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All Journal Jurnal English Education: Jurnal Tadris Bahasa Inggris Prosiding SNATIF PREMISE: Journal of English Education and Applied Linguistics Jurnal Penelitian Pendidikan Islamic Counseling : Jurnal Bimbingan dan Konseling Islam Medicinus : Jurnal Kedokteran JOURNAL OF SCIENCE AND SOCIAL RESEARCH Koneksi Joined Journal (Journal of Informatics Education Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Journal of Computer Networks, Architecture and High Performance Computing Jurnal Pendidikan Guru Indonesian Journal of Applied Research (IJAR) Psikoborneo : Jurnal Ilmiah Psikologi International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Abdi Masyarakat Saburai (JAMS) Jurnal Sistem Informasi, Teknik Informatika dan Teknologi Pendidikan (JUSTIKPEN) Jurnal Sosial dan Abdimas Journal of Innovation Research and Knowledge Jurnal Manajerial Bisnis Jurnal Semesta Sehat Cakrawala: Jurnal Pengabdian Masyarakat Global Journal of Systems, Information Technology, and Electronics Engineering House of Management and Business Journal Jurnal Bimbingan dan Konseling Pendidikan Islam Jurnal INFOTEL MANGGALI Celebes Journal of Community Services Journal of Language and Literature Education (JoLaLE) Lajagoe Journal of Management and Business Jurnal Tarbiyah Jamiat Kheir Jurnal Bahari dan Teknologi (BARTEK) Jurnal Kajian Ilmiah Akuntansi Fakultas Ekonomi UNTAN (KIAFE)
Dewi Purnamasari
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Prevalensi Penularan HIV di Kota Tangerang Tahun 2023 Farid Amin, Ahmad; Purnamasari, Dewi
J-Mestahat Vol 4 No 2 (2024): Jurnal Semesta Sehat (J-Mestahat)
Publisher : Ikatan Ahli Kesehatan Masyarakat Indonesia Kota Tangerang Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58185/j-mestahat.v4i2.122

Abstract

Human Immunodeficiency Virus (HIV) attacks the human immune system. Risky sexual behavior and injecting drug use are the main factors of HIV transmission. This study aims to describe the prevalence of HIV in Tangerang City, using data from SIHA 2.1 for September to December 2022. The data was analyzed descriptively. Results show that 19,411 people were tested for HIV, with 271 new cases confirmed. The majority were male (84.3%), aged 20–29 years (41.57%), and the largest affected group was Men who have Sex with Men (MSM) (46.49%). Additionally, 32.1% of People Living with HIV/AIDS (PLHIV) had not started ART. The HIV transmission continues to rise, particularly in the productive age group, which could increase the health care burden in Tangerang. Immediate action is required to address this issue. A massive public awareness campaign is essential to prevent further HIV spread. Expanding and increasing HIV testing is crucial, along with optimizing and expanding Care, Support, and Treatment (CST) services to improve accessibility for PLHIV. Without these measures, the number of HIV cases will likely continue to grow.
IMPROVING THE MARKETING PERFORMANCE OF "BOLEN KITA" MSMEs THROUGH DIGITAL MARKETING STRATEGIES Ismaya, Sakti Brata; Indrajaya, Titus; Purnamasari, Dewi; Mariam, Siti; Rosmiati, Eros
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.216

Abstract

Abstract The COVID-19 pandemic has provided a significant impetus for Micro, Small and Medium Enterprises (MSMEs) to adopt online business models to survive. Amid these changes, promoting MSMEs through online media, such as Instagram, Facebook, WhatsApp and other social media platforms, has become a common choice. This research focuses on the case of the MSME "Bolen Kita" and aims to investigate the positive impact of digital marketing strategies in improving the marketing performance of these MSMEs. This study uses qualitative and quantitative data analysis techniques to gain insight into how digital marketing strategies have positively impacted the marketing performance of "Bolen Kita" MSMEs throughout the pandemic. The findings of this research will likely provide helpful direction for other MSMEs looking to bolster their presence in today's digital business ecosystem. In the context of the pandemic, digital marketing strategies are an efficient tool for increasing visibility and a critical factor in determining whether micro, small, and medium-sized enterprises (MSMEs) will survive this difficult time.
Analisis Pesan Persuasif dalam Kreativitas Iklan BCA “Anggun Ketipu? #AwasModus” Purnamasari, Dewi; Sukendro, Gregorius Genep
Koneksi Vol. 8 No. 2 (2024): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v8i2.27572

