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HOME BUYING DECISIONS: INFLUENCE OF QUALITY, SERVICE, AND INCOME LEVEL (STUDY CASE ON GRIYA ARTHA RANCABANGO HOUSING DEVELOPER) Kurniawan, Rocky Rinaldi; Yuliyzar, Ismayudin; Pratama, Putra; Kurniastuti, Cahyani
Jurnal Ekonomi : Journal of Economic Vol 15, No 2 (2024): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v15i2.8406

Abstract

Property prices are getting higher and higher, making it difficult for people to buy them. One factor that determines the purchase of a property or house is the quality of its products, services, and the level of income of the surrounding community. This study aims to examine the effect of product quality, credit service, and community income levels on home purchase decisions in Griya Artha Rancabango, Tangerang. The research method used is descriptive associative research. The population and sample in this study are buyers and potential buyers of Griya Artha Rancabango. The results showed that it can be concluded that the quality of the product (X1 ) has a positive and significant influence on the purchasing decision (Y) of the house. That the service (X 2 ) has a positive and significant influence on the purchase decision (Y) of the house. That the level of consumer income (X 3 ) has a positive and significant influence on purchasing decisions (Y) houses. that the level of product quality (X1 ), service (X2 ), and consumer income (X3 ) have a positive and significant influence on purchasing decisions (Y) Griya Artha Rancabango.
Analysis of Sustainable Competitive Advantage Influenced by Organizational Culture and Leadership Behavior through Technological Innovation Putra Pratama; Besar Agung Martono
GoodWill Journal of Economics, Management, and Accounting Vol. 4 No. 2 (2024): October 2024
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/ecqr7x53

Abstract

This study analyzes the influence of organizational culture and leadership behavior on sustainable competitive advantage through technological innovation as an intervening variable in the two-wheeler spare parts and metal stamping manufacturing industry, particularly at PT. NKP in Bogor Regency. Using a quantitative approach, data were collected from 84 middle and top-level leaders through questionnaires and direct observation. The data were analyzed using the Smart Partial Least Squares (PLS) version 3.0 method to test measurement and structural models. The results reveal that leadership behavior and organizational culture significantly affect both technological innovation and sustainable competitive advantage. Furthermore, technological innovation acts as a significant mediating variable strengthening the indirect relationship between organizational culture, leadership behavior, and competitive advantage. The findings demonstrate that visionary and participative leadership fosters an innovative organizational climate that encourages creativity and continuous improvement. Similarly, an adaptive and collaborative organizational culture provides a conducive environment for innovation, thereby enhancing the firm’s ability to sustain competitiveness in a dynamic market. This research confirms that technological innovation is not only a strategic tool but also a key determinant linking human and cultural factors to sustainable organizational success. The study offers theoretical implications for strategic management and practical insights for manufacturing firms aiming to enhance their innovation capabilities and maintain long-term competitiveness.
Mapping the Research Landscape: A Bibliometric Analysis of Innovative Work Behavior and Leadership Trends Jadmiko, Purbo; Pratama, Putra; Huddin, Muhammad Nurhaula
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 1 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i1.13512

Abstract

This study explores research trends and thematic patterns at the intersection of Innovative Work Behavior (IWB) and leadership through a bibliometric analysis using the Scopus database. The analysis includes 427 publications from 2019 to 2024. The bibliometric analysis was conducted using VOSviewer, a tool widely recognized for visualizing bibliometric networks. The software facilitated the identification of co-occurrence patterns, and thematic clusters. Keyword co-occurrence analysis revealed dominant themes such as "Innovative Work Behavior," "Transformational Leadership," and "Knowledge Sharing," while citation analysis identified influential authors and foundational works in the field. Cluster analysis highlighted interconnections between leadership styles, knowledge sharing, psychological safety, and organizational commitment, providing actionable insights into research gaps and emerging trends. Future research should explore Digital Leadership as a catalyst for innovation in hybrid work environments and Inclusive Leadership to enhance team-based innovation through psychological safety and diversity. Studies should also consider contextual factors such as cultural and sectoral differences, particularly in public and higher education institutions, to address the dynamic demands of modern organizations
Pemanfaatan Robot Berbasis AI untuk Pemantauan dan Respon Bencana Alam Manisa, Bunga Nurul; Desmarini, Mutia; Lubis, M. Luthfi; Rahman, Aulia; Pratama, Putra; Akbar, M. Rabbani
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses the utilization of artificial intelligence (AI)-based robots in monitoring and responding to natural disasters in Indonesia. Disasters such as earthquakes, floods, and forest fires demand rapid and effective handling, yet they are often hindered by difficult terrain and safety risks. Robotics and AI emerge as innovative solutions, enabling automated navigation, object detection, and real-time data collection in hazardous environments. This study aims to explore the use of AI robots in disaster management, employing a literature review methodology that identifies the challenges and opportunities in their application. The results indicate that robots can enhance the efficiency and safety of rescue teams, although there are still challenges related to battery life and communication infrastructure. Proposed solutions include the development of more efficient batteries and the integration of advanced technologies to improve operational effectiveness. This research is expected to serve as a foundation for the development of more adaptive and efficient robots in natural disaster situations.
DEVELOPING DIGITAL LEARNING APLICATION AS A LEARNING MEDIA FOR DEAF STUDENTS IN LEARNING ENGLISH VOCABULARY Pratama, Putra; Destia Dwi Mulyani
Esteem Journal of English Education Study Programme Vol. 8 No. 2 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i2.17254

