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All Journal Jurnal Ekonomi : Journal of Economic Journal of Educational Science and Technology Scientific Journal of Informatics Journal of Education Technology Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) MBIA JURNAL LENTERA BISNIS ADI Journal on Recent Innovation (AJRI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) International Journal of Community Service International Journal of Cyber and IT Service Management (IJCITSM) Formosa Journal of Sustainable Research (FJSR) International Journal of Health and Pharmaceutical (IJHP) Startupreneur Business Digital (SABDA Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Transactions on Education Technology (ITEE) Prosiding Seminar Nasional Unimus Blockchain Frontier Technology (BFRONT) Jurnal Manajemen Kewirausahaan dan Teknologi International Transactions on Artificial Intelligence (ITALIC) Jurnal Valtech
Suryari Purnama
Universitas Esa Unggul
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH KEMUDAHAN DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN LAYANAN STREAMING NETFLIX Siti Badriah; Suryari Purnama
JURNAL LENTERA BISNIS Vol 11, No 3 (2022): JURNAL LENTERA BISNIS, September 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i3.647

Abstract

Based on the reviews of potential customers, there are complaints in the form of difficulties in purchasing a Netflix subscription account. There are negative comments about the Netflix service through the Google Playstore service, indicating an electronic word of mouth problem. Customers who are willing to leave bad reviews and comments about Netflix, will create a bad perception of Netflix.This study aims to determine the Effect of Easy to use and E-WOM on Purchase Decisions on Netflix Movie Streaming Services.  The  population  is  Netflix  Movie  Streaming  Service  subscribers  with  a  sample  of   100 respondents. The sampling technique used was the purposive sampling technique, with the criteria for testing respondents aged 17 years, customers who had purchased a Netflix subscription account  within the last 3 months, followed the Netflix Instagram account. access Netflix at least once a week. The test tool used is Multiple Linear Regression. The results of this study indicate that each variable Ease and E - WOM has a positive and significant effect on purchasing decisions. Then Ease and E -WOM have a joint effect on Purchase Decisions on Netflix Movie Streaming Services. This means that the better the ease of a system, the better the conversation on social media turns out to improve purchasing decisions. This research is expected to be used as the basis for evaluating, determining strategies and policies that can be applied in the future by the Netflix company so that it remains the main choice in becoming a Movie Streaming Service.Keywords: Easy to Use, E-WOM, Purchase Decisions.
Co-Authors Agung Agung Rizky Ahmad Bayu Yadila Ahsanitaqwim, Ridhuan Al-Farouqi, Kamal Arif Anggy Giri Prawiyogi Anwar, Muhammad Rehan Arman Harahap Arop Ria S. Panjaitan Aropria Ria Saulina Panjaitan Aropria Saulina Panjaitan Baedowi, Hikmal Bangun, Cicilia S. Bangun, Cicilia Sriliasta Bayu Laksma Pradana Bhandari, Rahul Bhupest Rawat Cesna, Galih Putra Cicilia S. Bangun Cicilia Sriliasta Deva Rivelino Eka Erlinda, Ulfania Erlina P. M Fachmi Tamzil Fini Fitriya Handayani Gautam Khanna Harahap, Arman Ihsan Nuril Hikam Ikhsan, Ramiro Santiago Intan Silviana Mustikawati Isabella Yaumil Annisa Mahadewi, Erlina Puspitaloka Marviola Hardini Meria, Lista Millah, Shofiyul Mohamad Reza Hilmy Muhamad Yusup Muhammad Farhan Kamil Muhammad Rehan Anwar Mulyati Mulyati Mustofa Kamal Nevizond, Reza Filander Ninda Lutfiani Nisa, Puspita Chairun Nova Ardiyansyah Novera Kristiani Maharani Nuke Puji Lestari Santoso Nurm, Sirje Nurmawaty, Dwi Ogar Ady Syahputra Tampubolon Ozays , Mehmet Pamungkas, Ario Panjaitan, Arop Ria S. Panjaitan, Aropria Saulina Panjaitan, Ria Parker, Jonathan Pramudito, Eko Sigit Prihastiwi, Wahyu Yustika Primasatria Edastama, Primasatria Putrasetia, Yansha Juliano Putri Mustika Anggraeny Qurotul Aini Riya Widayanti Rizki Amelia Putri S Bangun, Cicilia Safiani A. Faaroek Sampoerna, Sulthan Taqi Santoso, Nuke Puji Lestari Setiyati, Ritta Silviana Mustikawati, Intan Siti Badriah Sofyan, Joel Faruk Sonny Agustiawan Sri Agustiani Suhandi Suhandi Suhandi Sukmasari, Andyani Sunarjo, Richard Andre Sundring Pantja Djati Untung Rahardja Wahyu Sejati