Abstract

The rise in BCA-related fraud cases in 2022 led to customer worries. To address this, BCA launched the “Anggun Ketipu? #AwasModus” creative ad, urging customers to reject personal banking data fraud. The focus of this research is to analyze how the persuasive message is in BCA’s advertising creativity “Anggun Ketipu? #AwasModus”. The theories and concepts used are advertising creativity and persuasive messages, which are elements of AIDCA (Attention, Interest, Desire, Conviction, Action). The author uses a descriptive qualitative research approach with a case study method. Data collection used observation, interview, and literature study techniques. The validity of the data was checked through triangulation of data sources and theory. The results of this research are that the presence of celebrity Anggun Cipta Sasmi is able to attract the audience's attention at the beginning of the advertisement; showing several examples of fraud cases and their solutions which are packaged with comedy elements and positioning the fraud targets, as heroes can stimulate the audience's curiosity; the phrase “Rejecting Fraud Elegantly” prompts immediate action; narratives, music, and appreciation evoke audience emotions; repetition of “Rejecting Fraud Elegantly” emphasizes the relevance and prompting action. The author concludes that the AIDCA concept can be realized well in this advertising creativity. Kasus penipuan yang mengatasnamakan BCA marak terjadi pada tahun 2022 sehingga menimbulkan kekhawatiran nasabah. BCA lalu merilis iklan kreatif dengan judul “Anggun Ketipu? #AwasModus”. Iklan ini menyampaikan pesan kepada nasabah untuk menolak berbagai jenis penipuan data pribadi perbankan. Fokus dalam penelitian ini adalah menganalisis bagaimana pesan persuasif dalam kreativitas iklan BCA “Anggun Ketipu? #AwasModus”. Teori dan konsep yang digunakan adalah kreativitas iklan dan pesan persuasif elemen AIDCA (Attention, Interest, Desire, Conviction, Action). Penulis menggunakan pendekatan penelitian kualitatif deskriptif dengan metode studi kasus. Pengumpulan data dengan menggunakan teknik observasi, wawancara, dan studi kepustakaan. Keabsahan data diperiksa melalui triangulasi sumber data dan teori. Hasil dari penelitian ini adalah kehadiran selebriti Anggun Cipta Sasmi mampu menarik perhatian audiens di awal penayangan iklan; tayangan beberapa contoh kasus penipuan beserta solusinya yang dikemas dengan unsur komedi dan memposisikan target penipuan sebagai pahlawan mampu merangsang rasa ingin tahu audiens; “Tolak dengan Anggun” menjadi kata kunci yang menggerakan keinginan audiens untuk segera melakukan penolakan; narasi yang diiringi latar musik serta adanya apresiasi dalam iklan mampu memengaruhi emosi audiens; pengulangan pesan “Tolak dengan Anggun” mampu menekankan relevansinya kepada audiens sehingga mendorong tindakan penolakan. Penulis menyimpulkan bahwa konsep AIDCA mampu terealisasi dengan baik dalam kreativitas iklan ini.
LITERATURE REVIEW: KETERKAITAN PELAKSANAAN KURIKULUM MERDEKA DI SMK JURUSAN DESAIN KOMUNIKASI VISUAL DENGAN KEBUTUHAN DUNIA KERJA Prasetyani, Henny; Kurniawati, Kurniawati; Purnamasari, Dewi
Journal of Language and Literature Education Vol. 1 No. 2 (2024): Juni
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jolale.v1i2.784