Abstract

This research aims to create digital-based English learning media tailored for deaf children. The study employs the ADDIE development model, which consists of Analysis, Design, Development, Implementation, and Evaluation. A needs analysis was conducted to assess the current challenges faced by deaf students in learning English through digital media. The findings highlight several key issues, including a shortage of qualified English teachers, reliance on text-based teaching materials, and an ineffective learning process due to the predominant use of textbooks, which are less suitable for visual learners like deaf students. Consequently, developing digital learning media is crucial. The learning media designed in this study is an Android-based digital application incorporating images, animations, and videos to create a more engaging learning experience, making it easier for both teachers and students to teach and understand English. The study's results indicate that the digital English learning media application effectively enhances students’ comprehension of English.
Evaluasi Sifat Mekanik Sambungan Saw Material BS 1501 223 490B Melalui Uji Destruktif Hendra Susilo; Putra Pratama; Suardi; Fadlah K. Sinurat
Jurnal Nasional Teknologi Komputer Vol 5 No 3 (2025): Juli 2025
Publisher : CV. Hawari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/jnastek.v5i3.236

Abstract

his study aims to evaluate the mechanical properties of welded joints produced using the Submerged Arc Welding (SAW) method on BS 1501 223 490B steel material. The evaluation was carried out through destructive testing, including tensile test, bend test, and Charpy impact test. The tensile test revealed a maximum tensile strength of 584.39 N/mm² on the All Weld specimen, with an elongation of 26.23%. In the Transverse test, fracture occurred in the base metal, indicating that the weld joint had superior quality compared to the parent material. The bend test on both Face Bend and Root Bend specimens showed visually "Satisfactory" results, with maximum stress reaching 2,122.55 N/mm². The Charpy V-notch impact test indicated an average absorbed energy of 109.98 Joules at room temperature, demonstrating good toughness under impact loading. The results confirm that welded joints produced by the SAW method on BS 1501 223 490B steel exhibit excellent strength, ductility, and toughness, making them suitable for structural and high-pressure applications. This study reinforces the effectiveness of the SAW method in producing high-quality joints in the metal fabrication industry.
DEVELOPING DIGITAL LEARNING APLICATION AS A LEARNING MEDIA FOR DEAF STUDENTS IN LEARNING ENGLISH VOCABULARY Pratama, Putra; Destia Dwi Mulyani
Esteem Journal of English Education Study Programme Vol. 8 No. 2 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i2.17254

Abstract

This research aims to create digital-based English learning media tailored for deaf children. The study employs the ADDIE development model, which consists of Analysis, Design, Development, Implementation, and Evaluation. A needs analysis was conducted to assess the current challenges faced by deaf students in learning English through digital media. The findings highlight several key issues, including a shortage of qualified English teachers, reliance on text-based teaching materials, and an ineffective learning process due to the predominant use of textbooks, which are less suitable for visual learners like deaf students. Consequently, developing digital learning media is crucial. The learning media designed in this study is an Android-based digital application incorporating images, animations, and videos to create a more engaging learning experience, making it easier for both teachers and students to teach and understand English. The study's results indicate that the digital English learning media application effectively enhances students’ comprehension of English.
Social Media Marketing Strategy Strategic Content Capability and Social Engagement: A Pathway to Social Media Performance in Indonesian MSMEs Pratama, Putra; Najmudin, Najmudin; Sudarto, Sudarto; Novandri, Weni; Pradipta Setyanto, Refius; Rabiatul Adawiyah, Wiwiek
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.620

Abstract

The tremendous development of social media usage—which now exceeds 5.4 billion people worldwide—has brought digital platforms to the center of marketing strategy. However, existing research frequently ignores the impact of strategic planning and internal content skills on engagement and performance. By investigating the impact of Digital Content Capability (DCC) and Social Media Marketing Strategy (SMMS) on Customer Engagement (CE) and Social Media Performance (SMP) among Indonesian fashion MSMEs, this study fills a significant knowledge gap. Data from 130 respondents were evaluated quantitatively using Structural Equation Modeling (SEM-PLS). The results suggest that DCC and SMMS have a considerable impact on CE, which then mediates their effect on SMP. The findings show that social media efficacy is based on more than just frequency or platform choice, but also on the strategic capacity to create relevant, consistent, and analytically driven content. This study provides both theoretical insights and practical methods for SMEs to improve their content strategies and digital outcomes.
Membangun Fondasi Karakter Anak Sejak Dini Untuk Masa Depan, Upaya Preventif Kenakalan Remaja Di Semarang Wiguna, Eric Tirta; Walidaini, Febri Birrul; Pratama, Putra
Jurnal Pengabdian Sosial Vol. 2 No. 12 (2025): Oktober
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/hkm2rd17

