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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Ensiklopedia of Journal Minda Baharu To Maega: Jurnal Pengabdian Masyarakat Zona Manajemen: Program Studi Magister Sains Manajemen Universitas Batam Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Economics, Management, Business, and Social Science Jurnal Pengabdian kepada Masyarakat An-Nisbah : Jurnal Perbankan Syariah Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian kepada Masyarakat Bina Darma International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Unram Journal of Community Service (UJCS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Manajemen, Organisasi, Dan Bisnis Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Ibnu Sina Jurnal Pendekar Nusantara Journal of Career and Entrepreneurship Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Management Dynamics: International Journal of Management and Digital Sciences
Windayati, Diana Titik
Universitas Batam
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Journal : Unram Journal of Community Service (UJCS)

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Empowering MSME Communities to Enhance Batam's Local Product Marketing Based on Artificial Intelligence Friadi, John; Windayati, Diana Titik; Made, Abdul Malik; Kurniawati, Ely; Muhammad Fikry Ananda Syaheza; Ahmad Fuad; Nur Andini Rianti
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1155

Abstract

Digital marketing is the application of digital technology to bring online sales (channels) to the market (websites, email, databases, digital TV, and other innovations such as blogs, feeds, podcasts, and social media) and contribute to the success of business operations. The purpose of this activity is to increase understanding among MSME actors, particularly Ananda Brownies Kukus-Batam, and the management of e-commerce websites for improving the marketing and sales of MSME products. The material will be presented in the form of a seminar. The seminar format will be used by the speaker to deliver the activity material, followed by discussions and simulations. The training activity provides benefits in improving the understanding of MSME actors about digital marketing and e-commerce website management. The digital marketing socialisation activity was conducted at Ananda Brownies Kukus, Batam, in the form of socialisation, creating an artificial intelligence chatbot-based e-commerce website for MSMEs, and training them in managing the website, to empower MSMEs to improve their marketing and sales.
Co-Authors -, Rika Regita Cahyani Adhiyasa, Rendy Dwi AHMAD FUAD Ananda, Defi Anggra Priyansah Anjani, Arum Dwi Antartika, Abrianty Arif Rahman Hakim Arif Rahman Hakim Asnira Asnira Astarizal, Astarizal Atik, Atik Auzar, Silvia Bagus Prasetya Faozanzen BAMBANG SATRIAWAN Casandra Casandra Catra Y, Wayan Cevy Amelia Chablullah Wibisono Daniel Happy Putra Devy Lestari Nurul Aulia Dewi Agustina Ely Kurniawati Etty Sri Wahyuni Fakho, Teti Darmawati Fatahurrazak Ferdila, Ferdila Fien Zulfikarijah Fitri Sukmawati Friadi, John Gandhi Sutjahjo Grace Tama Rosalinda Gunawan, Dahlan Gusman, Taufik Hendra Marta Hendrik Caros Nugraha Hidayat Hidayati Eka Putri, Fanny Indrawan, M.Gita Indrayani INDRAYANI INDRAYANI Ivan, Julyan Nur John Friadi John Friadi Kartika Kirana Sumirang Kusminin Linayati Lestari, Linayati Luthfi, Andi Mulyadi M. Sigid Safarudin Made, Abdul Malik Maizar Manurung, Kristie Sugama Maulana, Ervindo Mega Kurnia Meri Azmi Mohamad Aras Muammar Khaddafi Mudinillah, Adam Muhammad Arief El Habibie Muhammad Fikry Ananda Syaheza Muhammad Ridho Muhammad Saidy Mursal Mursal Mursal Mursal Mustika, Ita Nazaruddin Malik Ngaliman, Ngaliman Nona Jane Onoyi Nur Andini Rianti Nurhatisyah Nurhatisyah One Yantri One Yantri One Yantri Pamor Gunoto R.A. Widyanti Diah Lestari Ratna Dewi Silalahi Raymond Raymond Ronal Hadi Roni Putra Rudhy Dwi Chrysnaputra Sarmini Sarmini Sarmini Sarmini Satriawan, Bambang Sheptya Y.Putri Sinta, Dwi Siregar, Anugrah Aditeo Alexsander Sri Yanti Suhardis, Adnan Suherti, Suherti Sumarman, Benni Suyanto Taufik Wayan Catra Y Yantri, One Yendri, Yendri Yuniar, Indhiawan zahri, Nadila jannatul