Abstract

Tujuan dari penelitian ini yaitu untuk melihat keterkaitan pelaksanaan kurikulum merdeka pada SMK terutama pada jurusan Desain Komunikasi Visual dengan kebutuhan di dunia kerja. Penelitian ini merupakan literatur review dengan menggunakan studi litaratur yang akan mendeskripsikan tentang keterkaitan pelaksanaan kurikulum merdeka di SMK dengan kebutuhan dunia kerja saat ini. Studi literatur menggunakan berbagai sumber seperti artikel, jurnal, dan dokumen lain yang relevan dengan pembahasan dalam penelitian ini. Hasil yang diperoleh menunjukan bahwa ada keterkaitan antara pelaksanaan kurikulum merdeka dengan kebutuhan dunia kerja terutama untuk jurusan Desain Komunikasi Visual. Hal ini karena SMK merupakan sekolah untuk mencetak lulusan yang siap untuk bekerja, sehingga pelaksanaan kurikulum di sekolah harus sesuai dengan kebutuhan dunia kerja agar lulusan SMK dapat terus bekerja di dunia industri. Perlu ada penelitian lebih lanjut lagi untuk melihat relevansi kurikulum merdeka yang telah di terapkan oleh SMK jurusan Desan Komunikasi Visual dengan kebutuhan dunia kerja dengan keterlibatan antara pihak sekolah sebagai tempat pendidikan untuk memperoleh kompetensi dengan industi sebagai pihak yang akan menggunakan kompetensi tersebut.
THE INFLUENCE OF PEDAGOGICAL COMPETENCE ON TEACHER PERFORMANCE AT UPT SMK NEGERI 5 SIDENRENG RAPPANG Purnamasari, Dewi; Makmur, Mariam; Suriadi, Suriadi
Jurnal Manajemen Dan Bisnis Vol 2 No 2 (2024): Desember, Hal 197-269
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/lajumen.v2i2.68

Abstract

Teacher pedagogical competence is not only essential as an effort to improve the quality of teaching, but also as a strategic effort in managing competent and responsive human resources. The purpose of the study was to determine whether Pedagogic Competence affects Teacher Performance at UPT SMK Negeri 5 Sidenreng Rappang. The research method used is quantitative. The data used primary data obtained from questionnaires. The population of this study was 60 respondents, sampling using saturated sampling, the data obtained was processed using the SPSS programme. The data analysis method used is simple regression analysis. The results of the study interpret that Pedagogic Competence at UPT SMK Negeri 5 Sidenereng Rappang has a significant effect on Teacher Performance, so that the hypothesis in this study is accepted.
Identification and Interpretation of Spinal Cord Injuries in Robbery Victims: A Forensic Review Kusumaningrat, Donald Rinaldi; Wahjoepramono, Eka Julianta; Purnamasari, Dewi
Medicinus Vol. 14 No. 1 (2024): October
Publisher : Fakultas Kedokteran Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/med.v14i1.9247

Abstract

Robbery is intrinsically a violent crime and is defined as the original criminal plan of the perpetrator by committing robbery, by force committed on occasion or with the pretext of robbery. Strangulation by ligature occurs when an external force is applied to the neck causing various traumatic pathologies. If the injury is severe enough, cerebral perfusion and oxygen delivery are compromised and can lead to asphyxia and rapid neuronal death. These injuries can be encountered in a variety of clinical scenarios and may be present in suicide attempts, sports injuries, motor vehicle trauma, and may have implications in the fields of criminology and forensic pathology. In this case, a 66-year-old woman who was a victim of a robbery suffered a neck injury. After examination, there was a fracture in the cervical spine and was diagnosed with spinal cord trauma. As a result of this injury, the victim suffered permanent paralysis. The perpetrators of the robbery are threatened with criminal penalties under 364 KUHP and/or Article 351 No 3 KUHP.
Literasi Digital Dampak Penggunaan Gadget bagi Anak dan Cara Mensiasatinya Nayazik, Akhmad; Purnamasari, Dewi; Marini, Marini; Khasanah, Khasanah
Manggali Vol 4 No 2 (2024): Manggali
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Ivet