Abstract

Kenakalan remaja di wilayah perkotaan seperti Semarang menunjukkan urgensi intervensi sejak usia dini melalui pendidikan karakter. Artikel ini bertujuan untuk membentuk karakter anak sebagai upaya preventif terhadap perilaku menyimpang, khususnya bullying. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui observasi partisipatif, wawancara informal, dan dokumentasi kegiatan di SD Negeri Nongkosawit 01 Semarang serta Balai Pemasyarakatan Kelas I Semarang. Hasil kegiatan menunjukkan peningkatan pemahaman siswa terhadap nilai-nilai sosial, empati, dan kesadaran hukum, serta terciptanya lingkungan belajar yang lebih inklusif. Kolaborasi antara sekolah, orang tua, dan lembaga sosial menjadi faktor kunci keberhasilan program. Kesimpulannya, pendidikan karakter berbasis komunitas dapat menjadi strategi efektif dalam mencegah kenakalan remaja dan membentuk generasi yang berintegritas.
Penggunaan Tari Kreasi Wonderland Indonesia 2 Kepada Anak-anak di Ogan Komering Ulu Timur, Sumatera Selatan Manullang, Jujur Gunawan; Sukma, Risa Oktiari; Pratama, Putra; Rochmanti, Cindika Dwi
Jurnal Kegiatan Pengabdian Mahasiswa (JKPM) Vol 1 No 2 (2023): Jurnal Kegiatan Pengabdian Mahasiswa (JKPM)
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jkpm.v1i2.272

Abstract

Penggunaan seni tari sebagai materi edukasi bertujuan untuk melestarikan budaya bangsa dan melatih anak-anak, khususnya wilayah Ogan Komering Ulu Timur agar berani untuk tampil di depan umum. Kegiatan ini dilaksanakan setiap sabtu dan minggu kepada 15 siswa kelas 6 di Balai desa Tanjung Mas, Ogan Komering Ulu Timur, Sumatera Selatan. Seni tari yang dipilih dalam kegiatan ini ditujukan pada anak-anak sekolah dasar kelas 6, sesuai dengan jadwal ujian seni tari yang sebentar lagi akan dihadapi. Hasil latihan tari yang telah dilaksanakan akan ditampilkan ketika penarikan mahasiswa KKN dan ujian praktek tari di sekolah
Co-Authors ., Fatria ., Zurohaina Abdul Basit Adie Dwiyanto Nurlukman Akbar, M. Rabbani Amalia, Rezki Andriani, Opi Arif Fadillah Arizal Aswan Aulia Rahman AVANA, NURLEV Baim, Adam Juelham Besar Agung Martono Catur Rahayu Daenulhay, Daenulhay Dandan Haryono Darmawan Saptadi, Darmawan Desmarini, Mutia Destia Dwi Mulyani Dhini Mufti Diva, Diva Elisabeth, Duma Megaria Fadlah K. Sinurat Hadiwijaya, Dudung Hananta, Bagas Oktaihza Havidh Pramadika Hendra Susilo Huddin, Muhammad Nurhaula Intam Kurnia Intan Intan Irdes Putra, Yogi Ivo Maelina Silitonga Jadmiko, Purbo Jujur Gunawan Manullang Junika Napitupulu Kurniastuti, Cahyani Kurniawan, Rocky Rinaldi Kuswanto Kuswanto Leon, Farah Margaretha Lubis, M. Luthfi Manda, Manda Manisa, Bunga Nurul Marbun, Sondang Maulana, Fuad Melanthon Rumapea Mesakh, Januardi Mustainah Mappatoba Muttaqijn, Imam Nadapdap, Kristanty M.N. Najmudin Nofroza Yelli Novandri, Weni Pangidoan, Ahmad Martua Panjaitan, Lady Cyntia Pauhesti Pradipta Setyanto, Refius Pratiwi, Suci Yanti Ikhlasul Purba, Dimita H.P. Purba, Febrindo Gratama Puri Wijayanti, Puri Rabiatul Adawiyah, Wiwiek Rintan Saragih, Rintan Rochmanti, Cindika Dwi Rosidi, Imron S, Novi Dwi Sahala Purba Sartika, Deri Saur Melianna Sipayung, Saur Melianna Simanjuntak, Gracesiela Y. Simanjuntak, Wesly A. Siregar, Elizabeth Siswanto, Silo Situmorang, Intan Dewita Suardi Sudarto Sudarto Sukma, Risa Oktiari Sultanali, Suleiman Susy Muchtar, Susy Tambunan, Jesica Tiara, Febby Walidaini, Febri Birrul Widyayanti Wiguna, Eric Tirta Yuliyzar, Ismayudin