana untuk remaja, dari kegiatan tersebut diperoleh empat remaja dengan sebutan (Tim Jurnalisme Remaja Ciherang) yang akan mengelola Instagram dari kegiatan yang mereka jalani selama mengikuti Program PKM Untar dan mengunggah informasi yang terjadi di daerah pengungsian dan lain-lain. Namun hingga saat ini Tim Jurnalisme Remaja Ciherang tersebut masih mengalami kendala terkait pengelolaan Instagram tersebut selanjutnya setelah proses penanggulangan korban bencana selesai, dan materi apa yang harus diunggah selanjutnya. Terlihat dari unggahan di Instagram @cianjurpkm yang belum secara rutin mengunggah informasi, dan materi yang diunggah monoton atau hanya melakukan repost informasi dari media lain, serta kriteria unggahan yang belum memenuhi standar sebagai Jurnalisme. Atas informasi tersebut Tim dari Fakultas Ilmu Komunikasi Universitas Tarumanagara berencana melakukan kegiatan pendampingan selanjutnya untuk memberikan penyegaran informasi, pengetahuan dan wawasan kepada Tim Jurnalisme Remaja Ciherang dalam pengelolaan Instagram. Dengan tema Pelatihan Pengelolaan Instagram Untuk Jurnalisme Online Bagi Remaja Pasca Gempa Bumi Di Ciherang, diharapkan Tim Jurnalisme Remaja Ciherang dapat memberikan informasi yang beragam dan dapat mengelola Instagram sesuai standar Jurnalisme Online. Hasil dari kegiatan tersebut adalah Tim memberikan masukan terkait pengembangan konten yang lain terkait konten kegiatan sehari-hari atau kegiatan UMKM yang dapat dikembangkan selanjutnya.
ANALYSIS OF THE FATWA MECHANISM OF DSN-MUI APPLICATION NO. 29 / DSN-MUI / VI / 2002 HAJJ CREDIT FINANCING IN ISLAMIC FINANCIAL INSTITUTIONS Paramita, Sinta; Ibdalsyah, Ibdalsyah; Hakiem, Hilman
Al-Infaq: Jurnal Ekonomi Islam Vol. 8 No. 1 (2017)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

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Abstract

Fatwas authority on sharia economy in Indonesia is under the National Sharia Council of Majelis Ulama Indonesia (DSN-MUI). The existence of DSN-MUI outside the central bank structure makes the fatwa authority independent, more credible and nationally recognized in issuing decisions and fatwas related to sharia issues faced by banks and other Islamic financial institutions. In some sharia banks there are different practices. Especially for the management of pilgrimage involving many sectors in it how compliance with the fatwa which has been determined by the National Sharia Council. Though banks are basically not only as a place to seek profit or invest for this world alone but as a way to get closer to Allah SWT. This research will examine the application of Fatwa DSN-MUI No.29 / DSN-MUI / VI / 2002 about Hajj Credit Financing by Islamic Finance Institutions at PT. BPRS Amanah Ummah Leuwiliang Bogor. Research use qualitative approach method with type of qualitative empirical research. The results from this study are administration service of pilgrimage and hajj credit financing on cost of hajj travel in BPRS Amanah Ummah for both features and product details based on sharia is permitted in accordance with the Fatwa DSN-MUI. 29 / DSN-MUI / VI / 2002 about Hajj credit financing in Islamic financial institution. PT. BPRS Amanah Ummah is expected to seek a better system, modern and practical in packing this product. Thus, it can attract prospective customers or prospective pilgrims.
LITERASI KECERDASAN ARTIFISIAL UNTUK MENUNJANG KREATIVITAS DALAM MENCIPTAKAN PRODUK DIGITAL Paramita, Sinta; Agustina Kahumako; Agustinus Purna Irawan
Jurnal Serina Abdimas Vol 3 No 3 (2025): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v3i3.36005

Abstract

Artificial intelligence (AI) literacy is an essential aspect in today's digital era, especially for the younger generation who are developing and preparing for the future. The rapid development of artificial intelligence technology has had a profound impact on various fields of life, including industry, healthcare, and education. In the context of education, teenagers are expected to be able to adapt to the changing times that increasingly rely on sophisticated technology. Teenagers, as the next generation of the nation, play a strategic role in mastering artificial intelligence literacy to face challenges and capitalize on opportunities arising in this digital era. Universities play a crucial role in making a meaningful contribution to society, particularly among teenagers, by utilizing artificial intelligence technology to enhance productivity. Through Community Service (PKM) activities, it is hoped that students will gain knowledge and develop their abilities in using artificial intelligence-based applications to support creativity in the digital field. The PKM implementation method will be divided into three parts. Firstly, a presentation will be made on socialization about artificial intelligence (AI) literacy in learning. Secondly, students will discuss the AI applications chosen for creating digital products. Finally, the design and production of digital products will be undertaken. The results of the PKM activities conducted at Vocational High School (SMKN) 1 Cimahi demonstrated an increase in knowledge related to artificial intelligence in supporting creativity. Additionally, students were able to produce digital products in the form of posters. Overall, this study has successfully demonstrated that AI literacy effectively supports creativity in the development of digital products. ABSTRAK Literasi kecerdasan artifisial (AI) menjadi aspek yang sangat penting di era digital saat ini, terutama bagi generasi muda yang tengah berkembang dan mempersiapkan diri menghadapi masa depan. Perkembangan teknologi kecerdasan artifisial yang begitu pesat telah membawa dampak signifikan pada berbagai bidang kehidupan, mulai dari industri, kesehatan, hingga pendidikan. Dalam konteks pendidikan, remaja diharapkan dapat beradaptasi dengan perubahan zaman yang semakin mengandalkan teknologi canggih. Remaja sebagai generasi penerus bangsa memiliki peran strategis dalam menguasai literasi kecerdasan artifisial agar mampu menghadapi tantangan dan memanfaatkan peluang yang muncul di era digital ini. Perguruan Tinggi memiliki peran untuk berkontribusi nyata kepada masyarakat khususnya remaja dalam memanfaatkan teknologi kecerdasan artifisial untuk produktivitas. Melalui kegiatan Pengabdian Kepada Masyarakat (PKM) diharapkan dapat memberikan pengetahuan dan mengikatkan mampu siswa-siswi dalam menggunakan aplikasi berbasis kecerdasan artifisial untuk menunjang kreativitas dalam bidang digital. Metode pelaksanaan PKM akan dibagi menjadi tiga bagian yaitu di awali dengan pemaparan sosialisasi tentang literasi kecerdasan artifisial (AI) dalam pembelajaran, kedua siswa-siswi akan berdiskusi aplikasi AI apa yang akan dipilih dalam membuat produk digital, dan terakhir merancang dan menghasilkan produk digital. Hasil dari kegiatan PKM dilaksanakan di Sekolah Menengah Kejuruan Negeri (SMKN) 1 Cimahi, terdapat peningkatan pengetahuan terkait kecerdasan artifisial dalam menunjang kreativitas, selain itu siswa-siswi mampu menghasilkan produk digital berupa poster. Secara keseluruhan, penelitian ini berhasil membuktikan bahwa literasi AI secara efektif menunjang kreativitas dalam menciptakan produk digital.