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31331/manggali.v4i1.3137

Abstract

Perkembangan teknologi dan informasi mengalami kemajuan yang sangat pesat dengan ditandai munculnya berbagai alat-alat komunikasi. Usia 5-12 tahun dikatakan sebagai generasi multi-tasking. Peran orang tua yang dapat membimbing serta mengawasi anak dan remaja dalam penggunaan gadget yang baik. Tidak hanya dari peran orang tua dalam mencegah kecanduan gadget, peran guru di sekolah juga berperan penting dalam penggunaan gadget yang baik agar kesehatan mental tidak terganggu akibat penggunaan gadget yang berlebihan. Tujuan kegiatan meliputi bertambahnya pemahaman orang tua siswa tentang generasi di era digital; arti penting peran pendidikan keluarga dalam era digital; bertambahnya pemahaman dan pengetahuan orang tua siswa tentang dampak penggunaan gadget bagi anak-anak dan cara mensiasatinya. Kegiatan pengabdian ini dilakukan menggunakan metode sosialisasi melalui ceramah, diskusi/tanya jawab, dan demonstrasi/praktek. Peserta Kegiatan adalah ibu-ibu dan orang tua murid TK di Desa Wonosari Kecamatan Patebon Kabupaten Kendal. Hasil kegiatan menunjukkan pemahaman pendidikan keluarga, pengetahuan orang tua tentang dampak penggunaan gadget bagi anak-anak dan cara mensiasatinya.
Pelatihan Video Pembelajaran dengan Media Smartphone dan Laptop bagi Para Guru di SMPN 1 Sukolilo, Kabupaten Pati Prasetyani, Henny; Purnamasari, Dewi; Supriyati, Dina; Putra, Rizal Ichsan Syah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i2.1049

Abstract

Video merupakan media yang efektif digunakan dalam pembelajaran, hal ini dikarenakan video dapat meningkatkan pemahaman dari siswa. Kemudian penerapan pembuatan video pembelajaran dirasa sulit untuk dilakukan oleh para guru karena mereka susah untuk membuatnya. Padahal pembuatan video pembelajatan perlu untuk dilaksanakan karena terkait dengan kompentensi dari para guru. Berdasar hal tersebut maka tim pengabdian akan mengadakan pelatihan yang bertujuan menyelesaikan masalah tersebut. Pelaksanaan pelatihan pembuatan video pembelajaran dengan menggunakan media smartphone dan laptop bagi para guru di SMPN 1 Sukolilo dibagi menjadi beberapa tahap, antara lain: pemberian/penyampaian materi, praktek secara langsung, dan evaluasi. Hasil yang diperoleh yaitu guru telah berhasil membuat video pembelajaran dengan memanfaatkan media smartphone dan laptop, lalu video hasil dari pelatihan ini dapat diterapakan/digunakan di kelas sebenarnya sesuai dengan kebutuhan.
Transformasi Bisnis di Era Digital: Pengembangan Strategi dan Keterampilan Berbisnis Online Muliati, Muliati; wahyudi, Rifqi Nur; Rahayu, Pramudita Budi; Andriansyah, Andriansyah; Purnamasari, Dewi
Celebes Journal of Community Services Vol. 3 No. 1 (2024): December - May
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v3i1.1145

