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Journal : Journal of Social Commerce

The Influence of Green Human Resource Mangement Mechanisms on Sustainable Business Outcomes in Customer-Centric Digital Enterprises Muchsinati, Evi Silvana; Lina, Lina; Fatyandri, Adi Neka
Journal of Social Commerce Vol. 5 No. 2 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i2.171

Abstract

This study examines how Green Human Resource Management contributes to organizational sustainability performance by investigating the psychological mechanisms that shape this relationship. Using structural equation modeling on data collected from employees in environmentally engaged firms, the research explores the extent to which the influence of green HR practices is mediated by perceived organizational support and affective commitment. The findings suggest that GHRM does not operate in a vacuum. Its impact becomes significant when employees interpret these practices as authentic expressions of support and when they experience a sense of emotional connection to the organization’s mission. Perceived support functions as a cognitive filter through which green initiatives are assessed for credibility, while affective commitment emerges as a behavioral engine that channels belief into sustainable action. These results underscore that sustainability outcomes are shaped less by the presence of formal policies and more by the quality of interpretive and emotional engagement they evoke. The study offers not only empirical confirmation but also conceptual insight into the relational infrastructure needed for organizations to embed sustainability in practice, particularly within digitally driven and customer-centric environments.
Co-Authors Abdul Muiz Adeline Oktalia Adi Neka Fatyandri Aliandrina, Dessy Alif Ananda Pratama Andrew Andrew Antony Sentosa April Lyvia Aqika Nisa Fadillah Ayu Widia Sari Charlie Wijaya Chichi Nabilah Della Fairly Della Fairly Desy Desy Devlin Wang Dulfi, Saidah Eason Prisco Ella Triana Wirawan Ella, Monica Emilya, Emilya Evander William Fatma Tri Lestari Fatyandri, Adineka Febrika Febrika Fiona Fiona Frandika Antonius Saputra Guo, Bernard Haris Yukie Hendi Hendi Iveren Monica Jeanny Jeanny Jenetha Kartika Jeremy Kent Jesson Lim Jessyka Jessyka Jollin Jollin, Jollin Jose Manuel Budiman Kelvin Kho, Catherine Leonardo Leonardo Lina Lina Lutfi Setia Wahyudi Haqiqiali Maharani, Delby Marcerllina Teo Marcerllina Teo Mashita Ayuni Mea, Yuliana Lenda Melson Melson Metta Tjia Mey, Nabila Arinov Michelle Michelle Monica Ella Muhammad Tan Abdul R.H Murni Murni Natalia Lorien Nerissa Arviana Oda I.B Hariyanto Oda IB Hariyanto Oktalia, Adeline Ong, Emilya Priscilla, Yuddy Giovanna Ramadhan Syah Putra Rano Ardiansyah Rano Ardiansyah Resnika Resnika Riche Yulianingsih Riesquita, Eriva Rio Renaldo Prasena Sabella, Delfina Muthia Saidah Dulfi Salwa, Helen Senly Senly Sentoso, Antony Septia Febriani Shechah Majesty Shirley Shirley Siti Rohani Stella Stella Stellin Stellin Syafira Nur Faatihah Tan Le Xuan Thea Evanglista br. Surbakti Tiara Plorist Sibarani Tiffanny Tiffanny Togatorop , Icha Heriaty Veronika Desi M.M Panjaitan Viona Angelina Wenny Wijaya, Antonio Tantra Willy Efander Willyanto, Lia Windi Regina Anggia Putri Wisnu Yuwono Wulan Angreni Xuan, Tan Le Yaacob, Teh Zaharah Yuliana Lenda Mea Yunianti, Ernis