Abstract

Perkembangan teknologi digital telah mengubah secara mendasar cara bisnis dilakukan di seluruh dunia, mengubah paradigma bisnis, model nilai, dan interaksi antara pelaku bisnis dengan pelanggan. Era digital membawa peluang baru seperti akses pasar global yang lebih luas dan efisiensi operasional yang meningkat, namun juga menimbulkan tantangan baru seperti persaingan yang semakin ketat dan kebutuhan akan adaptasi yang cepat. Transformasi digital memerlukan pemahaman dan penguasaan strategi dan keterampilan berbisnis online yang krusial bagi kesuksesan bisnis, terutama di tingkat lokal dan regional. Namun, banyak pelaku bisnis lokal menghadapi tantangan seperti akses terbatas terhadap pengetahuan dan sumber daya untuk mengembangkan dan menerapkan strategi berbisnis online yang efektif. Strategi bisnis digital harus diarahkan untuk menghindari risiko seperti penilaian prospek bisnis yang buruk dan dukungan teknis yang tidak memadai. Oleh karena itu, diperlukan upaya mendesak untuk mengembangkan program pengabdian kepada masyarakat yang fokus pada pemahaman dan pengembangan strategi serta keterampilan berbisnis online. Program ini melibatkan partisipasi aktif dari pelaku bisnis lokal, komunitas, akademisi, dan praktisi bisnis, dan diharapkan dapat memberikan manfaat yang nyata bagi pengembangan ekonomi lokal, peningkatan kesejahteraan masyarakat, dan peningkatan daya saing bisnis di era digital yang terus berubah.
PERLINDUNGAN HUKUM BAGI PEKERJA RUMAH TANGGA DITINJAU DARI UNDANG-UNDANG KETENAGAKERJAAN NOMOR 13 TAHUN 2003 Purnamasari, Dewi; Nur Hakim; Marni Emmy Mustofa
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research objectives of this thesis are: 1). To analyze how the rules of legal consequences for employers for violations of the rights of Domestic Workers. 2). To find out the legal protection of violations of the rights of Domestic Workers committed by employers. The method used in this study is normative juridical by conducting library research on primary, secondary and tertiary legal sources. The author's research approach uses a legislative, conceptual, analytical, case and historical approach. The data collection technique is carried out by library research, namely by collecting literature data such as books, journals, and results of research on legislation. The research results of this thesis are: 1) Legal consequences for employers for violations of Domestic Workers' rights The relationship between employers and Domestic Workers that Permenaker RI Number 2 Year 2015 has indeed regulated the rights and obligations of both domestic workers and employers is relatively balanced. However, in practice, this regulation is not widely known by the public and is not effectively implemented. This is due to low socialization and weak government supervision. Domestic workers are vulnerable to exploitation and violence. The case of Siti Khotimah in South Jakarta shows the real condition of how weak protection for domestic workers is. Although there are regulations that protect domestic workers, the absence of a specific law and the limited use of the TPKS Law in prosecutions make legal protection for domestic workers very inadequate. The cruel treatment of the victim shows that unprofessional and familybased working relationships can open the door to extreme violence and human rights violations. 2)Legal protection against violations of Domestic Workers' rights by employers The law for Domestic Workers (DWs) has actually been implied even though legal protection for DWs in Indonesia still has many weaknesses, but there are various regulations that can be used as a basis for imposing sanctions on employers who violate DWs' rights. These sanctions can be in the form of criminal, civil, administrative, and social sanctions. To strengthen legal protection for domestic workers, it is necessary to ratify the PPRT Bill with the presence of this law to provide legal certainty, establish protection, and guarantee the basic rights of domestic workers as informal workers.
Co-Authors Afifah Novitasari Ahyar, Anissya J. Aida Rahmi Nasution Akhmad Nayazik Alvenia, Nadya Aminuyati Andree Kurniawan Andriansyah Andriansyah Anis, Juli Apriliani Lusia W Aprivian, Muhammad Ichsan Dedi Ashshiddiqy, Hanif Astrie Kusuma Dewi Chairani, Anisa Cucunawangsih Cucunawangsih, Cucunawangsih Dialoka, Indah Didin Herlinudinkhaji, Didin DIMAS ANDRIANTO Dina Supriyati Dr. Tite Juliantine,M.Pd Eka J. Wahjoepramono Erlyn Hapsari Eros Rosmiati Farid Amin, Ahmad Fauzan A, M. Fauziyah, Zaky Furyanah, Anah Gunawan Abdillah, Gunawan Guntur Gunawan Hariningrum, Rita Hidayat, Didin Nuruddin Indrajaya, Titus Ismaya, Sakti Brata Jumrianto, Jumrianto Komarudin, Agus Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati, Lia Kusumaningrat, Donald Rinaldi Lestari, Rahayu Tri Lingga Kurnia Ramadhani M. Yogi Riyantama Isjoni Ma’mun, Amung Maria Denok Bekti Agustiningrum Mariam Makmur Marini . Marni Emmy Mustofa Masruroh, Nila Masalikul Mauludin, Muhammad Zairon Mega Safithri MS, Afin Ambarwati Muliati Muliati, Muliati NATA LUGITO, NATA Nindita Erwanti Nur Hakim Nurul Devi Ardiyani Pramudita Budi Rahayu, Pramudita Budi Prasetyani, Henny Putra, Rizal Ichsan Syah Putri, Thalyta Oktariana Ramlah, Sri Rianzah, M Fariz Dava Rita Yulianti, Rita Rosyihin, Ashof SITI MARIAM Soebandono, Joni Pasifiano Sofyan, Achmad Sukendro, Gregorius Genep Suriadi Sutarto Sutarto Wahyudi, Rifqi Nur Woro Utari Yeni Yeni Zamroni, Moh